Various mobile computing technologies are facilitating the convergence of physical and digital commerce activities. This presentation analyzes those technologies and activities.

1. { The Next Evolution of Commerce
The Next Evolution of Commerce

2. The event resulting from the
seamless integration and
coordination of physical shopping
(1.0) and digital shopping (2.0)
activities.
Definition

3. The Four Types of Market Utility
@ Time
@ Place
@ Form
@ Possession
Key Benefits

4. The User Experience
@ Sharing is Caring
@ Lifestyle Branding
@ Participatory Perks
Social Shopping: The User Experience

5. The Marketer Experience
@ More Info About Users
@ More Prominent Marketing Mix
Elements
Social Shopping: The Marketer Experience

6. THE MEANING: The creation of
social shopping networks and the
adoption of the sales conversion
process into non-commercial
social media networks.
Tech: Network-Based Shopping

7. THE MESSAGE: Ads will become
more integrated, interactive, and
targeted, benefitting consumers
and marketers.
Tech: Network-Based Shopping

8. Examples
Tech: Network-Based Shopping

9. THE Market:
Opportunities
Tech: Network-Based Shopping

10. THE MARKET: Predictions
@ Greater Commerce Integration
@ Sophisticated Data Analysis
@ Social + Payment Network
Partnership
Tech: Network-Based Shopping

11. THE MEANING: Social media
commerce will be aided by images
that contain embedded text,
images, videos, and hyperlinks.
Tech: Interactive Image Discovery (IID)

12. THE MESSAGE: The most popular
content on the Internet today is
graphic. IID can increase
engagement and value to users.
Tech: Interactive Image Discovery (IID)

13. Examples
Tech: Interactive Image Discovery (IID)

14. THE Market:
Opportunities
Tech: Interactive Image Discovery (IID)

15. THE MARKET: Predictions
@ Share Experiences on Facebook
@ Many Products/Analytics Per Ad
@ Combined & Up-Selling
Tech: Interactive Image Discovery (IID)

16. THE MEANING: Product images
will act as sophisticated, uniquely
identifiable icons, like QR codes
but with infinite shape-color
combos.
Tech: Visual Recognition & Search

17. THE MESSAGE: Will make
accessing information about
objects much more efficient and
convenient, revolutionizing nearly
all areas of human life.
Tech: Visual Recognition & Search

18. Examples
Tech: Visual Recognition & Search

19. THE Market:
Opportunities
Tech: Visual Recognition & Search

20. THE MARKET: Predictions
@ Google & Facebook Will Lead
@ Crowd-Sourcing Initiatives
@ Synergy with AR, Geolocation &
Tagging
Tech: Interactive Image Discovery (IID)

21. THE MEANING: The practice of
customizing or targeting
information to the static or
dynamic locations of an object or
person, commonly using GPS,
WiFi, & RFID.
Tech: Geolocalization (GPS + WiFi + RFID)

22. THE MEANING: User-localized
content is dependent on user’s
location, such as within distance
from retail stores and restaurants.
Tech: Geolocalization (GPS + WiFi + RFID)

23. THE MESSAGE: Content of
greatest utility can be delivered to
users and customers when it is
both immediately accessible and
immediately related to the
person’s location or movements.
Tech: Geolocalization (GPS + WiFi + RFID)

24. Examples
Tech: Geolocalization (GPS + WiFi + RFID)

25. THE Market:
Opportunities
Tech: Geolocalization (GPS + WiFi + RFID)

26. THE MARKET: Predictions
@ Product Info ─ Promos,
Trending Discussions
@ Organization Info ─ Inventory,
Ratings, Reviews
@ Location Info ─ Guides, Stats
Tech: Geolocalization (GPS + WiFi + RFID)

27. THE MEANING: Technology that
allows for manual and automated
information exchange between
devices in close proximity to each
other. Currently based on RFID
standards.
Tech: Near Field Communication (NFC)

28. THE MESSAGE: This technology is
convenient and efficient because
it is unobtrusive and requires
minimal user interaction.
Tech: Near Field Communication (NFC)

29. Examples
Tech: Near Field Communication (NFC)

30. THE Market:
Opportunities
Tech: Near Field Communication (NFC)

31. THE MARKET: Predictions
@ Automated Purchases
@ Automated Check-Ins
@ Automated Info Uploading &
Downloading
Tech: Near Field Communication (NFC)

32. THE MEANING: An immersive
multimedia method of interacting
with the physical world that
involves integrating the sensory
experience of virtual and physical
objects simultaneously.
Tech: Augmented Reality (AR)

33. THE MESSAGE: Every object and
event in the observable world is
the source of a wealth of
documented and potential
information. AR can unlock both.
Tech: Augmented Reality (AR)

34. Examples
Tech: Augmented Reality (AR)

35. THE Market:
Opportunities
Tech: Augmented Reality (AR)

36. THE MARKET: Predictions
@ Incorporate the Other Tech
@ More Mobile/Public Computing
@ Accessories for Smart Devices
Tech: Augmented Reality (AR)