We cannot stop kids from going digital. That's why we build a Virtual World which is 100% safe for kids

1. Sifu Universe
Designing A Virtual Universe for Kids

2. Assumptions
• USD $400,000 + funds is available for from development and initial promo &
marketing campaign
• Talent pool required for the project is ready to be deployed
• Releases are made within planned schedules
• Details on target persona(s) are valid for a large enough segment so that there is
enough room to achieve the critical mass in the required pace
• Total Addressable Market is large enough for existing competitions and potentially
new competition to grow at the required rate for the next 5 years at minimum
• It is technically feasible to develop the proposed game
• Cost of acquisition per customer does not vary more than 5% and promo partners
are ready with the required inventory for advertisement
• Proposed growth hacking strategies work well for the product
• All required hardware and resources are either available or may be procured and
made available when needed
• Exchange rates between INR, USD and other major currencies remain fairly
stable

3. Primary Persona
“Stepping into the
shoes of The Jedi
and bringing back
peace to his home
planet”
Rishav: A baby boy who has just entered into his first standard.
Age: 5 years
Motivations
Having secret superpowers
Leading his tribe
Seeing family members as secret allies
Visiting neighbors
Having pet monsters
Pains
• Playing boring math games
• Solving lame puzzles
• Needing parents help frequently
Gains
• Immersive Mobile Games
• Have a lot of virtual collectables
• Unlocking a whole lot of achievements
Personality
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Technology
IT and Internet
Software
Mobile Apps
Social Networks

4. Secondary Persona
“Happiness is
collecting evidences
of her son being an
future entrepreneur”
Anita Prasad: A techie turned home maker who has just started working
as a freelance - mobile app developer.
Age: 27 years
Motivations
Knowing that her son is safe at home
Her son is getting smarter everyday
Son completes all homework on time
Friends visit him during playtime
Son is kind to the pets
Son is excelling in studies
Pains
• Attending to every little demand
• Running behind her son during
playtime
Gains
• Knowing that her son is involved
in productive things
• Knowing that her son is not getting
addicted to videogames
Personality
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Technology
IT and Internet
Software
Mobile Apps
Social Networks

5. Product
Sifu Universe is a 3D virtual world game
for kids played on Mobile devices and
Tabs where he starts as a colorful
dinosaur who must begin by discovering
elements of nature including air, water,
metal and fire. The dinosaur hands them
over to the stone age man who would
build him a flying saucer to travel to 6
other planets where there are many more
quests to complete and side quests to
unlock smaller achievements.

6. Game Specifications
Platforms: iOS & Android – Phone and Tabs
Game Category: Adventure, Puzzler
Demographics
Age Group: 4 to 7 years
Gender: Male & Female
Pricing: Freemium (Subscription & Micro-Transaction)
Art Style: 3D (Light and Bright Colors)
Game Movement: 3D virtual world with 3rd person controller camera follows the playing character
from top of the head.
Controls:
Click anywhere in the virtual world for the character to walk there (respecting the restrictions and
Proximities of the world).

7. BusinessModelCanvas

8. Promo & Marketing
● Running In-app marketing campaigns and
buying inventory on highly targeted mobile
games and apps consumed by parents
(Secondary persona)

9. Media Consumption – by Secondary Persona
● YouTube
● Hindi News paper app
● Hot star for movies/content
● Facebook
● Popular Mobile Games
○ Candy Crush
○ Card Games
○ Clash Of Clan

10. Monthly Marketing Plan
Stage 1: 14 Days - Rank Booster by Rapidly Purchasing Low Cost Users
Total Spend: $30,000 Total Users: 50,000
Targeted AppStore Rank: Top 15 in Games > Cards
Stage 2: 7 days Incremental Downloads Due To Boost In Rank + Purchasing Good Quality
Users
Stage 3: 9 Days Sustenance Campaign
90% Incent + 10% Non-Incent + Non-Paid Promotions
50% Incent + 50% Non-Incent + Non-Paid Promotions
100% Incent + Non-Paid Promotions

11. Paid Media Partners
Type: Incent
Campaign: Semi-Managed
Inventory: Interstitial/ Banner
CPI: $1.5
Minimum Insertion: $2000
Type: Incent
Campaign: Un-Managed
Inventory: Interstitial/ Offerwall
CPI: $1.2
Minimum Insertion: $5000
Type: Non-Incent
Campaign: Un-Managed
Inventory: Offers
CPI: $2.5
Minimum Insertion: $5000
Type: Non-Incent
Campaign: Un-Managed
Inventory: Interstitial/ Offerwall /Banner
CPI: $2.0
Minimum Insertion: $1000
Type: Incent
Campaign: Un-Managed
Inventory: Interstitial/Banner
CPI: $2.0
Minimum Insertion: $5000

12. Release Milestones
Strawberry Pie Release
(MVP – 3 months)
- First 2 Planets
- 4 / 7 Primary Quests
- No side quests
Chocolate Cake
Release (3
months)
- 6 Planets
- 20 Primary
Quests
- 15 side quests
Vege-Delight Release (3 months)
- 10 Planets
- 50 Primary Quests
- 100 side quests
- 100 Collection Items

13. Thank you!
For the Complete Story & White Papers visit:
suvrajitsarkar.com