1) The document proposes an investment platform called Smart Forest that allows users to purchase tokenized trees as unique digital assets on the Ethereum blockchain.
2) Users can trade or hold the tokens, receiving a share of profits from timber sales as the trees grow over time. The platform aims to create a marketplace for sustainable and profitable forestry investments.
3) An initial market analysis found interest among respondents in eco-friendly and impactful banking products, positioning Smart Forest for success if it can launch its tokenized tree marketplace as planned and scale operations.
3. ONLY
ASSET
GROWS
ALWAYS
Every TTree*
consists of:
(* Tokenized Tree shortly - “TTree”)
SOLUTION: BIO-DIGITAL ASSET “TOKENIZED TREE”
I.
REAL PLANTED & LIVING
TREE as a SERVICE
(supplied by Partner-Planter)
II. NFT/ERC-721/1155
UNIQUE DIGITAL CERTIFICATE
“TREE PASSPORT”
III. REAL-TIME CARBON
OFFSET COUNTER
4. WHAT SMART FOREST DOES:
CREATE «TREE PASSPORT»
Digital certificate, based on ETH blockchain, NFT ERC-721/ERC-1155.
SELECT AND INDENTIFY PLANTERS
the profitable investment options, companies who own/plant/sell trees.
B2B/B2C MARKETPLACE & REGISTER
application platform for exchange, sell, buy-back of Tokenized Trees.
R&D
the control of growth with smart devices (IoT) and big data technologies.
SMART FOREST <> B2B COOPERATION
Any co-branding program like loyalty, „airlines miles”, cash-back,
spare change investing, CO2 offsetting, HR flex fund and other,
where the VALUE/POINTS are based on the real trees, i.e. TTrees,
with 3-layer of value (timber+carbon offset+collectible) and strong
social/ecological impact.
Customers could be rewarded/awarded by TTrees for some task or
activity (open the account, share news, buy something or use a
service).
5. 1. User buys a tree. 2. We transfer money to our partners for planting, land, maintance etc. 3. When the tree is being planted we issue a token 4. User can trade or hold
the token and get share of profit from the timber.
OFFER №1 for B2C / B2B2C
6. Paulownia planted in 2016
(by our partner-PLANTER in Romania)
• Average diameter - 20 cm
• Height – up to 10 m
• 3x3 plantation scheme
How the threes are
gaining timber value?
Trees of any age can be tokenized an
sold via Smart Forest marketplace.
7. MARKETS
Global market of financial assets
$294 trillion *
* Deutsche Bank, 2015
•https://www.businessinsider.com/global-financial-assets-2015-2
** Global Sustainable Investments Alliance, 2018
•http://www.gsi-alliance.org/wp-
content/uploads/2019/06/GSIR_Review2018F.pdf
*** NewForests, Timberland Investment Outlook, 2017
•https://newforests.com.au/wp-content/uploads/2017/09/2017-
Timberland-Investment-Outlook-web-1.pdf
Global stock market
$69 trillion *
Sustainable investments
$30 trillion**
Forest investments
$50 billion ***
OUR TARGET: 1‰ of Forest investments market
~ $50 MILLION TO 2025
8. DIRECT
COMPETITORS
INDIRECT
COMPETITORS
There is no
"retail multi-brand supermarket" for investment trees.
There are 10+ specialized "one-brand shops”
of investment tree planters.
We consider them as potential partners - suppliers.
Funds, brokers, banks that have
SUSTAINABLE INVESTMENTS.
We consider them as
potential partners - distributors.
*
* Actual partners and their plantations
9. Business
model
We take the commission ~20%
of initial asset price
~80% of initial asset price* goes to Planter
(it includes land rent, planting work, high-quality seedling, full-
period maintenance & irrigation, insurance)
Now we can speak about 25 – 50 EUR per issued & sold asset
depending on age, country, species of connected tree.
10. CORETEAM ALEX RUDOMETOV, 35
Founder & CEO / CTO
Mathematician, developer, serial bizman
10 years IT & own business
3 years on the stock market
5 years forestry
https://www.linkedin.com/in/rdmtv/
GREG TIURIN, 33
Analyst / Researcher
IWA PAWLAK, 30
Co-founder & COO/CMO
7 years PR, marketing, journalism
5 years B2B sales
3 years own business
https://www.linkedin.com/in/iwapawlak/
Multi-power specialist
https://www.linkedin.com/in/gregturin/
ADVISORS
12. TRACTIONII
79%
“I would be willing to
invest in an eco-friendly
project.”
77%
“How important would you
consider for a bank to be
concerned about the
environment?”
70%
“A bank offers you to
invest in trees - how
would you describe your
willingness to invest?”
78%
“I consider myself as
an environmental
friendly person.”
RESPONDENT
PROFILE
100+ respondents
20+ questions
99% : have bank account
82% : 18-25 years old
64% : do NOT invest now
56% : female
Smart Forest together with NOVA SBE (School of Business and Economics, PT, Lisbon) made
a deep research* about sustainability of current bank products.
* Research was conducted in
February – June 2020.
13. _
Legal/Compliance Software Development Marketing Operations
INVESTMENT
€100 000
MILESTONES:
Q1 2021:
Q2 2021:
Q3 2021:
Q1 2022:
-- 2023:
-- 2023:
Platform development
Starting promo & sales
Blockchain integration
Round A, Possible Exit
Buyback, Possible exit
Biz-sustainability