BlogWell New York Social Media Case Study: Johnson &amp; Johnson, presented by Devon Eyer

Ketchum Snapshots from Cannes

D2: Candace Kuss Demystifying Storytelling

BlogWell New York Social Media Case Study: Walgreens, presented by Chris Catania

In his BlogWell New York presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use community management strategies to build relationships, support culture change, and engage employees. He gives a detailed summary of their four big challenges starting out, how they overcame those challenges, metrics from the 6-month program, and how they intend to improve moving forward. Watch the video of this presentation here: https://vimeo.com/66653506

Microsoft Devices Group Social Customer Service Frankfurt

The document discusses Microsoft's social media customer support operations from 2013 to 2014. It implemented direct customer support on platforms like Facebook, Twitter, Baidu and others in various regions over this period. It faced challenges from technical limitations of social platforms and balancing engagement with monitoring. It used various tools for knowledge management, customer relationship management and tracking but found no single perfect tool. The social media customer support accounts achieved high response rates, sometimes among the top globally compared to other major brands, and received positive customer feedback praising the speed, efficiency and quality of support provided.

How to integrate social media with marketing, advertising, and digital, prese...

The document discusses five key areas to consider when integrating social media into marketing and advertising campaigns. First, change the mentality from viewing social as separate from other channels to fully integrating it. Second, clarify the strategic intent of social as an amplifier or driver and how it will be synchronized or orchestrated. Third, take a portfolio approach by defining the role of each social channel. Fourth, recognize social is not free media and requires a holistic paid media plan. Fifth, operationalize the plan by collaborating across departments from legal to analytics. The presentation provides examples and emphasizes there is no single right way, but focusing on these five areas is a good starting point.

D2: James Alexander, H+K

Social Media ROI ismm

Este documento explica cómo medir el retorno de la inversión (ROI) de las campañas de marketing en redes sociales. Primero, se debe establecer objetivos de negocio claros y métricas para medir el éxito. Luego, se implementa una campaña y se miden las métricas de redes sociales y los resultados de negocio. Finalmente, se compara esta información para determinar en qué medida la campaña en redes sociales contribuyó a alcanzar los objetivos.

Recommandé

D2: Alex Vaidya, Storystream

Ketchum Snapshots from Cannes

D2: Candace Kuss Demystifying Storytelling

BlogWell New York Social Media Case Study: Walgreens, presented by Chris Catania

Microsoft Devices Group Social Customer Service Frankfurt

How to integrate social media with marketing, advertising, and digital, prese...

D2: James Alexander, H+K

Social Media ROI ismm

BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...

How to manage your social media content strategy, presented by Kevin Hunt

Social Media ROI Barcelona

El documento explica cómo medir el retorno de la inversión (ROI) de las campañas de marketing en redes sociales. Define el ROI como el retorno de la inversión. Describe el proceso de medición de impactos no financieros como "Me gusta", visitas al sitio web y menciones de marca, así como impactos financieros como nuevos clientes e incremento de ventas. Recomienda establecer objetivos de negocio y métricas clave de desempeño alineadas con esos objetivos para medir el éxito de las campañas.

D2: SJR Group

This document discusses how marketing communications has changed with the rise of digital platforms and social media. It references General Electric's use of Tumblr for content marketing and quotes GE executives discussing their strategy of making the brand accessible online. The document also mentions a quote from the VP of PR at Target about building meaningful customer relationships through loyalty programs rather than just focusing on revenue. Overall, the document touches on themes of disruption in marketing, the importance of original content and social media coverage, and how brands are using digital platforms as part of their marketing strategies.

Social SuccessReducing Risk; Empowering Employees

This document discusses how businesses can empower employees and reduce risk through social media. It notes that customers expect more transparency and that millennials want social media integrated into the workplace. The document presents Ketchum's GET Social approach, which provides a framework to assess an organization's current social media practices, lay foundations to embed social behaviors, and engage employees in social business. Contact information is provided for representatives who can discuss Ketchum's approach.

Digital, Social Media and Healthcare: A clash of cultures?

This document summarizes a presentation on social media and healthcare. It discusses how healthcare organizations have traditionally been slow to adopt social media due to regulations. However, some companies like Janssen, Sanofi, and Novartis are innovating in their social media use by engaging patients on social platforms and crowdsourcing ideas. The Royal College of Nursing is also highlighted as an organization that has successfully used social media to engage its members and promote nursing. The presentation examines some of the challenges the healthcare industry faces in using social media but also how social innovation can improve outreach and engagement.

BlogWell Bay Area Social Media Case Study: Whole Foods Market, presented by N...

In her BlogWell Bay Area presentation, Whole Foods Market's Director of Social Media and Digital Marketing, Natanya Anderson, explains why "culture eats strategy for lunch" and how the upscale grocery brand engages consumers on the local level. She shares how Whole Foods separated global and local social strategy, with the global level addressing lifestyle and the local level tackling transaction, to create a more efficient social experience for consumers.

BlogWell Los Angeles Social Media Case Study: McDonald's, presented by Sosti ...

In his BlogWell Los Angeles presentation, McDonald's Director of Digital & Social Media, Sosti Ropaitis, shares how @McDonaldsCorp is creating timely and engaging social content. He goes into detail about their video campaign during the London 2012 Olympics and explains how they utitlized Twitter and Pinterest to engage their fans. Watch the video of the presentation here: https://vimeo.com/56937339

Proud to be chosen by more brands activating around the Olympics than any oth...

OptimaHub SingleView Presentation Deck

Datalicious

Social Media 21 September 2010

AIMIreland

This document provides an overview of social media and its benefits for businesses. It discusses what social media is, why companies should use it, how Microsoft incorporates social media into its products, considerations for social media strategy, and resources for learning more. The key points are that social media allows low-cost marketing, brand monitoring, customer feedback, and website traffic. However, companies must define goals and avoid losing control of messaging or overusing social platforms.

Social Media for small business

Delivering Un-carrier results in social support, presented by Michelle Mattson

In her Brands-Only Summit presentation, T-Mobile’s Michelle Mattson explains how their social customer support team (T-Force) has evolved in the social media space over the past two years. She talks about their bold new Un-carrier movement, the social listening tools they use, and their partners across the organization that have helped them become the number one socially devoted brand on Facebook.

Building brand journalism capabilities, presented by Holly Potter

Jamison K. Bell | OvenPOP 360

Tracking the Effectiveness of Your Social Media Marketing

Eric Hodgson

This document discusses tracking the effectiveness of social media marketing efforts. It begins by asking where readers currently stand on tracking their social media efforts. It then discusses setting a social media strategy and tracking accounts and conversations across different social media platforms like Twitter, blogs, and Foursquare. Monitoring for connections on social media is also presented as important for tracking effectiveness. The document provides examples of tools that can be used for social media tracking and monitoring.

[Lightful webinar] Lessons from lockdown - What we’ve learned about digital f...

Tereza Litsa

How has digital fundraising changed over the past year? What can we learn from it? Lightful hosted a webinar to discuss the impact Covid has had on digital fundraising and what we’ve learned. The panel shared their top three lessons learned from lockdown and how they apply to charities and nonprofits of all sizes. The panel consisted of: - Akruti Desai, Senior Programme Officer at the Bill & Melinda Gates Foundation - Woodrow Rosenbaum, Data and Insights Lead at #GivingTuesday - Michele Dilworth, Senior Director of Partnerships at Candid - Vinay Nair, CEO & Co-Founder at Lightful The webinar was moderated by Alix Guerrier, CEO at GlobalGiving.

01.Key trends in social media

Julian Matthews

The document outlines the agenda for Day 3 of a social media and PR training. The day includes modules on key social media trends, Twitter, Facebook, using social media for PR, and developing a social media strategy. It provides examples of how social media has been used to spread news and discusses best practices for organizations using social media, including listening first before engaging, adding value to conversations, and measuring results. The key trends noted for 2013 include a focus on mobile experiences, visual content like video and photos, humanizing interactions to build communities, and the need for round-the-clock community management.

WRI Communications Curriculum: Social Media Strategy

Laura Lee Dooley

The document provides an overview of WRI's social media strategy and lessons learned. It outlines 10 social media strategy rules, including being present on social media, listening first to understand audiences, developing long-term and short-term roadmaps, going where audiences are, keeping profiles updated, building social circles, establishing an organizational voice, knowing the community, taking time to engage, and measuring results. The strategy emphasizes building trust and relationships through conversation over marketing and applying WRI's values such as respect, innovation, and integrity across social media engagement.

How to Use Social Video to Drive Results (HootSuite)

This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.

How to use social video to drive results

Hootsuite

(Social Media + Video) - Cat Videos = Awesome Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act? Topics Covered: - Overview of Social Video - what is it, when should you use it - Creating a Social Video strategy in Paid, Earned and Owned Media Landscape - How to build in inherent virality into your videos so they get shared - The power of storytelling - Insider look into HootSuite's Social Video strategy - Real world examples of strategies that work

Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...

Merit Pages

This document outlines strategies for applying the scientific method to social media marketing. It discusses five actionable strategies based on facts: 1) focus time and resources on digital channels like websites and social media; 2) understand your audience to personalize communications; 3) leverage word-of-mouth as the most trusted form of advertising; 4) do more with less by centralizing communications and repurposing content; and 5) track, measure, and report on results to continually improve strategies. The document provides examples from a community college's experience improving their website, growing Facebook and Twitter followers, using YouTube and Picasa, and engaging students as brand ambassadors.

Social Media for Active Learning MOOC - Social Media Lessons Webinar Slides

Vanessa Dennen

Contenu connexe

En vedette

BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...

How to manage your social media content strategy, presented by Kevin Hunt

Social Media ROI Barcelona

D2: SJR Group

Social SuccessReducing Risk; Empowering Employees

Digital, Social Media and Healthcare: A clash of cultures?

BlogWell Bay Area Social Media Case Study: Whole Foods Market, presented by N...

BlogWell Los Angeles Social Media Case Study: McDonald's, presented by Sosti ...

Proud to be chosen by more brands activating around the Olympics than any oth...

OptimaHub SingleView Presentation Deck

Datalicious

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Building brand journalism capabilities, presented by Holly Potter

Jamison K. Bell | OvenPOP 360

En vedette (14)

BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...

How to manage your social media content strategy, presented by Kevin Hunt

Social Media ROI Barcelona

D2: SJR Group

Social SuccessReducing Risk; Empowering Employees

Digital, Social Media and Healthcare: A clash of cultures?

BlogWell Bay Area Social Media Case Study: Whole Foods Market, presented by N...

BlogWell Los Angeles Social Media Case Study: McDonald's, presented by Sosti ...

Proud to be chosen by more brands activating around the Olympics than any oth...

OptimaHub SingleView Presentation Deck

Social Media 21 September 2010

Social Media for small business

Delivering Un-carrier results in social support, presented by Michelle Mattson

Building brand journalism capabilities, presented by Holly Potter

Similaire à BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Devon Eyer

Tracking the Effectiveness of Your Social Media Marketing

Eric Hodgson

[Lightful webinar] Lessons from lockdown - What we’ve learned about digital f...

Tereza Litsa

01.Key trends in social media

Julian Matthews

WRI Communications Curriculum: Social Media Strategy

Laura Lee Dooley

How to Use Social Video to Drive Results (HootSuite)

How to use social video to drive results

Hootsuite

Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...

Merit Pages

Social Media for Active Learning MOOC - Social Media Lessons Webinar Slides

Vanessa Dennen

Digital content and engagement strategies for the full event lifecycle

Miguel Neves, CMP

Planning to raise Māori student achievement

bradnaml

Maximize year end fundraising with Classy and Heller

Heller Consulting

Creating & executing a social plan

451 Marketing

This document provides an overview of creating and executing a successful social media plan. It discusses defining objectives and goals, finding your target audience online, auditing resources, assigning roles and responsibilities, defining success metrics, constructing a strategy, executing the strategy, and measuring results. It also provides examples of corporate social media policies from Best Buy, Oracle, and others. Case studies are presented on social media campaigns for Dancing Deer Baking Co. and Heluva Good! that increased brand awareness, engagement, and sales. The document concludes by noting that 451 Marketing can help integrate public relations, social media, and search marketing into communications campaigns.

Social Media for Real Estate Agents by Jason Mark

Jason Mark

The document provides an overview of using social media for real estate businesses. It discusses what social media is, why it's important for businesses, the major social networks like Facebook, LinkedIn, Twitter and YouTube. It outlines five rules for an effective social media strategy including setting goals, engaging with customers, providing value, measuring results, and refining the strategy. The document cautions against spamming users or leaving negative comments unaddressed. It also presents a case study and recaps the key points about developing an effective social media presence.

Benedictine Development Symposium

Lee Aase

The document discusses Lee Aase's presentation on bringing social media to faith-based organizations. Some key points: - Lee Aase works at the Mayo Clinic Center for Social Media and discusses Mayo Clinic's experience using social media for health promotion. - He outlines the benefits of social media tools like blogs, podcasts, YouTube, and social networks for organizations and provides examples of how Mayo Clinic has used them. - Aase also discusses lessons learned from Mayo Clinic's social media use over years, emphasizing the importance of an integrated strategy and letting successes promote further organic growth of social media programs.

You Need A Strategy, Dammit, Not A Twitter Account

NTEN

This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.

The Development of a School Climate Game

SeriousGamesAssoc

Claudia-Santi Fernandes, Associate Research Scientist | play2PREVENT Lab, Yale Center for Health & Learning Games | Schell Games and John Joy, Advanced Producer | Schell Games Practice What You Preach: Strategies for a Positive Environment Funded by the Chan Zuckerberg Initiative, the play2PREVENT Lab, Schell Games, and the Yale Center for Emotional Intelligence teamed up to develop a tool to measure school climate that was also a game empowering teens to take action and improve their school climate. Relatable stories throughout this digital experience allowed teens to navigate dilemmas in one’s school climate as well as strategize ways to address and make it better. Research shows that a positive school climate has a huge impact on the ability for a student to learn and achieve success. As our teams built out this digital experience, it was equally important for us to practice the many strategies within our process. Can we take the same strategies and concepts to foster a positive working environment that acknowledges our differences and challenges, but sets the lens on bringing out the best in our own unique dynamic? In essence, can we practice what we preach? Presented by the Serious Play Conference seriousplayconf.com at Montreal, Canada, Quebec, UNIVERSITÉ DU QUÉBEC À MONTRÉAL, UNIVERSITY OF QUEBEC IN MONTREAL, July 10-12, 2019

INTERNET KILLED THE VIDEO STAR

Pascal Andrés Reymond

501techNYC Storytelling Session

Rob Wu

The best way to raise funds and motivate people online is to tell great stories through video. When done right, video allows your audience to connect with your work on an emotional level, inspires them to take meaningful action and can be the foundation that builds a movement. But it's easier said than done. This presentation teaches you how to avoid the three biggest mistakes which prevent non-profits from achieving impact with video. It will help you understand the key ingredients of videos which raise money, propel peer-to-peer sharing and move supporters to join your movement.

Online Organizing Overview

neworganizingist

This document provides guidance on online organizing tactics. It discusses who engages online and why, and how the internet can be used to scale actions, connect widely, articulate a vision, and empower local engagement. It recommends integrating online organizing across departments like fundraising, communications, and field work. Tools include websites, email, fundraising, blogs, social media, video, and metrics. Internal organization, tool use, and examples are outlined to complement offline organizing.

Tips for a Social Media Strategy

PAVS Communities 2.0

This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.

Similaire à BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Devon Eyer (20)

Tracking the Effectiveness of Your Social Media Marketing

[Lightful webinar] Lessons from lockdown - What we’ve learned about digital f...

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WRI Communications Curriculum: Social Media Strategy

How to Use Social Video to Drive Results (HootSuite)

How to use social video to drive results

Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...

Social Media for Active Learning MOOC - Social Media Lessons Webinar Slides

Digital content and engagement strategies for the full event lifecycle

Planning to raise Māori student achievement

Maximize year end fundraising with Classy and Heller

Creating & executing a social plan

Social Media for Real Estate Agents by Jason Mark

Benedictine Development Symposium

You Need A Strategy, Dammit, Not A Twitter Account

The Development of a School Climate Game

INTERNET KILLED THE VIDEO STAR

501techNYC Storytelling Session

Online Organizing Overview

Tips for a Social Media Strategy

Plus de SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang

Scholastic: Facebook Live video: How streaming video options altered Scholast...

Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen

Red Lobster's marketing team developed a campaign to promote its limited-time Crabfest menu. The campaign told the story of crab from sea to plate using various channels. It included a contest with prompts from the TV show Deadliest Catch's Captain Sig Hansen. The campaign generated more contest entries and social media engagement than previous campaigns. It also increased purchase intent and recommendation likelihood. The cross-channel storytelling approach and celebrity partnership helped make the campaign a success.

Logitech: Managing social media for a global brand, presented by Reagan Freyer

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Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.

Western Union: This is multicultural engagement in a purpose-driven brand, pr...

Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...

Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan

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Monsanto: Getting social to the crisis communication table, presented by Heat...

Monsanto representatives Heather McClurg and Nick Weber presented on how Monsanto improved its crisis communication process to better incorporate social media. Previously, crisis responses were inefficient and caused frustration as many stakeholders were involved. Monsanto now takes a more streamlined approach with a dedicated digital newsroom that meets daily to discuss trends, content calendar and potential issues. They provided examples of how this new process worked for celebrity promotions of false information, responding to rumors before they spread, and addressing opportunities like articles from satirical news sites.

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