BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey

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In her BlogWell New York presentation, Novartis' Associate Director of Social Media Strategies, Melissa Mackey, shares how they are innovating and incubating in a conservative corporate environment. She goes into detail about how they leveraged an offline event to generate social media buzz while still complying to their strict pharma regulations.

Médias sociaux Business

SocialMedia.org
Video Case Studies
Melissa Mackey
Elevating Novartis’ social media
reputation: A case study in mHealth
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell

Melissa Mackey
Associate Director, Social Media Strategies
April 2, 2014
Elevating Novartis’ Social Media Reputation
A Case Study in mHealth

DISCLAIMER
2
The opinions expressed in this presentation
and on the following slides are solely those
of the presenter and not necessarily those of
Novartis Pharmaceuticals Corporation
(“NPC”). NPC does not guarantee the
accuracy or reliability of the information
provided herein.

Our Collective World
4
Obstacles in social media – and a conservative mindset – is
not limited solely to the pharma industry…

The Challenge
5
Identify new opportunities to elevate the
social media reputation of Novartis….

Case Study: Novartis Mobile Health Challenge
6
 Leveraged an innovative offline event to generate social
media buzz

Internal and External Promotion
11
Video can be found at www.YouTube.com/Novartis

13
Novartis @Novartis 5s
Thank you @SocialMediaOrg and #BlogWell!
Questions?
Expand
Contact Info:
Melissa Mackey
Associate Director of Social Media Strategies
@MACK_ATTACK

Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell

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