What's the opportunity behind Social Business? How does customer engagement lead to increased revenue? What path should marketers take in social channels? How can other departments play a part?
Some of the questions I answer in this presentation made for the Engage Digital Summit held in Kolkata, India on June 5-6, 2012.
This is my last presentation as an employee of superstar social business consultancy Ant's Eye View. Many thanks to my AEV colleagues for 18 months of learning and fun.
The document discusses building dreams and setting goals. It introduces how the book will help the reader learn, what motivates them, how attitude can sabotage goals, and why distinguishing between dreams and goals is important. It also discusses developing goals that work, surrounding yourself with motivated people, and assessing internal versus external motivation.
This article summarizes a document discussing the popular question-and-answer website Formspring and debates around its potential for harm. The document notes that while Formspring allows anonymous questioning and answering, some argue this anonymity could enable cyberbullying. It describes a recent incident where police say anonymous Formspring posts led to a fight between students. It also discusses the suicide of a high school student who was the target of nasty anonymous Formspring comments before and after her death, raising questions about whether cyberbullying contributed to her decision. Overall, the document examines both sides of the debate around Formspring's potential benefits and risks.
The document provides 32 ways to repurpose blog content and social media posts, such as turning posts into articles, videos, podcasts, newsletters, and more to extend their reach and lifespan. It encourages selecting star posts and finding new ways to share the core content and insights with different audiences through various offline and online channels like presentations, workshops, and more to continue generating value from great content. Repurposing in these ways can help engage more potential clients, leads, and readers while keeping high-quality posts active and visible.
The document provides guidance for students on how to succeed in mathematics class by arriving prepared with materials, doing homework, asking questions, getting extra help, forming study groups, and participating regularly online. Key practices emphasized include reviewing notes daily, setting aside regular time for homework, and asking lots of questions about anything not understood.
Makewaves & digital me partner introductionDigitalME
The Social Media Platform for Schools document describes Makewaves, a social learning platform designed for schools. It provides statistics on Makewaves' growth and usage, including over 60,000 students, 9,000 teachers, and 3,500 partner schools. Makewaves allows students and teachers to engage through publishing video, audio, photos and blogs. It also discusses the platform's positive impact on students, helping to improve decision making, confidence, and sense of responsibility. Makewaves provides award-winning project resources for schools to teach skills like safe social networking.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
The document discusses building dreams and setting goals. It introduces how the book will help the reader learn, what motivates them, how attitude can sabotage goals, and why distinguishing between dreams and goals is important. It also discusses developing goals that work, surrounding yourself with motivated people, and assessing internal versus external motivation.
This article summarizes a document discussing the popular question-and-answer website Formspring and debates around its potential for harm. The document notes that while Formspring allows anonymous questioning and answering, some argue this anonymity could enable cyberbullying. It describes a recent incident where police say anonymous Formspring posts led to a fight between students. It also discusses the suicide of a high school student who was the target of nasty anonymous Formspring comments before and after her death, raising questions about whether cyberbullying contributed to her decision. Overall, the document examines both sides of the debate around Formspring's potential benefits and risks.
The document provides 32 ways to repurpose blog content and social media posts, such as turning posts into articles, videos, podcasts, newsletters, and more to extend their reach and lifespan. It encourages selecting star posts and finding new ways to share the core content and insights with different audiences through various offline and online channels like presentations, workshops, and more to continue generating value from great content. Repurposing in these ways can help engage more potential clients, leads, and readers while keeping high-quality posts active and visible.
The document provides guidance for students on how to succeed in mathematics class by arriving prepared with materials, doing homework, asking questions, getting extra help, forming study groups, and participating regularly online. Key practices emphasized include reviewing notes daily, setting aside regular time for homework, and asking lots of questions about anything not understood.
Makewaves & digital me partner introductionDigitalME
The Social Media Platform for Schools document describes Makewaves, a social learning platform designed for schools. It provides statistics on Makewaves' growth and usage, including over 60,000 students, 9,000 teachers, and 3,500 partner schools. Makewaves allows students and teachers to engage through publishing video, audio, photos and blogs. It also discusses the platform's positive impact on students, helping to improve decision making, confidence, and sense of responsibility. Makewaves provides award-winning project resources for schools to teach skills like safe social networking.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Social Media is dead! Long live Social Media!Eric Weaver
Social media has become ingrained in our lives as emotional, time-starved creatures built for social interaction. However, some argue that social media is dead or dying due to oversaturation, with people feeling less engaged and more distracted across various social platforms. While social media continues to impact consumer behavior and decision making at some level, marketers and social media experts are challenged to cut through the noise and connect with audiences in meaningful ways that drive real business goals and objectives.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Applying a Marketing Lens to Police CommunicationsEric Weaver
VANCOUVER, BC, CANADA - April 11, 2011 - Speech from the 2011 Police Leadership Conference discussing how social marketing techniques used by major brands can be used to enhance police communications and engagement with the public.
Social Crises: Best Practices, Cautionary TalesEric Weaver
This document provides best practices and cautionary tales for responding to social crises based on a presentation by Eric Weaver of IPG Mediabrands. It discusses how consumers have power through social media to shape perceptions of companies and trust each other more than marketers. Social crises are growing and can severely damage organizations. The document advises companies to plan for common crisis scenarios, create response guidelines, and train teams to respond quickly at various crisis levels to mitigate reputational damage. It provides examples of how both poor and effective crisis responses unfolded on social media for different companies.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
This document discusses the importance of customer experience for businesses. It notes that customer expectations have increased as markets have become more competitive and experiences have become a key differentiator. While both consumers and marketers recognize the value of unique experiences, there is often a gap between perceived and actual customer experiences. The document provides recommendations for improving customer experience, including going back to basics by focusing on customers, mapping the end-to-end customer journey, listening to customers, empowering employees to drive experiences, and making customer experience a strategic priority.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
This document maps out a customer's negative experience with a company's dishwasher repair/replacement process. It took months to resolve, with multiple unnecessary service visits and a lack of communication. The customer grew increasingly frustrated as the process involved misplaced records and confusion about next steps. They did not feel their problem was being properly addressed or that the company cared about providing a good experience.
People are the Media (DDB Edmonton Edition)Eric Weaver
This document discusses how people have become the new media through social engagement, influence, and activation. It notes that we are in the midst of a profound cultural shift where captive audiences have given way to active ones who no longer defer to big brands, but instead refer to their friends. The document provides examples of how social media usage and influence has grown exponentially in recent years. It advocates that marketers leverage social media to build trust with consumers by focusing on engagement, influence, and inspiring real actions and advocacy rather than just outbound publishing. The six steps discussed are: study and plan, listen, publish, engage, influence, and activate.
Jake McKee, Ant's Eye View, Community Conference 2012Seismonaut
This document discusses the social engagement journey that organizations go through to become fully engaged with their customers. It describes the journey as having 5 stages: traditional, experimental, operational, measurable, and fully engaged. As organizations progress through each stage, their social engagement becomes more embedded in business operations and drives real business results. The final destination is described as breakthrough business outcomes such as increased revenue and loyalty.
Workshop on ways to use web2.0 to connect your students to the world
http://theconnectedclassroom.wikispaces.com/BU_Fall_Teacher_Conf
Video on slide 5 available at http://theconnectedclassroom.org
1) University students face complexities balancing study, work, and social lives, making engagement with their university experience difficult.
2) Social software like blogs, wikis, and social bookmarking can provide opportunities for students to engage with peers in discourse to supplement in-class learning.
3) A survey found social software improved peer learning, social interaction, motivation, and assessment of learning outcomes for students.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Social Media is dead! Long live Social Media!Eric Weaver
Social media has become ingrained in our lives as emotional, time-starved creatures built for social interaction. However, some argue that social media is dead or dying due to oversaturation, with people feeling less engaged and more distracted across various social platforms. While social media continues to impact consumer behavior and decision making at some level, marketers and social media experts are challenged to cut through the noise and connect with audiences in meaningful ways that drive real business goals and objectives.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Applying a Marketing Lens to Police CommunicationsEric Weaver
VANCOUVER, BC, CANADA - April 11, 2011 - Speech from the 2011 Police Leadership Conference discussing how social marketing techniques used by major brands can be used to enhance police communications and engagement with the public.
Social Crises: Best Practices, Cautionary TalesEric Weaver
This document provides best practices and cautionary tales for responding to social crises based on a presentation by Eric Weaver of IPG Mediabrands. It discusses how consumers have power through social media to shape perceptions of companies and trust each other more than marketers. Social crises are growing and can severely damage organizations. The document advises companies to plan for common crisis scenarios, create response guidelines, and train teams to respond quickly at various crisis levels to mitigate reputational damage. It provides examples of how both poor and effective crisis responses unfolded on social media for different companies.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
This document discusses the importance of customer experience for businesses. It notes that customer expectations have increased as markets have become more competitive and experiences have become a key differentiator. While both consumers and marketers recognize the value of unique experiences, there is often a gap between perceived and actual customer experiences. The document provides recommendations for improving customer experience, including going back to basics by focusing on customers, mapping the end-to-end customer journey, listening to customers, empowering employees to drive experiences, and making customer experience a strategic priority.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
This document maps out a customer's negative experience with a company's dishwasher repair/replacement process. It took months to resolve, with multiple unnecessary service visits and a lack of communication. The customer grew increasingly frustrated as the process involved misplaced records and confusion about next steps. They did not feel their problem was being properly addressed or that the company cared about providing a good experience.
People are the Media (DDB Edmonton Edition)Eric Weaver
This document discusses how people have become the new media through social engagement, influence, and activation. It notes that we are in the midst of a profound cultural shift where captive audiences have given way to active ones who no longer defer to big brands, but instead refer to their friends. The document provides examples of how social media usage and influence has grown exponentially in recent years. It advocates that marketers leverage social media to build trust with consumers by focusing on engagement, influence, and inspiring real actions and advocacy rather than just outbound publishing. The six steps discussed are: study and plan, listen, publish, engage, influence, and activate.
Jake McKee, Ant's Eye View, Community Conference 2012Seismonaut
This document discusses the social engagement journey that organizations go through to become fully engaged with their customers. It describes the journey as having 5 stages: traditional, experimental, operational, measurable, and fully engaged. As organizations progress through each stage, their social engagement becomes more embedded in business operations and drives real business results. The final destination is described as breakthrough business outcomes such as increased revenue and loyalty.
Workshop on ways to use web2.0 to connect your students to the world
http://theconnectedclassroom.wikispaces.com/BU_Fall_Teacher_Conf
Video on slide 5 available at http://theconnectedclassroom.org
1) University students face complexities balancing study, work, and social lives, making engagement with their university experience difficult.
2) Social software like blogs, wikis, and social bookmarking can provide opportunities for students to engage with peers in discourse to supplement in-class learning.
3) A survey found social software improved peer learning, social interaction, motivation, and assessment of learning outcomes for students.
Understanding the Power and Potential of Social MediaAntonio Viva
The document discusses the rise of social media and its impact. It notes that social media now includes activities that integrate technology, communication, and sharing information among people. It provides statistics on the large numbers of people using social media platforms like Facebook, blogs, and sharing photos and videos. It argues that schools must recognize social media as an important new way for communities to communicate and that they should develop strategies to engage students, parents, and alumni through these new online conversations and relationships.
Session 8 persuasion ethics and team building in negotiation bookboomingbookbooming
This document discusses principles of persuasion, ethics in negotiation, and team building. It covers social judgment theory, cognitive dissonance, and strategies for effective persuasion. It examines ethical issues like deception, psychological biases, and justifications for unethical tactics. It provides tips for defusing unethical behaviors and discusses the benefits and challenges of team negotiation.
Public Services - PEOPLE First - Li Fu, Jing Shi & Yi Han.CALA-MW
This document summarizes profiles of three librarians - Li Fu, Jing Shi, and Yi Han. It then outlines the topic of the discussion which is the significance of public services for Chinese American librarians and its importance in the current economic climate. Finally, it provides tips on how to build good relationships with colleagues and patrons, effective communication strategies, and how to convert adversity into prosperity when serving a diverse user base.
Similaire à Social Business: the Opportunity for India (Engage Kolkata edition) (6)
Food is ripe for an upgrade: how emerging tech is transforming an industryEric Weaver
In 2018, Americans wasted over $165 billion of food - 40% of the entire US food supply (CNBC). In the meantime, 40 million Americans were listed as "food insecure" (USDA). What's creating this waste? According to Maersk Growth, 75% of food waste happens before product reaches retail shelves. The culprit: inefficiencies created by poor or missing data.
There are four emerging technologies that can save billions of dollars and reduce financial, reputational and health risks. They include IoT sensors (to gather data), 5G networks (to connect that data), blockchain data ecosystems (to share that data), and artificial intelligence (to operationalize that data).
In this keynote from the 2019 Emerging Technologies Conference, Transparent Path CEO Eric Weaver shares how these four emerging technologies are beginning to work together to leverage data in ways that identify and limit waste earlier in the supply chain.
What are you feeding me? Blockchain, trust & the future of foodEric Weaver
Arsenic in your rice. Donkey meat in your ground beef. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been? If they were real - or if they'd spoiled? Former Xerox VP Eric Weaver discusses the growing risks around these very personal products and how distributed ledger tech is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies with on-the-ground certification is transforming the packaged goods sector.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
This document discusses how social media and engaging conversations can help organizations be heard. It provides examples of Canadian companies that have found success on social media. It argues that traditional marketing approaches are less effective now due to increased choice, distrust of intrusive ads, and the rise of user-generated content. Over half of brand touchpoints are now from consumers. The document advocates building trust and engaging audiences through social channels rather than interruptive ads. It shows that social media leads are more likely to convert than other online leads. The conclusion is that organizations need to adopt a new approach focused on building awareness, engaging audiences, and increasing revenue through social media.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
Ten Things Marketers Need to Know in '10Eric Weaver
Audio track offline until 1/30/10.
EVENT: 2010 Consumer Electronics Show
AUDIENCE: Marketers
SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
PRESENTED: 11/19/09 at the Vancouver Entrepreneur Meetup
AUDIENCE: Entrepreneurs, solo practitioners, marketers for startups; who are interested but not yet heavily involved in social media
This presentation covers:
- How culture shifts are forcing a shift in the marketing practice
- How entrepreneurs must approach their markets
- Some free tools for engaging with your customers
Branding, Trust and the Empowered Consumer: Mumbai EditionEric Weaver
My presentation from the 2009 World Brand Congress in Mumbai. It discusses the concept and practice of branding in the context of consumer trends, social trends, and the collapse of trust in our audiences toward marketers and marketing. Peers have become the most trusted group, yet we continue to kill consumer trust through intrusion, interruption and self-interest.
Time, attention and trust have shrunk, while product choice and media noise have exploded. Social channels provide us with the ability to gain back the one thing we can change: trust. Under pressure in this global recession to drive revenue? The old tactics no longer work. You need to regain trust.
This is a larger presentation than my traditional Trust preso. It covers more ground. I encourage branding professionals, marketers and advertisers interested in growing revenue to consider your approach through the lens of trust and through channels like social marketing that build trust.
Your Brand? OUR Brand. (Designer Edition)Eric Weaver
My presentation from the October 2009 Seattle Graphic Artists Guild. This one discusses the process of branding as it applies to smaller businesses and independent contractors.
My process, shown here at a high level, is an amalgam of best practices from Landor, Ogilvy and JWT...without the $300 words. :)
This is my Trust presentation rewritten from the perspective of the practice of branding. Presented on 10/21/09 at the International Internet Marketing Association October meeting.
Talent is Social: Sourcing & Vetting Candidates via Social MediaEric Weaver
"Talent is Social" is a presentweetion (PPT delivered in 140-character chunks) aimed at organizations looking to use social media to source and vet candidates. It includes watchouts for companies once candidates have been hired and are using social media, and a few tips for jobseekers at the end.
This presentweetion was created for the Social Media 101 Conference held on 9/25/09 at Microsoft Campus in Bellevue, Washington.
While I have managed many teams over the years and have run my own agency, I am neither a lawyer nor an HR professional and consequently welcome all commentary and dialogue.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
6. At a recent conference in Canada, I mentioned that I thought social media in its nascent, over-hyped form was
dead. And one attendee responded with:
“IF SOCIAL MEDIA
IS DEAD, IT’S
BECAUSE paem
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MARKETERS LIKE
YOU KILLED IT.”
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And, enraged, he left the conference and immediately smashed out several windows at a nearby bank.
And that’s the thing about social: it’s fun. It feels life-changing. It gives us power. And a voice.
And that makes us emotional about this stuff.
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You see, humans are funny creatures. We feel very superior in our sentience, our self-awareness, our ability to
reason and process and be rational. And we generally feel we are very reasonable, rational people.
http://www.flickr.com/
photos/jurvetson!
9. But the reality is that we’re not. In 2002, Daniel Kahneman was awarded a Nobel Prize for his work on emotional
versus rational decision making. He found that typically, we truly believe that we think something, then do
something, then feel something about it.
But in reality we start by feeling, then we do, then we post-rationalize. For example, you might be hurt you
didn’t get a job offer and then rationalize, Well, I didn't really want that job anyway.
THINK > DO > FEEL
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FEEL > DO > THINK
10. 95%
95% of our decisions are made through emotional thinking, and only about 5% through rational. We *think*
we’re making rational decisions but most of the decisions we make are based on the emotional brain.
EMO!
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http://www.flickr.com/
photos/myklroventine/!
11. The reason for that, basically, we're primates. Crazy monkey people. We're wired to process emotions VERY
quickly, using parallel processing. That's why we can feel both happy and sad, we can laugh while we’re crying.
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http://www.flickr.com/
photos/richardfisher/!
12. I might feel both happy and
bittersweet at my daughter’s high paem
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school graduation.
13. Or both excited and nervous when paem
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speaking in front of an audience.
14. But rational processing is MUCH more difficult. We can only single-thread rational processing. If this is true, then
x. If that's false, then y. It takes much more energy, more focus and more time to rationally process decisions.
And in our time-starved world, it’s harder to convince people to take the time to rationally think through a
decision.
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25. paem
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THE JOURNEY FOR SOME
1." Convince mgmt to try
2." Push promos via social
3." Buy fans via ads
Professional social media types try to get you on a 4." Tabs and apps!
journey that looks like this. But this journey has a
dead end. What comes next? No one can say.
5." Justify the labor cost
6." …?
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THE JOURNEY FOR SOME
1." Convince mgmt to try
2." Push via social
3." Buy fans via ads
4." Tabs and apps! on buying fans,
And if you focus
and there’s a built-in 40% waste
5." Justify the labor cost think
rate, how long do you
you’ll keep your job? Likes are
6." …? NOT a metric of success.
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Forgive the indulgence. This is my wife. I
posted this photo of her on Flickr in 2005. I
titled it “Hottest Woman Ever.” A few years
later, I started noticing massive views. And
the referring site was Google, search string
was “hottest woman ever.”
EH&
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Sure enough, Google was saying she was the
“hottest woman ever.” Why? Flickr is a huge
social community with lots of dialogue and
engagement. Google LOVES engagement –
hence her Flickr pic now hovers between #1
and #6 in an image search.
42. !"#$%
&#'($)!
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http://slideshare.net/weave
Twitter: @weave
For more thinking on the
Social Engagement Journey,
go to antseyeview.com.