Social Commerce Landscape SMW eBay
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Social commerce utilizes social media and social behaviors to facilitate purchases. It goes beyond just sales by creating unique forms of engagement like gamification and exclusive offers. As consumers share purchases and recommendations online, brands can use social data to better understand trends and customer desires to become more customer-centric in driving sales and innovation. However, privacy concerns still pose a challenge for social commerce strategies on platforms like Facebook.
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Social Commerce - Warren Knight, Social Commerce Expert
The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.
It's Social Commerce, not e-commerce.
The document discusses the difference between social commerce and e-commerce, noting that social commerce allows consumers to make purchases directly within social media platforms rather than being redirected to external websites. True social commerce allows peer-to-peer payments and gifting directly on social networks and could transform the consumer purchase cycle by turning image-driven platforms into live storefronts. The possibilities of this new form of commerce are exciting.
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Lora presentation for the rise of social commerce
Social commerce provides social context to the shopping experience and focuses on developing digital relationships rather than being business-to-consumer. It is about engaging customers on important topics to earn their attention and capture purchase intentions in order to deliver personalized responses. Social commerce allows product selection by customers for other customers through social technologies that connect, listen, understand, and engage people to improve the shopping experience.
Social Commerce - new trends, integration and changing consumer behavior
The document discusses how social commerce is shaping the social buying experience through technology and integration. It covers the current state and future of social commerce, who the leaders are, and how brands can integrate social tactics like ratings and reviews, microblogs, social recommendations, company blogs, and client-generated content to engage customers and drive sales. The key message is that social media is enabling new forms of social commerce by allowing people to share purchasing decisions and influence each other.
What the F**k is Social Commerce?
Social commerce refers to e-commerce activities that are facilitated by social media and user recommendations. The document discusses how people are influenced by others' opinions and purchases online. It provides examples of social commerce models like mass customization where users design products and live shopping communities around time-limited deals. One site is described that sells wine recommended by an online community, with over 1.5 million products sold and $15 million in goods sold in one month through user reviews, votes and recommendations.
Social commerce
The document discusses social commerce, which involves using social media and interactions to promote online buying and selling. It notes that social commerce is growing rapidly and will be worth $30 billion by 2015. The benefits of social commerce include monetizing social media, innovating business models, and optimizing e-commerce. Features like reviews, recommendations, forums, and social ads are dimensions of social commerce. The future of social commerce involves its integration with mobile technologies and using social media to engage customers.
1. Social Media to Social Retailing - Ian Jindal
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Recommandé
Social Commerce - Warren Knight, Social Commerce Expert
The document discusses how social commerce is changing consumer buying habits through social media platforms and embedded stores on sites like Facebook. It outlines different social commerce tactics like group buying, flash sales, affiliate networks, and refer-a-friend programs. It also discusses how social media interactions can influence search rankings and provides tips for retailers on integrating social media and mobile commerce strategies.
It's Social Commerce, not e-commerce.
The document discusses the difference between social commerce and e-commerce, noting that social commerce allows consumers to make purchases directly within social media platforms rather than being redirected to external websites. True social commerce allows peer-to-peer payments and gifting directly on social networks and could transform the consumer purchase cycle by turning image-driven platforms into live storefronts. The possibilities of this new form of commerce are exciting.
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Lora presentation for the rise of social commerce
Social commerce provides social context to the shopping experience and focuses on developing digital relationships rather than being business-to-consumer. It is about engaging customers on important topics to earn their attention and capture purchase intentions in order to deliver personalized responses. Social commerce allows product selection by customers for other customers through social technologies that connect, listen, understand, and engage people to improve the shopping experience.
Social Commerce - new trends, integration and changing consumer behavior
The document discusses how social commerce is shaping the social buying experience through technology and integration. It covers the current state and future of social commerce, who the leaders are, and how brands can integrate social tactics like ratings and reviews, microblogs, social recommendations, company blogs, and client-generated content to engage customers and drive sales. The key message is that social media is enabling new forms of social commerce by allowing people to share purchasing decisions and influence each other.
What the F**k is Social Commerce?
Social commerce refers to e-commerce activities that are facilitated by social media and user recommendations. The document discusses how people are influenced by others' opinions and purchases online. It provides examples of social commerce models like mass customization where users design products and live shopping communities around time-limited deals. One site is described that sells wine recommended by an online community, with over 1.5 million products sold and $15 million in goods sold in one month through user reviews, votes and recommendations.
Social commerce
The document discusses social commerce, which involves using social media and interactions to promote online buying and selling. It notes that social commerce is growing rapidly and will be worth $30 billion by 2015. The benefits of social commerce include monetizing social media, innovating business models, and optimizing e-commerce. Features like reviews, recommendations, forums, and social ads are dimensions of social commerce. The future of social commerce involves its integration with mobile technologies and using social media to engage customers.
1. Social Media to Social Retailing - Ian Jindal
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
Social Commerce | Beyond Transactions
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
The Data Driven Approach To Making The Most Of Social Media
Today’s most successful brands leverage the power of social media to give life and a personalized touch to their interactions with shoppers. But a truly great campaign is impossible without a deep analysis of how shoppers are feeling, what shoppers feel about a brand and products, and how happy they are with purchases (and why).
Social Media Guide for Luxury Brands
This document provides guidance for luxury brands seeking to utilize social media effectively. It discusses how luxury brands must translate their unique brand elements to social media platforms while maintaining the qualities that define the brand. The challenges of relinquishing some control online are also addressed. Case studies demonstrate the importance of consistency between the online and offline brand experience. Success requires identifying key brand traits and ensuring they are represented across all digital properties and social interactions.
Social Shopping
A thought paper on how the social media revolution is changing consumer behavior and the practice of shopping online and offline. Written by David Bear and Mike Szabo of Atmosphere Proximity and presented by the Digital...
iMedia March Brand Summit: Maintaining Connections Across Platforms
The document discusses how maintaining connections across digital platforms is important for marketing. It provides examples of common digital marketing platforms like social media, apps, and search and how brands can align these platforms based on marketing objectives like awareness, consideration, trial, action, loyalty and advocacy. The document also provides a case study of how Kibbles 'N Bits used various digital platforms like a branded community on Whrrl, Facebook ads, and SEO to promote the launch of their Bistro Meals dog food. It highlights the results which included traffic and engagement above industry norms, database growth, and creating brand advocates.
Social Psychology of Social Shopping: How Social Commerce Works
Short Presentation on the Social Psychology of Social Shopping - Six Social Cues Shoppers Use to Thinslice Information and Decide What to Buy
Kestrel Lee - Critical drivers for Chinese consumers' engagement and loyalty ...
Kestrel Lee - Executive Creative Director of Integrated Marketing, Social Media and e-Commerce for Zeno Asia
@kestrellee
Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.
An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.
The Intersection of Social Media and Direct
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
Social Rewards
Social media allows brands to efficiently connect with and reward loyal customers. Some effective social reward strategies include content creation competitions, which encourage customers to submit entries for things like new product designs in exchange for prizes. Social media campaigns involve customers in promoting brands in exchange for recognition. Social rewards apps allow customers to earn points by engaging with selected brand content, which can then be redeemed for vouchers. Loyalty programs reward customers for a variety of social activities like creating accounts, liking products, or referring friends in order to build brand loyalty. Asking customers directly what rewards they want through surveys is another simple way to recognize them.
Raymark | Guide: Loyalty and the Luxury Consumer
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Social Shopping: Reshaping the world of retail
Social shopping is reshaping the retail industry by integrating social media and online shopping. It allows consumers to consult friends and share products online, influencing purchasing decisions. Many retailers are now incorporating social media features like user reviews and social sharing into their websites to benefit from this new trend. Social shopping services come in different forms, including group buying sites, review sites, geo-location apps, and real-time social browsing. As more sales occur through social networks like Facebook, the new era of social commerce, or "fcommerce," appears to be driving major changes in how businesses connect with customers online.
Future of Social Commerce Mindshare
1) Transactions directly on Facebook are unlikely to become a major opportunity for social commerce due to underwhelming consumer experiences and security concerns with purchasing on the platform.
2) Integrating the social graph across different platforms, rather than focusing on Facebook commerce, has greater potential to revolutionize e-commerce through platforms that complement existing technologies.
3) While consumers are interested in social shopping, true social commerce is more likely to come to the high street slowly by leveraging mobile technologies that bring the social graph to physical retailers and provide genuine social utilities like validating purchases or researching products with friends.
Social commerce slides
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
Consumer decision journey HBR
The document discusses how the consumer decision journey has changed due to the internet and technology. It notes that in 1995, consumers would get product information and recommendations from salespeople at local retailers, but now in 2015, consumers conduct extensive online research reading reviews from experts and other consumers to inform their purchasing decisions. The traditional marketing funnel of raising awareness and moving consumers toward a purchase is outdated, as consumers have many touchpoints that can influence them before, during, and after a purchase. Companies must understand all the touchpoints consumers use to make decisions to effectively market to them in this new landscape.
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
This document summarizes the key findings of the 2009 Razorfish Digital Brand Experience Report. It found that digital experiences have a significant influence on brand opinion and purchasing behaviors. 65% of consumers reported a digital experience changing their opinion of a brand, and 97% said such an experience influenced a purchase. The report also found that consumers are highly engaged with brands online, with 97% searching for brands and over 70% participating in various digital activities. Brands that excel at digital experiences, like Nike, Uniqlo, and Virgin America, are creating more customers through these interactive brand touchpoints.
Affiliate marketing: the bleeding edge
Speaker session from Affiliate Summit East 2010 - A practical look at innovations in affiliate marketing driving the industry forward. Framing the discussion around the 'eras' of affiliate marketing in the past, present and future. Slightly tongue in cheek.
Social commerce
This document discusses social commerce and the laws related to social advertising. It covers how reviews, ratings, and word-of-mouth marketing can influence purchasing decisions. Social strategies like user galleries and forums are mentioned. Psychological factors that can impact persuasion are also reviewed, including conformity, scarcity, and reciprocity. The document outlines best practices for social advertising and laws such as the FTC Act, Lanham Act, CAN-SPAM Act, and COPPA that govern advertising on social media.
Innovate! New Exciting Applications of Affiliate Marketing
Affiliate marketing is increasingly used in new web startups, services and applications. Discover the most exciting new ideas that are helping to grow and highlight affiliate marketing industry.
Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Innovation
Joe Stepniewski, Co-Founder, Skimlinks (Twitter @digijoe)
Chapter 1 of Marketing 4.0
This document outlines power shifts from exclusive to inclusive companies, from vertical to horizontal information sharing, and from individual to social decision making for customers. Specifically, it notes that companies must tap growing customer segments previously considered non-markets to avoid short-lived existences. It also explains that innovation comes from many sources beyond just companies and that social media allows customers to learn about brands from each other. Finally, it discusses how social conformity is increasing as customers care more about others' opinions and are more willing to share their own reviews.
Digital Marketing 2011
The document provides an overview of 20 examples of notable digital marketing campaigns that influenced the author's thinking. It highlights initiatives in three areas: shopper empowerment, brand engagement, and incentives/loyalty. The examples range from social shopping websites and virtual dressing rooms to mobile marketing apps and a car company's social media experiment. The author believes examining these cases can help companies shape their digital strategies.
Ariba Commerce Summit 2012: The Networked Economy
Collaboration is absolutely essential for driving productivity and lifting financial performance in today’s ultra-competitive marketplace. Communicating more freely with customer, suppliers, and employees allows companies to draw on previously untapped capabilities to address existing challenges and spot new opportunities. Business networks have opened the door to this new way of collaborating and may be what differentiate the modern day competitor from competitors of the past. Learn how Ariba, the world’s business commerce network, is helping companies buy better, sell faster and leverage e-invoicing and dynamic discounting to manage their payments and receivables more strategically.
U.S. E-Commerce Landscape and Trends 2014
Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
Contenu connexe
Tendances
Social Commerce | Beyond Transactions
A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.
Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's
The Data Driven Approach To Making The Most Of Social Media
Today’s most successful brands leverage the power of social media to give life and a personalized touch to their interactions with shoppers. But a truly great campaign is impossible without a deep analysis of how shoppers are feeling, what shoppers feel about a brand and products, and how happy they are with purchases (and why).
Social Media Guide for Luxury Brands
This document provides guidance for luxury brands seeking to utilize social media effectively. It discusses how luxury brands must translate their unique brand elements to social media platforms while maintaining the qualities that define the brand. The challenges of relinquishing some control online are also addressed. Case studies demonstrate the importance of consistency between the online and offline brand experience. Success requires identifying key brand traits and ensuring they are represented across all digital properties and social interactions.
Social Shopping
A thought paper on how the social media revolution is changing consumer behavior and the practice of shopping online and offline. Written by David Bear and Mike Szabo of Atmosphere Proximity and presented by the Digital...
iMedia March Brand Summit: Maintaining Connections Across Platforms
The document discusses how maintaining connections across digital platforms is important for marketing. It provides examples of common digital marketing platforms like social media, apps, and search and how brands can align these platforms based on marketing objectives like awareness, consideration, trial, action, loyalty and advocacy. The document also provides a case study of how Kibbles 'N Bits used various digital platforms like a branded community on Whrrl, Facebook ads, and SEO to promote the launch of their Bistro Meals dog food. It highlights the results which included traffic and engagement above industry norms, database growth, and creating brand advocates.
Social Psychology of Social Shopping: How Social Commerce Works
Short Presentation on the Social Psychology of Social Shopping - Six Social Cues Shoppers Use to Thinslice Information and Decide What to Buy
Kestrel Lee - Critical drivers for Chinese consumers' engagement and loyalty ...
Kestrel Lee - Executive Creative Director of Integrated Marketing, Social Media and e-Commerce for Zeno Asia
@kestrellee
Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.
An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.
The Intersection of Social Media and Direct
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
Social Rewards
Social media allows brands to efficiently connect with and reward loyal customers. Some effective social reward strategies include content creation competitions, which encourage customers to submit entries for things like new product designs in exchange for prizes. Social media campaigns involve customers in promoting brands in exchange for recognition. Social rewards apps allow customers to earn points by engaging with selected brand content, which can then be redeemed for vouchers. Loyalty programs reward customers for a variety of social activities like creating accounts, liking products, or referring friends in order to build brand loyalty. Asking customers directly what rewards they want through surveys is another simple way to recognize them.
Raymark | Guide: Loyalty and the Luxury Consumer
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Social Shopping: Reshaping the world of retail
Social shopping is reshaping the retail industry by integrating social media and online shopping. It allows consumers to consult friends and share products online, influencing purchasing decisions. Many retailers are now incorporating social media features like user reviews and social sharing into their websites to benefit from this new trend. Social shopping services come in different forms, including group buying sites, review sites, geo-location apps, and real-time social browsing. As more sales occur through social networks like Facebook, the new era of social commerce, or "fcommerce," appears to be driving major changes in how businesses connect with customers online.
Future of Social Commerce Mindshare
1) Transactions directly on Facebook are unlikely to become a major opportunity for social commerce due to underwhelming consumer experiences and security concerns with purchasing on the platform.
2) Integrating the social graph across different platforms, rather than focusing on Facebook commerce, has greater potential to revolutionize e-commerce through platforms that complement existing technologies.
3) While consumers are interested in social shopping, true social commerce is more likely to come to the high street slowly by leveraging mobile technologies that bring the social graph to physical retailers and provide genuine social utilities like validating purchases or researching products with friends.
Social commerce slides
Social commerce utilizes social media to facilitate online shopping and product sales. It allows companies to integrate e-commerce functions directly into social platforms like Facebook, and also integrate social features into online stores. This allows companies to interact directly with customers, and for customers to discuss products with friends who can influence purchasing decisions. While still developing, social commerce is expected to be a significant driver of online sales and brand loyalty going forward.
Consumer decision journey HBR
The document discusses how the consumer decision journey has changed due to the internet and technology. It notes that in 1995, consumers would get product information and recommendations from salespeople at local retailers, but now in 2015, consumers conduct extensive online research reading reviews from experts and other consumers to inform their purchasing decisions. The traditional marketing funnel of raising awareness and moving consumers toward a purchase is outdated, as consumers have many touchpoints that can influence them before, during, and after a purchase. Companies must understand all the touchpoints consumers use to make decisions to effectively market to them in this new landscape.
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
This document summarizes the key findings of the 2009 Razorfish Digital Brand Experience Report. It found that digital experiences have a significant influence on brand opinion and purchasing behaviors. 65% of consumers reported a digital experience changing their opinion of a brand, and 97% said such an experience influenced a purchase. The report also found that consumers are highly engaged with brands online, with 97% searching for brands and over 70% participating in various digital activities. Brands that excel at digital experiences, like Nike, Uniqlo, and Virgin America, are creating more customers through these interactive brand touchpoints.
Affiliate marketing: the bleeding edge
Speaker session from Affiliate Summit East 2010 - A practical look at innovations in affiliate marketing driving the industry forward. Framing the discussion around the 'eras' of affiliate marketing in the past, present and future. Slightly tongue in cheek.
Social commerce
This document discusses social commerce and the laws related to social advertising. It covers how reviews, ratings, and word-of-mouth marketing can influence purchasing decisions. Social strategies like user galleries and forums are mentioned. Psychological factors that can impact persuasion are also reviewed, including conformity, scarcity, and reciprocity. The document outlines best practices for social advertising and laws such as the FTC Act, Lanham Act, CAN-SPAM Act, and COPPA that govern advertising on social media.
Innovate! New Exciting Applications of Affiliate Marketing
Affiliate marketing is increasingly used in new web startups, services and applications. Discover the most exciting new ideas that are helping to grow and highlight affiliate marketing industry.
Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Innovation
Joe Stepniewski, Co-Founder, Skimlinks (Twitter @digijoe)
Chapter 1 of Marketing 4.0
This document outlines power shifts from exclusive to inclusive companies, from vertical to horizontal information sharing, and from individual to social decision making for customers. Specifically, it notes that companies must tap growing customer segments previously considered non-markets to avoid short-lived existences. It also explains that innovation comes from many sources beyond just companies and that social media allows customers to learn about brands from each other. Finally, it discusses how social conformity is increasing as customers care more about others' opinions and are more willing to share their own reviews.
Digital Marketing 2011
The document provides an overview of 20 examples of notable digital marketing campaigns that influenced the author's thinking. It highlights initiatives in three areas: shopper empowerment, brand engagement, and incentives/loyalty. The examples range from social shopping websites and virtual dressing rooms to mobile marketing apps and a car company's social media experiment. The author believes examining these cases can help companies shape their digital strategies.
Tendances (20)
The Data Driven Approach To Making The Most Of Social Media
The Data Driven Approach To Making The Most Of Social Media
iMedia March Brand Summit: Maintaining Connections Across Platforms
iMedia March Brand Summit: Maintaining Connections Across Platforms
Social Psychology of Social Shopping: How Social Commerce Works
Social Psychology of Social Shopping: How Social Commerce Works
Kestrel Lee - Critical drivers for Chinese consumers' engagement and loyalty ...
Kestrel Lee - Critical drivers for Chinese consumers' engagement and loyalty ...
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Innovate! New Exciting Applications of Affiliate Marketing
Innovate! New Exciting Applications of Affiliate Marketing
En vedette
Ariba Commerce Summit 2012: The Networked Economy
Collaboration is absolutely essential for driving productivity and lifting financial performance in today’s ultra-competitive marketplace. Communicating more freely with customer, suppliers, and employees allows companies to draw on previously untapped capabilities to address existing challenges and spot new opportunities. Business networks have opened the door to this new way of collaborating and may be what differentiate the modern day competitor from competitors of the past. Learn how Ariba, the world’s business commerce network, is helping companies buy better, sell faster and leverage e-invoicing and dynamic discounting to manage their payments and receivables more strategically.
U.S. E-Commerce Landscape and Trends 2014
Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
Last Mile Connectivity
Quicksand (quicksand.co.in) co-founder Ayush Chauhan gave this presentation at the annual workshop of the University of Chicago Center in Delhi commemorating the graduating class of International Innovation Corps, a year long fellowship program that sends top student talent to work with Indian government on critical development problems. Ayush’s panel was on 'Last Mile Connectivity' focusing on how successfully piloted solutions and interventions can be effectively rolled out and adopted across the target audience.
Ayush led by saying that the design of good quality, sustainable pilots required program teams to champion the last mile - that moment of truth when all the careful deliberation on systems, policy and enabling institutions meets the consumer. Using Quicksand’s work on the direct benefit transfers project and the urban sanitation project as examples, he demonstrated how an ostensibly powerful, transformative public policy begins to break down when no one champions the end-user.
Seller PPT
Eunimart is a one-stop solution to help Indian e-commerce sellers sell their products globally and pioneer the Brand India concept. It addresses key pain points Indian sellers face like thin margins, high logistics costs, and unreliable support. Eunimart's services include global marketplace alliances, worldwide logistics support, global payment solutions, IT support for inventory, content and order management, and consulting services. This allows sellers to expand their customer base, access major marketplaces and logistics partners, and maximize their global sales.
First-Last Mile Presentation
This document discusses first mile-last mile connectivity challenges and opportunities in Miami-Dade County. It notes that first and last mile connections are the most difficult parts of a transit trip. A variety of options exist for first and last mile connections including driving, shuttles, walking, biking, and ridesharing. The document outlines existing conditions and challenges like limited park-and-ride capacity and incomplete pedestrian networks. It identifies opportunities to improve bike and pedestrian access near stations and expand park-and-ride facilities. Future projects should emphasize multi-modal connectivity and prioritize improving access by all modes to transit facilities.
Ecommerce Landscape and Trends 12.17.15
Maria Thomas presented on ecommerce landscape and trends. Some key points included:
- Global ecommerce is estimated to account for 6.7% of $22.5 trillion in worldwide retail sales in 2015.
- China and US are the largest ecommerce markets, combining for over 55% of global sales in 2014.
- Growing smartphone penetration is impacting ecommerce, with mobile expected to account for 8% of global ecommerce transactions in 2015.
- Social media penetration varies by country and influences ecommerce advertising and marketing approaches.
E-Commerce Logistics Solution from WebXpress
This document discusses WebXpress's integrated e-commerce logistics solutions. It describes how WebXpress provides end-to-end order fulfillment from inventory management to last mile delivery. Key features of WebXpress's solutions include order integration, warehouse management, delivery operations, mobility solutions, and track and trace capabilities. Case studies are presented showing how WebXpress supports major e-commerce companies with fulfillment and home delivery of thousands of orders per day.
Commerce's New Connections
The document discusses how retailers can leverage social networking and the internet of things to drive personalization and engagement. It notes that traditional marketing approaches are ineffective due to information overload. Personalization is key, but retailers struggle to truly understand customers due to fragmented data. The rise of connected devices and social media provide new insights into motivations, interests and preferences that can be used to engage customers and improve targeting. Leaders are using these insights to better segment customers and tailor assortments, offers and interactions.
What is Last Mile Delivery Part 2: Adapting to Retail and e-Commerce Order Fu...
The increasing popularity of omni-channel retailing has created many challenges for transportation and logistics providers servicing retailers. This has forced transportation operations to think outside of the box and make significant changes to their service offering portfolios. Omni-channel retailing has made fulfilling customer orders efficiently and cost effectively much more complex with a variety of new distribution strategies.
E-commerce orders grew 47% between 2009 and 2014 in comparison to only 6% at brick and mortar store locations. E-commerce sales are expected to reach $2.3 trillion by 2017. This shift in retail channel utilization has increased the order fulfillment needs and associated labor costs. Retailers are evaluating existing distribution networks to verify they can handle the added volume and are seeking out additional delivery solutions as a supplement. In many cases, these additions are in the form of local and regional distribution centers.
Rising shipping costs have also been a significant challenge for last mile delivery as they account for approximately 28% of total transportation costs. Shippers have many options for counteracting rising shipping costs including: intermodal freight utilization to link logistics clusters, shipment consolidation with crossdocking, primary delivery channel elimination and click-to-collect/ parcel locker centers to consolidate parcel drop-offs.
Governmental regulations have also created problems related to last mile logistics, both in the US and abroad. Regulations such as vehicle size and weight limitations, parking policies and noise restrictions. To avoid these issues some transportation operations are investing in smaller delivery vehicles for use in local regional delivery operations. These vehicles are typically more compliant with imposed noise and size restrictions. In areas where even these smaller vehicles are not an option some logistics providers have started to offer bike delivery and contracted one-time delivery services through businesses such as Uber.
Demand for up-to-date order information has also become an issue for many omni-channel retailers. Customers now want to know when their order has been accepted, processed, shipped and delivered. In order to provide this level of detail omni-channel supply chains are implementing inventory management software such as WMS with customer relationship management capabilities to provide real-time information to customers.
In order to provide a positive final impression on consumers retailers must focus on last mile logistics. Focusing on these potential solutions can help retailers to improve the effectiveness, efficiency and cost of last mile delivery operations. Learn more from Datex experts now at marketing@datexcorp.com or www.datexcorp.com .
Logistics and ecommerce
This document discusses shifts and opportunities in e-commerce. It notes that consumers are focusing more on products than brands, and that e-commerce is becoming integrated with offline shopping. Mobile commerce is growing as people want freedom of when, where and how they shop. Cross-border shopping is also increasing. The document outlines challenges like delivery bottlenecks and high shipping costs, and opportunities to address these through improved delivery options and alternative payment models that don't limit consumer freedom.
Procurement Transformation with S/4 HANA Sourcing and Procurement
Procurement is transforming with new technologies and business models. SAP S/4HANA and SAP Ariba solutions help companies transform procurement by providing end-to-end automation, real-time analytics, guided buying experiences, and digital supplier collaboration. The document recommends that companies adopt SAP Ariba solutions for strategic sourcing and supplier management, and use SAP S/4HANA for operational purchasing and inventory management.
Supply chain management ch04 chopra
This document discusses factors that influence distribution network design, including customer needs, costs, and various design options. Distribution directly impacts costs and customer experience. The number of facilities in a network affects response time, inventory levels, transportation and facility costs. Design options include direct shipping from manufacturers, distributor warehouses, retail stores, and mixed approaches. E-business is changing distribution's impact on customer service and costs. The type of network chosen has long-term consequences for the supply chain.
Redes Empresariales
Este documento presenta una metodología para la construcción de redes empresariales. En menos de 3 oraciones:
El documento propone un método de 5 etapas para construir redes empresariales que incluye la promoción y selección de empresas, romper el hielo entre ellas, desarrollar acciones piloto, planificar estratégicamente y consolidar la red de manera independiente basada en la confianza. Adicionalmente, presenta características de las redes empresariales 2.0 y cómo estas aprovechan herramient
Social Commerce - What Are We Waiting For?
An overview and evaluation of social commerce categories and initiatives around the world.
http://www.noop.nl
http://www.jurgenappelo.com
Social Commerce : E-Commerce and Social Media
Social Commerce, the mix of E-commerce and Social Media has been in focus the past couple of years. With the Indian E-Commerce market expected to reach $20 Billion by end of 2015, there lies a huge possible market for various businesses to grow.
The following slide is from my presentation at KMM College of Management Studies, Ernakulam as part of their "National Seminar on Emerging Trends in Ecommerce".
Gati : eCommerce and Logistics
E-commerce is growing in India due to favorable demographics and increasing internet access through mobile devices. This growth is driving opportunities for logistics companies to develop capabilities around last-mile delivery, packaging, and technology to support the delivery of online orders. Effective logistics is one of the pillars needed for e-commerce companies to succeed and involves addressing challenges like delivery times, damage during transport, and tracking shipments. Logistics companies are working to build dedicated e-commerce divisions and networks to efficiently handle the reverse logistics of product returns and meet customer expectations for e-commerce delivery.
VIDEO LUMAscape
This document provides an overview of the TV and video advertising ecosystem, mapping out the major players and technologies involved across targeted TV, content networks, OTT platforms, and connected devices. It shows the relationships between platforms, ad servers, agencies, trading desks, data management companies, social networks, and more in the broader video advertising landscape.
MARKETING TECHNOLOGY LUMAscape
The document appears to be a copyright notice for LUMA Partners LLC from 2017. It contains a single symbol, the copyright symbol, followed by the name LUMA Partners LLC and the year 2017, indicating this content is copyrighted material owned by LUMA Partners LLC as of 2017.
Supply Chain Management, Designing the Supply Chain Network
Supply Chain Management, Designing the Supply Chain Network ,
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
En vedette (20)
What is Last Mile Delivery Part 2: Adapting to Retail and e-Commerce Order Fu...
What is Last Mile Delivery Part 2: Adapting to Retail and e-Commerce Order Fu...
Procurement Transformation with S/4 HANA Sourcing and Procurement
Procurement Transformation with S/4 HANA Sourcing and Procurement
Supply Chain Management, Designing the Supply Chain Network
Supply Chain Management, Designing the Supply Chain Network
Similaire à Social Commerce Landscape SMW eBay
Social Commerce Playbook" (360 º) - SEP11
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
360i Social commerce playbook
Facebook commerce allows brands to sell directly through Facebook stores or use social plugins to enable social features on their existing sites. There are two main types: 1) Selling directly through Facebook stores with catalogs of products. 2) Using social plugins to integrate recommendations and interests from friends onto existing sites. While still nascent, social commerce revenues in the US are predicted to rise from $1 billion in 2011 to $14 billion in 2015. Facebook's large user base and ability to influence purchases make it well positioned for growth in social commerce.
360i social-commerce-playbook
This document discusses social commerce and provides 10 reasons why it matters now. It begins by defining social commerce as selling through social networks or deeply integrating social media into the purchase process. It then lists 10 key points:
1) Both social media and online shopping are now mainstream activities, so social commerce sits at their intersection.
2) Facebook will soon have 1 billion users, showing the massive scale social networks have reached.
3) Word-of-mouth has always been important for business, and social commerce builds on these principles by connecting recommendations online.
4) Social commerce can achieve a range of marketing objectives, beyond just retail, as many major brands are now exploring it.
STQ 06
In issue 06 we explore the topic of social commerce and loyalty, particularly how companies are using technology, marketing, and psychology to build deeper and longer lasting loyalty with consumers.
Customer data and decisions: How the social data revolution transforms everyt...
This document discusses how the social data revolution is transforming businesses and consumer behavior. It covers:
- Individuals now freely share personal information online, empowering themselves as creators rather than passive audiences. This sharing of social data influences everything from product development to customer acquisition.
- For businesses to participate, they must adopt a customer-centric mindset and encourage/embrace social data in their strategies. This includes making it easy for customers to share data and using social data to personalize the customer experience.
- Rules for businesses include treating customers as individuals, empowering them to make informed decisions, and respecting their privacy and control over personal data. Overall, the social data revolution demands that companies shift from broadcast
Myth-Busting Social Media
The document discusses several myths about social media and luxury brands. It argues that luxury consumers do use social media, but differently than other consumers by being more voyeuristic. It also argues that while websites are still important, social media can drive traffic, referrals, and sales both online and offline. The document advocates that brands see online and offline shopping as part of a single customer journey and focus on curating influence over simply raising awareness.
The Intersection of Social Media and Direct
The document discusses the intersection of social media and direct marketing. It provides an overview of key trends in social media and commerce, comparing elements of direct response and social media. It examines how brands can integrate social media into existing marketing channels through case studies. The document also looks ahead at how social media could become the new customer relationship management program and customer service platform. It emphasizes developing engaging content and having a clear call to action when leveraging social media for direct marketing purposes.
Leveraging Social Media to Tell Your Sustainable Fashion Story
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Social Marketing and Leveraging Influencers
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Ad Club Presentation
Julie Hall's April 16th presentation to the Boston Ad Club on How to Harness the Power of Social Media For You and Your Brand
Building Leads in Adult Education Using Social Media
This document discusses how social media can be used to build leads and grow customers in adult education. It covers why social media is important, how leading companies are shifting to social business models to strengthen customer relationships, and various ways to utilize social media platforms like Facebook and Twitter to engage audiences, establish brands, and develop communities and leads. Specific tactics discussed include using photos and videos on Facebook, running promotions on Twitter, developing online forms and social media groups to generate leads, and the importance of nurturing leads through follow up and personalization.
Digital Digest 1_ Social Commerce_ Divya Anand.pptx
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
Deep Social: The Next Phase of Social Media
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
Deep social - Social 3.0 - James Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Social Media: The Old Game Has New Rules
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Social Media marketing Frameworks
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
Social Media and Your Business’ Future
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Chapter 1 presentation
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
Chapter 1 presentation
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
Chapter 1 presentation
This document provides an overview of social media marketing. It begins by defining social media marketing and explaining its importance. It then discusses the 7 common myths about social media marketing, providing evidence against each. The document presents a brief history of social media and how social media marketing differs from traditional marketing. It identifies the characteristics of a successful social media marketer and describes careers in the field. It concludes with a case study of a successful Starbucks social media marketing campaign.
Similaire à Social Commerce Landscape SMW eBay (20)
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Digital Digest 1_ Social Commerce_ Divya Anand.pptx
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20240609 QFM020 Irresponsible AI Reading List May 2024
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
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- Understanding dictionaries and how to identify business entities;
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- Setting a table granularity;
- Types of facts;
- Types of dimensions;
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- Expanding existing dimensions and facts.
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* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
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Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
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See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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20240609 QFM020 Irresponsible AI Reading List May 2024
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
WeTestAthens: Postman's AI & Automation Techniques
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Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Social Commerce Landscape SMW eBay
- 1. Brian Smith US Director Useful Social Media @BSmithUSM
- 2. Huh?
- 4. Some said NOTHING • “The worst thing someone can say about your brand on social media is NOTHING” – Tom Hoehn, Director of Digital Media, Formerly of Kodak
- 5. DR. PAUL MARSDEN, EDITOR IN CHIEF OF SOCIAL COMMERCE TODAY The use of social technology in the context of commerce. Selling with social media. SUDHA JAMTHE, SOCIAL MEDIA SPECIALIST, SOCIAL COMMERCE AT EBAY: Facilitating purchases using social media and social behavior data @BSmithUSM: The core of social commerce starts with understanding consumer perception Principal reasons consumers connect with businesses on social sites are for deals and purchases
- 11. Social commerce is on the rise ◦ 1.93 Billion USD in funding for social commerce startups in 1st trimester 2011 Social commerce is more than just sales ◦ April 2010: Levi’s Friends Store ◦ October 2010: Macy’s Magic Fitting Room, ◦ March 2011: Heinz’s Tryvertising campaign Create unique forms of engagement: ◦ Gamification ◦ Rewards, loyalty programs, exclusive offers
- 12. We shared purchases with friends, gave reviews and made recommendations
- 13. Thanks to social media, customers are a click away from sharing their purchasing behavior with their personal communities The SoLoMo customer ◦ Access reviews, instant shopping advice, locate deals while on the go Social shopping sites/communities Kaboodle, ThisNext, Pinterest Kaboodle: 14 million monthly visitors, Over 900,000 registered users, 10 million+ products on the site
- 14. Fastest site to 10 million monthly uniques Drives more referral web traffic than Google+, Youtube, and LinkedIn combined Visual search drives commerce
- 15. Why? ◦ Shopping is a social activity ◦ Thanks to social media, shopping and sharing is easier than ever As of Dec 2011: The 3 top brands by fans were selling on Facebook: ◦ Coca-Cola (34m) ◦ Walt Disney (28m) ◦ Starbucks (25m) More and more brands continue higher levels of engagement with their customers and are becoming more comfortable using social media as a sales channel
- 16. The importance of Social Data for commerce ◦ Customers use social media to discuss their desires, future plans, purchasing decisions, and opinions ◦ Brands can spot trends in consumer data to become more customer-centric: Drive sales Decrease returns and support costs Inspire product innovation
- 17. Social commerce goes far deeper than having a Facebook store ◦ It’s about discovery, sharing and innovation as much as it is sales Privacy issues are still the #1 concern ◦ 89% of people age 20-33 worry about the privacy implications of shopping on Facebook Brands must minimize the perception gap for why consumers connect with them socially prior to implementing a social commerce strategy