Social Commerce & the new ways for E-commerce
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The document discusses the rise of social commerce, including commerce on Facebook and through mobile devices. It notes that Booz & Co estimates the social commerce market will reach $30 billion by 2015. Examples are given of brands using Facebook for commerce experiences and campaigns. Data shows social sharing and recommendations influence many consumer purchases. The future potential of mobile commerce is large as most internet users will soon be mobile. Challenges in implementing social commerce are also discussed.
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Social Commerce & the new ways for E-commerce
- 1. Social Commerce & the new ways for E-Commerce Nicola Junior Vitto - @njvitto @blomming 2 April 2012 - Digital Magics - Milan, Italy martedì 3 aprile 12
- 2. Market forecast Booz&Co estimates: US$30 BLN 2015 CAGR 2011-2015: +56% martedì 3 aprile 12
- 3. ZMOT More info on: http://www.zeromomentoftruth.com/ martedì 3 aprile 12
- 4. Facebook Commerce martedì 3 aprile 12
- 5. Facebook Commerce Almost 40% of small businesses that sell on Facebook say it is their sole sales channel More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4 martedì 3 aprile 12
- 6. F-Commerce: 2 Strategies Social Media on E-Commerce on E-Commerce platforms Social Media platforms Helping people connect where they buy Helping people buy where they connect martedì 3 aprile 12
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- 8. Facebook Commerce - Experience martedì 3 aprile 12
- 9. Facebook Commerce - Experience martedì 3 aprile 12
- 10. Facebook Commerce - Experience martedì 3 aprile 12
- 11. Facebook Commerce - Brands martedì 3 aprile 12
- 12. Facebook Commerce - Pampers martedì 3 aprile 12
- 13. Facebook Commerce Amazon experience martedì 3 aprile 12
- 14. Facebook Commerce Between the end of 2010 and the end of 2011, Internet Retailer Top 200 retailers saw a 203% increase in traffic from Facebook to their sites. (source: Facebook) More info on: https://www.facebook.com/commerce martedì 3 aprile 12
- 15. Social Commerce martedì 3 aprile 12
- 16. Social Commerce Social Commerce is all about people and their social power martedì 3 aprile 12
- 17. Social Sharing 62% of online shoppers have read product-related comments from their friends on Facebook The #1 value to shoppers in reading social sharing is that it “helps them discover a product they might want to buy”. More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase martedì 3 aprile 12
- 18. Social Sharing 75% of shoppers who read social sharing comments have clicked on the product link in their friends’ Facebook posts, taking them to the product page on a retailer’s website More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase martedì 3 aprile 12
- 19. Social Sharing 53% of the shoppers who have clicked through to the retailer’s site have made a purchase. More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase martedì 3 aprile 12
- 20. Social Sharing 81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying. More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase martedì 3 aprile 12
- 21. Social Sharing martedì 3 aprile 12
- 22. Rating & Reviews martedì 3 aprile 12
- 23. Recommendations & Referrals martedì 3 aprile 12
- 24. Forums & Communities martedì 3 aprile 12
- 25. Social Shopping martedì 3 aprile 12
- 26. Group Buy martedì 3 aprile 12
- 27. Purchase sharing martedì 3 aprile 12
- 28. Recommendation & Taste APIs martedì 3 aprile 12
- 29. Mobile Commerce martedì 3 aprile 12
- 30. Mobile Commerce More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 martedì 3 aprile 12
- 31. Mobile Commerce More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 martedì 3 aprile 12
- 32. Mobile Commerce More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 martedì 3 aprile 12
- 33. Mobile Commerce - Forecast Global Internet users will double in the next few years and most will be mobile More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 martedì 3 aprile 12
- 34. Mobile Commerce - Case History Vente Privee 15M registered users 45M visitors / month (6,7M from iPhone) More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 martedì 3 aprile 12
- 35. Mobile Commerce - Case History Vente Privee 145k downloads on Android / 1,6M downloads on iOS 16% of total revenues are from mobile iPhone sales peak: 7-9 AM iPad sales peak: 9-10 PM More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3 martedì 3 aprile 12
- 36. Social Commerce Experiences for (some) Retailers martedì 3 aprile 12
- 37. Is F-Commerce good for everyone? Some brands opened and then shutted down a Facebook shop during 2011 "We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly” - Ashley Sheetz, Gamestop VP Marketing More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce martedì 3 aprile 12
- 38. Is F-Commerce good for everyone? “It sounds like the big problem is that companies were just replicating what they had on their websites inside of Facebook” “There's still a chance someone will figure out a way to make an e-commerce experience that works in Facebook by tailoring it to Facebook's strengths” More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce martedì 3 aprile 12
- 39. Social Audience of retailers More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/ martedì 3 aprile 12
- 40. Retailers: F-Commerce Integration Do you remember the 2 Strategies? More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/ martedì 3 aprile 12
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- 42. On your Blomming pages Creating a Shop on Blomming you can immediately sell... martedì 3 aprile 12
- 43. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming you can immediately sell... martedì 3 aprile 12
- 44. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately sell... martedì 3 aprile 12
- 45. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... martedì 3 aprile 12
- 46. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile API devices martedì 3 aprile 12
- 47. User case (actual) martedì 3 aprile 12
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- 50. Thanks! Blomming.com Company.Blomming.com Magazine.Blomming.com Help.Blomming.com Twitter.com/Blomming Facebook.com/Blomming nicola@blomming.com On FB & Twitter as: njvitto martedì 3 aprile 12