SlideShare une entreprise Scribd logo
Social Business Stelios Landrakis
‘’ Branding to me, the good brands in the future, are going to cause conversations.”  Robert Scoble Socialweb.gr
Let’s start from the beginning Socialweb.gr
What is Social Media?
Social Media People connecting to each other through the use of internet based applications such as social networks, wikis, blogs and virtual worlds Socialweb.gr
Actually, media is business. People are Social Socialweb.gr
Misconception n2: The web  belongs to marketers  Socialweb.gr
“In 2009, more data will be generated by individuals than in the entire history of  mankind through 2008” Harvard Business
Fact  1:People trust recommendations from those they know and respect,  while they increasingly ignore  nearly every other kind of ad Socialweb.gr
Nielsen Scan Socialweb.gr
Fact 2:  Internet dominates the 2010 era,not TV Socialweb.gr
Microsoft Socialweb.gr
Fact 3: Websites traffic declines Socialweb.gr
Social Media on the other hand tops Socialweb.gr
Ok I got it- Social Media is here to stay. What shall I do next? Socialweb.gr
Go where the conversation is Socialweb.gr
Tip 1: Listen Socialweb.grr
Tip 2: Engage Socialweb.gr
Set Goals.. Socialweb.gr
Notice Soft Goals Soft Strategies Socialweb.gr
Notice Soft Goals Soft Strategies Weak Reaction No potential Socialweb.gr
Thank you! socialweb.gr twitter.com/landrakisjr

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Social Influence Marketing Approach