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Social media and Marketing
Le document est un mémo sur les médias sociaux lié à WebLeon, fournissant un lien vers le site web et une adresse e-mail. Il mentionne également une étude de cas sur la Mini Cooper. Toutefois, les détails précis sont absents, ce qui laisse place à l'interprétation.
Social media and Marketing
Notes de l'éditeur
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- #9 每个奥特曼背后都有几个悲催的小怪兽\n社会化媒体营销还没有非常固定的模式和套路\n
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- #18 step1：寻找mini，在手机上安装一个app插件软件，找到虚拟mini 的位置；\nstep2：接近mini，进行Check in，获得虚拟mini；\nstep3：快跑！只要成功占有虚拟mini达一周，便可拥有一辆真实minicooper！\n\n
- #19 Heinz has opened up a pop-up ‘tryvertising’ f-store on Facebook (tryvertising = advertising by sampling designed to create word of mouth, pop-up = temporary), making an initial 3,000 bottles of its latest tomato ketchup (with Balsamic Vinegar) exclusively available to ketchup fans – before the new product is launched in traditional stores.  The f-store is slick, simple and smart.  Kudos Heinz, for smart social commerce.\n
- #20 NBC today is launching a promotion offering free Chipotle food for anyone who watches a 90-second promo on Facebook for the upcoming show America’s Next Great Restaurant.\nThe network is using an app on the show facebook page where, in exchange for watching the promo, visitors get a buy-one, get-one-free coupon at Chipotle. The chain’s founder and CEO, Steve Ells, is one of four investors in the show.\n
- #21 分别由5个子活动组成：“发现美好”“相约世博”“世博闪拍”“发现中粮” “粮呈美景”，每个子活动都有机会收集到“粮票”，您根据收集到的粮票款式进行兑奖，发现中粮和发现美好还有特别大奖。\n
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- #24 campaign和crm的区别\n长期和短期，有无固定战场，短期目标和长期目标\n