Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
1. The document is a presentation by Justin Jackson on content marketing strategies. It discusses researching audiences, writing content tailored to their needs and pains, and promoting content through influencers and social networks.
2. Key points include researching audience pain points, organizing findings, writing viral content focused on specific problems, and coordinating content promotion through influencers and communities.
3. Content promotion requires building relationships with influencers, adding value to online communities, timing posts for maximum visibility, and engaging with early commenters.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
The document provides an overview of social media optimization (SMO). It defines SMO as promoting content through social features to make it more visible and linkable on social networks. The document outlines 16 rules of SMO, such as increasing linkability, encouraging content sharing, and participating in conversations. It also discusses how SMO differs from search engine optimization by focusing on off-site optimization and building communities rather than just traffic. Examples are given of how businesses have successfully used SMO strategies like contests, troubleshooting, and location-based promotions.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
1. The document is a presentation by Justin Jackson on content marketing strategies. It discusses researching audiences, writing content tailored to their needs and pains, and promoting content through influencers and social networks.
2. Key points include researching audience pain points, organizing findings, writing viral content focused on specific problems, and coordinating content promotion through influencers and communities.
3. Content promotion requires building relationships with influencers, adding value to online communities, timing posts for maximum visibility, and engaging with early commenters.
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
PR Newswide is a leading online free press release distribution service that allows all businesses to benefit from the inexpensive distribution of press releases to search engines like Google, Bing, and Yahoo as well as over 500 premium news sites. Press releases can help businesses boost their visibility, establish themselves as experts, spread their news widely to gain customers, and allow investors to stay up to date, while PR Newswide offers features like SEO optimization, social sharing, and targeting of industry audiences.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
This document provides an overview of content marketing strategies and tactics. It discusses how content marketing works by solving people's problems rather than selling to them. It emphasizes the importance of creating useful, educational, and entertaining content that is worth consuming. The document also discusses tactics like crowdsourcing ideas from audiences, repurposing content across different formats, testing content layouts, and sharing content strategically on the right platforms.
The Art of Social Media: LinkedIn editionGuy Kawasaki
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.
More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
The document discusses emerging trends for monetizing blogs and influencer marketing. It outlines traditional methods like display advertising and affiliate links. However, it notes people are growing tired of overt advertising. The key trends highlighted are sponsored content/native advertising and working with brands as an influencer through ambassador programs or influencer marketing networks. The document stresses the importance of building an engaged audience and consistent quality content as prerequisites to successful monetization efforts.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
My $0 Growth Experiments That Added Thousands of App UsersMax Pelzner
The document outlines growth strategies used by the Yoroomie team to launch their roommate matching app to 1,000 users with no marketing spend. They created fake user profiles on platforms like Craigslist, Facebook groups, and Quora to generate leads and direct people to the Yoroomie app. By automating posts and responses using tools like IFTTT and Hootsuite, they built a database of over 5,000 housing leads. These targeted growth tactics allowed for rapid saturation and user conversion in new markets. The strategies outlined could be optimized to scale other apps through highly targeted and engaged user acquisition.
This document provides an overview of Facebook and how to create and manage a successful Facebook page for business. It discusses that Facebook started as a college website but is now the largest social network with over 1.2 billion users. It also outlines how to create engaging content for a Facebook page like asking questions, using images and video, and scheduling posts to increase user engagement over time. The document also provides tips on finding content to share, using ads to promote the page, and handling customer service and potential crises on Facebook.
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
This document provides information on social media design, setup, and engagement services. It includes details on customizing platforms like Facebook, Twitter, YouTube, blogs, and email newsletters. It also outlines social media strategy processes and packages for setup, engagement, and marketing at various levels from basic to premier. Metrics tracking and 12-month plans are included in most packages.
This document provides information on how to start a blog using WordPress. It discusses why blogging can benefit one's career by helping clients and employers get to know them, driving publicity, boosting confidence and skills, and creating a personal digital record. It recommends WordPress as the blogging platform due to its large support community and high customization capabilities. It then outlines different hosting options for WordPress blogs, including shared hosting, managed hosting, virtual private servers, and cloud hosting, discussing the pros and cons of each approach. Finally, it provides a case study on using Bluehost for WordPress hosting and steps to set up a new WordPress blog.
WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
PR Newswide is a leading online free press release distribution service that allows all businesses to benefit from the inexpensive distribution of press releases to search engines like Google, Bing, and Yahoo as well as over 500 premium news sites. Press releases can help businesses boost their visibility, establish themselves as experts, spread their news widely to gain customers, and allow investors to stay up to date, while PR Newswide offers features like SEO optimization, social sharing, and targeting of industry audiences.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
This document provides an overview of content marketing strategies and tactics. It discusses how content marketing works by solving people's problems rather than selling to them. It emphasizes the importance of creating useful, educational, and entertaining content that is worth consuming. The document also discusses tactics like crowdsourcing ideas from audiences, repurposing content across different formats, testing content layouts, and sharing content strategically on the right platforms.
The Art of Social Media: LinkedIn editionGuy Kawasaki
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.
More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
Social media: the most underrated tool in your inbound toolkit.
Social media can be used to attract visitors, convert leads, close customers, and even delights existing customers into promoters. So how do you make it work for you? Which platforms are best for your personas, and how do you engage with them once you are there? This class will explore how social media can be an integral part of your inbound strategy.
This class fits into the "Attract" stage of Inbound Methodology - we leverage social media to connect with new faces and to expand our marketing reach.
http://academy.hubspot.com/inbound-marketing-certification/attract/social-media
The document discusses emerging trends for monetizing blogs and influencer marketing. It outlines traditional methods like display advertising and affiliate links. However, it notes people are growing tired of overt advertising. The key trends highlighted are sponsored content/native advertising and working with brands as an influencer through ambassador programs or influencer marketing networks. The document stresses the importance of building an engaged audience and consistent quality content as prerequisites to successful monetization efforts.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
My $0 Growth Experiments That Added Thousands of App UsersMax Pelzner
The document outlines growth strategies used by the Yoroomie team to launch their roommate matching app to 1,000 users with no marketing spend. They created fake user profiles on platforms like Craigslist, Facebook groups, and Quora to generate leads and direct people to the Yoroomie app. By automating posts and responses using tools like IFTTT and Hootsuite, they built a database of over 5,000 housing leads. These targeted growth tactics allowed for rapid saturation and user conversion in new markets. The strategies outlined could be optimized to scale other apps through highly targeted and engaged user acquisition.
This document provides an overview of Facebook and how to create and manage a successful Facebook page for business. It discusses that Facebook started as a college website but is now the largest social network with over 1.2 billion users. It also outlines how to create engaging content for a Facebook page like asking questions, using images and video, and scheduling posts to increase user engagement over time. The document also provides tips on finding content to share, using ads to promote the page, and handling customer service and potential crises on Facebook.
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
This document provides information on social media design, setup, and engagement services. It includes details on customizing platforms like Facebook, Twitter, YouTube, blogs, and email newsletters. It also outlines social media strategy processes and packages for setup, engagement, and marketing at various levels from basic to premier. Metrics tracking and 12-month plans are included in most packages.
This document provides information on how to start a blog using WordPress. It discusses why blogging can benefit one's career by helping clients and employers get to know them, driving publicity, boosting confidence and skills, and creating a personal digital record. It recommends WordPress as the blogging platform due to its large support community and high customization capabilities. It then outlines different hosting options for WordPress blogs, including shared hosting, managed hosting, virtual private servers, and cloud hosting, discussing the pros and cons of each approach. Finally, it provides a case study on using Bluehost for WordPress hosting and steps to set up a new WordPress blog.
WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
How to make money clickbank without any website (ultimate guide)Affrush
This slide will cover ultimate guide how to make money with clickbank. This is step by step guide for beginner and everyone who want to make money with clickbank
- What is Clickbank
- How to choose clickbank product
- How to find clickbank product ideas for create content
- How to promote clickbank without website
- Create landing page with free tool
- Free traffic source and guide to promote
The document discusses various components of Web 2.0 and social media that are relevant for B2B marketers, including blogs, RSS, social networking sites, podcasts, videos, wikis, and software as a service. It provides examples and recommendations for how to utilize these channels for marketing purposes, highlighting benefits like SEO, building communities, and viral marketing. The key takeaway is that B2B companies should engage with various social media to find and convert leads on the web.
This document provides information about using Squidoo.com to market and promote websites. It discusses what Squidoo is as a Web 2.0 site that allows users to create "lens pages" on topics they are passionate about. The document then covers how to set up a lens page on Squidoo, including using their automated wizard. It also discusses how Squidoo differs from traditional content sites by focusing on pointing users to external information rather than hosting full content. The document outlines several ways users can make money using Squidoo, such as gaining backlinks, increasing search engine rankings, building email lists, and promoting affiliate programs. It emphasizes setting up lenses with relevant content in popular niches to best promote products and
This document provides guidance on setting up the necessary online infrastructure and accounts to begin creating and promoting content as a thought leader. It outlines setting up a website and linking it to Google Authorship and profiles on About.me, Gravatar, Livestream, and Klout to unify online presence. The document then provides a checklist for the initial "plumbing" phase of setting everything up before moving on to creating content.
60 Full-proof Killer Link Building tactics Part 3Blurbpoint
The document outlines 20 new link building tactics presented in a webinar. Some of the tactics discussed include getting links from library sites, creating microsites, leveraging micro-celebrities, submitting to 1-800 directories, alerting media, joining professional organizations, creating infographics, submitting logos to directories, producing multilingual content, spotlighting alumni, developing widgets, hosting games, organizing charity events, releasing content on Slideshare and Scribd, buying existing blogs, reclaiming missed link opportunities, making maps, producing original research, creating toolbars, and establishing relationships with competitors. The webinar concludes with reminding attendees to implement the tactics and contact the hosts with any other questions.
This document discusses how to build and maintain a Professional Learning Network (PLN) using various online tools and social networks. It provides an overview of different online platforms educators can use to connect with other professionals, access resources and content, publish their own work, collaborate on projects, and participate in professional development opportunities. These include social networks, blogs, wikis, microblogs, bookmarking, video hosting, document sharing, chat/messaging, virtual worlds and more.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
Website Development Explained (abriged from "The Website Manager's Handbook")Shane Diffily
The document provides an overview of website development and management. It discusses the key steps in website development which include planning, content creation, design, construction, testing, hosting, publicity, and review. It emphasizes the importance of understanding business goals and user needs to guide the development process and ensure the site is successful. The planning phase involves identifying goals and the target audience to develop appropriate content that supports users' online journey from initial visit to desired action.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
Avatar Media - Creating a Social Media StrategyAvatar Media
Every business needs to take a strategic approach to incorporating social media into their marketing plan. Do you have a Twitter feed and a Facebook page, but you're not quite sure what to do with them, or how to measure your results? Sean Macready will teach you strategies and tactics to help you create a successful social media campaign using simple tools and techniques that are credible and measurable.
RE:WORK IV: Social Media Tips for the Modern Work WorldKimberly Carroll
The document provides tips for using social media effectively in the modern job market. It notes that 92% of companies now use social media for recruiting and many dismiss candidates based on their online profiles. The quick-start action plan recommends creating a LinkedIn profile as a base, and also establishing a blog, Twitter, and Pinterest account to demonstrate expertise and increase findability. It emphasizes creating value by sharing unique perspectives online and building networks on social platforms.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
Online Discoverability: A Webinar for Coggno by DeltinaUDeltinaU
Why do some products show up in search results with starred reviews?
How do I get my profile image to appear in Google search results for every article I write?
Why aren't my products listed in search engine shopping results?
How do I control how my content looks when shared on Facebook?
How do I format my web content to show more details on Twitter and Pinterest?
Author and new media expert Deltina Hay answers these questions and more by demonstrating how to improve your content's online discoverability by optimizing for search, sharing, and conversion.
Online Book Discoverability Webinar by Deltina Hay about optimizing content for search, conversion, and sharing for the MidAtlantic Book Publishers Association. Topics include optimizing web page content, Google Rich Snippets, Google Authorship, structured data, microdata, metadata, Open Graph, Twitter Cards, and Pinterest Rich Pins
IBPA 2014 PubU Micro Media for Book DiscoverabilityDeltinaU
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
Infographic on the growth of mobile devices, how people use the mobile web, mobile website and mobile app solutions, and other mobile marketing tactics.
IBPA PubU: Optimizing Your Content for SEO HANDOUTDeltinaU
This document provides guidance on optimizing content for search engine optimization (SEO). It discusses preparing content by writing organically and analyzing keywords. It also covers diversifying online presence across search databases like Google Images, optimizing webpages with keywords, and using tools like Google Authorship and schema.org markup to improve search results. Finally, it discusses optimizing content for mobile searches and sharing on social media to improve discoverability.
IBPA PubU: Optimizing Your Content for SEODeltinaU
IBPA Publishing University in Chicago, April 26 and 27, 2013. Christopher Robbins of Familius.com and Deltina Hay of DelitnaU.com discuss using search optimization techniques to help get your book discovered online. Google rich snippets, Google Authorship, Open Graph metadata, universal search databases, and Twitter cards are discussed. Handout can be found here: http://www.slideshare.net/deltina/ibpa-pubu-optimizing-your-content-for-seo-handout
Ten Things Every Tech Savvy Exec Should KnowDeltinaU
A guide for COOs, CEOs, CFOs, or any exec looking to become tech savvy. Ten Things Every Tech Savvy Exec Should Know features information on Social Media, Cloud Computing, Mobile Apps, Advanced Analytics, Customer Relations Managers, Collaborative Technologies, Tablet Computers, E-Readers, Smart Phones, and more.
As presented to the St. Louis Publishers Association by The Social Media Survival Guide author Deltina Hay, this 2-plus hour presentation is a complete blueprint to planning, implementing, optimizing, integrating, and measuring a solid foundation in the Social Web.
This presentation features video tutorials for learning WordPress. Hosted by author Deltina Hay, this video tutorial series can help you get an edge in today's Internet.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
As presented to the 2009 GNLC in Dallas by Deltina Hay. Hay talks about how a nonprofit can use social media, and how to create and integrate an optimized Social Web presence.
As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website.
This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.
Integrating Your Social Web Presence: Two Sample PlansDeltinaU
Keeping your Social Web accounts up-to-date can seem overwhelming, but there are ways to make the process less painful. This presentation outlines two sample integration plans you can implement to help streamline your Social Web presence. It is based on the Webinar "Integrating Your Social Web Presence" offered by author Deltina Hay based on her critically acclaimed book.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Deltina Hay, author of A Survival Guide to Social Media and Web 2.0 Optimization presents for Austin Entrepreneurial Network, with case studies by Accolades Public Relations CEO, Cynthia Baker.
Survival Guide to Social Media and Web 2.0 Webinar SeriesDeltinaU
Based on the critically acclaimed book on social media and Web 2.0 optimization, this free, introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be use to build an optimized foundation within it. Intended for business owners and entrepreneurs,this presentation can help beginners understand more about social media and Web 2.0, and help them begin to implement a realistic social media strategy.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
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2. A Survival Guide to Social Media
and Web 2.0 Optimization:
Strategies, Tactics, and Tools for
Succeeding in the Social Web
by Deltina Hay
This Teaser Contains:
• From the Book:
» The Complete Table of Contents
» An Excerpt of the Introduction
» A Complete Chapter Example
• From the Resource CD:
» Resources and Forms for Example Chapter
3. Wiggy Press, a nonfiction line from:
Dalton Publishing
P.O. Box 242
Austin, Texas 78767
www.daltonpublishing.com
Copyright 2009 by Deltina Hay. All Rights Reserved.
Printed in the United States of America
Edited by Ric Williams
Assisted editing and research by Neil Kahn
Cover design and interior images by Jason Hranicky
Interior design and typesetting by Deltina Hay and Jessica Hillstrom
Resource CD forms by Tamar Design+Marketing
ISBN: 978-0-9817443-8-4
Library of Congress Cataloging-in-Publication Data
Hay, Deltina.
A survival guide to social media and Web 2.0 optimization : strategies,
tactics, and tools for succeeding in the social web / by Deltina Hay.
p. cm.
Includes index.
ISBN 978-0-9817443-8-4
1. Web 2.0. 2. Web site development. 3. Online social networks. I.
Title.
TK5105.88817.H39 2009
006.7’54--dc22
2009012117
4. To purchase a copy of
A Survival Guide to Social Media and Web 2.0
Optimization: Strategies, Tactics, and Tools for
Succeeding in the Social Web
visit one of these trusted sources:
Barnes & Noble
Amazon
IndieBound
Borders
Powell's
Dalton Publishing
Book Sellers:
Contact your favorite wholesaler or Midpoint Trade Books.
For more information on this book, visit:
http://www.daltonpublishing.com/survival-guide
5. Table of Contents
Introduction............................................................... 15
About This Book
A Brief Primer Before You Continue
Who Should Read This Book
How To Use This Book
1. Creating Your Social Media Strategy......................23
Important First Decisions Regarding Websites, Blogs, and
RSS Feeds
Mapping Your Strategy
Sample Strategies
2. Preparation ............................................................ 41
Key Terms or “Tags”
Important First Decisions Regarding Your Profiles
Optimizing File Names
Preparing Your Multimedia Items
Gathering Content For Blog Posts
3. RSS Feeds & Blogs.................................................. 47
RSS Feeds
The Feed Reader
The Feed
Options for Creating an RSS Feed
Planning Your Feed
Blogs
Options for Starting Your Blog
Main Elements of a WordPress Blog Post
Planning Your Blog
Optimizing and Promoting Your Blog and RSS Feed
Your Feed or Blog Content
Search Engine Optimization (SEO)
FeedBurner
RSS Feed and Blog Directories
An Optimization Plan for Your Blog or RSS Feed
6. 4. Building a WordPress Powered Website ............... 91
Using WordPress As A CMS
Diversity Of WordPress Sites
The Anatomy Of A WordPress Site
Installing WordPress As A CMS
A Brief Look At The WordPress Dashboard
Important Initial Settings
Planning Your Site
Themes
Plugins
Setting Up Your Sidebars
Building Your Pages
Posting Blog Entries
5. Podcasting, Vidcasting, & Webcasting.................121
What Will Your Podcast Be About?
Publishing Options For Your Podcast
Creating And Uploading Podcast Episodes
Publishing Your Podcast
Optimizing Your Podcast
Webcasting
6. Social Networking & Micro-Blogging...................137
Facebook
The Facebook Home Page
The Facebook Profile
Facebook Pages
Other Social Networking Sites
MySpace
LinkedIn
Twitter
Niche Social Networking Sites
Creating Your Own Social Network
Promoting Your Social Networking Presence
A Social Networking Strategy
7. Social Bookmarking & Crowd-Sourcing ..............177
Social Bookmarking
Social Bookmarking in Action
7. Using Social Bookmarking Sites
A Social Bookmarking Strategy
Purpose-Built Delicious Pages
Crowd-Sourcing
Crowd-Sourcing in Action
Using Crowd-Sourced News Sites
A Crowd-Sourcing Strategy
Preparation And Tracking Your Progress
A Note On Making Your Content Sharable
8. Media Communities..............................................195
Image Sharing Sites
Image Sharing in Action
Using Image Sharing Sites
Image Sharing Strategy
Video Sharing Sites
Using Video Sharing Sites
Video Sharing Strategy
Searching And Search Engine Placement
Connecting With Others
9. Widgets & Badges..................................................221
Highlighting Your Social Web Presence
Sharing And Syndicating Your Content
Making Your Site More Interactive
Promoting Products And Making Money
Using Widgets In WordPress
Placing Widgets In Other Websites
Widget Communities And Directories
Creating Your Own Widgets
Working Widgets Into Your Strategy
10. Social Media Newsrooms.....................................259
What is a Social Media Newsroom?
Do You Need A Social Media Newsroom?
Building Your Social Media Newsroom
Populating The Newsroom
Social Media News Releases
Social Media Newsroom Examples
8. 11. More Social Tools......................................................283
Social Calendars
Social Pages
Wikis
Social Search Portals
Virtual Worlds
12. Pulling It All Together..............................................291
Optimizing Your Website
A Website Optimization Plan
Streamlining Your Social Web Presence
An Integration Plan
13. Looking to the Future..........................................301
Lifestreaming: The Future of Blogging
Distributed Social Networking
Social Ranking, Relevancy, and “Defriending”
Web 3.0 or ”The Semantic Web”
Mobile Technology
Keeping Your Eye On The Social Media Pie
14. Measuring Your Success......................................317
Know Your Goals
A Qualitative Framework
A Quanitative Framework
Tools to Help You Measure
Come To Your Own Conclusions
15. Conclusion...........................................................329
Appendix A: Installing WordPress...........................333
Appendix B: Creating Your Own RSS Feed..............345
Appendix C: Building Your Own Widget.................361
Appendix D: WordPress 2.7......................................389
Index
9. Introduction
Introduction
About This Book
It is no secret that the future of the Internet is the Social Web, and that the
future is very much this very instant. Millions[1] of people and businesses
are interacting and collaborating on social networking sites, media
communities, social bookmarking sites, wikis, and micro-blogging sites,
as well as sharing information via millions of RSS feeds and blogs. They
are doing it right now, 24/7, and you and your business want to be a
part of this extraordinarily powerful movement with as professional and
efficient a presence as possible while optimizing your business potential
and keeping your expenses to a minimum.
Success in today’s Internet absolutely depends on your entire Web
presence, not just on search engine optimization (SEO). Spreading your
net as wide as possible by improving your presence in the Social Web
helps you reach millions of potential clients or readers that you may not
have reached otherwise. You cannot afford to bet that a customer will
somehow stumble upon your Website on page 100 in a Google search.
Learn and implement the Social Web tools described in this book and
you will be surprised at how easy you can access millions of customers
otherwise unavailable. And, yes, a residual benefit of using these tools is
improved placement on that proverbial Google search.
So, what is this social media and Web 2.0 optimization that helps you
maximize this Internet presence? It can be summed up with three general
terms: interactivity, sharing, and collaboration. Focusing on these three
general areas, both at the level of your own Website and in the areas of
the Social Web most suited to your book or business—areas we will help
you identify—will greatly enhance your chances for success in this open-
ended world of Internet opportunity.
Happily, building a strong presence in the Social Web does not have to
break the bank or your back. With careful planning and preparation, you
[1] http://tinyurl.com/6o4q5a, from web-strategist.com
10. 10 Introduction
can build an impressive presence that you can maintain with little effort.
The trick is to know what makes sense for your particular business or
product, and only incorporate the tools that fit those goals. By planning
ahead, you can also implement tools that will enhance each other and
ultimately work together to help improve your presence and reduce your
workload.
Research has shown that users of the Social Web actually want and
encourage businesses and professionals to interact with them on their
turf.[2] Of course you have to keep in mind that succeeding in the
Social Web requires an authentic message. If you are going out there
as a business or are promoting a product, just be up-front about it.
Always read a site’s submission guidelines and/or terms of use before
proceeding. Some sites have no problem with having their service used
to promote business, others have strict policies against it. There is a place
for everyone in this new Internet arena if you simply present yourself
straight up.
There are many books out there that discuss the theory of the Social Web
and how to market within it. This is not one of them. This is also not a
book about blogging, nor is it a book about how to get a zillion friends
on your favorite social networking site. Blogging and social networking
are only a small part of an optimized Social Web presence.
As a social media pioneer, the author has seen many tools come and go
over the past few years. Her goal is to help you build a solid foundation in
the Social Web using the tools of Web 2.0 that have weathered the social
media storm. Once that foundation is in place, you will be equipped to
integrate or utilize whatever new tools emerge next on the social media
horizon.
This book wants to show you how to use strategies and tactics and the
tools of Web 2.0 to build a successful Web presence. This book offers
you the nuts and bolts of the Social Web through hands-on, real-world
examples. You will be pleasantly surprised at how easy most of it is!
So push up your sleeves and let’s get Social...
[2]http://www.readwriteweb.com/archives/majority_of_social_media_users_want_
businesses_attention.php
11. 7 Social Bookmarking
Crowd-Sourcing
Social Bookmarking
Social bookmarking is a way for you to save your favorite blogs and
Websites in a public space the same way you might save them using your
own Web browser. The concept is simple, but its power is enormous.
Imagine that you have saved (or bookmarked) all of your favorite
Websites and blogs to a central place online and tagged them with
specific terms so you could easily search and find them later. Imagine
further that you could then see how thousands of other users have tagged
the same sites and that you could view all of the sites that they tagged.
From this process we get “folksonomy”—the taxonomy of the Internet
in terms of its users.
Instead of allowing search engines to provide you with the “supposed”
best matches for your search terms, you can go to a social bookmarking
site, search using those same terms, and find the top sites tagged (and
commented on) by users just like you. You can pull up a site on one of
these bookmarking sites and have access to everyone who has tagged the
site, and if they have made their bookmarks public, you can even look at
12. 12 Chapter 7: Social Bookmarking Crowd-Sourcing
all of the other sites those users have tagged. There really is no end to the
resources and readers you can access via social bookmarking.
Social Bookmarking in Action
Figure 7.1 shows the front page of Delicious.com,[1] one of the most popular
social bookmarking sites. This front page features some Websites people
have recently saved to their own delicious bookmarking accounts.
Figure 7.1. Delicious.com* Home Page
From here you can enter search terms that return resulting Websites that
other members have “tagged” with those same search terms. Figure 7.2
demonstrates this. When the term “books” is searched, we get the results
shown. All of these results were bookmarked by other users and tagged
with the term “books.” Click on any of these links, and you are taken to
the respective Website, just like in traditional search engines.
The number to the right of each site listed shows how many people have
bookmarked that site. If you click on that number you see a list of all of
those people (see Figure 7.3). Figure 7.3 shows a general list, but if you
click on the “Notes” tab, you see the comments that others entered when
[1] http://delicious.com
13. Chapter 7: Social Bookmarking Crowd-Sourcing 13
Figure 7.2. Searching Delicious.com
Figure 7.3. Viewing Who Has Bookmarked a Site in Delicious.com
they originally bookmarked the site (see Figure 7.4). You also see a list of
the most popular tags that users have used to describe the site.
Figure 7.4. Viewing Comments in Delicious.com
This is where the concept of “folksonomy” is demonstrated. You not
only see the comments other people have made on a particular site, you
also get the additional terms they used to tag it. You can further expand
15. Chapter 7: Social Bookmarking Crowd-Sourcing 15
Using Social Bookmarking Sites
To get started, get an account with Delicious.com. Once you have an
account, the service walks you through how to add a button to your
browser’s task bar so you can bookmark sites easily.
Figure 7.6 demonstrates how you would bookmark a site using Delicious.
com from a Firefox browser. When you come across a site you want to
bookmark, just click on the “post to delicious” button on your browser’s
task bar—you then see a screen similar to Figure 7.6. Here is where you
enter your chosen “tags” and your notes to the site you want to bookmark.
Make these descriptive, since this is what attracts others to your account
if they happen to come across your notes on this particular site.
Figure 7.6. Bookmarking a Website to Delicious.com
Once you have bookmarked many sites, you can search them just like
you search the entire Delicious site—based on tags. Figure 7.5 shows
the bookmarks for Dalton Publishing. Figure 7.7 shows only Dalton
Publishing’s bookmarks that are tagged with the term “socialmedia.”
16. 16 Chapter 7: Social Bookmarking Crowd-Sourcing
Figure 7.7. Dalton Publishing’s Bookmarks, Tagged
A Social Bookmarking Strategy
The first thing to do is get a good feel for a number of social bookmarking
sites. There are some popular sites listed at the end of this chapter and
on the resource CD. Choose a couple that represent your interests. If
you do not feel inclined to do the research, I recommend starting with
Delicious.com, Technorati, and StumbleUpon. Using these three sites
should give you a broad reach into the world of social bookmarking.
Before you begin using a bookmarking site, however, become familiar
with their guidelines. Some sites are much more stringent than others
about bookmarking your own sites, or representing a business of any
sort. It is best to go forward informed rather than risk getting a reputation
for ignoring the rules, or worse, getting banned from a site.
As you develop your social bookmarking strategy, keep in mind that
the Social Web is about interacting, sharing, and collaboration—not
self promotion. Bookmark, tag, and comment on sites that interest you,
and connect with others with similar interests. You will be amazed at
how many people you ultimately reach. There is nothing wrong with
bookmarking your own Web pages or blog posts, as long as the site
allows it; just balance those contributions with others.
17. Chapter 7: Social Bookmarking Crowd-Sourcing 17
I know I sound like a broken record on this point, but fill out your profiles
completely! You don’t want to go through the trouble of bookmarking
a bunch of sites, only to have others not even know how to find your
Website if they find your bookmarks engaging enough to click through
to your profile.
Create a list of your best key terms to use as tags and use them as often
as they apply to the sites you bookmark. Use your best tags within the
descriptions you give each of your bookmarked sites as well.
Many of the social bookmarking sites have developed social networking
characteristics as well. If available, you should join groups that are
relevant to your area of expertise or interest and subscribe to email
updates for those groups.
Purpose-Built Delicious Pages
When you create your Delicious.com account, the link to your
bookmarks look something like this: http://delicious.com/your.account,
where “your.account” is the username you chose when you created your
account. When you bookmark a Website and “tag” it, you in essence
create another URL that looks like this: http://delicious.com/your.
account/tag.
For example, on Figure 7.7 notice the URL at the top of the browser:
http://delicious.com/Dalton.Publishing/socialmedia. This is there
because we searched for all bookmarked sites in Dalton Publishing’s
account with the tag “socialmedia.”
Now, imagine that you can create a URL for any collection of sites you
want by just bookmarking the sites in Delicious.com using a common
tag. These are called “purpose-built Delicious pages.”
Rather than tagging your favorite sites blindly, think about how you
might tag them intentionally to create your own purpose-built pages that
contain a collection of related sites. For instance, you could create links
to several pages like this:
• delicious.com/your.account/company.name
• delicious.com/your.account/public.relations
• delicious.com/your.account/client.name
18. 18 Chapter 7: Social Bookmarking Crowd-Sourcing
• delicious.com/your.account/competition
• delicious.com/your.account/book.title
• delicious.com/your.account/author.name
You can then use links to those URLs in the body of your Websites, blogs,
news releases, etc.
Book publishers and companies with many advocates can especially
benefit from these pages. A publisher could collect sites relevant to
each of its authors and book titles, and use links in each author or title’s
respective press releases, media pages, or by the authors themselves on
their own Websites or blogs.
The best demonstrated use of purpose-built pages are within social
media newsrooms and news releases—see Chapter 10, “Social Media
Newsrooms.”
Other Popular Social Bookmarking Sites
Technorati[2]
“Technorati was founded to help bloggers to succeed by collecting,
highlighting, and distributing the online global conversation. As
the leading blog search engine and most comprehensive source of
information on the blogosphere, we index more than 1.5 million new
blog posts in real time and introduce millions of readers to blog and
social media content.”
—Technorati.com
StumbleUpon[3]
“StumbleUpon helps you discover and share great websites. As you
click Stumble!, we deliver high-quality pages matched to your personal
preferences. These pages have been explicitly recommended by your
friends or one of 6 million+ other websurfers with interests similar to
you. Rating the sites you like automatically shares them with like-minded
people – and helps you discover great sites your friends recommend.”
—StumbleUpon.com
[2] http://www.technorati.com
[3] http://www.stumbleupon.com
19. Chapter 7: Social Bookmarking Crowd-Sourcing 1
Searchles[4]
“Searchles is a highly scalable ‘social search’ platform that showcases
expertise, enables collaboration with peers and instantly captures it in
searchable knowledge indexes. The platform is a hybrid, combining
aspects of ‘social bookmarking’ and ‘social networking’ technology with
analytical ‘social search’ capability. You decide who influences your
discovery efforts, when and how through networks of trust you create—
no other bookmarking or social search site lets you do that!”
—Searchles.com
Crowd-Sourcing
A crowd-sourced news site allows its users to determine the popularity
of a news story, blog entry, or Website through various types of voting
or rating systems. Most of these sites also have certain social aspects,
allowing users to connect to others with similar interests. Connections
between users are usually made through the conversations that ensue
around a particular story, blog post, or Website.
This system gives news-searchers an alternative to what is served up to
them by the regular news sites. It offers a way for searchers to see how other
people rate stories and what they have to say about them. This concept of
user-rated content is what has been coined “crowd-sourcing.”
Crowd-Sourcing in Action
Digg[5] is an example of a crowd-sourced news site since it encourages
people to “digg” the stories they like, which will in turn bring the most
“dugg” stories or blog posts closer to the front page of the site. Each news
site has its own unique twist on this concept.
[4] http://www.searchles.com
[5] http://www.digg.com
20. 20 Chapter 7: Social Bookmarking Crowd-Sourcing
Figure 7.8 shows the front page of Digg. All of the stories listed have been
added by users, and “dugg” by other users—some of the most popular
of these stories will show up on this front page. Digg’s front page offers
a number of general areas (like Technology, World Business, Science,
etc.) to click on for more specific news to fit your interests. It also offers
crowd-sourced videos and images.
Figure 7.8. Front Page of Digg.com
Search crowd-sourced news sites the same way you search other news
sites or search engines. Figure 7.9 shows the search results for the search
term “business social networking.” The search results will show stories,
Figure 7.9. Search Results on Digg.com
21. Chapter 7: Social Bookmarking Crowd-Sourcing 21
blogs, and Websites other users have added that fit the search criteria
along with how many people have “dugg” each result—this number is to
the left of each result in Figure 7.9.
You see a few additional ways to filter or sort your search results as well.
For instance, you can choose to see only the stories that made it to the
front page of Digg, or all stories, or you can order the search results by
“the best match,” “the most diggs,” etc. (see Figure 7.10).
Figure 7.10. Filtering Searches in Digg.com
Once you find a story of interest, you can go directly to the story, read
others’ comments on the story, or see the other users who dugg the story.
Figure 7.11 shows a few of the comments other users posted on the first
Figure 7.11. Comments on Submissions to Digg.com
22. 22 Chapter 7: Social Bookmarking Crowd-Sourcing
story listed in Figure 7.9. From here, you can connect with others by
adding comments of your own or going to another user’s profile (see
Figure 7.12). If you find their profile interesting, you might want to visit
one of their Websites or explore other stories they have dugg.
Figure 7.12. User Profile on Digg.com
Using Crowd-Sourced News Sites
Once you have an account with a crowd-sourced news site, you can add
your own content and/or rate existing content. Continuing with Digg as
an example, to add a story to the news site, you can go to Digg.com and
click on the “Submit New” button at the top right of the page (see Figure
7.8 on Page 186).
Figure 7.13 shows the first screen you see when you submit a new link
to the site. Pay close attention to the submission guidelines listed to the
left. Each crowd-sourced site has its own submission guidelines. Become
familiar with them before you submit.
Figure 7.13. Submitting to Digg.com
23. Chapter 7: Social Bookmarking Crowd-Sourcing 23
Figure 7.14 shows the next step, which is to enter a title and description
for your submission. Just as you did with social bookmarking entries, use
as many of your best key terms in each title and description as you can.
You also need to choose a topic (category) to place your submission in
during this step.
Figure 7.14. Submitting to Digg.com.
Once you submit your entry at the second step above, Digg then searches
all of its existing entries for duplicates. It then presents a list of possible
sites that might be a match to your submission. If it has already been
added to Digg by another user, you can still digg it, but it will retain the
title and description given by the original submitter. If your submission
is original, you see a screen like Figure 7.15.
For convenience, you can digg stories on the fly right from your browser
by installing a button on your browser’s task bar.[6]
To digg a story that you find interesting while you are browsing the Digg
site, just click on “Digg it” to the left of the story. Likewise, if you would
like to comment on a story, click “comments” just under the story’s title.
See Figure 7.8, on Page 186.
[6] http://digg.com/tools/
24. 24 Chapter 7: Social Bookmarking Crowd-Sourcing
Figure 7.15. Submitting to Digg.com
A Crowd-Sourcing Strategy
Crowd-sourced news sites are different from social bookmarking sites in
that they focus on sharing news and information about stories, Websites,
and blogs, as opposed to sharing bookmarks to Websites or blogs. As a
result, you want to use a different strategy for these sites than you would
social bookmarking sites.
There are a lot of crowd-sourced news sites out there, so you may want
to explore a number of the sites we mention at the end of this chapter or
on the resource CD to get a feel for them. You should be able to choose
a few sites that are good fits for your message.
As always, fill out your profiles completely so that others can find their
way to you easily.
Add some of your more newsworthy blog posts, Web pages, or online
press releases to each of your chosen crowd-sourced news sites. Pay close
attention to each site’s submission guidelines and do not add information
that does not adhere to their guidelines or is not a good fit for the site.
When considering whether to add something to one of these sites, ask
yourself if it is something you would find newsworthy, and if you would
25. Chapter 7: Social Bookmarking Crowd-Sourcing 25
naturally share it with others. Just like with social bookmarking sites, be
sure to offset your own content by contributing other content as well.
You will get a natural following of readers from these sites if you
contribute regularly and engage in the conversations that happen
around topics of interest. The advantage to this strategy is that you can
hone in on your target audience by seeking out and commenting on
topics relevant to your product, book, or message.
Many of these sites have also added social networking features, so explore
any additional ways the sites may offer to connect, such as groups.
Other Popular Crowd Sourcing Sites
reddit[7]
“[R]eddit is a source for what’s new and popular on the Web—
personalized for you. Your votes train a filter, so let reddit know what
you liked and disliked, because you’ll begin to see recommended links
filtered to your tastes. All of the content on reddit is submitted and voted
on by users like you.”
—reddit.com
Mixx[8]
“You find it; we’ll Mixx it. Use YourMixx to tailor the content categories,
tags, specific users and groups, and we’ll deliver the top-rated content as
chosen by you and people who share your passions. So go ahead and whip
up your own version of the Web. Just tell us how you like it Mixxed and
we’ll deliver the best the Web has to offer—morning, noon and night.”
—Mixx.com
Gabbr[9]
Gabbr.com [is] a community based social networking news site. Gabbr.
com allows you to take advantage of a number of useful Web based
features in a social context….The latest news from agencies like CNN,
Reuters, the Associated Press and BBC are accessible through Gabbr
[7] http://www.reddit.com
[8] http://www.mixx.com
[9] http://www.gabbr.com
26. 26 Chapter 7: Social Bookmarking Crowd-Sourcing
and updated in real time. The top headlines in the blogosphere are also
readable through Gabbr’s interface. But you don’t just read the news at
Gabbr, you interact with other users by contributing to the discussion.
Users can comment on any story through Gabbr to be a part of the news
story.”
—Gabbr.com
Preparation And Tracking Your Progress
Use a sheet like Figure 7.16 to list the Web pages and blog posts you plan
to add to bookmarking and crowd-sourced news sites, along with some
of your best key terms as tags, and descriptions that also include those
key terms.
If you have a lot of content you plan to add, or if you are doing
bookmarking and crowd-sourcing for your clients, you may want to
keep a record of your additions to these sites (see Figure 7.17).
Fillable versions of these worksheets are available on the resource CD.
Figure 7.16. A Form for Organizing Submissions
Company Name: Social Media Power
URL Title Description Tags
social media, social media newsroom, social
http://www.socialmediapower.com/articles/social- A thorough explanation of social media media news release, social media
media-news-releases-explained/ Social Media News Releases Explained news releases, with links to examples. optimization, Web 2.0
Learn how to further optimize your presence
Http://www.socialmediapower.com/2008/08/28/the in the social Web by creating your own social media, social networking, facebook,
-30-minute-facebook-application/ The 30-minute Facebook Application Facebook application in 30 minutes or less. facebook applications, web 2.0
A list of essential plugins for anyone looking social media, wordpress, plugins, social
http://www.socialmediapower.com/2008/06/02/top to optimize their Wordpress site for social media optimization, social bookmarking,
-9-wordpress-plugins/ Top 9 Most Useful Wordpress Plugins media and Web 2.0 SEO, social media tools, Web 2.0
A social media newsroom is one place
to send the media, prospective clients,
book reviewers, or anyone who wants
http://www.socialmediapower.com/articles/social- to know all about you, your business, or social media, social media newsroom, web
media-newsrooms-the-ultimate-web-20-tool-for- Social Media Newsroom: The Ultimate your book. It is the ultimate Web 2.0 2.0, social media tools, web 2.0 tools, social
your-business/ Web 2.0 Tool for Your Business tool for your business. media optimization
A Note On Making Your Content Sharable
Hopefully this chapter has demonstrated for you how important it is for
you to make your own content easily shared on social bookmarking and
crowd-sourcing sites. Refer to Chapter 3, “RSS Feeds Blogs,” Chapter
12, “Pulling It All Together,” and Chapter 9, “Widgets Badges” for
more information on how to do this.
27. Chapter 7: Social Bookmarking Crowd-Sourcing 27
Figure 7.17. A Form for Tracking Activity
Company Name: Social Media Power
Date Original URL Bookmarking Site Bookmark URL
http://www.socialmediapower.com/artic
les/social-media-news-releases-
11/11/08 explained/ Delicious http://delicious.com/social.media.power/socialmedianewsrelease
http://digg.com/tech_news/Social_Media_News_Releases_Explain
Digg ed
Http://www.socialmediapower.com/200
8/08/28/the-30-minute-facebook-
11/11/08 application/ Delicious http://delicious.com/social.media.power/facebookapplications
Digg http://digg.com/tech_news/The_30_minute_Facebook_Application
http://www.socialmediapower.com/2008/06/
11/11/08 02/top-9-wordpress-plugins/ Delicious http://delicious.com/social.media.power/wordpress
http://digg.com/tech_news/Top_9_Most_Useful_WordPress_Plugin
Digg s
http://www.socialmediapower.com/articles/s
ocial-media-newsrooms-the-ultimate-
11/11/08 web-20-tool-for-your-business/ Delicious http://delicious.com/social.media.power/socialmedianewsrooms
http://digg.com/tech_news/Social_Media_Newsrooms_A_Web_2_
Digg 0_Tool_for_Your_Business
This Chapter On The Resource CD
• Linkable Resources
• Fillable Forms:
› Social Bookmarking Strategy
› Crowd-Sourcing Strategy
› Social Bookmarking Crowd-Sourcing Submission Form
› Social Bookmarking Crowd-Sourcing Tracking Form
28.
29. Companion Materials for:
A Survival Guide to Social Media
and Web 2.0 Optimization:
Strategies, Tactics, and Tools for
Succeeding in the Social Web
by Deltina Hay
Important Teaser Version Note:
The fillable forms in this version are “attached as files.”
This is necessary to produce only one PDF file for your
convenience while maintaining the original functionality
of the forms.
On the actual resource CD, the forms open when the
name of the form is clicked. This functionality has been
disabled on this teaser to avoid errors. To open a form
from this version, simply click on the attached file (see
“Attachments” tab to the left).
This only applies to the forms, the linkable resources are
fully functional.
30. Wiggy Press, a nonfiction line from:
Dalton Publishing
P.O. Box 242
Austin, Texas 78767
www.daltonpublishing.com
Notice of Copyright
This document contains companion materials to:
A Survival Guide to Social Media and Web 2.0 Optimization
And is subject to the same copyrights.
Copyright 2009 by Deltina Hay. All Rights Reserved.
Edited by Ric Williams
Assisted editing, research, and resource gathering by Neil Kahn
Interior design and typesetting by Deltina Hay
Form design by Tamar Design+Marketing
ISBN: 978-0-9817443-8-4
Notice of Liability
The author and publisher have made every effort to ensure the
accuracy of the information herein. However, the information
contained in this book is sold without warranty, either express or
implied. Neither the author or Dalton Publishing, nor its dealers
or distributors will be held liable for any damages to be caused
either directly or indirectly by the instructions contained in this
book, or by the software or hardware products described herein.
32. Survival Guide to Social Media and Web 2.0 Optimization
› De.lirio.us
› Diigo
› Favoritoo
› Feedmarker
› Foxmarks
› GetBoo
› iKeepBookmarks
› LinkaGoGo
› Linkatopia
› Linkroll
› List Mixer
› MarkaBoo
› MyBookmarks
› Mylinkvault
› My Stuff
› MyVmarks
› Netvouz
› Online Bookmark Manager
› OnlyWire
› Simpy
› SiteBar
› SiteJot
› Socializer
› StartAid
› Stufflinker
› Windows Live Favorites
› WireFan
› Tagza
33. Resource CD
Crowd-sourced news sites:
› Blog Engage
› BloggingZoom
› BlogsVine
› BuzzFlash
› Fark
› Hubdub
› Mixx
› NewsCloud
› Newsvine
› NowPublic
› Plime
› Propeller
› RawSugar
› Reddit
› Shoutwire
› Wobblog
Fillable Forms (click the “Attachments” tab to
the left to open these forms.)
› Social Bookmarking Strategy
› Crowd-Sourcing Strategy
› Social Bookmarking Crowd-Sourcing Submission Form
(spreadsheet)
› Social Bookmarking Crowd-Sourcing Submission Form
(printable PDF)
› Social Bookmarking Crowd-Sourcing Tracking Form
(spreadsheet)
› Social Bookmarking Crowd-Sourcing Tracking Form
(printable PDF)
34. To purchase a copy of
A Survival Guide to Social Media and Web 2.0
Optimization: Strategies, Tactics, and Tools for
Succeeding in the Social Web
visit one of these trusted sources:
Barnes Noble
Amazon
IndieBound
Borders
Powell's
Dalton Publishing
Book Sellers:
Contact your favorite wholesaler or Midpoint Trade Books.
For more information on this book, visit:
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