Repurposing Content for Results | Pubcon SFIMA 2017Casie Gillette
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas.
In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.
Creating Visual & Video Content for Search | Pubcon 2018Casie Gillette
Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.
MozCon 2018: The Problem With Content & How to Fix It | Casie GilletteCasie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.
15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing SummitCasie Gillette
Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond.
The Intersection of Customers and Search | Search Marketing SummitCasie Gillette
The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.
Repurposing Content for Results | Pubcon SFIMA 2017Casie Gillette
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas.
In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.
Creating Visual & Video Content for Search | Pubcon 2018Casie Gillette
Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.
MozCon 2018: The Problem With Content & How to Fix It | Casie GilletteCasie Gillette
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.
15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing SummitCasie Gillette
Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond.
The Intersection of Customers and Search | Search Marketing SummitCasie Gillette
The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.
Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unlea...Casie Gillette
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.
Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017Casie Gillette
Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.
Customer Experience & Search | State of Search 2017Casie Gillette
When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.
Giving Your Content a Sense of Repurpose | DMC 2017Casie Gillette
Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.
Creating a Customer-Driven Content Strategy | SMX West 2017Casie Gillette
Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017.
A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers.
Defining Content with Data | Digital Olympus 2.6.2017Casie Gillette
How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
Webinar: Creating a Customer-Centric Content StrategyCasie Gillette
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
Building a Content Promotion Strategy | Pubcon Vegas 2015Casie Gillette
How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.
Creating a Customer Centric Keyword Strategy | SMX East 2015Casie Gillette
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
When it comes to the search landscape, understanding your competition is imperative. For SEMNE's December 2014 event, Casie Gillette looks at how marketers can evaluate and stalk their competition. Gain the upper hand in search results with these tips.
Competitive Research for SEO - SMX East 2014Casie Gillette
Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017Casie Gillette
Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.
Customer Experience & Search | State of Search 2017Casie Gillette
When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.
Giving Your Content a Sense of Repurpose | DMC 2017Casie Gillette
Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.
Creating a Customer-Driven Content Strategy | SMX West 2017Casie Gillette
Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017.
A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers.
Defining Content with Data | Digital Olympus 2.6.2017Casie Gillette
How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.
Integrating Content, Search & Social | Pubcon Las Vegas 2016Casie Gillette
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.
Creating Killer Content with Data | Pubcon Austin 2016Casie Gillette
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.
Webinar: Creating a Customer-Centric Content StrategyCasie Gillette
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.
Building a Content Promotion Strategy | Pubcon Vegas 2015Casie Gillette
How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.
Creating a Customer Centric Keyword Strategy | SMX East 2015Casie Gillette
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
Customer Experience and The Impact on Search -SearchLove Boston 2015Casie Gillette
Search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. See how the customer experience is impacting search and how businesses can help drive and encourage those conversations.
When it comes to the search landscape, understanding your competition is imperative. For SEMNE's December 2014 event, Casie Gillette looks at how marketers can evaluate and stalk their competition. Gain the upper hand in search results with these tips.
Competitive Research for SEO - SMX East 2014Casie Gillette
Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.