The document discusses the importance of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn and why they are effective marketing tools. Specifically, it notes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It also provides tips for getting started with social media, including developing a strategy, identifying goals and audiences, and creating a content calendar for regular posting.
Internet marketing for business pwp spr 2013.pptxBridget Gibbons
The document discusses using social media for marketing purposes. It covers creating a social media plan, including setting goals and a content calendar. Key platforms discussed are Facebook, Twitter, LinkedIn, Pinterest, blogs and YouTube. Benefits mentioned are increased visibility, engaging customers in real-time, and leveraging the large user bases of these platforms for business growth.
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness.
The document provides an overview of social media optimization and planning for businesses. It discusses why social media matters, how to get started with social media planning by defining goals and keywords, creating content calendars, and setting up profiles and analytics tools. It also covers growing engagement on Facebook specifically through posts, contests, offers, events, and building a sense of community. The overall aim is to help businesses leverage social media effectively.
Westchester PC User Group Social Media PresentationBridget Gibbons
This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Social Media Best Practices for Hudson Valley Bank 2014Bridget Gibbons
The document discusses the benefits of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. Some key points made include that social media optimization is the new search engine optimization, the large user bases of leading social media sites, and how social media can be used to increase brand awareness, engage customers, and generate new leads in a cost-effective manner. Guidelines are provided on developing a social media strategy and getting started on key platforms.
Internet marketing for business pwp spr 2013.pptxBridget Gibbons
The document discusses using social media for marketing purposes. It covers creating a social media plan, including setting goals and a content calendar. Key platforms discussed are Facebook, Twitter, LinkedIn, Pinterest, blogs and YouTube. Benefits mentioned are increased visibility, engaging customers in real-time, and leveraging the large user bases of these platforms for business growth.
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness.
The document provides an overview of social media optimization and planning for businesses. It discusses why social media matters, how to get started with social media planning by defining goals and keywords, creating content calendars, and setting up profiles and analytics tools. It also covers growing engagement on Facebook specifically through posts, contests, offers, events, and building a sense of community. The overall aim is to help businesses leverage social media effectively.
Westchester PC User Group Social Media PresentationBridget Gibbons
This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Social Media Best Practices for Hudson Valley Bank 2014Bridget Gibbons
The document discusses the benefits of using social media for business purposes. It covers major platforms like Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. Some key points made include that social media optimization is the new search engine optimization, the large user bases of leading social media sites, and how social media can be used to increase brand awareness, engage customers, and generate new leads in a cost-effective manner. Guidelines are provided on developing a social media strategy and getting started on key platforms.
LinkedIn is the world's largest professional network with over 225 million members. It allows users to create a professional profile, connect with colleagues and professionals, find and be recommended for jobs, join industry groups for networking and information sharing, and search for connections and people through the site. Key aspects of using LinkedIn include creating a complete profile, getting recommendations from professional contacts, posting regular updates, and engaging with groups in one's industry.
How to use Video and Images to Tell Your Story on Social MediaBridget Gibbons
The document discusses the growth and importance of social media. It notes that major social media platforms like Facebook, Twitter, LinkedIn and Instagram each have hundreds of millions of active users. It emphasizes that imagery is very important for social media and that social media optimization is now a key part of search engine optimization strategies. The document provides tips on deciding which social media platforms to use and creating a social media plan with goals, content creation, and metrics to measure results.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Top ten social media tips for small businessesNat Reynolds
This document provides 10 tips for small businesses using social media: 1) Identify the best social media sites for your business; 2) Plan your objectives and time commitment; 3) Integrate social media into your overall marketing rather than relying on it alone; 4) Actively engage on the social media sites you use; 5) Interact with your audience rather than just sending sales messages; 6) Include links to your social media on all marketing materials; 7) Tell people you're on social media to spark conversations; 8) Focus on quality over quantity of audience; 9) Review your efforts to see if you're meeting your objectives; 10) Ask the author questions on their social media sites.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key components of Google's algorithm like freshness of content, website optimization, links, and social media activity. It also covers conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs. Additionally, it discusses link building strategies and the importance of social media and how SEO and social media optimization can work together to improve findability.
This document provides an overview of social media and how it can be used for marketing purposes. It defines social media as forms of electronic communication used to share information online. It then discusses some key statistics about social media usage, including that around 7 in 10 Americans use social media and 69% of Americans use some form of social media. The document also covers the most popular social media platforms - Facebook, Instagram, LinkedIn, and Twitter - and provides basic definitions and statistics about each one. It emphasizes that social media can be used to expand a company's brand exposure and reach customers anywhere in the world.
The document discusses how a church's Facebook strategy should adapt to changes in Facebook's news feed. The key changes are that the news feed will now emphasize rich visual content like photos and videos over plain text. It provides 8 tips for churches, including publishing more visual content, identifying evangelists to share posts, making compelling content, and using features like check-ins. The overall message is that churches need to create more engaging visual content to be visible in the new visually-focused Facebook news feed.
How the new Facebook news feed affects your churchumcom-marketing
On March 7, 2013, Facebook announced its first major update to the news feed since the feature launched seven years ago.
The new look will be more visually-focused and based on Facebook’s research that shows almost 50% of news feed postings are rich in visual content.
What does this mean for how your church or organization shares content? We’ll guide you through some of the changes and leave you with takeaways to implement immediately.
This document provides guidance on using Facebook advertising and insights, essential Twitter terms and best practices, converting tweets to leads, and recommended social media resources for nonprofits. On Facebook, it discusses ad specs, boosting vs. the ads manager, image requirements, and advanced techniques. For Twitter, it outlines terms, hashtag functions, frequency, graphics, character length, tagging practices, and running tweet chats. It also offers tips on identifying influencers, engaging with them over time, and direct messaging to obtain contact information.
The document summarizes the results of a social media audit of four chambers of commerce - London Chamber of Commerce (LCCI), Manchester Chamber, Norfolk Chamber, and DCCI. It analyzes their engagement on Twitter and Facebook over a two week period. On Twitter, Manchester Chamber had the highest average engagement score of 5.9, while DCCI had the lowest of 2.5. On Facebook, LCCI had the highest average engagement score of 5.6, while Manchester Chamber had the lowest of 1. The document provides recommendations for DCCI to improve their social media performance, including implementing daily strategies, using hashtags, tagging influencers, and making posts more member-relevant.
Beginner's Guide to Marketing on Social NetworksAWeber
Instagram, Reddit, and MySpace are popular social networks but may not be worth marketing time for beginners. Instagram focuses on photos but has over 200 million users. Reddit is a discussion site divided into topic-based subgroups but the diverse audience makes targeting difficult. MySpace was once dominant but has declined significantly and lacks relevance for most modern businesses. Beginners should focus their initial social media efforts on more consistently high-impact networks like Facebook, Twitter, Google+, Pinterest, YouTube, and Tumblr.
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
The document provides a social media audit and objectives for the University of Florida's social media presence. It analyzes follower counts and engagement rates across key platforms like Facebook, Twitter, Instagram, and LinkedIn. Goals are outlined to increase engagement rates by 3% in 6 months and brand mentions by 5% in a year. Strategies, roles, policies, and a response plan are proposed. Metrics like mentions, engagement rates, and posts are established to measure performance against objectives.
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
The document provides information on using Facebook for business purposes. It discusses why businesses should use Facebook, how to get started, best practices for posting, measuring effectiveness, and demographics of Facebook users. Key points include that Facebook has over 1 billion active users, social media optimization is important for discoverability, and businesses can use Facebook to connect with customers, promote their brand, and engage with followers.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
This document provides instructions on how to create and manage a Facebook page. It discusses the differences between personal profiles and business pages, and how to set up a page and customize settings and features. The document also covers how to integrate the page with other websites and blogs using badges and plug-ins, and ways to share events and other content to engage users.
LinkedIn is the world's largest professional network with over 225 million members. It allows users to create a professional profile, connect with colleagues and professionals, find and be recommended for jobs, join industry groups for networking and information sharing, and search for connections and people through the site. Key aspects of using LinkedIn include creating a complete profile, getting recommendations from professional contacts, posting regular updates, and engaging with groups in one's industry.
How to use Video and Images to Tell Your Story on Social MediaBridget Gibbons
The document discusses the growth and importance of social media. It notes that major social media platforms like Facebook, Twitter, LinkedIn and Instagram each have hundreds of millions of active users. It emphasizes that imagery is very important for social media and that social media optimization is now a key part of search engine optimization strategies. The document provides tips on deciding which social media platforms to use and creating a social media plan with goals, content creation, and metrics to measure results.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
Search Engine Optimization (SEO) for small businesses. This is an introductory presentation which covers the basics of SEO including on-page optimization, blogging, link backs and social media.
Engaging potential customers online is more important than ever. This course gives you tools to reach prospects when they Google your product or service, and build an ongoing relationship with them using Social Media. Grow your business using Facebook , Twitter, LinkedIn and blogs. Learn how to leverage social media to drive revenue. We’ll show you how to promote your brand, increase customer engagement, create a community, promote events, reward loyal customers, and have a positive impact on the bottom line. Target the right audience at the right time with search engine optimization (keywords that push you on top of Google results), pay-per-click ads, map optimization, and analytics – so you know what works.
Top ten social media tips for small businessesNat Reynolds
This document provides 10 tips for small businesses using social media: 1) Identify the best social media sites for your business; 2) Plan your objectives and time commitment; 3) Integrate social media into your overall marketing rather than relying on it alone; 4) Actively engage on the social media sites you use; 5) Interact with your audience rather than just sending sales messages; 6) Include links to your social media on all marketing materials; 7) Tell people you're on social media to spark conversations; 8) Focus on quality over quantity of audience; 9) Review your efforts to see if you're meeting your objectives; 10) Ask the author questions on their social media sites.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key components of Google's algorithm like freshness of content, website optimization, links, and social media activity. It also covers conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs. Additionally, it discusses link building strategies and the importance of social media and how SEO and social media optimization can work together to improve findability.
This document provides an overview of social media and how it can be used for marketing purposes. It defines social media as forms of electronic communication used to share information online. It then discusses some key statistics about social media usage, including that around 7 in 10 Americans use social media and 69% of Americans use some form of social media. The document also covers the most popular social media platforms - Facebook, Instagram, LinkedIn, and Twitter - and provides basic definitions and statistics about each one. It emphasizes that social media can be used to expand a company's brand exposure and reach customers anywhere in the world.
The document discusses how a church's Facebook strategy should adapt to changes in Facebook's news feed. The key changes are that the news feed will now emphasize rich visual content like photos and videos over plain text. It provides 8 tips for churches, including publishing more visual content, identifying evangelists to share posts, making compelling content, and using features like check-ins. The overall message is that churches need to create more engaging visual content to be visible in the new visually-focused Facebook news feed.
How the new Facebook news feed affects your churchumcom-marketing
On March 7, 2013, Facebook announced its first major update to the news feed since the feature launched seven years ago.
The new look will be more visually-focused and based on Facebook’s research that shows almost 50% of news feed postings are rich in visual content.
What does this mean for how your church or organization shares content? We’ll guide you through some of the changes and leave you with takeaways to implement immediately.
This document provides guidance on using Facebook advertising and insights, essential Twitter terms and best practices, converting tweets to leads, and recommended social media resources for nonprofits. On Facebook, it discusses ad specs, boosting vs. the ads manager, image requirements, and advanced techniques. For Twitter, it outlines terms, hashtag functions, frequency, graphics, character length, tagging practices, and running tweet chats. It also offers tips on identifying influencers, engaging with them over time, and direct messaging to obtain contact information.
The document summarizes the results of a social media audit of four chambers of commerce - London Chamber of Commerce (LCCI), Manchester Chamber, Norfolk Chamber, and DCCI. It analyzes their engagement on Twitter and Facebook over a two week period. On Twitter, Manchester Chamber had the highest average engagement score of 5.9, while DCCI had the lowest of 2.5. On Facebook, LCCI had the highest average engagement score of 5.6, while Manchester Chamber had the lowest of 1. The document provides recommendations for DCCI to improve their social media performance, including implementing daily strategies, using hashtags, tagging influencers, and making posts more member-relevant.
Beginner's Guide to Marketing on Social NetworksAWeber
Instagram, Reddit, and MySpace are popular social networks but may not be worth marketing time for beginners. Instagram focuses on photos but has over 200 million users. Reddit is a discussion site divided into topic-based subgroups but the diverse audience makes targeting difficult. MySpace was once dominant but has declined significantly and lacks relevance for most modern businesses. Beginners should focus their initial social media efforts on more consistently high-impact networks like Facebook, Twitter, Google+, Pinterest, YouTube, and Tumblr.
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
The document provides a social media audit and objectives for the University of Florida's social media presence. It analyzes follower counts and engagement rates across key platforms like Facebook, Twitter, Instagram, and LinkedIn. Goals are outlined to increase engagement rates by 3% in 6 months and brand mentions by 5% in a year. Strategies, roles, policies, and a response plan are proposed. Metrics like mentions, engagement rates, and posts are established to measure performance against objectives.
These slides are from a three-hour workshop I led at the Food Allergy Blogger Conference in November 2015. The first hour focused on basic Twitter set-up and know how, the second hour moved into advanced Twitter tools and the third hour was focused on Periscope.
The document provides information on using Facebook for business purposes. It discusses why businesses should use Facebook, how to get started, best practices for posting, measuring effectiveness, and demographics of Facebook users. Key points include that Facebook has over 1 billion active users, social media optimization is important for discoverability, and businesses can use Facebook to connect with customers, promote their brand, and engage with followers.
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Explore the growing phenomenon some are calling the best social media since Facebook and Twitter. Pinterest is a visual bulletin board that lets you discover new things and get inspiration from people who share your interests —books, travel, home décor, wedding planning, favorite recipes, anything! This class will show you how to set up your pinboards, “pin” and “re-pin” items off the web, “follow” pinners, and “like” photos. Join us and expand the community of people who stimulate your personal – and professional – creativity.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
This document provides instructions on how to create and manage a Facebook page. It discusses the differences between personal profiles and business pages, and how to set up a page and customize settings and features. The document also covers how to integrate the page with other websites and blogs using badges and plug-ins, and ways to share events and other content to engage users.
The document provides tips for optimizing posts on Facebook brand pages to maximize impressions via newsfeeds. It notes that over 90% of fans do not revisit pages, so posts are important for driving impressions. It recommends using compelling photo or video posts; understanding and optimizing for the EdgeRank algorithm which considers user affinity, engagement weight, and post freshness; posting at optimal times; and creating a content calendar. The high-level goal is to generate engaging content that increases user interactions and drives higher reach and impressions for brand pages on Facebook.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
This document provides guidance on using Facebook for business purposes such as advertising and promoting products or services. It outlines how to establish goals for a Facebook business page, create compelling content, target specific audiences, and create or boost ads and posts. Key recommendations include identifying target markets, regularly posting engaging photos and videos, using offers to drive foot traffic, and monitoring ad performance and budgets.
This deck presented basics of using Facebook for business covering 3 main topics: Tagging other businesses, sharing someone else's post on your Facebook business page, and boosting a post to a targeted audience.
Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
Social Media and Search Engine Optimization for Small BusinessesBridget Gibbons
The document discusses the benefits and strategies for using various social media platforms like Facebook, Twitter, LinkedIn and others for business purposes. It emphasizes that social media optimization (SMO) is now an important part of search engine optimization (SEO) strategies. It provides tips on setting social media goals and content calendars, engaging audiences, and measuring effectiveness. The large and growing audiences on major platforms make social media a powerful marketing tool for businesses.
The document discusses various social media platforms and how to use them for business purposes. It covers Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. For each platform, it discusses why businesses should use it, how to engage audiences, and tips for content creation and growth. Demographic statistics are also provided for the major platforms. The overall message is that social media is an important tool for businesses to connect with customers and drive traffic.
The document discusses the importance and benefits of using various social media platforms for business purposes. It outlines key statistics for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+, and Instagram to demonstrate how large and active each network is. The document then provides guidance on setting up business profiles or pages on each platform and engaging with audiences by sharing relevant content, starting discussions, and interacting with followers.
With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to manipulate the algorithms and figure out what your audience wants. But when you focus on simple, time-tried methods to boost your social media presence, you’ll start gaining traction. To get you started, here are our top 10 social media best practices for small businesses:
Connect with the socialpilot platform to properly manage your social media
Click Here: https://www.socialpilot.co?fp_ref=chandima22
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
Social media cheat sheet for businessesPrayukth K V
This document provides an introduction to using social media for business purposes. It outlines the most popular social media platforms including Facebook, Twitter, Pinterest, LinkedIn, Google+, and YouTube. It also describes popular social media management tools like Hootsuite and Sprout Social. Finally, it provides a 10 step process for developing an effective social media marketing strategy including aligning goals, creating a content calendar, listening to audiences, and evaluating performance.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
Social networking-ppt-for-steve-1234455023077777-1durck1
The document provides guidance on using social media effectively to promote a company or brand. It recommends establishing a website and social media profiles, then using tools like ping.fm and RSS feeds to share updates across platforms in order to reach broader audiences. Key networks to engage include Facebook, Twitter, LinkedIn, YouTube and Flickr by posting regularly and engaging with others. It also stresses the importance of quality over quantity and monitoring reputation.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
The document provides an overview of integrating various social media platforms and strategies for businesses to utilize social media effectively. It discusses platforms like Twitter, Facebook, LinkedIn and tips for using each one. It also provides examples of how companies are using social media successfully through fan pages, groups, contests and engaging communities. General strategies mentioned include automating updates, engaging conversations and focusing on quality over quantity of interactions.
I’ve seen countless businesses and organizations fail to find their footing with social media simply because they don’t understand how social media works, their goals are simplistic, or they treat it like any other marketing outlet.
In this presentation, we’ll cover areas of social media where many businesses ‘get stuck,’ including:
• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
Digital And Socila Media Marketing..pptxYasmine476
This document discusses leveraging social media for brand conversations and buzz. It provides 10 ways to do this, including posting consistently on relevant social media networks, optimizing content for each platform, engaging with followers, using influencer marketing, and analyzing results to optimize the strategy. The major social media platforms are also outlined, along with why social media has become so popular for connecting with others and finding new people.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
The document provides guidance on effectively managing social media presence with 30 minutes per day. It recommends listening first before engaging on various social channels like LinkedIn, Twitter, Facebook, YouTube and Google+. Sample daily, weekly and monthly activities are outlined for each channel, including publishing blog posts, monitoring conversations, adding comments and sharing content. Priming new channels with current customers, partners and employees is also suggested to help boost organic growth of followers over time.
Small Business Challenges & Their Impact on Social Media!
Learn:
A Social Media Plan that Works
Determine Goals
Determine Channels
Build Your Audience
Develop a Content Strategy
Execute & Evaluate the Plan
Similaire à Social media marketing for businesses (20)
SUNY Purchase Social Media Certificate Program - Session 3Bridget Gibbons
This document provides strategies for using Instagram, Pinterest, Twitter, and LinkedIn for social media marketing. It discusses how brands like Starbucks, Red Bull and Nike use Instagram effectively. It offers tips for sharing content on each platform, including showing behind-the-scenes images, the product creation process, and customer use of products. Metrics for measuring success on each channel are also reviewed, such as followers, engagement, reach and traffic to your website. Analytics tools for each network are identified.
SUNY Purchase Social Media Certificate Program - Session 4Bridget Gibbons
The document discusses various free analytics tools that can be used to analyze social media strategies and performance. It provides details on tools like Google Analytics, Bitly, Open Web Analytics, Clickly, SimilarWeb, SEMRush, Moz Keyword Explorer, Cyfe, Google Search Console, and Instagram analytics. These tools offer features like traffic statistics, keyword research, backlink analysis, dashboard customization, social media insights, and more to help optimize social media strategies.
SUNY Purchase Social Media Certificate Program - Session 1Bridget Gibbons
This document discusses how social media has revolutionized marketing and provides best practices for social media strategies and tactics. Some key points include:
- Social media allows brands to reach large audiences and engage with customers to understand their needs and feedback.
- It has given musicians more control over managing their brand without needing a record label.
- In fashion, social media influence and follower counts can help secure jobs rather than just experience.
- When using social media for marketing, focus on building relationships, driving traffic to your site, responding to customers, and gaining brand loyalty.
The document provides tips for using LinkedIn effectively for business purposes. It discusses optimizing your LinkedIn profile, engaging with connections through recommendations and endorsements, using advanced search and groups to find prospects, monitoring companies and triggering events, and creating long-form posts to establish yourself as an industry expert. The goal is to build relationships and visibility on LinkedIn in order to drive traffic, media attention, event promotion, and sales leads.
The document provides tips for using LinkedIn for networking and business growth. It discusses optimizing your LinkedIn profile for search by including keywords in your headline, experience descriptions, summary, and skills. It also recommends joining groups related to your industry, researching connections' profiles for common interests, and using the advanced search and introductions features to find and connect with potential clients. The document emphasizes regularly posting valuable updates to grow your network and brand yourself as an industry expert.
Bridget Gibbons provides an overview of business blogging, including why it is important, target markets, content strategies, and tips for success. Blogging should be part of online marketing to drive traffic, increase SEO, position the brand as a leader, and develop customer relations. Key recommendations include determining target markets, writing various types of blog posts on useful topics, optimizing posts for SEO, promoting posts on social media, and measuring ROI through metrics like subscribers, shares, comments, and traffic/leads.
The document provides an overview of how to optimize a LinkedIn profile and company page for maximum effectiveness. It discusses filling out key profile sections like the headline, current job, past jobs and skills with targeted keywords. Optimizing the summary, recommendations, groups and other areas with keywords is also covered. Creating a complete company page with information, images and status updates is recommended to promote a company. Showcase pages can further highlight business units or initiatives.
This document provides an overview of Facebook advertising and boosting posts. It discusses Facebook's large user base and time spent on the platform. It then covers establishing advertising goals, identifying target audiences, creating compelling content, and reaching the right people. It explains how to set up ads, boost posts, and analyze performance. The document provides guidance on video capabilities, tools for page admins, and contact information.
This document provides an overview of various apps that are useful for an iPad. It discusses built-in apps like Pages, Keynote and Numbers that are basic business tools. It also recommends popular apps in different categories like Twitter, Facebook, Pinterest, Skype, Amazon Kindle, Flipboard, YouTube, HuluPlus, Spotify and Pandora for social media, reading, video calling, shopping, news, TV and movies, and music. It highlights key features and benefits of these apps.
This document is a guide for activating and using an iPhone. It provides instructions on turning on the phone, connecting to WiFi and the internet, downloading and using apps, setting up notifications and alerts, using Siri, making phone calls, and utilizing the phone's mail, messages, calendar, photos, camera, clock, maps, video, and FaceTime features. The document was created by Bridget Gibbons of Gibbons Digital Consultants on October 9, 2014.
Facebook is used by over 1 billion people daily. It reaches 89% of its intended target audience through ads. The document provides guidance on using Facebook to establish business goals, create an engaging page, target the right audience, develop compelling content, promote posts and ads, and prepare advertising campaigns. The goal is to increase engagement, sales, and awareness through an optimized Facebook strategy.
Search Engine Optimization (SEO) for Small BusinessesBridget Gibbons
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses key aspects of SEO including understanding the search landscape, how search engines work, conducting keyword research, on-page optimization techniques like optimizing titles, meta descriptions and URLs, off-page strategies like link building, and the importance of social media activity. The document serves as a guide for businesses looking to improve their search engine rankings and visibility online through SEO best practices.
This document provides an overview of various apps that are useful for business and personal use on an iPad. It discusses 40 built-in apps on the iPad, as well as popular third-party apps for productivity, meetings, tracking expenses and files, selling, social media, ebooks, videos, music, photos, news, and more. Recommendations are provided for apps like Pages, Numbers, Cisco Webex, XpenseTracker, Google Drive, Square, Twitter, Facebook, Pinterest, Skype, Kindle, Flipboard, Instapaper, Evernote, Dropbox, Mint, ShowYou, YouTube, HuluPlus, and many others.
This document discusses using Facebook for business purposes. It begins with an overview of Facebook and why businesses should use it. Some key points include that Facebook can help with search engine optimization, is an effective marketing platform, and allows businesses to connect with customers in real-time. The document then provides guidance on getting started with a Facebook business page, including tips for posting, adding apps, and creating a social media plan with goals and a content calendar.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
4. 4
It’s
the
new
SEO
— Social
Media
OpJmizaJon
(SMO)
is
the
new
SEO,
or
rather
two
halves
of
a
whole.
— SMO
is
the
distribuJon
of
social
objects
(videos,
blog
posts,
tweets,
Facebook
updates)
so
that
they’re
opJmized
to
rise
to
the
top
of
any
related
search
query,
where
and
when
it
is
performed.
— Social
media
is
included
in
Google’s
algorithm
for
search
engine
results:
Facebook
and
Google+
key
— SEO
+
SMO
=
Amplified
findability
in
the
tradiJonal
and
social
web.
5. 5
It’s
Huge
— Facebook:
1.15
billion
acJve
users
— Twi9er:
500
million
acJve
users
— LinkedIn:
238
million
users
— YouTube:
1
billion
users
(4
billion
views
per
day!)
— Pinterest:
70
million
users
— Google+:
300
million
monthly
users
— Instagram:
100
million
users,
4
billion
photos
— Blogs:
66
million
blogs,
346
million
people
readers
each
day
7. 7
It’s
Growing
— U.S.
adults
who
use
social
media
sites
has
risen
from
8%
to
72%
since
2005.
That’s
an
800%
increase.
(Pew
Research
Center)
— Roughly
81%
of
SMBs
are
using
social
media,
according
to
a
LinkedIn
study
released
Feb
2014,
and
of
those
that
use
social,
94%
do
so
for
markeJng
purposes.
8. 8
It’s
Real-‐Time
— Reveal
the
human
side
of
a
company,
give
it
personality
— Provide
useful
informaJon
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐Jme
— Have
a
plaform
for
announcing
news,
promoJons,
events
— Generate
new
business
leads
9. 9
Gegng
Started
— Map
out
your
strategy
— Define
your
business
goals
and
objecJves
for
social
media
— Increase
sales,
brand
awareness,
engagement,
drive
traffic
to
your
website,
create
a
community
on
your
page
— IdenJfy
your
compeJJon
and
what
disJnguishes
you
from
your
compeJJon
— Define
target
audiences
and
key
messages
— Define
categories/topics
for
social
media
updates
10. 10
Gegng
Started
— Create
your
plan
–
align
with
off-‐line
markeJng
calendar
— IdenJfy
the
most
important
keywords
for
your
business.
Use
these
consistently
in
all
posts,
tweets,
updates.
— Set-‐up
your
profiles
and
pages
and
start
posJng
— Ensure
you
have
a
consistent
design/branding
across
all
plaforms
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
11. 11
Social
Media
Plan
— Listen
to
what’s
already
out
there:
— Set-‐up
Google
Alerts
for
all
your
keywords,
your
compeJtors,
your
own
company
name,
your
personal
name,
etc.
— Use
Social
MenJon
to
search
social
media
for
menJons
of
your
organizaJon
/
compeJJon
— Use
Google
Search
and
Google
Blog
Search
to
find
bloggers
and
other
content
creators
in
your
space
— Use
Muck
Rack
to
find
journalists
12. 12
Social
Media
Plan
— Create
your
Content
Calendar
For
PosJng
— Define
5-‐6
content
categories
— Set-‐up
a
3-‐month
calendar
— Add
your
key
offline
events
and
any
milestones,
holidays,
etc.,
— Align
with
your
markeJng
calendar
— Content
should
be
a
mix
of
original
content/images,
news
updates
and
curated
content/images
14. 14
Social
Media
Plan
— Set-‐up
Google
AnalyJcs
to
monitor
web
traffic
— Measure
and
adjust
–
traffic,
comments,
leads,
etc.
— Set-‐up
and
use
a
dashboard
(Hootsuite,
etc.)
to
manage
your
social
media
updates
15. 15
Why
Use
Facebook
— Increase
visibility
— Connect
with
customers
— Increase
engagement
— Promote
your
brand
— Create
a
community
— Promote
and
manage
events
— Give
back
to
loyal
customers
through
special
offers
and
discounts
16. 16
Engage
and
grow
your
following
— Write
interesJng
and
relevant
posts
will
encourage
followers
to
engage
with
your
posts
— Liking,
commenJng
and
sharing
are
important
— Facebook
uses
the
level
of
engagement
to
determine
how
many
people
see
your
posts
— Reveal
the
human
side
of
your
organizaJon,
give
it
personality
— Provide
useful
informaJon
that
people
won’t
get
elsewhere
(or
at
least
not
as
quickly)
— Respond
to
comments,
complaints,
requests
real-‐Jme
— Have
a
plaform
for
announcing
news,
promoJons,
events
18. 18
Engage
and
grow
your
following
— Like
complimentary
businesses,
clients,
prospecJve
clients
— Hold
contests/sweepstakes/giveaways/refer-‐a-‐friend
— Upload
and
invite
your
email
list
— Invite
your
friends
— Run
Facebook
Ads
19. 19
Engage
and
grow
your
following
— Build
community
and
it
will
grow
organically
— Join
relevant
Facebook
groups
— Contact
the
group
owners
and
ask
if
they’ll
cross
promote
— Post
on
other
relevant,
related
FB
pages
20. 20
Facebook
-‐
Gegng
Started
http://www.facebook.com/pages/create.php
29. 29
Twi9er
— Microblogging
site
that
enables
users
to
send
and
read
other
users’
updates
(known
as
tweets)
— Text
based
posts
— 160
characters
total
— 20
for
username,
140
for
message
text
— Updates
appear
on
the
user’s
profile
page
and
are
delivered
to
other
users
who
have
signed
up
to
receive
them
(followers)
30. 30
Twi9er
— An
informaJonal
tool
–
provides
informaJon
to
others
— A
conversaJonal
tool
–
respond
to
other
people’s
tweets
and
engage
in
dialogue
— Great
way
to
network
and
communicate
with
new
and
old
contacts
— You
choose
the
message,
not
the
recipient
31. 31
Twi9er
-‐
DefiniJons
— Tweet
-‐
When
you
hit
send
on
your
140
characters
on
twi9er
it’s
called
a
tweet
or
tweeJng
—
Handle
–
your
Twi9er
name
@GibbonsDigital
–
balance
short
with
descripJve.
— Follow
–
this
is
simply
the
act
of
adding
someone
to
your
list
of
people
you
are
following
–
this
makes
their
tweets
show
up
on
your
homepage.
— Replies
–
this
is
what
it
is
called
when
someone
writes
a
tweet
directly
at
your
handle
-‐
@GibbonsDigital
cool
post
today
blah
blah
–
this
is
oqen
an
invite
to
engage
with
a
follower.
— Retweet
–
this
is
a
tacJc
of
republishing
someone
else’s
tweet
–
the
original
tweet
along
with
author
stays
in
tact,
but
you
are
basically
showing
someone’s
tweet
to
your
followers
–
many
people
find
this
a
great
way
to
add
content
and
acknowledge
good
stuff
from
the
folks
they
follow
— DM
–
this
is
a
message
that
is
sent
directly
to
another
user.
They
must
be
following
you
for
you
to
DM
them,
but
this
is
a
very
useful
tool
for
private
messages
and
generally
a
good
choice
when
you
start
going
back
and
forth
with
someone
on
something
your
enJre
base
of
followers
might
not
find
interesJng.
— Hashtag
–
this
is
a
way
people
categorize
tweets
so
that
others
might
use
the
same
tag
and
effecJvely
create
a
way
for
people
to
view
related
tweets
–
it
will
something
like
#markeJng
–
more
on
this
in
search.
33. 33
Twi9er
-‐
Gegng
Started
— www.twi9er.com
— Set-‐up
profile
— Add
branding
(logo,
custom
page)
— Search
for
relevant
people,
follow
them
— Start
tweeJng
— Retweet,
tweet
about
products,
tweet
relevant
news
arJcles
34. 34
Engage
and
grow
your
following
— Listen!
— Set
up
simple
searches
that
allow
you
to
hear
menJons
of
your
company
— Twi9er
is
a
real-‐Jme
opportunity
to
listen
in
on
the
conversaJons
of
200
million
users
— Serve
as
a
resource
— Provide
informaJon
that
helps
your
target
audience
in
a
quick,
easy-‐to-‐use
format
35. 35
Engage
and
grow
your
following
— Use
your
own
style
when
engaging
with
others
— Provide
guidelines
for
anyone
tweeJng
on
behalf
of
the
company
but
don’t
underesJmate
the
value
of
having
a
“real
person”
online.
— Share
the
human
side
of
your
company
and
stories
about
the
people
doing
the
tweeJng
for
the
business
— Seek
opportuniJes
to
provide
photos
from
events
in
the
community
where
you
or
your
employees
are
doing
charitable
work
or
even
creaJve
promoJonal
efforts
that
are
fun
or
engaging
36. 36
— Ask
relevant
quesJons
on
Twi9er
and
consumers
are
happy
to
share
opinions
— People
like
being
asked
to
provide
input
on
topics
of
interest
— Thinking
of
offering
a
new
product
or
service?
Ask
for
input
beforehand
— Take
advantage
of
the
online
community
to
gain
feedback
and
generate
new
ideas
that
will
result
connect
with
the
audience
served
by
your
business.
Engage
and
grow
your
following
37. 37
Engage
and
grow
your
following
— Follow
people
–
they
might
follow
you
back
— Add
Twi9er
link
to
your
website
homepage
— Include
Twi9er
icon
on
ALL
materials
that
reach
your
target
market
43. 43
LinkedIn
— The
world’s
largest
professional
network
with
over
175
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuniJes
with
a
broader
network
of
professionals.
— h9p://www.youtube.com/watch?v=ZVlUwwgOfKw
49. 49
Engaging
on
LinkedIn
–
Status
Updates
— Share
links
to
interesJng
arJcles,
websites
or
video
you
have
found
that
some
individuals
in
your
network
might
appreciate.
Try
to
use
words
that
grab
the
readers
and
encourage
them
to
click
the
link.
— Pose
a
quesJon
that
could
lead
to
solving
a
problem
you
have,
like:
"Anyone
know
about…?"
— Conduct
an
informal
poll
relaJng
to
a
topic
that
is
of
interest
to
you,
such
as:
"What
interest
rates
are
you
seeing
for
lines
of
credit
in
the
current
environment?"
49
50. 50
Engaging
on
LinkedIn
–
Status
Updates
— MenJon
a
person
or
a
situaJon
that
might
be
helpful
to
some
of
your
connecJons,
like:
"I
just
met
with
John
Jones
from
ABC
Company
and
found
out
….”
— Talk
about
an
event
you
are
a9ending
or
have
a9ended
to
encourage
involvement
and/or
quesJons
about
what
you
learned
there.
— Use
the
"Like"
feature
when
you
see
a
helpful
update
from
one
of
your
connecJons.
Doing
this
shares
that
update
with
your
enJre
network.
This
is
a
great
way
to
give
the
writer
of
the
helpful
update
exposure
to
your
network
that
he/she
wouldn't
normally
have.
50
52. 52
Groups
— Quickly
discover
the
most
popular
discussions
in
your
professional
groups.
— Have
an
acJve
part
in
determining
the
top
discussions
by
liking
and
commenJng.
— Follow
the
most
influenJal
people
in
your
groups
by
checking
the
Top
Influencers
board
or
clicking
their
profile
image
to
see
all
their
group
acJvity.
— See
both
member-‐generated
discussions
and
news
in
one
segng.
— Easily
browse
previews
of
the
last
three
comments
in
a
discussion.
— Find
interesJng
discussions
by
seeing
who
liked
a
discussion
and
how
many
people
commented.
52
53. 53
Groups
— Click
on
Groups
Directory,
search
for
your
industry
or
a
career
keyword,
and
find
a
group
that
fits
your
interest.
— Once
you’ve
been
accepted
to
the
group
you
can
share
relevant
content
by
starJng
a
discussion
or
posJng
a
link
in
the
share
box.
— Sharing
consistently
is
a
good
way
to
quickly
idenJfy
yourself
as
an
expert
in
your
field
or
industry.
— Click
on
your
photo
to
see
your
updates
as
well
as
what’s
changed
in
the
discussions
you’ve
started,
joined
or
followed.
— Good
way
to
keep
track
of
discussions
most
important
to
you
and
your
career.
— Aqer
sharing,
check
out
the
newest
discussions
in
the
slide
show
below,
and
cast
your
vote
by
liking
or
commenJng.
— Under
each
discussion
you’ll
see
the
last
3
members
who
have
commented,
click
on
the
headline
to
see
all
comments.
54. 54
Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuniJes,
and
job
openings.
— Also
perfect
place
to
start
conversaJon
with
your
customers,
prospecJve
clients,
job
seekers,
post
company
updates.
— Post
industry
arJcles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— AnalyJcs
pages
to
see
acJvity
on
the
page.
54
62. 62
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interesJng
and
beauJful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Centered
around
the
social
discovery
of
objects
(as
opposed
to
friends
and
family)
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
66. 66
Pinners
don’t
just
shop,
they
spend
— The
average
social
shopper
(that
is,
a
shopper
who
discovers
an
item
on
the
plaform
and
clicks
off
site
to
buy
it)
spends
an
average
of
$60
to
$80
when
coming
from
Facebook
— The
average
social
shopper
spends
more
like
$140
to
$180
when
coming
from
Pinterest
67. 67
Engaging
on
Pinterest
— Build
your
brand
out,
share
interesJng
and
relevant
content,
create
engagement
— Add
products
with
prices
to
drive
awareness
— Service
businesses
can
create
posJngs
with
infographics
that
contains
useful
informaJon
or
a
graphic
with
a
quote
— Post
videos
(hosted
on
YouTube)
— Add
links
to
your
pins’
descripJons
giving
your
business
the
benefit
of
your
links
carrying
over
with
your
pins
when
users
re-‐pin
them
67
68. 68
Engaging
with
Pinterest
— Run
compeJJons
where
the
winner
is
the
user
who
pins
the
best
pictures
or
has
the
Pinterest
board
with
the
best
collecJon
of
pins.
— Run
offers
-‐
Pin
images
of
offers,
giveaways,
discounts
from
your
website
and
detail
your
offer
in
the
descripJon,
or
you
can
create
images
exclusively
for
Pinterest
where
everything
about
the
offer
is
wri9en
on
the
image.
69. 69
Engaging
with
Pinterest
— So
make
sure
you
add
at
least
one
or
more
shareable
image
to
every
page
of
your
website
so
your
readers
get
to
choose
their
favorite
image
to
pin.
— Find
the
most
shared
images
on
Pinterest
and
get
to
know
who’s
sharing
them.
You
need
to
do
this
regularly
to
improve
your
own
Pinterest
markeJng
strategy.
78. 78
What
is
it?
— Google+
is
a
social
networking
that
is
owned
and
operated
by
Google
Inc.
— Like
Facebook
–
personal
profiles
and
business
pages
79. 79
Why
use
it?
— No
one
loves
Google
more
than
Google.
And,
let’s
be
honest,
you
want
Google
to
love
your
business
and
the
content
you
produce
too.
If
that’s
not
reason
enough,
I
don’t
know
what
is.
— Increase
your
visibility
and
reach
by
offering
great
content
on
Google
Plus
that
people
will
like
and
want
to
share
— This
will
help
with
search
engine
opJmizaJon
(SEO)
80. 80
Google+
Terms
— Profile:
This
is
the
landing
page
that
shows
your
profile
picture,
informaJon
you’ve
provided,
and
the
content
you’ve
posted
to
Google
Plus
— Page:
Google
Plus
Page
is
created
by
a
business
or
a
brand.
— +1
bu.on
–
FuncJoning
like
a
Facebook
“Like”
bu9on,
the
+1
bu9on
allows
users
to
indicate
they
appreciated
your
content
— Circles:
When
gegng
started,
you
can
organize
those
you’re
connected
to
in
different
circles.
This
allows
you
to
tailor
your
company’s
posts
to
specific
people
who
are
interested
in
that
topic.
81. 81
Engaging
with
Google+
— Share
lots
of
photos
— Think
about
your
business
–
what
images,
charts,
slides
can
you
share
to
ignite
conversaJons
— Share
fresh
content,
interact
with
fans,
etc.
— Promote
your
Google+
page
on
your
blog
and
website
— When
you
post
a
message,
photo
or
link,
ask
your
subscribes
to
share
the
content
with
their
Circles
82. 82
Google+
Page
–
Gegng
started
— h9ps://plus.google.com/pages
to
create
your
page
— Customize
your
Page
— Promote
your
page
-‐
share
some
updates
— Make
connecJons,
grow
your
circles
86. 86
Blogs
— Blog
=
‘web
log’
— An
online
diary
or
journal
— Anybody
can
be
a
content
generator
and
an
expert
in
their
field
— Can
be
setup
within
minutes
online
using
WordPress
87. 87
Blog
Content
— Answer
industry
quesJons
— Comment
on
industry
news
— Provide
how-‐to
based
content
— Encourage
readers
to
comment
— Post
consistently
–
3
to
5
Jmes
per
week
88. 88
Engaging
Customers
with
a
Blog
— Answer
industry
quesJons
— Comment
on
industry
news
— Provide
how-‐to
based
content
— Encourage
readers
to
comment
— Post
consistently
–
3
to
5
Jmes
per
week
89. 89
Engage
and
grow
with
a
Blog
— Pose
Engaging
QuesJons
-‐
At
the
end
of
a
post,
pose
a
brain-‐
sJmulaJng
quesJon.
—
Get
readers
to
offer
Jps
-‐
It
could
be
a
problem
that
you’re
facing,
or
something
your
customer
is
facing.
Make
it
a
contest;
publicly
credit
the
reader
with
the
best
Jps
on
your
blog
so
that
everyone
can
see.
— Start
With
An
Engaging
Opener
–
Your
opening
should
engage
the
reader
from
the
word
go,
something
that’ll
ignite
their
curiosity,
moJvate
their
thought
process
and
get
them
engaged.
Make
your
opener
funny,
insighful,
wi9y
and
outrageous
if
need
be.
—
90. 90
Engage
and
grow
with
a
Blog
— Make
The
Content
Graphically
Vivid
-‐
Paint
a
picture
with
your
words,
and
draw
people
into
the
scene
you’re
painJng.
— Write
in
your
speaking
voice,
as
though
you’re
chagng
with
friends.
— Provide
A
Conclusion
–
sum
up
the
essence
of
your
arJcle
in
a
short
conclusion.
Your
conclusion
should
ideally
Je
up
your
points
together
and
provide
a
short
glimpse
of
what
the
arJcle
is
all
about.
91. 91
Blogs
–
Gegng
Started
— Install
WordPress
— Design
–
use
Theme
or
designer
for
custom
look
— Configure
content
categories
— Develop
library
of
content
— Post
on
a
scheduled
basis
–
3
to
5
Jmes
per
week
97. 97
Demographics
-‐
Facebook
— 86%
of
Facebook
users
are
age
25
and
older
— 81%
have
some
college
educaJon
or
bachelors/graduate
degree
— 58%
earn
$50,000
or
more
98. 98
Demographics
-‐
Twi9er
— 81%
of
people
on
Twi9er
are
age
25
and
older
— 83%
have
some
college
educaJon
or
bachelors/graduate
degree
— 47%
earn
$50,000
or
more
99. 99
Demographics
-‐
LinkedIn
— 96%
of
people
on
LinkedIn
are
age
25
and
older
— 87%
have
some
college
educaJon
or
bachelors/graduate
degree
— 71%
earn
$50,000
or
more