The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
Social Studio allows marketing teams to collaborate on social media campaigns, listen to conversations on social networks, and plan, publish and analyze content. It provides tools to organize teams and accounts, monitor discussions, create a content calendar, respond to customers and measure performance. The platform aims to streamline social media processes and bring clients closer to their social audiences.
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
Ideapoke digital marketing interview assignmentMuthali Ganesh
This document outlines digital marketing tasks for reaching mid-to-top level managers, including suggesting additional marketing channels, tools for managing channels and tracking leads, designing a customer funnel blueprint, defining lead qualification parameters, recommending a low-cost email marketing strategy, and creating dashboards to track performance. It also provides an additional task of performing a sample content audit for a sample company to demonstrate approach and insights.
ZoomSphere is a social media management tool that has been in business for over 15 years. It helps clients build their social media presence, grow fan bases, and create marketing strategies. The tool allows for seamless team collaboration and is used by digital agencies and companies located around the world, especially in Central and Eastern Europe. ZoomSphere's mission is to provide a professional all-in-one solution to simplify tasks and activities by housing everything in one tool.
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
Social Studio allows marketing teams to collaborate on social media campaigns, listen to conversations on social networks, and plan, publish and analyze content. It provides tools to organize teams and accounts, monitor discussions, create a content calendar, respond to customers and measure performance. The platform aims to streamline social media processes and bring clients closer to their social audiences.
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
Ideapoke digital marketing interview assignmentMuthali Ganesh
This document outlines digital marketing tasks for reaching mid-to-top level managers, including suggesting additional marketing channels, tools for managing channels and tracking leads, designing a customer funnel blueprint, defining lead qualification parameters, recommending a low-cost email marketing strategy, and creating dashboards to track performance. It also provides an additional task of performing a sample content audit for a sample company to demonstrate approach and insights.
ZoomSphere is a social media management tool that has been in business for over 15 years. It helps clients build their social media presence, grow fan bases, and create marketing strategies. The tool allows for seamless team collaboration and is used by digital agencies and companies located around the world, especially in Central and Eastern Europe. ZoomSphere's mission is to provide a professional all-in-one solution to simplify tasks and activities by housing everything in one tool.
This document discusses how to measure and report on the value of communications. It begins by reviewing academic research that shows a positive relationship between company reputation and financial performance. It then presents frameworks for evaluating communications outputs and outcomes, and discusses various key performance indicators (KPIs) that can be used, such as changes in awareness, favorability, and propensity to recommend. The document also covers methods for attributing a financial value to communications activities, such as return on investment (ROI) calculations. It emphasizes the importance of justifying communications expenditures and outlines best practices for reporting performance to internal stakeholders.
ZoomSphere is an all-in-one social media management tool.
Our applications include Scheduler, Monitoring, Analytics, Community Management, Benchmarking, Workflow Manager, Leads Manager and Notes.
All apps are individually priced.
This document summarizes a presentation about maximizing messaging on LinkedIn. It includes an agenda that covers poll questions about communication preferences, the messaging landscape and trends, LinkedIn messaging features, customer success stories, and a Q&A session. Key points discussed include the growing popularity of messaging apps, how LinkedIn messaging fits into the landscape, features like frequency caps and price floors, and case studies of companies that achieved lead generation goals using Sponsored InMail. Best practices for crafting effective Sponsored InMail messages are also provided.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
This document provides an overview and summary of LinkedIn's marketing solutions and audience data. Some key points:
- LinkedIn has a large global professional network with over 277 million monthly unique visitors and growing membership of over 2 new members per second.
- The platform provides benefits to both members and marketers. Members can build their professional identity, network, and gain industry insights, while marketers can precisely target relevant professional audiences.
- LinkedIn offers various advertising and content marketing solutions like display ads, sponsored updates, slideshare ads and more to help brands effectively engage with professionals on the platform.
- Detailed data and targeting options allow marketers to define their audience based on professional criteria like job title
Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
Your Data-Driven Social Media StrategyAlaina Wiens
UM-Flint aims to grow its online communities on social media and increase engagement. It will focus on Facebook, Twitter, YouTube, Flickr and Foursquare where its audience is already present. Content will feature campus updates, opportunities for feedback, and photos/videos of students. Success will be measured quarterly by growth in likes/followers/reach across platforms and engagement with the most shared content types. Metrics and strategies will be reviewed and adapted based on results and community changes over time.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
1. The document outlines an integrated eMarketing plan for GreatLakes MDP Program titled "Storms to Success".
2. The plan includes tactics like social media marketing, email marketing, and banner advertisements to drive traffic, convert visitors to registrations, and increase brand awareness.
3. Key performance indicators are identified for goals around traffic, registration conversions, and brand awareness to measure the success of the marketing events and integrated eMarketing strategy over 90 days.
The document discusses accomplishments in digital products including website development and email marketing. Some key points:
- Websites were improved by breaking up long text and adding call to action buttons to direct users more quickly. Email templates and messages were also rebuilt to be more visual, mobile-friendly, and include stronger calls to action.
- As a result of these changes, click-through rates for marketing emails increased significantly, such as a 356% increase for one campaign. Open rates for emails also exceeded industry targets by 80% or more.
- Additional steps taken include rebuilding the marketing database for improved productivity, creating reusable email design elements, and developing a new series of lifecycle marketing emails aligned with the company's brand
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.
How Integrated Web Analytics Can Improve Website Performance and ROIBridgeline Digital
Learn how a natively integrated Web Analytics/Content Management System solution can help marketers improve content on every page through more accurate user data and more informed decision making
The document provides an overview of Power BI, a business intelligence tool launched by Microsoft in 2015. It discusses how Power BI differs from traditional BI tools in being easier for end users to use with self-service reports and a cloud-based model. The document outlines how Power BI works by aggregating, analyzing, and visualizing data and then sharing insights. It details several benefits of Power BI such as boosting productivity, gaining insights, and turning data into actionable information. The document also covers challenges Power BI can help with and its key components and capabilities.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
The document describes an integration partnership between Adobe and ExactTarget (now Salesforce Marketing Cloud). The 7-year partnership has over 400 joint customers and 100 integrated clients. The integration allows for behaviorally triggered emails, A/B testing of email content, dynamic personalized emails using customer data, and consolidated data segmentation and targeting across both platforms.
Feature Prioritization Techniques for an Agile PMs by Microsoft PMProduct School
Main takeaways:
-PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's.
-PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes
-PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques
This document proposes and outlines the "Tell-a-Friend Campaign" by SoftAge Information Technology Ltd. to generate new leads and clients. The campaign would incentivize employees to utilize their personal networks to identify potential clients and promote SoftAge's brand on social media. Employees would be rewarded for generating qualified leads and demonstrating top social media engagement. The proposal details implementation timelines across 16 weeks, cost projections, and risks/mitigation strategies to address concerns like employee distraction or inappropriate social media posts. The goal is to diversify SoftAge's client base beyond its single largest client through a low-cost marketing approach.
This document discusses how to measure and report on the value of communications. It begins by reviewing academic research that shows a positive relationship between company reputation and financial performance. It then presents frameworks for evaluating communications outputs and outcomes, and discusses various key performance indicators (KPIs) that can be used, such as changes in awareness, favorability, and propensity to recommend. The document also covers methods for attributing a financial value to communications activities, such as return on investment (ROI) calculations. It emphasizes the importance of justifying communications expenditures and outlines best practices for reporting performance to internal stakeholders.
ZoomSphere is an all-in-one social media management tool.
Our applications include Scheduler, Monitoring, Analytics, Community Management, Benchmarking, Workflow Manager, Leads Manager and Notes.
All apps are individually priced.
This document summarizes a presentation about maximizing messaging on LinkedIn. It includes an agenda that covers poll questions about communication preferences, the messaging landscape and trends, LinkedIn messaging features, customer success stories, and a Q&A session. Key points discussed include the growing popularity of messaging apps, how LinkedIn messaging fits into the landscape, features like frequency caps and price floors, and case studies of companies that achieved lead generation goals using Sponsored InMail. Best practices for crafting effective Sponsored InMail messages are also provided.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
This document provides an overview and summary of LinkedIn's marketing solutions and audience data. Some key points:
- LinkedIn has a large global professional network with over 277 million monthly unique visitors and growing membership of over 2 new members per second.
- The platform provides benefits to both members and marketers. Members can build their professional identity, network, and gain industry insights, while marketers can precisely target relevant professional audiences.
- LinkedIn offers various advertising and content marketing solutions like display ads, sponsored updates, slideshare ads and more to help brands effectively engage with professionals on the platform.
- Detailed data and targeting options allow marketers to define their audience based on professional criteria like job title
Facebook provides a direct response marketing solution through its platform. It allows businesses to:
1. Reach more customers and prospects through targeting tools like Custom Audiences and Lookalike Audiences.
2. Drive conversions across devices using direct response ad units in News Feed and optimized bidding.
3. Make insightful decisions with tools like the conversion pixel and SDK that provide cross-device measurement and attribution.
Your Data-Driven Social Media StrategyAlaina Wiens
UM-Flint aims to grow its online communities on social media and increase engagement. It will focus on Facebook, Twitter, YouTube, Flickr and Foursquare where its audience is already present. Content will feature campus updates, opportunities for feedback, and photos/videos of students. Success will be measured quarterly by growth in likes/followers/reach across platforms and engagement with the most shared content types. Metrics and strategies will be reviewed and adapted based on results and community changes over time.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
1. The document outlines an integrated eMarketing plan for GreatLakes MDP Program titled "Storms to Success".
2. The plan includes tactics like social media marketing, email marketing, and banner advertisements to drive traffic, convert visitors to registrations, and increase brand awareness.
3. Key performance indicators are identified for goals around traffic, registration conversions, and brand awareness to measure the success of the marketing events and integrated eMarketing strategy over 90 days.
The document discusses accomplishments in digital products including website development and email marketing. Some key points:
- Websites were improved by breaking up long text and adding call to action buttons to direct users more quickly. Email templates and messages were also rebuilt to be more visual, mobile-friendly, and include stronger calls to action.
- As a result of these changes, click-through rates for marketing emails increased significantly, such as a 356% increase for one campaign. Open rates for emails also exceeded industry targets by 80% or more.
- Additional steps taken include rebuilding the marketing database for improved productivity, creating reusable email design elements, and developing a new series of lifecycle marketing emails aligned with the company's brand
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.
How Integrated Web Analytics Can Improve Website Performance and ROIBridgeline Digital
Learn how a natively integrated Web Analytics/Content Management System solution can help marketers improve content on every page through more accurate user data and more informed decision making
The document provides an overview of Power BI, a business intelligence tool launched by Microsoft in 2015. It discusses how Power BI differs from traditional BI tools in being easier for end users to use with self-service reports and a cloud-based model. The document outlines how Power BI works by aggregating, analyzing, and visualizing data and then sharing insights. It details several benefits of Power BI such as boosting productivity, gaining insights, and turning data into actionable information. The document also covers challenges Power BI can help with and its key components and capabilities.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
The document describes an integration partnership between Adobe and ExactTarget (now Salesforce Marketing Cloud). The 7-year partnership has over 400 joint customers and 100 integrated clients. The integration allows for behaviorally triggered emails, A/B testing of email content, dynamic personalized emails using customer data, and consolidated data segmentation and targeting across both platforms.
Feature Prioritization Techniques for an Agile PMs by Microsoft PMProduct School
Main takeaways:
-PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's.
-PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes
-PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques
This document proposes and outlines the "Tell-a-Friend Campaign" by SoftAge Information Technology Ltd. to generate new leads and clients. The campaign would incentivize employees to utilize their personal networks to identify potential clients and promote SoftAge's brand on social media. Employees would be rewarded for generating qualified leads and demonstrating top social media engagement. The proposal details implementation timelines across 16 weeks, cost projections, and risks/mitigation strategies to address concerns like employee distraction or inappropriate social media posts. The goal is to diversify SoftAge's client base beyond its single largest client through a low-cost marketing approach.
Here are some examples of acceptance criteria for a user story:
Functional:
- As a user, I can search for products by name or category
- Search results display product images, names, prices and are sortable by name, price, etc.
Non-Functional:
- The search feature loads results within 2 seconds for up to 1000 products
- Search is accessible and usable on mobile devices
Performance:
- 95% of searches return results within 1 second
- Search handles at least 100 requests per second during peak traffic
Usability:
- Search suggestions appear as I type my query
- Clear prompts and error messages display for invalid searches
Security:
- Personal user data
An ISVs Guide to Building Creative, Next-Gen Apps (October 15, 2014)Salesforce Partners
This document discusses building creative, next-generation apps and provides examples of user-centric design patterns. It outlines modern user expectations and how the Salesforce1 platform enables user-centric design for mobile-first, feed-based apps. Specific patterns covered include adding contextual collaboration, turning interactions into actions, making apps personal, building communities, integrating information seamlessly, and providing insights rather than just data. The presentation concludes with a partner demo and Q&A.
Maximize Performance of Your Campaigns with Sponsored Updates PartnersLinkedIn
Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
CNX16 - Getting Started with Social StudioCloud_Services
Learn how to coordinate your Social Media Channels with the Social Studio through our hands on workshop. This session will demonstrate the power of combining Analyze, Publish and Engage into one tool.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
APP Academy: Market - Get Started with AppExchange, Leads, & Campaigns (Octob...Salesforce Partners
The document provides an overview of using Salesforce campaigns and reports to measure the success of AppExchange marketing efforts. It discusses how campaigns can be used to associate leads with specific listings, track lead progression, and measure ROI. It provides examples of how to quickly set up basic ROI measurement without reports, and how to create customized dashboards and reports by linking campaigns to specific AppExchange leads. The document emphasizes how campaigns give visibility into marketing ROI and enable automated sales processes.
The document provides an agenda for a Lightning Administration User Group (LAUG) meeting. It includes:
- A welcome from 6:30-6:45pm
- A Spring '19 release roundup from 6:45-7:30pm
- An interview with a guest admin from 7:30-7:45pm
- A presentation on changes to Flow Builder from 7:45-8:15pm
- Open discussion and networking from 8:15-9:00pm
- The meeting concludes at 9:00pm or people can continue at the after party pub.
Wanna build a killer app? Don't you wish there was a way to bolt past the competition, avoid the normal pitfalls, and fast track your time to market? CodeScience has worked with top ISV partners on leading-edge commercial solutions, with war stories to prove it. Not “Lightning Ready?” Self conscious about your backlog? Unsure about the right milestones or stakeholders for the Salesforce ecosystem? No problem. With tips from the premier PDO to crack your SaaS MVP, your ISV app will be launched ASAP. If you need help breaking that last sentence down, then this session is for you! Presented at DF16.
As a commercial application partner, you've got to consider some important factors before you architect your app. What license types are best for your target audience? How will your app interact with standard Salesforce features and objects? How do you ensure the app can scale to meet the needs of your customers? This session will explore important decisions and best practices for building a commercial grade application on Force.com. This session is primarily intended for product managers and architects
Social Media Reputation Management by Ralph Paglia to SABRalph Paglia
Ralph Paglia provides an overview of social media and reputation management strategies that have proven effective for car dealerships. He discusses five areas where dealerships can see a return on investment from social media including lead generation, reputation management, traffic generation, search optimization, and reducing bandwidth costs. Paglia also outlines a five phase deployment model for implementing a complete social media strategy and marketing team.
Agency iCeleraite Review - Bundle Deal - BIGGEST Income Opportunity for Freel...Tony Dong
Agency iCeleraite review detail include OTO, Bundle deal, Coupon Code and the best bonus here ==> https://bit.ly/agencyiceleraitereview <==
Agency iCeleraite is the world’s first & only Agency Accelerator that helps you START, RUN & GROW your Agency Business in THIRTEEN most popular niches no prior experience or technical skills are needed! This is by far the BIGGEST income opportunity for freelancers and agencies in 2023 and beyond… given that local businesses are desperately looking to get online and need all sorts of digital services.
You can read more review about Agency iCeleraite here ==> https://bit.ly/agencyiceleraitereview <==
The document provides an assessment of a company's use of Salesforce across different business units, identifying opportunities for improvement. It finds inconsistent usage and processes across units and recommends centralized governance through a Center of Excellence to standardize usage and achieve greater ROI. A roadmap and action plan are proposed to implement recommendations in phases, focusing initially on call logging, Outlook integration, project notifications, and opportunity management.
The document provides an assessment of a company's use of Salesforce across different business units, identifying opportunities for improvement. It finds inconsistent usage and processes across units and recommends establishing a Center of Excellence to standardize usage and drive greater value from Salesforce. A roadmap and action plan are proposed to implement recommendations in phases, focusing initially on call logging, Outlook integration, project notifications, and opportunity management.
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT".
Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management.
In this talk, we will discuss about:
- how Product Management practices can fit into the context of company strategy
- the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments
- the processes that facilitate development of market-responsive products
There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!
Leading Software Development, Digital Marketing, Fintech PlatformWebplatTechnologies
Explore innovative software & digital marketing solutions for your businesses. Webplat offer wide range of cutting-edge products and services to enhance productivity and streamline operations
Leading Software Development, Digital Marketing, Fintech PlatformWebplatTechnologies
Explore innovative software & digital marketing solutions for your businesses. Webplat offer wide range of cutting-edge products and services to enhance productivity and streamline operations
Webplat Technologies is a full-service software & App development Service company in Pune, India that helps financial institutions like payment gateway and Payout Solutions
Similaire à Social Media #ProTips with Salesforce (20)
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
This document introduces AF Digital as a tech-enabled full-service digital agency that helps clients build smarter customer journeys through consulting, operations transformation, and marketing technology. It provides an overview of AF Digital's services such as social media management, email marketing, content marketing, reporting and insights, and marketing automation. It also mentions that AF Digital is trusted by household brands across Asia Pacific and offers various accelerators to quickly install, integrate, and automate marketing operations for clients.
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
An Exploration Into Social Media Customer ServiceRobin Leonard
An overview and insight into the world of social media customer service including:
- Radian6 Social Media Maturity Scorecard
- Comcast Case Study
- Business Case for Social Media Customer Services
- How to Operationalize Social Media Customer Services
- Social Media Technology Roadmap
- Social Media Reporting and Governance
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Philippines Airline Industry Report - August 2013Robin Leonard
Social media empowers the public to have their say on brands they buy from, or have an experience with. Using Radian6 we scanned over 8,000 social mentions for the top Airline brands in the Philippines, over the last 30 days.
Using Radian6 we scanned over 300,000 mentions on Twitter to better understand what the Filipino public think about the mobile phone market across the month of July.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Mobile Phone Social Media Industry Report Philippines June 2013Robin Leonard
Find out what people are saying on social media about their phones.
Did you know that in the month of June Blackberry users complained most about their battery, and more iPhone users broke their screen than any other handset.
Salesforce Marketing Cloud - How to get started with AllFamous DigitalRobin Leonard
Presentation I gave at the AllFamous Digital event where we announced our Authorized Reseller status of Salesforce Marketing Cloud to the top companies in the Philippines.
Tanduay black 7 day Social Listening Report v1.0Robin Leonard
This listening report from a social media risk company summarizes mentions of Tanduay Black rum over a 7 day period. It identifies 3 spikes in mentions and analyzes the causes and recommendations for each spike. The report also provides overall sentiment analysis, top keywords used, and sources of mentions for Tanduay Black.
The Numbers Game - An Exploration into Social Media AnalyticsRobin Leonard
Robin Leonard, CEO of AllFamous Digital, gave a presentation on social media analytics. The presentation covered an introduction to social media analytics, why it is important to analyze social data, different types of analytics like Facebook Insights and Google Analytics, defining objectives for social media, setting key performance indicators, creating reports, and calculating return on investment. The presentation provided examples and discussions around each topic to demonstrate how to effectively measure and analyze social media performance.
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
Presentation I gave to over 1000 Filipino college kids at "4th Annual Conference of Advertising, Marketing and Business Administration Students of the Philippines"
In 3 sentences: The document discusses digital marketing trends for 2013 and highlights key services around social media marketing, community engagement, content marketing, and social customer support. It provides examples of companies like Commonwealth Bank of Australia and Comcast that are leveraging social media to better connect with customers. The agency focuses on helping clients grow by leveraging the social internet and building a team to deliver innovative social media solutions.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
3. Robin Leonard
Co-Founder & CEO AFDigital
● Ex-Customer Service Agent
● Telco Business Analyst
● Deep CRM and BI experience
● IBM Agile PM
● Passionately geeky
Founded AFDigital in 2011
Radian6 Partner in 2012
Spent last 6 years helping large
companies adopt social at scale
with the latest technology.
@robin_afd
4. Trusted by Household Brands across APAC
Australia
+ NZ
Singapore
+ ASEAN
Philippines
Global Delivery Center
5. We are a Tech-Enabled Full Service Digital Agency
Social Management
Publishing, engagement
and analytics.
Email Marketing
Responsive and relevant
email marketing.
Content Marketing
Blog, Social and Web
Content.
Reporting & Insights
Enable data-driven agile
decision making.
Marketing Automation
Build a smarter 1:1 customer
journey.
1:1 Advertising
Target individuals with relevant
ads using CRM data
7. Safeharbor
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements
of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
8. Analyze
Listen to your customers, gain insights and
track performance across global brands
Engage
Connect with customers and prospects at
scale to nurture community and provide
customer service
Publish
Plan, collaborate and execute social
campaigns across teams, brands and
geographies
Command Center
Drive digital awareness across the entire
enterprise
Automation & Intelligence
3RD
PARTY
APPLICATIONS
The Salesforce Social Eco-System
10. #ProTip 1: Don’t overthink workspaces
Built for Enterprise/Agencies,
most companies are simple.
1. Use 1x workspace per brand / set of
social accounts
2. Don’t allow users to create or edit
Workspaces
Each workspace = administration effort
11. #ProTip 2: Squeeze your content
Content is a tangible asset,
practice re-cycling
intentionally.
1. Regularly review best performing
content
2. Content team saves time and can
re-use content
3. Plan and control global campaigns
12. #ProTip 3: Throw out your content spreadsheets
The key is to use drafts and
comments and only use
approvals at the end.
1. Build your calendar in Draft
2. Review as a team in the app - add
comments until everybody is ok
3. Schedule post for publishing
4. Trigger approval rule
5. Approver does final check and
approves
13. #ProTip 4: Segment your content with Publish Labels
Get Campaign stats!
Tag, filter and manage a specific
campaign or content theme.
1. Setup a Publish Macro e.g. “Campaign”
2. Filter using the Publish Macro in
a. Calendar
b. Performance (Reports)
c. Shared Content
3. Download CSV
14. #ProTip 5: Engagement Workflow & Reporting
Engage
1. Build an Engage Template
a. Facebook Wall
b. Facebook Messenger
c. Twitter Listening
d. Twitter @Mentions
e. Twitter DMs
f. Instagram Listening
g. Instagram Comments
h. My Tasks Listening
i. My Tasks Social Pages
2. Setup Engage Macros
a. No Action
b. Complaint
c. Compliment
d. Feedback
e. Recruitment
f. Staff
g. Product (X)
h. Campaign (X)
i. Service (X)
3. Tag and close every post
4. Setup Custom Dashboard that
focuses on Engage metrics
15. #ProTip 5: Engagement Workflow & Reporting
1. Build an Engage Template
a. Facebook Wall
b. Facebook Messenger
c. Twitter Listening
d. Twitter @Mentions
e. Twitter DMs
f. Instagram Listening
g. Instagram Comments
h. My Tasks Listening
i. My Tasks Social Pages
2. Setup Engage Macros
a. No Action
b. Complaint
c. Compliment
d. Feedback
e. Recruitment
f. Staff
g. Product (X)
h. Campaign (X)
i. Service (X)
3. Tag and close every post
4. Setup Custom Dashboard that
focuses on Engage metrics
Analyze
16. #ProTip 6: Enable Social Cases, Leads & Journeys
Create a Social Case
in Service Cloud
Trigger a Social Journey
In Marketing Cloud
(Add Social Persona to Ad Audience & Journey)
Create a Social Lead
In Sales Cloud
Manual: Social Studio Engage Macro
Automated: Social Hub Rules All of these solutions require integration into CRM, configuration and testing. We
recommend seeking expert advice before trying this.
17. #ProTip 7: Dashboards for Days
Gone are the days when
you need a tech team to
build beautiful dashboards.
Analyze > Dashboards > Create New > Blank
Dashboard Template
Some great Dashboard ideas:
- Product Dashboard
- Service Dashboard
- Social Engagement Dashboard
- Social Page Dashboard
- Competitor Dashboard
- Industry Dashboard
18. #ProTip 8: Dashboards vs. Workbenches
Duplicate monthly custom dashboard
reports every month and share.
Use Workbenches to drill down and perform
macro / micro / campaign / crisis analysis.
Dashboards
(understanding the what)
Workbenches
(understanding the why)
19. #ProTip 9: Integrate Social with your BI Platform
https://resources.docs.salesforce.com/208/latest/en-us/sfdc/pdf/api_social.pdf
Pull data into your BI tool and compare social
sentiment with revenue and sales data
20. #ProTip 10: Automate your Tagging with Social Hub
Setup Post / Author tagging rules
Social Hub: Data Source + Rule + Content Library
View Labels in Engage and Analyze
social hub
21. #ProTip 11: Crisis Notifications
Set Email Crisis thresholds in Social Hub (NEW-ish FEATURE)
social hub
>300% the 7 day average?
22. #ProTip 12: Salesforce LiveMessage
New Salesforce acquisition!
SMS and Chat direct sync
with Service Cloud
Talk to your Account
Executive it’s a new license.
23. #ProTip 13: Lightning Service Console
Brand new and damn sexy.
Social is becoming more
integrated.
Wizard for social setup
available for Pro licenses
(new release!)
24. #ProTip 14: Social Sidebar add-on
Give your Social Agent
context on previous social
cases and interactions.
Link to install package:
https://ap4.lightning.force.com/packagingSetupUI/
ipLanding.app?apvId=04t36000000zrDz
25. #ProTip 15: Milestones to track KPIs
Be consistent with KPI
tracking across all Service
Cloud channels.
26. #ProTip 16: Command Centrecommand center
Don’t overthink the Command Center or the ROI.
It’s all about adoption.
27. This is a Facebook Lead Ad
#ProTip 17: CRM Targeted Social Ads
28. #ProTip 17: CRM Targeted Social Ads
Now it’s easy to target CRM contacts with social advertising automatically.
What does this unlock?
Picked a100 CRM contacts
Plus 500 Look-a-Likes
29. #ProTip 18: Social Advertising Look-a-Like Loop
Advertising Studio
Campaign 1: Existing Cust Look-a-like
Campaign 2: New Leads Look-a-like
Facebook Leads
Facebook Lead Ad
1. Existing Customer Look-a-Like
2. New Lead Look-a-LikesMarketing Cloud Connector
- Sync Salesforce CRM with
Marketing Cloud
- Ad Audiences refreshed
daily
3. It keeps acquiring similar leads.
30. Summer 17’ Social Release Features
https://releasenotes.docs.salesforce.com/en-us/summ
er17/release-notes/rn_social_customer_service.htm
Robin’s Release Notes:
1. AI for everybody
2. Lightning Console
3. Lightning Service Setup Wizard
4. Deeper integration between Social,
Sales, Marketing and Service
trailhead.salesforce.com/trails/sf_release_prep
31. Accelerators to Fast Track Social Adoption
LIMITED OFFER: 15% Discount if you sign-up before end of June
32. About the Client:
Hipages is a crowdsourcing app
that helps people find certified
Tradies to do odd jobs around
the home.
Problem:
Hipages believe that social is a
key strategic channel for both
Sales and Service, however they
were only using native social
pages, and had trouble keeping
track of cases and sales through
email.
Social Sales & Service for Marketplace
What we did?
AFDigital worked closely with hipages to setup Social Studio for their marketing teams, and
also connect it with Sales Cloud and Service Cloud to enable Social Leads and Social Cases.
The solution enables the manual escalation of Social Cases and Leads from Social Studio, as
well as the automated creation based on keywords using Social Hub intelligent rules engine.
The project kicked off 5 days after the contract was signed, and was deployed successfully and
on time exactly 2 weeks after kick-off.
Success Story
Social
Studio
Social
Customer
Service
Social Leads
33. Accelerators: Install, Integrate, Automate and Operate
PowerOn
From $5,000
Connect
From $10,000
Cadence
From $5,000/mo
TeamX
From $10,000/mo
Implementation
1-2 Weeks
Integration
2 Weeks
Marketing Ops
Managed Services
Dedicated Resources
“Team Extension” Staffing
Social
Email
Content
Reporting
Automation
Advertising
Install, Integrate and Automate Operate
JourneyX
From $10,000
Automation
2 Weeks