Space and Flower Luxury florist and Elite wedding planner 2006 to 2008 Ardephwerk.com had the privilege to work for Luxury florist and Elite wedding planner . Direction Artistic and consulations on their Brand personality/identity. Logo design - Web site design centred on the ergonomics to facilitate the navigation, Webcredible, user experience, design research and Information architecture. Branding marketing: design strategies, E-commerce, consultation on sale and marketing in the branding of the brand identity. Client : SPACE AND FLOWER LLC Country: DUBAI - UAE ADDRESS: www.spaceandflower.com Current modified version by client : www.spaceandflower.com

1. CASE STUDY - Recherche
ART IN SPACE
LOGOTYPE et Couleur
Oliver Dolz
Juillet 2007

2. Recherche - 1
LOGOTYPE TAG LINE du logoype
AXE 1 AXE 2
Shaping the experience of environmental spaces Shaping the experience of environmental spaces
with conceptual art and flower finishes. with a combination of art and flower finishes.
AXE 3 AXE 4
environmental spaces with conceptual art and interior decorating with
flower finishes. conceptual art and flower finishes
WHAT IS (QUESTION ??)
WHAT the different between interior decorating & interior design ???
Although the terms interior decorating and interior design are sometimes used interchangeably, each discipline exhibit a distinct difference in its scope. Interior decorating is generally focused
on the selection and presentation of interior items within a space, such as furniture, accessories, finishes and room layout. Interior design, on the other hand, involves manipulating the
architectural integrity of the interior space.
WHAT IS ART ?
ART = Human effort to imitate, supplement, alter, or counteract the work of nature.
a. The conscious production or arrangement of sounds, colors, forms, movements, or other elements in a manner that affects the sense of beauty, specifically the production
of the beautiful in a graphic or plastic medium.
b. The study of these activities.
c. The product of these activities; human works of beauty considered as a group.
WHAT IS ENVIRONMENTAL ?
environmental = Having to do with all the conditions that surround a person, animal or plant.

3. ICON
Ancien ICONE
J’ai retravaillé icône pour être plus raffiné
moins gros et bien proportionne.
1 2 3 4

4. AXE 1 Logotype
LOGO 2 AXES

5. AXE 2 Logotype
GAMME COLORS FOR LOGO AND WEBSITE

6. AXE 3 Logotype

7. AXE 1 Logotype avec tagline- baseline
Environmental spaces with environmental spaces with
conceptual art & flower finishes.
conceptual art & flower finishes.

8. AXE 2 Logotype avec tagline- baseline
Environmental spaces with E nv i ro n m e n t a l s p a c e s w i t h
conceptual art & flower finishes. c o n c e p t u a l a r t & f l owe r f i n i s h e s.

9. AXE 3 Logotype avec tagline- baseline
Environmental spaces with environmental spaces with
conceptual art & flower finishes. conceptual art & flower finishes.

10. AXE 1 Correction logotype

11. AXE 2 Correction Logotype avec tagline- baseline
environmental spaces with environmental spaces with
conceptual art & flower finishes. conceptual art & flower finishes.

12. Final Logotype
environmental spaces with
conceptual art & flower finishes.

13. Recherche terminologie Navigation bar
Navigation bar SUB Navigation bar
- EXPERTISE (ABOUT US)
WHO ARE WE ? -TEAM
-PARTNERSHIP
- WHAT’S NEW (BLOG)
- EVENTS RENTAL
OUR SERVICES - SELL - PURCHASE
- CREATIVE DIRECTION & DESIGN
Fresh flowers
FLOWERS BY ART & SPACE Floral illusions – from artifice to
art
the «ENCORE» collection
the «GEE!» collection
the « MANIFESTE » collection
the « X.O. » collection
-MEET THE ARTISTE
( BIOGRAPHIY)
ART & SPACE BY LORETTA
BILINSKAITE - SCULPTURES
- MIX MEDIA
- PAINTINGS
-COMISSION WORK
PORTFOLIO - FLOWERS
- ART
- OUR REFERENCES
-CAREER
CONTACT US -PRESS MEDIA
-NEWSLETTER SIGN-UP
-CREDITS

14. Homepage avec les choix de 3 lanque
Best viewed under FIREFOX, OPERA, MODZIA

15. Rollover segmentation couleur rubriques
Gamme couleur 1 bis
ROLLOVER =
En passant le souri
dessous, les sous
rubriques affiche
avec un leger fond
couleur que de-
cendre en bas de
la page.
ICI ça peut être animé
les images qui
déroule ou fix.
Tous ça dépend de
Anne-laure

16. Rollover segmentation couleur rubriques 2
Gamme couleur 1 bis
ROLLOVER =
En passant le souri
dessous, les sous
rubriques affiche
avec un leger fond
couleur que de-
cendre en bas de
la page.
ICI ça peut être animé
les images qui
déroule ou fix.
Tous ça dépend de
Anne-laure

17. Examples mise en page de la rubrique about us
logo change couleur
ici
Rappel de la rubrique
ou on est +
les mot cles en
segmentation couleur
transparent

18. Examples mise en page de la rubrique Sculptures
logo change couleur
ici
Rappel de la
rubrique ou on
les mot cles en est +
transparent segmentation
couleur

19. Rollover segmentation couleur rubriques 3
ROLLOVER =
En passant le souri
dessous, les sous
rubriques affiche
avec un leger fond
couleur que de-
cendre en bas de
la page.
les mot cles en
transparent

20. Rachael HAMPTON
c/o ardephwerk (artdeisgnphotographie)
www.ardephwerk.fr // rachael@ardephwerk.fr
T. +33 1 43 57 20 04 // + 33 6 62 46 25 76
24, rue de Lappe 75011 Paris FRANCE