YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise weekly | building block bottle caps, and the rest of this week’s m...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise Weekly | A smartphone, tablet, laptop and desktop in one, and the ...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise Weekly | The world’s first cat’s eye bike, and the rest of this we...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise weekly | high end wearable solar fashion, and the rest of this wee...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Top 10 business ideas & opportunities for 2014Springwise
We’ve selected 10 new business ideas that will provide entrepreneurs with plenty of inspiration in 2014. Spotted from countries all around the world, these businesses offer a taste of what’s to come in the year ahead.
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
The document discusses trends influencing how people experience being human. It covers trends around seeking simplicity, redefining beauty, augmentation, and empathy. Specifically, it mentions a desire to disconnect from technology and make fewer choices. It also discusses expanding representations of beauty beyond traditional media standards and using technology to help those with disabilities or shortcomings.
This document provides a summary of trends in marketing, storytelling and digital culture from around the world. It discusses how brands are adapting to changing content consumption on mobile devices and emerging technologies like wearables. Examples include Google's Project Soli which tracks hand movements to interact with devices without touching screens, and Project Jacquard which adds touch-sensitive capabilities to fabrics. The document also covers innovations in areas like prosthetics, accessibility apps, crowdsourced science, location-based marketing using beacons, and how marketers are engaging adult audiences with more playful content and experiences.
Springwise weekly | building block bottle caps, and the rest of this week’s m...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise Weekly | A smartphone, tablet, laptop and desktop in one, and the ...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise Weekly | The world’s first cat’s eye bike, and the rest of this we...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Springwise weekly | high end wearable solar fashion, and the rest of this wee...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Top 10 business ideas & opportunities for 2014Springwise
We’ve selected 10 new business ideas that will provide entrepreneurs with plenty of inspiration in 2014. Spotted from countries all around the world, these businesses offer a taste of what’s to come in the year ahead.
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
The document discusses trends influencing how people experience being human. It covers trends around seeking simplicity, redefining beauty, augmentation, and empathy. Specifically, it mentions a desire to disconnect from technology and make fewer choices. It also discusses expanding representations of beauty beyond traditional media standards and using technology to help those with disabilities or shortcomings.
This document provides a summary of trends in marketing, storytelling and digital culture from around the world. It discusses how brands are adapting to changing content consumption on mobile devices and emerging technologies like wearables. Examples include Google's Project Soli which tracks hand movements to interact with devices without touching screens, and Project Jacquard which adds touch-sensitive capabilities to fabrics. The document also covers innovations in areas like prosthetics, accessibility apps, crowdsourced science, location-based marketing using beacons, and how marketers are engaging adult audiences with more playful content and experiences.
Virtual reality is becoming a popular way to have immersive experiences in entertainment. VR films can trigger emotions through binaural sound and dynamic lighting. Facebook is debuting VR-style video ads on the Oculus Rift to allow immersive branded experiences. Gesture control technology is changing human-technology interaction and some applications include using gestures to control functions on cars, smartphones and photography software. Brands must innovate constantly to stay relevant in today's competitive landscape and some examples of digital transformation include KFC creating an in-store music experience app and Starbucks releasing a mobile order and pay app.
The document discusses trends in marketing, storytelling, and digital culture locally and abroad. Some key trends discussed include:
- Advancements in technology altering how humans and robotics interact through physical, electrical, and mental enhancements.
- Medical companies using virtual reality to live stream surgeries to viewers worldwide.
- Volvo experimenting with powering vehicles using energy captured from cars driving over highways.
- Researchers using cockroach brains to develop more intelligent robot brains.
In this issue of Rewir Trend Review we invite you on a journey to see innovative projects and meet inspiring people who truly care about the sustainability of our planet and the well being of its inhabitants. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
The document provides an overview of trends in marketing, storytelling and digital culture from January 2016. It discusses the next era of anticipatory design which aims to reduce unnecessary consumer choices. It also mentions trends like increased use of internet-connected devices, innovations in prescription medication adherence technologies, and disruptions from ad blocking. The rise of ephemeral social media and native branded content is covered as well as topics like internet freedom and purposeful toys that teach coding.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from January 2013. It includes summaries of 14 creative advertisements and campaigns on topics such as ebooks, Alzheimer's disease, homelessness, space travel, Windows 8, flight codes, and dating websites. The document is intended to inspire readers and provide insights into hot trends and target audiences.
The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
4) Convergence of industries like fashion and medicine creating new products. Examples include a sweat-sensitive textile
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Virtual reality is developing rapidly and will fundamentally change reality through convincing VR experiences. Early VR and 360 video campaigns have been creative in promoting brands through interactive videos. Major companies are starting to use VR in advertising to capitalize on growing excitement around the technology, though it remains to be seen if VR will have lasting impact. Connecting competitors through peace offerings like the McWhopper campaign between McDonald's and Burger King shows how out-of-the-box thinking can bring people together.
As our purchasing power decreases, we still want to benefit from everything the consumer society has to offer. In order not to be frustrated and not to refrain ourselves, we found a solution: rethinking our consumption. We try to optimize our expenses, even when it means sharing our own goods with others and owning less, to keep on consuming as we wish to. Soone THE RIGHT TO USE WILL PREVAIL OVER THE PROPERTY RIGHT.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The document provides a summary of trends in marketing, storytelling and digital culture from May 2016. It discusses the rise of virtual reality and artificial intelligence. It also mentions trends related to creativity, innovation, media, and connecting with consumers. Specifically, it discusses Facebook's ability to understand text, Elon Musk's open AI research, the vision of Magic Leap's augmented reality technology, global online advertising standards, slow marketing, Snapchat surpassing Twitter, and more flexible gender options on Tinder.
This document summarizes trends in marketing, storytelling, and digital culture from August 2016. It discusses how brands must prepare for artificial intelligence by embracing it in their processes. It also describes innovative technologies like an AI chatbot that helps drivers appeal parking tickets, wearable airbag vests for safer skiing, and sidewalk lights that alert distracted smartphone users. The document advocates taking risks to create new experiences for audiences and highlights examples from JP Morgan and Samsung/Nestle collaborations. It concludes by discussing enhanced security and convenience from biometric authentication on bank cards in South Africa.
IPG Media Labs Digital Trends Report: The Year of SerendipityBrian Wong
The document provides an overview and outlook on key trends for the year 2014, which they describe as the "Year of Serendipity." Some of the main points discussed include:
- Anticipatory computing and personalized notifications will become more common, with services anticipating users' needs before they know it.
- The rise of smart home devices and the "Internet of Things" will result in homes that are more automated and responsive to users' needs.
- Data collection and analysis will be used to benefit users by powering more intuitive, targeted messaging to improve health, productivity and experiences.
- Short, glanceable notifications optimized for mobile will be important for capturing users' attention in the dense
Sydney's first Bootcamp for Account PlannersLaura Brown
This portfolio summarizes four case studies Laura Brown completed as an account planner at an advertising school. Her strategies for Snickers and Blackberry won class challenges. The case studies include briefs for Snickers to expand beyond the snack category, for Airbnb to empower hosts to spread belonging, for Blackberry to promote its productivity, and for a museum light exhibition to create a shareable experience.
Virtual reality is becoming a popular way to have immersive experiences in entertainment. VR films can trigger emotions through binaural sound and dynamic lighting. Facebook is debuting VR-style video ads on the Oculus Rift to allow immersive branded experiences. Gesture control technology is changing human-technology interaction and some applications include using gestures to control functions on cars, smartphones and photography software. Brands must innovate constantly to stay relevant in today's competitive landscape and some examples of digital transformation include KFC creating an in-store music experience app and Starbucks releasing a mobile order and pay app.
The document discusses trends in marketing, storytelling, and digital culture locally and abroad. Some key trends discussed include:
- Advancements in technology altering how humans and robotics interact through physical, electrical, and mental enhancements.
- Medical companies using virtual reality to live stream surgeries to viewers worldwide.
- Volvo experimenting with powering vehicles using energy captured from cars driving over highways.
- Researchers using cockroach brains to develop more intelligent robot brains.
In this issue of Rewir Trend Review we invite you on a journey to see innovative projects and meet inspiring people who truly care about the sustainability of our planet and the well being of its inhabitants. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
The document provides an overview of trends in marketing, storytelling and digital culture from January 2016. It discusses the next era of anticipatory design which aims to reduce unnecessary consumer choices. It also mentions trends like increased use of internet-connected devices, innovations in prescription medication adherence technologies, and disruptions from ad blocking. The rise of ephemeral social media and native branded content is covered as well as topics like internet freedom and purposeful toys that teach coding.
This document provides a summary of trends, marketing strategies, research insights, and creative campaigns from January 2013. It includes summaries of 14 creative advertisements and campaigns on topics such as ebooks, Alzheimer's disease, homelessness, space travel, Windows 8, flight codes, and dating websites. The document is intended to inspire readers and provide insights into hot trends and target audiences.
The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
4) Convergence of industries like fashion and medicine creating new products. Examples include a sweat-sensitive textile
An exoskeleton suit helps paralyzed people walk again by fitting around the hips and legs to assist movement. New models are light, adjustable, and battery-powered to last up to 8 hours. Researchers are working to develop versions controlled by thought to restore mobility. Artificial intelligence is also improving security systems by detecting abnormal activity and potential threats in video footage. The connected home is a new frontier as smart appliances automate tasks and order goods based on household needs.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Virtual reality is developing rapidly and will fundamentally change reality through convincing VR experiences. Early VR and 360 video campaigns have been creative in promoting brands through interactive videos. Major companies are starting to use VR in advertising to capitalize on growing excitement around the technology, though it remains to be seen if VR will have lasting impact. Connecting competitors through peace offerings like the McWhopper campaign between McDonald's and Burger King shows how out-of-the-box thinking can bring people together.
As our purchasing power decreases, we still want to benefit from everything the consumer society has to offer. In order not to be frustrated and not to refrain ourselves, we found a solution: rethinking our consumption. We try to optimize our expenses, even when it means sharing our own goods with others and owning less, to keep on consuming as we wish to. Soone THE RIGHT TO USE WILL PREVAIL OVER THE PROPERTY RIGHT.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
The document provides a summary of trends in marketing, storytelling and digital culture from May 2016. It discusses the rise of virtual reality and artificial intelligence. It also mentions trends related to creativity, innovation, media, and connecting with consumers. Specifically, it discusses Facebook's ability to understand text, Elon Musk's open AI research, the vision of Magic Leap's augmented reality technology, global online advertising standards, slow marketing, Snapchat surpassing Twitter, and more flexible gender options on Tinder.
This document summarizes trends in marketing, storytelling, and digital culture from August 2016. It discusses how brands must prepare for artificial intelligence by embracing it in their processes. It also describes innovative technologies like an AI chatbot that helps drivers appeal parking tickets, wearable airbag vests for safer skiing, and sidewalk lights that alert distracted smartphone users. The document advocates taking risks to create new experiences for audiences and highlights examples from JP Morgan and Samsung/Nestle collaborations. It concludes by discussing enhanced security and convenience from biometric authentication on bank cards in South Africa.
IPG Media Labs Digital Trends Report: The Year of SerendipityBrian Wong
The document provides an overview and outlook on key trends for the year 2014, which they describe as the "Year of Serendipity." Some of the main points discussed include:
- Anticipatory computing and personalized notifications will become more common, with services anticipating users' needs before they know it.
- The rise of smart home devices and the "Internet of Things" will result in homes that are more automated and responsive to users' needs.
- Data collection and analysis will be used to benefit users by powering more intuitive, targeted messaging to improve health, productivity and experiences.
- Short, glanceable notifications optimized for mobile will be important for capturing users' attention in the dense
Sydney's first Bootcamp for Account PlannersLaura Brown
This portfolio summarizes four case studies Laura Brown completed as an account planner at an advertising school. Her strategies for Snickers and Blackberry won class challenges. The case studies include briefs for Snickers to expand beyond the snack category, for Airbnb to empower hosts to spread belonging, for Blackberry to promote its productivity, and for a museum light exhibition to create a shareable experience.
This document describes a mobile app called "Third Eye" that aims to reduce social isolation for the visually impaired. The app allows visually impaired people to take photos and share them with volunteers, who can then describe the photos to help the visually impaired understand their surroundings. By leveraging the large user base of a telecom partner, the app is able to crowdsource descriptions from micro-volunteers and provide descriptions to the visually impaired in real-time. The goal is to turn mobile devices into a social network that connects volunteers to the visually impaired anywhere, anytime.
A look at the top digital trends from the latter part of 2011. From personalized products and m-commerce to luxury brands pulling back the curtain, these are things to keep on the radar in 2012.
Google is developing new technologies like Project Soli and Project Jacquard to advance interactions with small screen devices using hand gestures and smart fabrics. Citizen science projects are using crowdsourced data from devices like surfboards and beehives to study hard to access environments. Marketers are trying novel approaches like bringing whisky magazines to Instagram and using artificial intelligence in digital experiences to engage consumers.
The document provides a summary of We Are Social's "Curiosity Stop", which highlights various social media innovations and trends. It discusses 8 trends identified in their "Think Forward" report, including the rise of chatbots and instant interactions, technologies that facilitate intimacy, and behavior becoming a new type of currency. For each trend, 3 examples are summarized, such as chatbots from Nordstrom, Forksy, and Swelly that provide customized recommendations, translations breaking down language barriers, and an app that rewards sustainable behaviors. The document concludes by introducing We Are Social as an agency that focuses on social thinking and trendspotting to help brands innovate.
We have launched our new winter insight report, “Rip it up and start again” to inspire businesses to think differently about how to create change 2014. It’s full of provocations, ideas and inspiring examples of businesses bringing their energy, flair and innovation to bear on a range of issues from an ageing population through to reducing wasteful consumption. So as the winter days darken, here’s something to shine a light on what your business could do differently next year.
The document discusses key trends that will affect shoppers and retailers in 2014. Among the trends are an increase in non-essential spending as economies improve, same-day delivery becoming more common, brands leveraging excitement around global events like the World Cup in Brazil, the erosion of trust in institutions and a rise in trust in peer reviews, blending of high-end and low-cost products, advances in social shopping, changes in family structures, the growth of mobile shopping, expanding internet-of-things technologies, and demands for more seamless digital experiences across channels. The document frames 2014 as a positive year for the retail industry as these trends take hold.
Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).
This document provides 5 business ideas that could be successful in Malaysia:
1. Food - People will always need to eat, so food businesses like restaurants, catering, etc. can find success.
2. Weddings - Planning and providing services for weddings is a growing industry as people get married.
3. Agriculture - Malaysia has natural resources and government support for agricultural businesses like farming, fishing, etc.
4. E-commerce/Internet - While still developing, online and digital businesses have potential for growth in Malaysia.
5. Services - The services sector is growing in Malaysia, providing opportunities in areas like consulting, training, and IT that don't require large start-up costs
The document discusses how artificial intelligence could impact insurance companies in the future. It draws an analogy between a Dungeon Master in Dungeons & Dragons who controls the game and an insurance company. It suggests that within 15-25 years, AI will be able to track policyholder information through devices, identify risks before they occur, and reduce the need for traditional insurance underwriting done by humans today. The document also mentions how self-driving cars collecting accident data could help identify accident-prone areas and mitigate risks.
What Happened? Why Are We Here? Show Me Something Awesome & How Can I Join In...James Denman
In June 2012, I was invited to speak at ICOM, Ikea's creative team based out of Almhult Sweden. This presentation was intended to de-mystify, explain and inspire with some of the best examples of digital creativity of the last few years and some learnings for the department to work from. It was, by all accounts, a hugely inspiring session for everyone involved, and I thought it was time to share some of those examples, and of course some of the methods to help build better digital ideas.
Technology Trends | How Technology Impacts Our LivesHellocomputer
Technology has significantly changed human behavior and society in recent years. The average attention span has decreased to 8 seconds due to information overload from the internet and smartphones. The rise of smartphones and constant connectivity through social media means relationships are built differently than in the past. However, literacy rates may be increasing as information is more accessible online and through mobile devices. Businesses are also adapting to these technological changes through crowdsourcing, mobile payment apps, sharing economies like Uber and Airbnb, and using smart user data to improve services. Wearable devices and health/fitness apps indicate technology is increasingly being used to track daily activities and improve individuals' well-being.
A machine designed to bring out the philanthropist in us all.
Replacing archaic donation boxes with tapandgive stations, swip the card and donate at point of experience to help culture, community and and fundraisers.
Since 2014 is still fresh, we’d like to present our report on some of the most relevant cultural and marketing trends for the year ahead. We hope this report will provide you with rich context to better understand our industry, our audiences and where the world is heading.
http://zambezi-la.com/culture/2014-bites-special-edition-trend-forecast/
Enjoy & feel free to share with your peers.
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
This document provides information on several talks occurring at SXSW 2015 from March 13-15 in Austin, Texas. Talks include:
1) "How to Build a Following Around Your Idea" on identifying ideas that set you apart and promoting them successfully.
2) "Curious Bridges: How Designers Grow the Future" on design's influence with Paola Antonelli from MoMA.
3) "Defining the Next Generation Retail Experience" on innovating the retail experience with CEOs from Sephora, Stitch Fix, and Rent the Runway.
The document discusses how cars are becoming increasingly connected through internet access. This allows for several new features and services:
1. The car can notify the driver of refueling/recharging locations and prices along the route when fuel/battery charge gets low.
2. The car can perform predictive maintenance by monitoring parts and notifying the driver when replacements are needed, and ordering them.
3. The car will have an interface like a control center for entertainment, navigation, and car functions using displays, gestures, voice control and more.
4. Entertainment like music and videos can be streamed over the internet or shared between connected cars. Purchases for the car can also be made like a
Rebecca Starer has provided her personal portfolio containing examples of her work. It includes her resume highlighting her education and work experience in marketing and communications. It also includes writing samples such as a press release for a new company and a blog post on using social media to promote food businesses. Finally, it contains graphic design examples including a flyer she created for a charity wiffleball tournament and other Adobe projects. The portfolio is intended to showcase Rebecca's skills and qualifications in writing, marketing, graphic design, and communications.
Similaire à Springwise weekly | skyping the dead, and the rest of this week’s most exciting new business ideas — 13-19 February (20)
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
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Implement technology to enhance the visitor experience
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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1. Identify your customer journey and growth areas
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS !
Top 10 business ideas & opportunities for 2014!
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We’ve selected 15 new business ideas that will provide
entrepreneurs with plenty of inspiration. Spotted from
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countries all around the world, these ideas offer a taste of
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what’s to come.!
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4. 1. AI resurrector lets people Skype their dead relatives
Weird Of The Week: This is part of a series of
articles that looks at some of the most bizarre and
niche business ideas we see here at Springwise.!
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The death of a loved one is an irreparable
loss, but tokens of the departed can help
grievers to remember what it was like
when they were alive and appreciate their
existence. While projects such as DNA
Memorial enable future generations to
learn more about their passed relatives’
genetic makeup, a new startup called
Eterni.me is going much further. By
trawling traces of their online activity, the
company wants to reconstruct people’s
personalities with an artificially intelligent
version that friends and family can ‘chat’
to after they’re gone.!
Read more about Eterni.me »!
5. 2. 3-storey tricycle is a roving kitchen, restaurant and bar
Food trucks have been a common sight in
cities since the 19th century, but the
rising rates of traffic congestion mean that
they’re not very efficient at remaining on
the move if the market demands it. In the
past we’ve seen Velopresso deliver eco,
pedal-powered coffee to the streets of
London, and now Vietnamese bar Ta đi
Ôtô is aiming to go one better by fitting an
entire restaurant — kitchen included —
onto a roving mobile structure steered by
tricycle.!
Read more about Ta đi Ôtô »!
6. 3. Samsung is getting smartphones to cure cancer while owners
sleep
Considering how useful smartphones are,
there’s still plenty of untapped potential.
Locket has already gone some way to
earn smartphone owners cash by turning
their lock screens into ad space, and now
a new app called Power Sleep harnesses
the computational power of the devices to
crunch data at a time when they’re
otherwise not in use.!
Read more about Power Sleep »!
7. 4. Vending machine salads are organic and made fresh each day
Vending machine food isn’t typically
known as an example of fine dining,
instead serving to provide a quick fix
when customers can’t get their hands on
some proper food. While we’ve previously
seen innovations such as Yves Behar’s
Briggo aim to deliver barista-quality
coffee from nothing but a robotic kiosk,
Farmer’s Fridge is now hoping to do the
same for salads — creating healthy,
gourmet meals from fresh, high quality
ingredients each morning, delivered
through vending machines.!
Read more about Farmer’s Fridge »!
8. 5. Bitcoin alternative promises to boost global solar energy
Digital currencies have become a more
promising proposition thanks to the
tentative success of Bitcoin, which has
even inspired the semi-serious efforts of
both dogecoin and Coinye in recent
months. Now SolarCoin is hoping to
provide another option that is backed by
the production of solar energy. !
Read more about SolarCoin »!
9. 6. MakerBot’s kids’ book teaches them about 3D printing
We featured Brooklyn-based MakerBot on
these pages back in 2010 thanks to its
efforts to bring 3D printing to the masses
with its initial range of build-your-own
desktop machines. Now the project has
created LEO the Maker Prince, a
children’s storybook that helps them learn
about 3D printing and then download files
to bring the characters to life.!
Read more about LEO the Maker Prince »!
10. 7. Floating hydroponic unit enables coastal veg farming
Rapid growth of the world’s population
has made food security much more of a
serious issue in recent years, prompting
food producers to look beyond the
traditional model of land-based
agriculture. While urban farming has in
the past seen locations such as city
rooftops harnessed for growing plants,
now SEALEAF is a device that could help
coastal cities turn their seafronts into local
farms.!
Read more about the SEALEAF »!
11. 8. Dating service for busy people helps them find low-maintenance
relationships
When it comes to online dating, sites can
become controversial if they facilitate
relationships that don’t strike a healthy or
socially-accepted balance. In the past,
we’ve seen Miss Travel come under fire
for enabling women to get men to fund
their globetrotting plans in exchange for
letting them accompany them. Just in
time for Valentine’s day, the UK’s
PartTimeLove.co.uk is now connecting
potential partners who don’t necessarily
have the time to commit to an everyday
relationship.!
Read more about PartTimeLove.co.uk »!
12. 9. Thanks to ads, Instagrams printed for free
Consumers love to have a tangible
version of the smartphone photos they
take, leading to almost an entirely new
industry dedicated to helping them print
their Instagrams. Flag is another, but with
a twist. The startup lets users print 20
museum quality photos a month for free,
thanks to small ads placed on the back of
each print.!
Read more about Flag »!
13. 10. Greeting cards double as small gift boxes
Without a present to go with them,
greeting cards can sometimes be a bit
disappointing, but sending a gift almost
makes the card redundant when a tag
can be added instead. For gift-givers who
find themselves paralyzed by this
dilemma, greetabl is a startup aiming to
disrupt the industry with its foldable
greetings cards that can hold small gifts.!
Read more about greetabl »!
14. 11. Smart band for teens lets them game, check tweets and express
their personality
While existing smartwatches might let
anyone push their smartphone
notifications to their wrist, that’s perhaps
not enough of a pull to sway the teen
market. Offering a plethora of functionality
and customization, the NEX band is a
modular bracelet designed to let young
users send secret messages, unlock
game levels and personalize their look.!
Read more about the NEX »!
15. 12. Wall-mounted panel enables and organizes guests’ home wifi use
This is part of a series of articles that looks at
entrepreneurs hoping to get their ideas off the
ground through crowdfunding. At the time of
writing, each of these innovations is currently
seeking funding.!
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Getting a visitor onto the home’s wifi
network usually involves reciting long
strings of letters and numbers, and even
then there often isn’t any way to control
their access to shared files and devices.
Currently seeking funding through
Kickstarter, Pylon is a wall-mounted panel
that simply requires guests to tap their
phone to connect to the wifi, with
restrictions set by the homeowner.!
Read more about Pylon »!
16. 13. App uses daily quizzes to quantify users’ existence
There have been a number of wearable
sensors and quantified self apps that help
determine users’ fitness progress or
emotional health, but fail to log more
mundane activities. Aiming to deliver
cold, hard facts about users’ everyday
habits, Reporter lets users set themselves
mini surveys to glean data about the
small or big moments in their lives,
turning them into pretty infographics.!
Read more about Reporter »!
17. 14. Marketing events with secret speakers priced as low as AUD 1
Regardless of the industry, week-long
conferences can be expensive and —
worst of all — tend to drag on a bit.
Forgoing the name tags and endless
lectures on similar topics, Australia’s Real
Big Things is a series of 2-hour events for
digital marketers that charges customers
by their ticket number.!
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Read more about Real Big Things »!
18. 15. Venue lets visitors work, play, and climb
It’s often said that with a healthy body
comes a healthy mind — getting a good
amount of exercise can help stimulate the
mental processes required for higher
productivity rates. Offering a space for
both physical and mental activities,
Brooklyn Boulders is a rock climbing
facility that also provides a collaborative
work space.!
Read more about Brooklyn Boulders »!