The document discusses concepts related to filmmaking and editing, including behavioral goals for target audiences, selective exposure and how it relates to perception and retention, cinematic forms like shots and camera angles, and the editing process from rough cuts to fine cuts and use of effects, sound, and pacing to convey meaning. It provides details on tools used in offline and online video editing as well.
The document discusses concepts related to filmmaking and editing, including behavioral goals for target audiences, selective exposure and how it relates to perception and retention, cinematic forms like shots and camera angles, and the editing process from rough cuts to fine cuts and use of effects, sound, and pacing to convey meaning. It provides details on tools used in offline and online video editing as well.