Andre Goodwin outlines five key aspects of an effective music video: 1) cuts and edits that sync with the song's rhythm and pace, 2) a relationship between the song and visuals, 3) a narrative and performance of the song, 4) technical elements like lighting and editing, and 5) establishing the artist's star image. The document provides examples from a music video the author created that illustrate these aspects, such as using lighting to emphasize props that establish the artist's wealth and personality, and quick cuts that engage the audience and follow the beat of the song.
Andre Goodwin outlines five key aspects of an effective music video: 1) cuts and edits that sync with the song's rhythm and pace, 2) a relationship between the song and visuals, 3) a narrative and performance of the song, 4) technical elements like lighting and editing, and 5) establishing the artist's star image. The document provides examples from a music video the author created that illustrate these aspects, such as using lighting to emphasize props that establish the artist's wealth and personality, and quick cuts that engage the audience and follow the beat of the song.
Genres refer to different types or classes of texts and media platforms that share common themes or conventions. While genres provide structure, Daniel Chandler argues they can be too restrictive by making narratives and endings too predictable. Steve Neal believes genres require both repetition of conventions and some differences to avoid being too predictable and unengaging for audiences. In his music video, the author created diversity by avoiding typical male gazes and focusing on the song's themes of money and fame, which can appeal to all genders, while also including a broken character relating to conventions of failure and depression in pop music genres.
This document discusses different advertising platforms that can be used to promote artists and their music. It outlines how Instagram, Facebook, Google, and Snapchat ads work and how they can help spread awareness of an artist's music and projects. Instagram ads allow targeting specific audiences and driving traffic to websites with one click. Facebook ads also allow targeting select audiences like other musicians and fans. Google ads can get content on the first page of searches and use pop-ups on related websites. Snapchat ads are engaging but expensive, using full screen videos or sponsored lenses with music snippets to intrigue audiences. Overall, these various ad platforms provide opportunities to efficiently promote artists and their work to wider audiences.
This document provides an overview of two main filming locations for a music video - the artist's bedroom and the Five Hotel in Palm Jumeirah, Dubai. The bedroom will be used for intro/outro dialogue scenes and take 30-45 seconds to film. The Five Hotel will serve as the primary luxurious setting and risks include bright lighting interfering with shots and tourists in background footage. Risk assessments are outlined for both locations addressing equipment, injury, and emergency issues to ensure a safe and successful shoot.
The document outlines a photoshoot plan for a music video. It discusses taking inspiration from the original "ATM" music video and modernizing it for today's youth. The concept is to portray the artist as wealthy, wearing designer clothes and expensive accessories while posing with large sums of money. Photos will feature the artist in different luxury outfits to display on the album packaging and website. A Canon 5D camera will be used along with lighting to make accessories shine and match the daylight theme of the music video.
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
The document summarizes the results of a questionnaire given to a sample of 20 people to understand the target audience for a new music video, digital album, and website. Key results include that most of the audience enjoys rap music, watches music videos daily or weekly, and prefers videos to be filmed during the day in family-friendly locations. They also prefer for music videos and websites to be on YouTube and feature bright colors. Most of the target audience is between ages 18-21. This information will inform the creative elements and distribution of the new music content.
The music video pitch proposes filming a video for the song "ATM" by Nyge and Rushy. The plot would show a group of friends hanging out and having fun to match the upbeat atmosphere of the song. Scenes would be filmed in a public place associated with money, like a park or club.
The target audience is ages 16 and older due to some lyrics, with a focus on appealing to middle-to-upper class Black British men who can relate to or aspire to the lyrics about money and fame. Promotion would mainly use social media like Instagram and Snapchat. The album art would use bright colors like green, blue, and white to match the positive vibe of friends spending time together
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
The survey evaluated preferences for a movie opening sequence among high school students. It found that the target age group was 16-17 years old and the sample was mostly male. Action was the favorite genre. To intrigue this audience, the opening sequence will include conventions of action films like fighting, car chases, and guns. These elements align with popular action movies and were the most intriguing to survey respondents. Mature content will add depth but remain suitable for teenagers.
Todorov's narrative theory suggests all stories follow a five-part structure: equilibrium, disruption, recognition of disruption, attempts to repair disruption, return to equilibrium. This structure is seen in a Friends episode where the equilibrium is visiting a childhood home, disrupted when childhood items are destroyed, leading to attempts to repair the disruption and a return to equilibrium. Propp's character theory includes the hero, villain, donor, princess, and helper archetypes seen in Harry Potter with Harry as the hero and Voldemort the villain. The hypodermic needle theory argues media directly influences passive audiences but has been criticized as outdated given modern research abilities.
This document outlines the demographics, psychographics, uses and gratifications, technical elements, and distribution plan for a short film opening sequence. The target audience is described as males ages 16-17 who enjoy action films and are struggling in life, seeking escape. The opening aims to engage viewers through intense action, suspense, and connecting them to the protagonist. It will provide diversion and allow viewers to experience a different lifestyle. The film will be distributed primarily through social media platforms and websites that showcase short films, in order to promote the film to its target demographic.
Troy Garner is struggling with memories of his past encounter with Abanus Claus. The opening sequence begins with Troy returning home intoxicated and unable to sleep due to flashbacks. It shows him using drugs and alcohol to cope. The audience does not know the identity or role of a woman who appears in Troy's flashbacks. Through voiceover, Troy's backstory is explained. The sequence ends in suspense as Troy says "But first, let me tell you where all this shit began." The film aims to follow action conventions through elements like clothing, soundtrack, and frame-to-frame cuts while achieving something unique.
This document summarizes Tzvetan Todorov's narrative theory, which proposes that stories follow a five-part structure: equilibrium, disruption, recognition of disruption, attempts to repair disruption, and return to equilibrium. It then applies this theory to analyze the structure of a Friends episode. Finally, it outlines Vladimir Propp's character archetypes and maps them to characters in the Harry Potter series, identifying Harry as the hero, Voldemort as the villain, etc.
This document contains location recce information for the production "Duke of Arabia". It details 3 potential filming locations - Liam Shannon's house, an empty road in the desert in Al Qudra, and the Albarari residence office. For each location, it provides contact details, available hours, ambient noise concerns, a description of the intended filming action, and whether permission to film has been granted.
The document discusses costumes, hair, and makeup for characters in an action movie. It plans to use modern, exclusive clothing to create high-class protagonists and antagonists, taking inspiration from films like "Men in Black" and "The Matrix." The protagonist will wear a black suit in the opening, while the antagonist wears red to signal their roles to audiences. The protagonist's hair will start scruffy but become gelled, while the antagonist's hair is unchanged to show he cares only about success, not appearance.
Cinematography is the art of photographing film. The cinematographer oversees the camera and lighting crew and controls elements like lighting, camera work, and ideas for scenes. They help create the scenes and decide creative outputs.
There are different types of shots and compositions in film. Shots include close-ups, wide shots, etc. Compositions involve positioning actors, objects, and locations within the frame. The "rule of thirds" places the main point of interest along the thirds lines of the frame.
Proxemics examines the spatial distances between actors, which can display their relationships and behaviors. There are four proxemic distances: intimate, personal, social, and public.
The survey evaluated viewers' ages, genders, favorite genres, and elements that intrigue them in opening sequences. It found that most participants were 16-17 year old men who enjoy action films. As action was the favored genre, the opening sequence for the film will feature conventions of action movies like exciting chase scenes to attract this key demographic.
This document summarizes Todorov's narrative theory and its application to the TV show Friends. It also summarizes Propp's character archetypes and applies them to the Harry Potter series. Todorov's theory proposes narratives follow three stages - equilibrium, disruption, and new equilibrium. An episode of Friends is used to exemplify these stages. Propp's character archetypes include the hero, villain, donor, princess, helper, princess' father, and false hero. Harry Potter characters like Harry, Voldemort, Dumbledore, Ron, Hermione, Ginny, and Draco are used to demonstrate these archetypes.
Genres refer to different types or classes of texts and media platforms that share common themes or conventions. While genres provide structure, Daniel Chandler argues they can be too restrictive by making narratives and endings too predictable. Steve Neal believes genres require both repetition of conventions and some differences to avoid being too predictable and unengaging for audiences. In his music video, the author created diversity by avoiding typical male gazes and focusing on the song's themes of money and fame, which can appeal to all genders, while also including a broken character relating to conventions of failure and depression in pop music genres.
This document discusses different advertising platforms that can be used to promote artists and their music. It outlines how Instagram, Facebook, Google, and Snapchat ads work and how they can help spread awareness of an artist's music and projects. Instagram ads allow targeting specific audiences and driving traffic to websites with one click. Facebook ads also allow targeting select audiences like other musicians and fans. Google ads can get content on the first page of searches and use pop-ups on related websites. Snapchat ads are engaging but expensive, using full screen videos or sponsored lenses with music snippets to intrigue audiences. Overall, these various ad platforms provide opportunities to efficiently promote artists and their work to wider audiences.
This document provides an overview of two main filming locations for a music video - the artist's bedroom and the Five Hotel in Palm Jumeirah, Dubai. The bedroom will be used for intro/outro dialogue scenes and take 30-45 seconds to film. The Five Hotel will serve as the primary luxurious setting and risks include bright lighting interfering with shots and tourists in background footage. Risk assessments are outlined for both locations addressing equipment, injury, and emergency issues to ensure a safe and successful shoot.
The document outlines a photoshoot plan for a music video. It discusses taking inspiration from the original "ATM" music video and modernizing it for today's youth. The concept is to portray the artist as wealthy, wearing designer clothes and expensive accessories while posing with large sums of money. Photos will feature the artist in different luxury outfits to display on the album packaging and website. A Canon 5D camera will be used along with lighting to make accessories shine and match the daylight theme of the music video.
The document discusses several aspects of promoting and distributing music, including:
1) Record labels promote artists through various media platforms like music videos and magazines to maximize sales and attract fans.
2) Artists use radio shows and social media to promote their personality and music to build connections with fans.
3) Music is primarily distributed through digital platforms like Spotify, Apple Music, YouTube, and SoundCloud for easy access by all audiences.
The document summarizes the results of a questionnaire given to a sample of 20 people to understand the target audience for a new music video, digital album, and website. Key results include that most of the audience enjoys rap music, watches music videos daily or weekly, and prefers videos to be filmed during the day in family-friendly locations. They also prefer for music videos and websites to be on YouTube and feature bright colors. Most of the target audience is between ages 18-21. This information will inform the creative elements and distribution of the new music content.
The music video pitch proposes filming a video for the song "ATM" by Nyge and Rushy. The plot would show a group of friends hanging out and having fun to match the upbeat atmosphere of the song. Scenes would be filmed in a public place associated with money, like a park or club.
The target audience is ages 16 and older due to some lyrics, with a focus on appealing to middle-to-upper class Black British men who can relate to or aspire to the lyrics about money and fame. Promotion would mainly use social media like Instagram and Snapchat. The album art would use bright colors like green, blue, and white to match the positive vibe of friends spending time together
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
The survey evaluated preferences for a movie opening sequence among high school students. It found that the target age group was 16-17 years old and the sample was mostly male. Action was the favorite genre. To intrigue this audience, the opening sequence will include conventions of action films like fighting, car chases, and guns. These elements align with popular action movies and were the most intriguing to survey respondents. Mature content will add depth but remain suitable for teenagers.
Todorov's narrative theory suggests all stories follow a five-part structure: equilibrium, disruption, recognition of disruption, attempts to repair disruption, return to equilibrium. This structure is seen in a Friends episode where the equilibrium is visiting a childhood home, disrupted when childhood items are destroyed, leading to attempts to repair the disruption and a return to equilibrium. Propp's character theory includes the hero, villain, donor, princess, and helper archetypes seen in Harry Potter with Harry as the hero and Voldemort the villain. The hypodermic needle theory argues media directly influences passive audiences but has been criticized as outdated given modern research abilities.
This document outlines the demographics, psychographics, uses and gratifications, technical elements, and distribution plan for a short film opening sequence. The target audience is described as males ages 16-17 who enjoy action films and are struggling in life, seeking escape. The opening aims to engage viewers through intense action, suspense, and connecting them to the protagonist. It will provide diversion and allow viewers to experience a different lifestyle. The film will be distributed primarily through social media platforms and websites that showcase short films, in order to promote the film to its target demographic.
Troy Garner is struggling with memories of his past encounter with Abanus Claus. The opening sequence begins with Troy returning home intoxicated and unable to sleep due to flashbacks. It shows him using drugs and alcohol to cope. The audience does not know the identity or role of a woman who appears in Troy's flashbacks. Through voiceover, Troy's backstory is explained. The sequence ends in suspense as Troy says "But first, let me tell you where all this shit began." The film aims to follow action conventions through elements like clothing, soundtrack, and frame-to-frame cuts while achieving something unique.
This document summarizes Tzvetan Todorov's narrative theory, which proposes that stories follow a five-part structure: equilibrium, disruption, recognition of disruption, attempts to repair disruption, and return to equilibrium. It then applies this theory to analyze the structure of a Friends episode. Finally, it outlines Vladimir Propp's character archetypes and maps them to characters in the Harry Potter series, identifying Harry as the hero, Voldemort as the villain, etc.
This document contains location recce information for the production "Duke of Arabia". It details 3 potential filming locations - Liam Shannon's house, an empty road in the desert in Al Qudra, and the Albarari residence office. For each location, it provides contact details, available hours, ambient noise concerns, a description of the intended filming action, and whether permission to film has been granted.
The document discusses costumes, hair, and makeup for characters in an action movie. It plans to use modern, exclusive clothing to create high-class protagonists and antagonists, taking inspiration from films like "Men in Black" and "The Matrix." The protagonist will wear a black suit in the opening, while the antagonist wears red to signal their roles to audiences. The protagonist's hair will start scruffy but become gelled, while the antagonist's hair is unchanged to show he cares only about success, not appearance.
Cinematography is the art of photographing film. The cinematographer oversees the camera and lighting crew and controls elements like lighting, camera work, and ideas for scenes. They help create the scenes and decide creative outputs.
There are different types of shots and compositions in film. Shots include close-ups, wide shots, etc. Compositions involve positioning actors, objects, and locations within the frame. The "rule of thirds" places the main point of interest along the thirds lines of the frame.
Proxemics examines the spatial distances between actors, which can display their relationships and behaviors. There are four proxemic distances: intimate, personal, social, and public.
The survey evaluated viewers' ages, genders, favorite genres, and elements that intrigue them in opening sequences. It found that most participants were 16-17 year old men who enjoy action films. As action was the favored genre, the opening sequence for the film will feature conventions of action movies like exciting chase scenes to attract this key demographic.
This document summarizes Todorov's narrative theory and its application to the TV show Friends. It also summarizes Propp's character archetypes and applies them to the Harry Potter series. Todorov's theory proposes narratives follow three stages - equilibrium, disruption, and new equilibrium. An episode of Friends is used to exemplify these stages. Propp's character archetypes include the hero, villain, donor, princess, helper, princess' father, and false hero. Harry Potter characters like Harry, Voldemort, Dumbledore, Ron, Hermione, Ginny, and Draco are used to demonstrate these archetypes.