StartUp Business Marketing & Digital Branding

StartUp Business Marketing
In 2017, Digital marketing became an essential marketing aspect to generate
new business leads and branding purpose as internet users are growing so the
targeted audience of this business domain.
Furthermore, a detailed presentation is much needed what is a digital
marketing campaign & how it would do to increase the website traffic, build
online reputation and can help to generate new business leads.
WhatsApp: +91-987-376-0673/ Call: +91-965-407-2570 | Email: devashishe@gmail.com

Digital Channel Essentials
Statistics by smartinsights

Insights of Multi Channel Marketing
6 coordinated digital plan helps marketers explore the importance of specific strategies
such as SEO, email marketing, content, paid-ads, social media from a broader perspective.
Statistics by Digital Doughnut

Integrated Approach
6 coordinated digital plan helps marketers explore the importance of specific strategies
such as SEO, email marketing, content, paid-ads, social media from a broader perspective.
Data extracted from smartinsights.com
Selecting right channels – When marketers are clear about the whole picture, it becomes
easy to invest time and effort on channels yielding the maximum output.

Today, we all have desktop computers, laptops, mobile devices etc, and have easy access to
information for all aspects of the tourist industry from accommodation, travel, to food and
activities, effective digital marketing is the best way to reach a large audience in a quick way at a
lower cost. A very few reasons:-
➔ Helpful to earn people’s trust
➔ Global access to brand & products to expand the clientbase
➔ Targeted or client specific marketing
➔ Source of immediate & effective communication
➔ Build a better customer experience
➔ Higher ROI and revenue
➔ Search engine ranking impacting users’ decision
➔ Wide reach & latest trend to engage customers
➔ Possibility to react, change and personalize the brand messages.
Why Multi Channel Marketing is Needed?

Digital Footprint - Essence
Digital footprint is virtual
biography for any business
Consumers engaged with
technology all around
Having a solid digital presence
comprises the marketing bedrock
for customer engagement at each
level of decision-making

Digital Footprint - Plan
ACTION: Actual Sales
• Customized solutions
• Memberships
• Loyalty Programs
• Testimonials/ Certificate of Trust
DECISION
• Surveys
• Email Follow-ups
• Trial Offers
• Smart Content
• Social Monitoring
INTEREST
• Demo Videos
• Whitepapers
• Case Studies
• Newsletter
• Opt-in Offers
AWARENESS
• Videos
• Blog
• Keywords
• Social Publishing
• Forums
• Calls-to-Action
• Landing Pages
For Strangers
For Visitors
For Leads
For Customers
For Loyal Customers/ Promoters
Attract
Convert
Close
Delight

Marketing Aspects
1 Strategy Building and Planning
2 Keyword Planning
3 Graphic Designing
4 Landing Page Optimisation
5 Analytic & Reporting
1 Blogging on, site, Quora, Tumblr, Medium
2 Email / Newsletter Marketing
3 SEO, SMM & PPC/PCM Campaigns
4 Slide, PPT & Classified Ad Posting
5 Press Release Writing, Submission, G News
1 Creating quality content that pulls people
towards Co., where they want to be naturally
2 Generates momentum, making future efforts
easier
3 Lower avg cost to acquire a new customer
4 Responsible for 90% + online clicks
1 Interrupting someone’s flow of activity in
order to get attention
2 Powered by budget & repetition
3 Higher average cost to acquire a new
customer
4 Responsible for < 10% of online clicks
Strategy Essentials Marketing Essentials
Outbound MarketingInbound Marketing

All-In-One Package - Digital Marketing & Branding
Name of The Plan Plan A Plan B Plan C
1 Strategy Building and Planning
2 SEO Campaign On Page SEO On & Off Page SEO Complete SEO
3 Paid Advertising Campaign Facebook Google, Facebook Google, Facebook
4 Content Marketing / Blogging 05 Posts / Month 10 Posts / Month 15 Posts / Month
5 Social Media Marketing 100 Posts / Month 200 Posts / Month 300 Posts / Month
6 Email Marketing / Month N/A 5,000 Emails 15,000 Emails
7 Press Release Copywriting,
Google News Submission
1 PR CopyWriting &
G News Submission
1 PR CopyWriting &
G News Submission
5 CopyWriting &
G News Submission
8 Classified Ad Posting 50 Ads / Month 100 Ads / Month 300 Ads / Month
9 PPT / Review / Slide Posting 05 Posts / Month 10 Posts / Month 15 Posts / Month
10 Analytic SetUp & Reporting EveryDay - Online EveryDay - Online EveryDay - Online
11 Pricing / Month EMAIL ME EMAIL ME EMAIL ME

Tracking ROI of Business Marketing
It’s important to track the ROI what is to track and how to track. There are several way to track the
Return-On-Investment, these are the way to do it-
➔ Analysing the marketing campaign which will help to expand the reach and build a trustworthy
online presence.
➔ Analysing the existing and new audience interacted with the newly created content. Content
deployment would be happening in real-time, pushing the performance boundaries of the
business.
➔ Analysing the persona based on the aggregate data about their audience engagement on social
media networks & direct leads collected through the classified ad marketing.
➔ Analysing email marketing campaign, the open Rate, CTR & engagement rate of the campaign.
➔ Analysing the digital advertising campaigns on Google Adwords, BingAds and other ad
networks.
➔ Analysing the online presence of the business website, the meta tags, and all on-page
optimization.
➔ Analysing the online presence of search engines, Press release on search engines and Google
News to check if the business could to make an impact to reach the audience.

The Reasons Your StartUp Needs Digital Marketing
We love StartUps, we have experience, we know the startup businesses and the forte keeps us
updated. Our team has extensive marketing experience that will play an important role while
executing the campaigns for Your Company. There are other reasons too:-
➔ Transparent marketing solutions which will help the travel business owners to understand the
performance of the full marketing mix, achieving full control over marketing effectiveness.
➔ In the Multi Billion Dollar Industry, Your Company has potential to be the leader for in holiday
rental Industry, We would like to take this business to another level. .
➔ The competitive environment in the business domain will be interesting, and it would also give
us chance to promote your business with our existing knowledge and skills .
➔ As Digital Marketing company, we would be given responsibilities to manage the campaign
from scratch, that's a challenging work, & we just love challenges.
➔ We are confident because of our wide experience in digital marketing.
➔ With Your startup Company, we will have an opportunity to work with professionals.

Estimated Timeline & Payment Terms
We have very simple terms of service for startup business marketing:-
➔ An agreement will be sent for the services.
➔ Services begin upon after receiving 100% deposit of first month / 3 - 6 months.
➔ The prices of marketing services listed on this proposal are valid for 30 days or as mentioned.
➔ Paid invoices will be emailed. Invoices are not required for payments due.
➔ Every possible effort will be made to achieve the target ranking according to search engine
guidelines and we will only follow white hat and ethical process of marketing.
➔ This agreement constitutes the complete agreement and understandings between the parties
and can only be modified in writing, signed by the parties.

I hope, you liked this presentation, these strategies would help Your startup
Company to increase the reach the desired audience in near future.
We welcome your questions about terms, services, packages and even
pricing.
Queries & Call : +91-965-407-2570
WhatsApp:- +91-987-376-0673
Email : devashishe@gmail.com
Thank You!

StartUp Business Marketing & Digital Branding

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