This document provides an overview and summary of the mid-2017 influencer marketing landscape and Ogilvy's influencer marketing process. Some key points: - Influencer marketing continues to grow in importance as traditional media declines and audiences engage differently. Brands are increasing investment. - Micro-influencers with 30,000 or fewer followers are gaining prominence with higher engagement rates. Influencers are also becoming content creators. - Ogilvy's process involves identifying the right influencers based on relevance, reach, and resonance; mapping them into tiers; and aligning objectives and measurement plans. - Recent examples show the success of Glossier in engaging organic fans and Sperry in tapping