SlideShare une entreprise Scribd logo

Stepping out of the echo chamber

•
•
Andy Piper
Andy Piper

Talk given at Digital Surrey on June 24th 2010 How and why businesses can be more social online, and why they should

TechnologieBusiness
1  sur  23
Stepping out of the online echo chamber aka, how companies can be more social in business, and why they should or simply, some random waffling about “social@work” Andy Piper andypiper.co.uk http://www.flickr.com/photos/purecaffeine/4713475381/
IBM has over 380,000 employees; over 50% are mobile http://flickr.com/photos/killermart/34566562/
http://www.flickr.com/photos/crobj/4376489172/
Dynamic, social, active http://flickr.com/photos/shawdm/820926627/
What do you mean, “online echo chamber”?
We love ourselves… But who can tell why?
Some events can do “social” really badly...
Don’t just broadcast: Listen, create, respond, provide content
Time to change!
Some of the tools... ! Lotus Connections ! Profiles (a social network) ! Blogs ! Bookmarks/Dogear ! Activities (for leading a project) ! Communities ! Wikis ! Files (document sharing) ! Sametime Unyte – eMeetings ! SocialBlue (like Facebook) ! Microblogging ! Connections ! Twitter ! Bluetwit
Networks, microbrands, & guerilla marketing
Empower Educate Trust Your people are your brand “Use social media as a means to expose IBM's experts - and expertise - to the world” (Adam Christensen, IBM Social Media Communications)
Spring 2005 http://flickr.com/photos/hans-on-experience/14188376/
Spring 2005 May 2008 http://flickr.com/photos/hans-on-experience/14188376/
Summary: • Follow the BCGs • Take personal responsibility • Include a disclaimer http://ibm.com/blogs/zz/en/ • Don’t cite clients guidelines.html • Don’t pick fights EU + FTC rules!
Results: New ideas New conversations
Happier employees, happier and more engaged customers
Try a little… Social alchemy http://www.flickr.com/photos/kitsu/33808356/
“magic” (sometimes called innovation) happens here
Diversity = strength Word-of-mouth = trust Networks = value
Connect http://twitter.com/andypiper http://andypiper.co.uk http://slideshare.net/andypiper We podcast YOUR tags! http://dogearnation.com

Recommandé

Social Media At IBM
Social Media At IBMSocial Media At IBM
Social Media At IBMAndy Piper
 
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0Andy Piper
 
How Social Has Changed the Way we Work
How Social Has Changed the Way we WorkHow Social Has Changed the Way we Work
How Social Has Changed the Way we WorkAndy Piper
 
Where Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsWhere Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsAndy Piper
 
Enterprise Convergence
Enterprise ConvergenceEnterprise Convergence
Enterprise ConvergenceAndy Piper
 
Should Social Media Be Regulated?
Should Social Media Be Regulated?Should Social Media Be Regulated?
Should Social Media Be Regulated?Andy Piper
 
Learning and Technology and stuff
Learning and Technology and stuffLearning and Technology and stuff
Learning and Technology and stuffDave Briggs
 
Designing your day with social media
Designing your day with social mediaDesigning your day with social media
Designing your day with social mediaAntony Mayfield
 

Recommandé

Social Media At IBM
Social Media At IBMSocial Media At IBM
Social Media At IBMAndy Piper
 
Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0Growing and sustaining IBM Technical Communities with Web 2.0
Growing and sustaining IBM Technical Communities with Web 2.0Andy Piper
 
How Social Has Changed the Way we Work
How Social Has Changed the Way we WorkHow Social Has Changed the Way we Work
How Social Has Changed the Way we WorkAndy Piper
 
Where Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsWhere Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsAndy Piper
 
Enterprise Convergence
Enterprise ConvergenceEnterprise Convergence
Enterprise ConvergenceAndy Piper
 
Should Social Media Be Regulated?
Should Social Media Be Regulated?Should Social Media Be Regulated?
Should Social Media Be Regulated?Andy Piper
 
Learning and Technology and stuff
Learning and Technology and stuffLearning and Technology and stuff
Learning and Technology and stuffDave Briggs
 
Designing your day with social media
Designing your day with social mediaDesigning your day with social media
Designing your day with social mediaAntony Mayfield
 
Partnering for Change
Partnering for ChangePartnering for Change
Partnering for ChangeSalesChannel International
 
KASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
KASSI Open Source Research Project, OW2con11, Nov 24-25, ParisKASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
KASSI Open Source Research Project, OW2con11, Nov 24-25, ParisOW2
 
What can social media do for you?
What can social media do for you?What can social media do for you?
What can social media do for you?Kevin Dugan
 
From 1 to infinity: how to scale your tech organization, build a great cultur...
From 1 to infinity: how to scale your tech organization, build a great cultur...From 1 to infinity: how to scale your tech organization, build a great cultur...
From 1 to infinity: how to scale your tech organization, build a great cultur...Federico Feroldi
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingElement Three
 
Presentatie euprevent social media
Presentatie euprevent social mediaPresentatie euprevent social media
Presentatie euprevent social mediaBarambilla
 
The Psychology of Link Building
The Psychology of Link BuildingThe Psychology of Link Building
The Psychology of Link BuildingKoozai
 
Man
ManMan
ManJorge Alberto Alas C
 
Innovative Practice with Web 2.0
Innovative Practice with Web 2.0Innovative Practice with Web 2.0
Innovative Practice with Web 2.0JISC BCE
 
You Don't Have to be a Techie to Benefit from Social Media
You Don't Have to be a Techie to Benefit from Social MediaYou Don't Have to be a Techie to Benefit from Social Media
You Don't Have to be a Techie to Benefit from Social MediaBlack Belt Business Profits
 
5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications Strategy5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications StrategySu Butcher
 
Black hat politics
Black hat politicsBlack hat politics
Black hat politicsWill Critchlow
 
Internet trends for marketers
Internet trends for marketersInternet trends for marketers
Internet trends for marketersWill Critchlow
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulEd Schipul
 
Lane Becker at SBS2010
Lane Becker at SBS2010Lane Becker at SBS2010
Lane Becker at SBS2010Dachis Group
 
Content Curation for Nonprofits
Content Curation for NonprofitsContent Curation for Nonprofits
Content Curation for NonprofitsMixtape Communications
 
Web 2.0 In Business V1.1
Web 2.0 In Business V1.1Web 2.0 In Business V1.1
Web 2.0 In Business V1.1Sue Hickton
 
Thinking About Visuals in Online Communities and Facilitation
Thinking About Visuals in Online Communities and FacilitationThinking About Visuals in Online Communities and Facilitation
Thinking About Visuals in Online Communities and FacilitationNancy Wright White
 
Eclipse Paho Progress Report - EclipseCon 2012
Eclipse Paho Progress Report - EclipseCon 2012Eclipse Paho Progress Report - EclipseCon 2012
Eclipse Paho Progress Report - EclipseCon 2012Andy Piper
 
Cloud Foundry - Platform as a Service for vSphere
Cloud Foundry - Platform as a Service for vSphereCloud Foundry - Platform as a Service for vSphere
Cloud Foundry - Platform as a Service for vSphereAndy Piper
 
Getting Started with Twitter
Getting Started with TwitterGetting Started with Twitter
Getting Started with TwitterAndy Piper
 
Robust Field Data Logger - Field Studies Hackday
Robust Field Data Logger - Field Studies HackdayRobust Field Data Logger - Field Studies Hackday
Robust Field Data Logger - Field Studies HackdayAndy Piper
 

Contenu connexe

Tendances

KASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
KASSI Open Source Research Project, OW2con11, Nov 24-25, ParisKASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
KASSI Open Source Research Project, OW2con11, Nov 24-25, ParisOW2
 
What can social media do for you?
What can social media do for you?What can social media do for you?
What can social media do for you?Kevin Dugan
 
From 1 to infinity: how to scale your tech organization, build a great cultur...
From 1 to infinity: how to scale your tech organization, build a great cultur...From 1 to infinity: how to scale your tech organization, build a great cultur...
From 1 to infinity: how to scale your tech organization, build a great cultur...Federico Feroldi
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingElement Three
 
Presentatie euprevent social media
Presentatie euprevent social mediaPresentatie euprevent social media
Presentatie euprevent social mediaBarambilla
 
The Psychology of Link Building
The Psychology of Link BuildingThe Psychology of Link Building
The Psychology of Link BuildingKoozai
 
Innovative Practice with Web 2.0
Innovative Practice with Web 2.0Innovative Practice with Web 2.0
Innovative Practice with Web 2.0JISC BCE
 
You Don't Have to be a Techie to Benefit from Social Media
You Don't Have to be a Techie to Benefit from Social MediaYou Don't Have to be a Techie to Benefit from Social Media
You Don't Have to be a Techie to Benefit from Social MediaBlack Belt Business Profits
 
5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications Strategy5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications StrategySu Butcher
 
Internet trends for marketers
Internet trends for marketersInternet trends for marketers
Internet trends for marketersWill Critchlow
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulEd Schipul
 
Lane Becker at SBS2010
Lane Becker at SBS2010Lane Becker at SBS2010
Lane Becker at SBS2010Dachis Group
 
Web 2.0 In Business V1.1
Web 2.0 In Business V1.1Web 2.0 In Business V1.1
Web 2.0 In Business V1.1Sue Hickton
 
Thinking About Visuals in Online Communities and Facilitation
Thinking About Visuals in Online Communities and FacilitationThinking About Visuals in Online Communities and Facilitation
Thinking About Visuals in Online Communities and FacilitationNancy Wright White
 

Tendances (18)

Partnering for Change
Partnering for ChangePartnering for Change
Partnering for Change
 
KASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
KASSI Open Source Research Project, OW2con11, Nov 24-25, ParisKASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
KASSI Open Source Research Project, OW2con11, Nov 24-25, Paris
 
What can social media do for you?
What can social media do for you?What can social media do for you?
What can social media do for you?
 
From 1 to infinity: how to scale your tech organization, build a great cultur...
From 1 to infinity: how to scale your tech organization, build a great cultur...From 1 to infinity: how to scale your tech organization, build a great cultur...
From 1 to infinity: how to scale your tech organization, build a great cultur...
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in Marketing
 
Presentatie euprevent social media
Presentatie euprevent social mediaPresentatie euprevent social media
Presentatie euprevent social media
 
The Psychology of Link Building
The Psychology of Link BuildingThe Psychology of Link Building
The Psychology of Link Building
 
Man
ManMan
Man
 
Innovative Practice with Web 2.0
Innovative Practice with Web 2.0Innovative Practice with Web 2.0
Innovative Practice with Web 2.0
 
You Don't Have to be a Techie to Benefit from Social Media
You Don't Have to be a Techie to Benefit from Social MediaYou Don't Have to be a Techie to Benefit from Social Media
You Don't Have to be a Techie to Benefit from Social Media
 
5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications Strategy5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications Strategy
 
Black hat politics
Black hat politicsBlack hat politics
Black hat politics
 
Internet trends for marketers
Internet trends for marketersInternet trends for marketers
Internet trends for marketers
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed Schipul
 
Lane Becker at SBS2010
Lane Becker at SBS2010Lane Becker at SBS2010
Lane Becker at SBS2010
 
Content Curation for Nonprofits
Content Curation for NonprofitsContent Curation for Nonprofits
Content Curation for Nonprofits
 
Web 2.0 In Business V1.1
Web 2.0 In Business V1.1Web 2.0 In Business V1.1
Web 2.0 In Business V1.1
 
Thinking About Visuals in Online Communities and Facilitation
Thinking About Visuals in Online Communities and FacilitationThinking About Visuals in Online Communities and Facilitation
Thinking About Visuals in Online Communities and Facilitation
 

En vedette

Eclipse Paho Progress Report - EclipseCon 2012
Eclipse Paho Progress Report - EclipseCon 2012Eclipse Paho Progress Report - EclipseCon 2012
Eclipse Paho Progress Report - EclipseCon 2012Andy Piper
 
Cloud Foundry - Platform as a Service for vSphere
Cloud Foundry - Platform as a Service for vSphereCloud Foundry - Platform as a Service for vSphere
Cloud Foundry - Platform as a Service for vSphereAndy Piper
 
Getting Started with Twitter
Getting Started with TwitterGetting Started with Twitter
Getting Started with TwitterAndy Piper
 
Robust Field Data Logger - Field Studies Hackday
Robust Field Data Logger - Field Studies HackdayRobust Field Data Logger - Field Studies Hackday
Robust Field Data Logger - Field Studies HackdayAndy Piper
 
Becoming a Node.js Ninja on Cloud Foundry - Open Tour London
Becoming a Node.js Ninja on Cloud Foundry - Open Tour LondonBecoming a Node.js Ninja on Cloud Foundry - Open Tour London
Becoming a Node.js Ninja on Cloud Foundry - Open Tour LondonAndy Piper
 
Connecting to the pulse of the planet with Twitter APIs
Connecting to the pulse of the planet with Twitter APIsConnecting to the pulse of the planet with Twitter APIs
Connecting to the pulse of the planet with Twitter APIsAndy Piper
 
Social Media and Generation V - or online DNA?
Social Media and Generation V - or online DNA?Social Media and Generation V - or online DNA?
Social Media and Generation V - or online DNA?Andy Piper
 
Building A Smarter Planet Svensk
Building A Smarter Planet SvenskBuilding A Smarter Planet Svensk
Building A Smarter Planet SvenskChristina Adelby
 
Connecting a Smarter Planet (bcs Berkshire)
Connecting a Smarter Planet (bcs Berkshire)Connecting a Smarter Planet (bcs Berkshire)
Connecting a Smarter Planet (bcs Berkshire)Andy Piper
 
I feel the need..the need for leads! Five steps to social selling success
I feel the need..the need for leads! Five steps to social selling successI feel the need..the need for leads! Five steps to social selling success
I feel the need..the need for leads! Five steps to social selling successJoel Marans
 
Social Media in the Enterprise: 5 things I've learned
Social Media in the Enterprise: 5 things I've learnedSocial Media in the Enterprise: 5 things I've learned
Social Media in the Enterprise: 5 things I've learnedJoel Marans
 
5 Ways to Build a Network of Trust Through Social Media
5 Ways to Build a Network of Trust Through Social Media5 Ways to Build a Network of Trust Through Social Media
5 Ways to Build a Network of Trust Through Social MediaJoel Marans
 
SMF 171213 - 5 Social Media Trends for 2014
SMF 171213 - 5 Social Media Trends for 2014 SMF 171213 - 5 Social Media Trends for 2014
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
 
Enterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging TrendsEnterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
 
Monki gras 20130131
Monki gras 20130131Monki gras 20130131
Monki gras 20130131Phil Gilbert
 
Openness and Innovation in a Web 2.0 world
Openness and Innovation in a Web 2.0 worldOpenness and Innovation in a Web 2.0 world
Openness and Innovation in a Web 2.0 worldAndy Piper
 
Eclipse Paho - MQTT and the Internet of Things
Eclipse Paho - MQTT and the Internet of ThingsEclipse Paho - MQTT and the Internet of Things
Eclipse Paho - MQTT and the Internet of ThingsAndy Piper
 

En vedette (17)

Eclipse Paho Progress Report - EclipseCon 2012
Eclipse Paho Progress Report - EclipseCon 2012Eclipse Paho Progress Report - EclipseCon 2012
Eclipse Paho Progress Report - EclipseCon 2012
 
Cloud Foundry - Platform as a Service for vSphere
Cloud Foundry - Platform as a Service for vSphereCloud Foundry - Platform as a Service for vSphere
Cloud Foundry - Platform as a Service for vSphere
 
Getting Started with Twitter
Getting Started with TwitterGetting Started with Twitter
Getting Started with Twitter
 
Robust Field Data Logger - Field Studies Hackday
Robust Field Data Logger - Field Studies HackdayRobust Field Data Logger - Field Studies Hackday
Robust Field Data Logger - Field Studies Hackday
 
Becoming a Node.js Ninja on Cloud Foundry - Open Tour London
Becoming a Node.js Ninja on Cloud Foundry - Open Tour LondonBecoming a Node.js Ninja on Cloud Foundry - Open Tour London
Becoming a Node.js Ninja on Cloud Foundry - Open Tour London
 
Connecting to the pulse of the planet with Twitter APIs
Connecting to the pulse of the planet with Twitter APIsConnecting to the pulse of the planet with Twitter APIs
Connecting to the pulse of the planet with Twitter APIs
 
Social Media and Generation V - or online DNA?
Social Media and Generation V - or online DNA?Social Media and Generation V - or online DNA?
Social Media and Generation V - or online DNA?
 
Building A Smarter Planet Svensk
Building A Smarter Planet SvenskBuilding A Smarter Planet Svensk
Building A Smarter Planet Svensk
 
Connecting a Smarter Planet (bcs Berkshire)
Connecting a Smarter Planet (bcs Berkshire)Connecting a Smarter Planet (bcs Berkshire)
Connecting a Smarter Planet (bcs Berkshire)
 
I feel the need..the need for leads! Five steps to social selling success
I feel the need..the need for leads! Five steps to social selling successI feel the need..the need for leads! Five steps to social selling success
I feel the need..the need for leads! Five steps to social selling success
 
Social Media in the Enterprise: 5 things I've learned
Social Media in the Enterprise: 5 things I've learnedSocial Media in the Enterprise: 5 things I've learned
Social Media in the Enterprise: 5 things I've learned
 
5 Ways to Build a Network of Trust Through Social Media
5 Ways to Build a Network of Trust Through Social Media5 Ways to Build a Network of Trust Through Social Media
5 Ways to Build a Network of Trust Through Social Media
 
SMF 171213 - 5 Social Media Trends for 2014
SMF 171213 - 5 Social Media Trends for 2014 SMF 171213 - 5 Social Media Trends for 2014
SMF 171213 - 5 Social Media Trends for 2014
 
Enterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging TrendsEnterprise Social Media: 5 Emerging Trends
Enterprise Social Media: 5 Emerging Trends
 
Monki gras 20130131
Monki gras 20130131Monki gras 20130131
Monki gras 20130131
 
Openness and Innovation in a Web 2.0 world
Openness and Innovation in a Web 2.0 worldOpenness and Innovation in a Web 2.0 world
Openness and Innovation in a Web 2.0 world
 
Eclipse Paho - MQTT and the Internet of Things
Eclipse Paho - MQTT and the Internet of ThingsEclipse Paho - MQTT and the Internet of Things
Eclipse Paho - MQTT and the Internet of Things
 

Similaire à Stepping out of the echo chamber

Some thoughts on Social Business
Some thoughts on Social BusinessSome thoughts on Social Business
Some thoughts on Social BusinessAndy Piper
 
Social tools in business
Social tools in businessSocial tools in business
Social tools in businessAndy Piper
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social BusinessKristie Wells
 
BT Event In Copenhagen Magnus Thell 2009 10 05
BT Event In Copenhagen Magnus Thell 2009 10 05BT Event In Copenhagen Magnus Thell 2009 10 05
BT Event In Copenhagen Magnus Thell 2009 10 05Magnus Thell
 
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailA Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
 
Social Media Tools For Brands
Social Media Tools For Brands Social Media Tools For Brands
Social Media Tools For Brands Seesmic
 
Gaining buy-in and support for social media initatives
Gaining buy-in and support for social media initativesGaining buy-in and support for social media initatives
Gaining buy-in and support for social media initativesAlex Manchester
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewRob Gallo
 
Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011IBM Danmark
 
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppSocial Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppEarthsite
 
Going deeper engaging your members and allies with social software
Going deeper engaging your members and allies with social softwareGoing deeper engaging your members and allies with social software
Going deeper engaging your members and allies with social softwareChristopher Wyble
 
Collective Intelligence Lecture 1: Introduction
Collective Intelligence Lecture 1: IntroductionCollective Intelligence Lecture 1: Introduction
Collective Intelligence Lecture 1: IntroductionMichael Shilman
 
Enterprise 2.0: Connecting, Collaborating & You
Enterprise 2.0: Connecting, Collaborating & YouEnterprise 2.0: Connecting, Collaborating & You
Enterprise 2.0: Connecting, Collaborating & YouJerilyn Wagner
 
Web 2.0 Tools For The Classroom Cape Elizabeth
Web 2.0 Tools For The Classroom Cape ElizabethWeb 2.0 Tools For The Classroom Cape Elizabeth
Web 2.0 Tools For The Classroom Cape ElizabethMichael Richards
 
Social Media404 Brown Bag Series
Social Media404 Brown Bag SeriesSocial Media404 Brown Bag Series
Social Media404 Brown Bag SeriesJohn Sheridan
 
Forget Your MBA: A Framework for Being a Manager in a Creator Culture
Forget Your MBA: A Framework for Being a Manager in a Creator CultureForget Your MBA: A Framework for Being a Manager in a Creator Culture
Forget Your MBA: A Framework for Being a Manager in a Creator CultureMarcelo Somers
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for businessKatie Laird
 
Business growth principles in the new economy
Business growth principles in the new economy Business growth principles in the new economy
Business growth principles in the new economy Ashish Bedekar
 

Similaire à Stepping out of the echo chamber (20)

Some thoughts on Social Business
Some thoughts on Social BusinessSome thoughts on Social Business
Some thoughts on Social Business
 
Social tools in business
Social tools in businessSocial tools in business
Social tools in business
 
Becoming a Social Business
Becoming a Social BusinessBecoming a Social Business
Becoming a Social Business
 
Social Media is ...
Social Media is ...Social Media is ...
Social Media is ...
 
Social Networking and Social Media - Some things to think about
Social Networking and Social Media - Some things to think aboutSocial Networking and Social Media - Some things to think about
Social Networking and Social Media - Some things to think about
 
BT Event In Copenhagen Magnus Thell 2009 10 05
BT Event In Copenhagen Magnus Thell 2009 10 05BT Event In Copenhagen Magnus Thell 2009 10 05
BT Event In Copenhagen Magnus Thell 2009 10 05
 
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailA Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
A Corporate Approach To Social Media - by Jos Schuurmans / Cluetail
 
Social Media Tools For Brands
Social Media Tools For Brands Social Media Tools For Brands
Social Media Tools For Brands
 
Gaining buy-in and support for social media initatives
Gaining buy-in and support for social media initativesGaining buy-in and support for social media initatives
Gaining buy-in and support for social media initatives
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011Social Business @ IBM Denmark, May 2011
Social Business @ IBM Denmark, May 2011
 
Social Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeySheppSocial Media for Internal Company Communications by @JoeyShepp
Social Media for Internal Company Communications by @JoeyShepp
 
Going deeper engaging your members and allies with social software
Going deeper engaging your members and allies with social softwareGoing deeper engaging your members and allies with social software
Going deeper engaging your members and allies with social software
 
Collective Intelligence Lecture 1: Introduction
Collective Intelligence Lecture 1: IntroductionCollective Intelligence Lecture 1: Introduction
Collective Intelligence Lecture 1: Introduction
 
Enterprise 2.0: Connecting, Collaborating & You
Enterprise 2.0: Connecting, Collaborating & YouEnterprise 2.0: Connecting, Collaborating & You
Enterprise 2.0: Connecting, Collaborating & You
 
Web 2.0 Tools For The Classroom Cape Elizabeth
Web 2.0 Tools For The Classroom Cape ElizabethWeb 2.0 Tools For The Classroom Cape Elizabeth
Web 2.0 Tools For The Classroom Cape Elizabeth
 
Social Media404 Brown Bag Series
Social Media404 Brown Bag SeriesSocial Media404 Brown Bag Series
Social Media404 Brown Bag Series
 
Forget Your MBA: A Framework for Being a Manager in a Creator Culture
Forget Your MBA: A Framework for Being a Manager in a Creator CultureForget Your MBA: A Framework for Being a Manager in a Creator Culture
Forget Your MBA: A Framework for Being a Manager in a Creator Culture
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for business
 
Business growth principles in the new economy
Business growth principles in the new economy Business growth principles in the new economy
Business growth principles in the new economy
 

Plus de Andy Piper

Adapt & Survive
Adapt & SurviveAdapt & Survive
Adapt & SurviveAndy Piper
 
Rebooting A Community #DevRelCon
Rebooting A Community #DevRelConRebooting A Community #DevRelCon
Rebooting A Community #DevRelConAndy Piper
 
Twitter APIs for #MediaHackday
Twitter APIs for #MediaHackdayTwitter APIs for #MediaHackday
Twitter APIs for #MediaHackdayAndy Piper
 
Imagining the Future, when the Future is already Now
Imagining the Future, when the Future is already NowImagining the Future, when the Future is already Now
Imagining the Future, when the Future is already NowAndy Piper
 
Connecting to the Pulse of the Planet with the Twitter Platform
Connecting to the Pulse of the Planet with the Twitter PlatformConnecting to the Pulse of the Planet with the Twitter Platform
Connecting to the Pulse of the Planet with the Twitter PlatformAndy Piper
 
Building Twitter's SDKs for Android
Building Twitter's SDKs for AndroidBuilding Twitter's SDKs for Android
Building Twitter's SDKs for AndroidAndy Piper
 
Developer Advocacy - A Life Less Ordinary
Developer Advocacy - A Life Less OrdinaryDeveloper Advocacy - A Life Less Ordinary
Developer Advocacy - A Life Less OrdinaryAndy Piper
 
Twitter in the Internet of Things
Twitter in the Internet of ThingsTwitter in the Internet of Things
Twitter in the Internet of ThingsAndy Piper
 
Twitter APIs - the starter guide
Twitter APIs - the starter guideTwitter APIs - the starter guide
Twitter APIs - the starter guideAndy Piper
 
Internet ALL the Things - a walking tour of MQTT
Internet ALL the Things - a walking tour of MQTTInternet ALL the Things - a walking tour of MQTT
Internet ALL the Things - a walking tour of MQTTAndy Piper
 
Combining Context with Signals in the IoT (longer version)
Combining Context with Signals in the IoT (longer version)Combining Context with Signals in the IoT (longer version)
Combining Context with Signals in the IoT (longer version)Andy Piper
 
Why the Internet of Things will be built on Open Source
Why the Internet of Things will be built on Open SourceWhy the Internet of Things will be built on Open Source
Why the Internet of Things will be built on Open SourceAndy Piper
 
Combining Context with Signals in the Internet of Things
Combining Context with Signals in the Internet of ThingsCombining Context with Signals in the Internet of Things
Combining Context with Signals in the Internet of ThingsAndy Piper
 
MQTT - standards-based plumbing for the Internet of Things
MQTT - standards-based plumbing for the Internet of ThingsMQTT - standards-based plumbing for the Internet of Things
MQTT - standards-based plumbing for the Internet of ThingsAndy Piper
 
My Quantified Self and the promise of wearables
My Quantified Self and the promise of wearablesMy Quantified Self and the promise of wearables
My Quantified Self and the promise of wearablesAndy Piper
 
Why Data, Code and Mobile converge in the Open Cloud
Why Data, Code and Mobile converge in the Open CloudWhy Data, Code and Mobile converge in the Open Cloud
Why Data, Code and Mobile converge in the Open CloudAndy Piper
 
From Cloud Computing to Platform as a Service – BCS Oxfordshire
From Cloud Computing to Platform as a Service – BCS OxfordshireFrom Cloud Computing to Platform as a Service – BCS Oxfordshire
From Cloud Computing to Platform as a Service – BCS OxfordshireAndy Piper
 
Why Apps, Data and Mobile Converge in the Open Cloud
Why Apps, Data and Mobile Converge in the Open CloudWhy Apps, Data and Mobile Converge in the Open Cloud
Why Apps, Data and Mobile Converge in the Open CloudAndy Piper
 
The Internet of Things is Made of Signals
The Internet of Things is Made of SignalsThe Internet of Things is Made of Signals
The Internet of Things is Made of SignalsAndy Piper
 
How to Write a Web App in fewer than 140 Characters
How to Write a Web App in fewer than 140 CharactersHow to Write a Web App in fewer than 140 Characters
How to Write a Web App in fewer than 140 CharactersAndy Piper
 

Plus de Andy Piper (20)

Adapt & Survive
Adapt & SurviveAdapt & Survive
Adapt & Survive
 
Rebooting A Community #DevRelCon
Rebooting A Community #DevRelConRebooting A Community #DevRelCon
Rebooting A Community #DevRelCon
 
Twitter APIs for #MediaHackday
Twitter APIs for #MediaHackdayTwitter APIs for #MediaHackday
Twitter APIs for #MediaHackday
 
Imagining the Future, when the Future is already Now
Imagining the Future, when the Future is already NowImagining the Future, when the Future is already Now
Imagining the Future, when the Future is already Now
 
Connecting to the Pulse of the Planet with the Twitter Platform
Connecting to the Pulse of the Planet with the Twitter PlatformConnecting to the Pulse of the Planet with the Twitter Platform
Connecting to the Pulse of the Planet with the Twitter Platform
 
Building Twitter's SDKs for Android
Building Twitter's SDKs for AndroidBuilding Twitter's SDKs for Android
Building Twitter's SDKs for Android
 
Developer Advocacy - A Life Less Ordinary
Developer Advocacy - A Life Less OrdinaryDeveloper Advocacy - A Life Less Ordinary
Developer Advocacy - A Life Less Ordinary
 
Twitter in the Internet of Things
Twitter in the Internet of ThingsTwitter in the Internet of Things
Twitter in the Internet of Things
 
Twitter APIs - the starter guide
Twitter APIs - the starter guideTwitter APIs - the starter guide
Twitter APIs - the starter guide
 
Internet ALL the Things - a walking tour of MQTT
Internet ALL the Things - a walking tour of MQTTInternet ALL the Things - a walking tour of MQTT
Internet ALL the Things - a walking tour of MQTT
 
Combining Context with Signals in the IoT (longer version)
Combining Context with Signals in the IoT (longer version)Combining Context with Signals in the IoT (longer version)
Combining Context with Signals in the IoT (longer version)
 
Why the Internet of Things will be built on Open Source
Why the Internet of Things will be built on Open SourceWhy the Internet of Things will be built on Open Source
Why the Internet of Things will be built on Open Source
 
Combining Context with Signals in the Internet of Things
Combining Context with Signals in the Internet of ThingsCombining Context with Signals in the Internet of Things
Combining Context with Signals in the Internet of Things
 
MQTT - standards-based plumbing for the Internet of Things
MQTT - standards-based plumbing for the Internet of ThingsMQTT - standards-based plumbing for the Internet of Things
MQTT - standards-based plumbing for the Internet of Things
 
My Quantified Self and the promise of wearables
My Quantified Self and the promise of wearablesMy Quantified Self and the promise of wearables
My Quantified Self and the promise of wearables
 
Why Data, Code and Mobile converge in the Open Cloud
Why Data, Code and Mobile converge in the Open CloudWhy Data, Code and Mobile converge in the Open Cloud
Why Data, Code and Mobile converge in the Open Cloud
 
From Cloud Computing to Platform as a Service – BCS Oxfordshire
From Cloud Computing to Platform as a Service – BCS OxfordshireFrom Cloud Computing to Platform as a Service – BCS Oxfordshire
From Cloud Computing to Platform as a Service – BCS Oxfordshire
 
Why Apps, Data and Mobile Converge in the Open Cloud
Why Apps, Data and Mobile Converge in the Open CloudWhy Apps, Data and Mobile Converge in the Open Cloud
Why Apps, Data and Mobile Converge in the Open Cloud
 
The Internet of Things is Made of Signals
The Internet of Things is Made of SignalsThe Internet of Things is Made of Signals
The Internet of Things is Made of Signals
 
How to Write a Web App in fewer than 140 Characters
How to Write a Web App in fewer than 140 CharactersHow to Write a Web App in fewer than 140 Characters
How to Write a Web App in fewer than 140 Characters
 

Dernier

Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfSrushith Repakula
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKUXDXConf
 
The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?Mark Billinghurst
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxDavid Michel
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyUXDXConf
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераMark Opanasiuk
 
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024TopCSSGallery
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlPeter Udo Diehl
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfFIDO Alliance
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsUXDXConf
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeCzechDreamin
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 

Dernier (20)

Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAKConnecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
 
The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?The Metaverse: Are We There Yet?
The Metaverse: Are We There Yet?
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024Top 10 Symfony Development Companies 2024
Top 10 Symfony Development Companies 2024
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 

Stepping out of the echo chamber