Karah Salaets first gave this talk at Big Design in Dallas, TX, on September 21, 2019. In the design and UX fields, we often hear the term 'delight' thrown about as if it has a clear, consistent, always-appropriate definition (read: thrill, surprise, excite). Karah argues that we need to reframe the way we think about delight by broadening the definition and appropriate contexts of use. Delightful design doesn't always have to mean excited or surprised, it could sometimes mean empowered, prepared, confident, and more. Karah lists 10 traps that design and product teams fall into when trying to design to delight, then provides her tips for avoiding those traps. SPEAKER NOTES This deck was designed to accompany a talk, therefore the majority of the content lives in the speaker notes. Find the Speaker Notes on SlideShare here: https://www.slideshare.net/secret/EqRp3riCW0AzcF Or, request them from Karah directly at karahsalaets@gmail.com.