Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
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This document discusses whether young people are paying attention to Super Bowl ads. It notes that while people see over 170,000 marketing messages by age 17, their brain filters out 95% of the information. The document questions whether awareness through advertising is a sustainable way to build brands, as attention turns elsewhere after the Super Bowl. It suggests that to influence youth, companies should share brand experiences and feelings rather than just stories, as young people no longer think about brands on a daily basis.
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There are 2.5 billion Millennials globally, today in 2015.
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20 Must See Social Media Trends 2015
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Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
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2) Unexpected openings, featuring people like celebrities or humor are effective attention-grabbing techniques. Medium shots of people also help engage viewers on mobile.
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Miche Winter Catalog
The document provides style recommendations and product descriptions for winter fashion. It features 5 sections that highlight popular winter colors and trends: 1) Winter Grey, 2) Red, 3) Shine, 4) Details, and 5) Military. Each section describes shells or accessories available in that style. The document also promotes the interchangeable shell bag system where the shell can be changed for different looks while keeping the same bag. Product details and prices are listed for shells, handles, and wallets.
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Snapchat, Kik, Line, Whatsapp, Facebook messenger, WeChat, YikYak... these mobile messenger apps are now replacing "traditional" social media, and fast becoming the de-facto mobile experience for Gen Y Millennials and Gen Z.
What's driving the growth? How important is privacy in the appeal of mobile messenger apps? How are youth using mobile messenger apps within their social networks?
TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYo...
TotalYouthResearch.com: McDonald's - Why Millennials Ain't Lovin' It (TotalYo...Total Youth Research
The document discusses why millennials are not frequenting McDonald's as much as older generations. It provides three key reasons: 1) Millennials value brand experiences over branding and want more human and authentic interactions, 2) They don't need fast food for efficiency as they have technology, and 3) They enjoy socializing over food and want communal experiences. The document suggests McDonald's focus on improving the in-store experience to be more empathetic and less manufactured, and create a social space for millennials to spend time, in order to better attract the demographic.15 Millennial Mobile Statistics
There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
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Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
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Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
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2) Unexpected openings, featuring people like celebrities or humor are effective attention-grabbing techniques. Medium shots of people also help engage viewers on mobile.
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The power of mobile storytelling | mexico city presentation
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Similaire à Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
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The document summarizes and analyzes several marketing campaigns that were successful and some that failed or should have been terminated. It provides examples of viral video campaigns by Blendtec and Applebee's that drove significant increases in sales and engagement. It also discusses failed campaigns by Sony that used fake viral videos and websites that were discovered and criticized for being inauthentic. The document concludes by providing lessons about the importance of authenticity, understanding your audience, and optimizing content for different channels and platforms.
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Youth marketing agencies have long understood the power and potential of social media marketing. However, nowadays, no digital marketing strategy is complete without mastering several social media channels to connect with your target audience.
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here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
Moment marketing
Moment Marketing may produce pleasant ripples in the audience's minds, carving your brand's distinctive niche in their minds for a long time.
Digital Marketing For Bars & Restaurants
Digital marketing is important for bars and restaurants to reach customers. 87% of people use online reviews to decide where to dine and 80% make reservations online. Key platforms are Facebook, Instagram, Google, Yelp and TripAdvisor. A monthly budget of $600-1200 can reach 14,000-24,000 people across these channels. The basics involve claiming your Google Business listing and responding to reviews, optimizing your website for search, and setting up business profiles and pages on Facebook, Instagram for advertising and sharing content and events.
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Despite the current Corona Virus pandemic and the economic slowdown, Indian festivals are considered as the best time for the brands to increase their return on investment. E-commerce platforms like Amazon made $600 million during Diwali 2020.
While TV and print have shown a considerable reduction in growth, digital has shown a high volume growth. We expect that the ad spends on digital will increase during the festive season 2021, considering the amount of time it will take to find the best vaccine for the Corona Virus.
Here are top 5 digital marketing trends during the festive season 2021 that Liqvd Asia thinks will bag better.
The New Advertising: From Display To Engagement To Conversion.
There is something that really pisses me off.
We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.
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This document discusses the importance of social media for small and medium-sized enterprises (SMEs). Some key points:
- Social media allows SMEs to engage with customers affordably and in real-time across mobile devices.
- User-generated content on social media is more influential than advertising for most consumers.
- A case study shows how an insurance company ran a social media competition to engage customers and drive awareness, resulting in new online communities and increased website traffic.
- To build an effective social media strategy, businesses should decide their goals, choose appropriate platforms, consistently publish valuable content, and actively engage with their audience.
Cosmopolitan Instagram Marketing
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Marketing Campaigns That Killed It (and some that didn't)
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Marketing That Killed (and some that should have been killed)
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The Biggest Social Media Platforms and How to Master Them
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The New Advertising: From Display To Engagement To Conversion.
Influencer Marketing Tips and Best Practices for the Retail Industry
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This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Dernier (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
- 1. Superbowl Ads: are young people paying attention?
- 2. it’s that time of year again
- 3. but only 1% actually trust ads!
- 5. is it time to face facts?
- 6. she sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado
- 7. her brain gates out 95% of the information flickr © helgabj
- 9. http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam Style” www.GrahamDBrown.com awareness is not a sustainable way to build brands
- 10. when the Superbowl’s over… it’s back to business as usual
- 12. sharing feelings not brand stories
- 13. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
- 14. pic © GoPro GoPro: does not use ad agency to promote brand
- 15. Apple: <1% of revenues spent on Advertising!
- 16. flickr © kozan so, is it time to stop the ad agency circus?
- 17. if you want to influence youth in 2015, don’t advertise…
- 18. Youth don’t wake up thinking about BRANDS anymore... flickr © commonbond
- 19. …but why spoil the party?