CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
The document discusses the history and products of Coca-Cola Company. It details that Coca-Cola was founded in 1892 and originated from a drink in 1886 created by John Pemberton. It is now the largest beverage company in the world with over 500 brands available in more than 200 countries. The company produces carbonated drinks like Coca-Cola as well as non-carbonated beverages including Dasani water and Minute Maid juices. It also discusses Coca-Cola's PlantBottle packaging which uses renewable plant-based material.
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
This document provides an overview of Coca-Cola including its history, products, success, and one failure. Coca-Cola was invented in 1886 and has since expanded globally. It has had much success due to strong branding and marketing that builds loyalty. However, one failure was the introduction of New Coke in 1985 which received backlash and was replaced by Coke Classic after just 79 days.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands worldwide, including sparkling beverages like Coca-Cola, Diet Coke, Fanta and Sprite. The company was founded in 1886 in Atlanta, Georgia, and has grown to sell products in over 200 countries. Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It aims to be a great workplace and bring people quality beverage brands while being environmentally responsible.
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
The document discusses the history and products of Coca-Cola Company. It details that Coca-Cola was founded in 1892 and originated from a drink in 1886 created by John Pemberton. It is now the largest beverage company in the world with over 500 brands available in more than 200 countries. The company produces carbonated drinks like Coca-Cola as well as non-carbonated beverages including Dasani water and Minute Maid juices. It also discusses Coca-Cola's PlantBottle packaging which uses renewable plant-based material.
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.
The document discusses the evolution and branding strategies of Coca-Cola over the years. It provides details on Coca-Cola's advertising approaches since its founding in 1886, including its use of calendars, signs, and celebrity endorsements. The document also describes changes to Coca-Cola's packaging over time, from its initial fountain drinks to various bottle and can sizes. Coca-Cola's iconic logo is discussed, created in 1886 and tweaked over the decades. The document advocates for Coca-Cola to continue evolving its product and marketing to meet changing consumer needs and preferences.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Coca-Cola entered India in 1993 and has since grown its operations rapidly through bottling partnerships and a large distribution network. It has invested $2 billion so far and plans to invest another $5 billion by 2020. Coca-Cola contributes significantly to India's GDP through direct employment, procurement from suppliers, and catalysing growth in related industries. However, it also faces threats from health consciousness, regulations in different markets, and competition from PepsiCo.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
This document provides an overview of Coca-Cola, including its history, products, operations, and financial details. Some key points:
- Coca-Cola is the world's largest beverage company, offering over 400 brands of drinks including Coca-Cola, Diet Coke, Sprite and Fanta.
- It was founded in 1886 in Atlanta, Georgia and now operates in over 200 countries with 55,000 employees.
- Coca-Cola owns over half of the global beverage market and is recognized by 94% of the world's population.
- The company faces competition from Pepsi and changing health attitudes but maintains high brand recognition and market share globally.
The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.
Why coca cola is dominating in the beverage industryIMT ProHunt
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
Coca-Cola has dominated the beverage industry since the 21st century due to its extensive product line of over 400 drinks, iconic brands like Coca-Cola and Sprite, and effective marketing strategies. It established its dominance in the 20th century under the leadership of Asa G. Candler and Robert Woodruff. Coca-Cola's continued success is attributed to maintaining a standardized secret formula and high production standards to meet consumer expectations every time they drink it. While Coca-Cola provides caffeine and is used for cleaning, it can also contribute to health issues like diabetes, bone weakness, and dental problems if consumed in large quantities.
project of hindustan coca cola beverages pvt. ltd copyjadav vishal
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
Coca-Cola uses differentiation strategies to distinguish its products and brand from competitors. It differentiates through unique product formulations, specialized marketing, and innovative product presentations like curvy bottles and Coca-Cola Freestyle machines that allow customization. To maintain differentiation, Coca-Cola must continue introducing new beverages and flavors while preserving what customers love about the original Coke taste. The company has also grown through strategic acquisitions, diversifying into other industries before refocusing on its core soft drink business. It strengthened operations by improving inefficient bottling systems.
This document provides an overview of the history and operations of Coca-Cola, including its mission, vision, brands/products, and human resource practices at its plant in Gujranwala, Pakistan. It details Coca-Cola's founding in 1886 and growth into a global corporation serving over 200 countries. The document also describes Coca-Cola's HR functions like recruitment, training, performance management, and compensation & benefits at its Gujranwala plant.
The document provides information on Coca-Cola's target market and market segmentation strategies in India. It discusses that Coca-Cola targets all age groups but focuses on those aged 18-25, which make up 40% of the population. The target market is further segmented based on factors like gender, lifestyle, family type, occupation, and socioeconomic status. Coca-Cola uses mass marketing techniques and segments the market geographically, climatically, demographically, and psychographically. It also segments based on occasion and introduces different packaging and products tailored for different income levels. Three popular Coca-Cola commercials from India focusing on thirst relief and availability are also summarized.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.
The document discusses the evolution and branding strategies of Coca-Cola over the years. It provides details on Coca-Cola's advertising approaches since its founding in 1886, including its use of calendars, signs, and celebrity endorsements. The document also describes changes to Coca-Cola's packaging over time, from its initial fountain drinks to various bottle and can sizes. Coca-Cola's iconic logo is discussed, created in 1886 and tweaked over the decades. The document advocates for Coca-Cola to continue evolving its product and marketing to meet changing consumer needs and preferences.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Coca-Cola entered India in 1993 and has since grown its operations rapidly through bottling partnerships and a large distribution network. It has invested $2 billion so far and plans to invest another $5 billion by 2020. Coca-Cola contributes significantly to India's GDP through direct employment, procurement from suppliers, and catalysing growth in related industries. However, it also faces threats from health consciousness, regulations in different markets, and competition from PepsiCo.
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
This document provides an overview of Coca-Cola, including its history, products, operations, and financial details. Some key points:
- Coca-Cola is the world's largest beverage company, offering over 400 brands of drinks including Coca-Cola, Diet Coke, Sprite and Fanta.
- It was founded in 1886 in Atlanta, Georgia and now operates in over 200 countries with 55,000 employees.
- Coca-Cola owns over half of the global beverage market and is recognized by 94% of the world's population.
- The company faces competition from Pepsi and changing health attitudes but maintains high brand recognition and market share globally.
The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.
Why coca cola is dominating in the beverage industryIMT ProHunt
This document discusses the history and dominance of Coca-Cola in the beverage industry. It notes that Coca-Cola was founded in 1886 in Atlanta, Georgia and became the largest beverage company by the 20th century due to its marketing tactics. The document outlines Coca-Cola's various products including its signature Coca-Cola drink as well as Diet Coke and Sprite. It attributes Coca-Cola's dominance to its secret formula, widespread marketing, and ability to consistently produce its signature taste. The document also discusses both benefits and risks of drinking Coca-Cola products.
Coca-Cola has dominated the beverage industry since the 21st century due to its extensive product line of over 400 drinks, iconic brands like Coca-Cola and Sprite, and effective marketing strategies. It established its dominance in the 20th century under the leadership of Asa G. Candler and Robert Woodruff. Coca-Cola's continued success is attributed to maintaining a standardized secret formula and high production standards to meet consumer expectations every time they drink it. While Coca-Cola provides caffeine and is used for cleaning, it can also contribute to health issues like diabetes, bone weakness, and dental problems if consumed in large quantities.
project of hindustan coca cola beverages pvt. ltd copyjadav vishal
This document is a project report on the sales and distribution management of Coca Cola in India. It provides background on Coca Cola's history starting in 1886, its entry into India in 1993, and current operations in India. The Coca Cola system in India includes Coca Cola India Pvt Ltd, a company owned bottling entity, 13 licensed bottling partners, over 7,000 distributors and 2.2 million retailers across India. It discusses Coca Cola's products, promotional strategies, distribution channels, pricing, recruitment, training, warehousing, and competitors in India such as PepsiCo and Parle Agro.
Coca-Cola uses differentiation strategies to distinguish its products and brand from competitors. It differentiates through unique product formulations, specialized marketing, and innovative product presentations like curvy bottles and Coca-Cola Freestyle machines that allow customization. To maintain differentiation, Coca-Cola must continue introducing new beverages and flavors while preserving what customers love about the original Coke taste. The company has also grown through strategic acquisitions, diversifying into other industries before refocusing on its core soft drink business. It strengthened operations by improving inefficient bottling systems.
This document provides an overview of the history and operations of Coca-Cola, including its mission, vision, brands/products, and human resource practices at its plant in Gujranwala, Pakistan. It details Coca-Cola's founding in 1886 and growth into a global corporation serving over 200 countries. The document also describes Coca-Cola's HR functions like recruitment, training, performance management, and compensation & benefits at its Gujranwala plant.
The document provides information on Coca-Cola's target market and market segmentation strategies in India. It discusses that Coca-Cola targets all age groups but focuses on those aged 18-25, which make up 40% of the population. The target market is further segmented based on factors like gender, lifestyle, family type, occupation, and socioeconomic status. Coca-Cola uses mass marketing techniques and segments the market geographically, climatically, demographically, and psychographically. It also segments based on occasion and introduces different packaging and products tailored for different income levels. Three popular Coca-Cola commercials from India focusing on thirst relief and availability are also summarized.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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5. Coca-Cola Thums Ups
• Thums Up is a carbonated soft drink brand owned by
The Coca-Cola Company. It is particularly popular in
India
• Originally introduced in 1977, Thums Up is known
for its strong, cola flavor and robust carbonation.
• Thums Up was acquired by The Coca-Cola Company
in 1993 and has since become one of the leading cola
brands in India.
• The brand has a loyal following, particularly among
consumers who prefer a stronger, more intense cola
taste compared to other brands available in the Indian
market.
6. • Sprite is a lemon-lime flavored soft drink produced by
The Coca-Cola Company.
• It was introduced in 1961 as a competitor to 7 Up, and it
has since become one of the world's most popular sodas.
• Sprite is known for its clear, caffeine-free formula and
crisp, refreshing taste.
• It is available in various packaging formats, including
cans, bottles, and fountain drinks.
• Sprite has been marketed with slogans such as "Obey
Your Thirst" and "The Sprite in You" and has been
endorsed by numerous celebrities and athletes.
Coca-Cola Sprite
7. Coca-Cola Sprite
• Fanta is a fruit-flavored carbonated soft drink produced
by The Coca-Cola Company.
• It was originally created in Nazi Germany during World
War II when Coca-Cola's German operations faced
difficulties importing Coca-Cola syrup due to trade
restrictions.
• Fanta was introduced as a substitute, initially made from
available ingredients like apple pomace and whey.
• Today, Fanta is available in more than 180 countries and
offers a variety of flavors, including orange, pineapple,
grape, and strawberry.
• Fanta is known for its vibrant colors, fruity taste, and
refreshing carbonation.
8. Coca-Cola
Maaza Kinley Charged Costa-Coffee Limca
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Limca: carbonated
water. added lime
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'lime and lemoni' is a
creative expression
used for limca
Kinley packaged
drinking water was
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The brand promises
the assurance of
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Coca-Cola Others Product
9.
10.
11. SMALLEST PLANET
History Of Coca Cola
• The Coca-Cola Company has a rich and storied history that spans more than a
century. Founded in 1886 by Dr. John Pemberton in Atlanta, Georgia,
Coca-Cola started as a medicinal tonic, intended to cure ailments and provide
refreshment. Pemberton's bookkeeper, Frank M. Robinson, is credited with
suggesting the name "Coca-Cola," which he believed sounded catchy and
would look appealing in advertising.
• The early years of Coca-Cola were marked by rapid growth and expansion.
Asa Griggs Candler, an Atlanta businessman, acquired the rights to the Coca-
Cola formula in 1888 and founded The Coca-Cola Company in 1892. Under
Candler's leadership, Coca-Cola was marketed aggressively, with innovative
advertising campaigns that helped establish the brand's identity.
• The founder of The Coca-Cola Company is Asa Griggs Candler. He purchased the Coca-Cola recipe from
chemist John Stith Pemberton and founded the company in 1892
• One of the most significant milestones in Coca-Cola's history occurred in 1915 when the contour bottle,
designed by the Root Glass Company, was introduced. This distinctive bottle shape, now recognized worldwide,
helped Coca-Cola stand out on store shelves and became an integral part of the brand's identity.
• Throughout the 20th century, Coca-Cola continued to innovate and expand its reach. The introduction of Coca-
Cola in cans in 1960 and in plastic bottles in 1977 made the beverage more convenient and accessible to
consumers. Coca-Cola also expanded its product offerings with the introduction of Diet Coke in 1982 and Coca-
Cola Zero in 2005, catering to changing consumer preferences.
12. This is the final destination for Coca-
Cola.
The diagram shows that consumers can
buy Coca-Cola from a variety of
places, including supermarkets,
convenience stores, and vending
machines.
This is where the raw materials are
turned into Coca-Cola.
The diagram shows that the coke
concentrate is made at a concentrate
plant.
The bottling plants then combine the
coke concentrate with filtered water,
carbon dioxide, and other ingredients
to create the final product.
These are the companies that provide the
raw materials for Coca-Cola. The
diagram shows that Coca-Cola has two
tiers of suppliers.
First tier suppliers provide ingredients
such as vanilla flavoring, coke
concentrate, water, and carbon dioxide.
Second tier suppliers provide materials
for the packaging, such as glass and
aluminum.
This is how Coca-Cola gets from the
manufacturing plants to the consumers.
The diagram shows that Coca-Cola uses
warehouses and distribution centers to get its
product to retailers, vending machines, and other
stores.
03
04
01
02
Supply Chain
Suppliers
Consumers
Manufacturing
Distribution
13. This is the final destination for Coca-
Cola.
The diagram shows that consumers can
buy Coca-Cola from a variety of
places, including supermarkets,
convenience stores, and vending
machines.
This is where the raw materials are
turned into Coca-Cola.
The diagram shows that the coke
concentrate is made at a concentrate
plant.
The bottling plants then combine the
coke concentrate with filtered water,
carbon dioxide, and other ingredients
to create the final product.
These are the companies that provide the
raw materials for Coca-Cola. The
diagram shows that Coca-Cola has two
tiers of suppliers.
First tier suppliers provide ingredients
such as vanilla flavoring, coke
concentrate, water, and carbon dioxide.
Second tier suppliers provide materials
for the packaging, such as glass and
aluminum.
This is how Coca-Cola gets from the
manufacturing plants to the consumers.
The diagram shows that Coca-Cola uses
warehouses and distribution centers to get its
product to retailers, vending machines, and other
stores.
03
04
01
02
Supply Chain
Suppliers
Consumers
Manufacturing
Distribution
14. Tier 1 Suppliers Tier 2 Suppliers
These are the primary suppliers who
provide components or materials directly
to the OEM. Tier 1 suppliers often have a
close relationship with the OEM and may
be involved in design and engineering
processes. They are typically large-scale
suppliers with significant resources and
capabilities.
These are secondary suppliers who
provide components or materials to the
Tier 1 suppliers. Tier 2 suppliers may
specialize in manufacturing specific parts
or materials and may have contracts with
multiple Tier 1 suppliers across different
industries. They are further down the
supply chain but play a crucial role in
ensuring the availability and quality of
components for the final product.
15. 1 Tier Customer 2 Tier Customer
In a one-tier customer system,
manufacturers sell directly to end
consumers, bypassing intermediaries.
This approach, typical in direct-to-
consumer models, grants companies full
control over the customer experience.
Through retail stores, websites, or direct
channels, they engage directly with
customers, gather feedback, and tailor
offerings. This system aims to maximize
profits, foster brand loyalty, and enhance
customer relationships.
In a two-tier customer system, the
distribution or sales network involves two
levels of customers. Manufacturers or
suppliers sell their products to
intermediate customers, such as
distributors, wholesalers, or retailers, who
then distribute them to end-users. This
traditional retail model allows for bulk
purchases and distribution efficiency,
with manufacturers supplying
intermediaries who, in turn, reach the
final consumers.