Use of social networks continues to rise and over the last few years, there’s been a permanent shift in how we think about the neighborhood. Everyone belongs to a neighborhood and 73% of people say that neighbors are one of the most important communities in their lives.* As the world re-emerges, social platforms can rebuild the divide it created between online and IRL. As the neighborhood network, Nextdoor connects a highly-engaged local audience and fosters a sense of belonging. Learn how technology and purpose are building active, engaged communities to create a kinder world, both online and offline. We’ll discuss Nextdoor's efforts to use predictive technology and machine learning to encourage more neighborly interactions on the platform, minimizing the prevalence of keyboard warriors.

1. The future of
social is local
| SXSW PanelPicker

2. Use of social networks continues to rise and over the last
few years, there’s been a permanent shift in how we
think about the neighborhood. Everyone belongs to a
neighborhood and 73% of people say that neighbors are
one of the most important communities in their lives.* As
the world re-emerges, social platforms can rebuild the
divide it created between online and IRL. As the
neighborhood network, Nextdoor connects a highly-
engaged local audience and fosters a sense of belonging.
Learn how technology and purpose are building active,
engaged communities to create a kinder world, both
online and offline. We’ll discuss Nextdoor's efforts to use
predictive technology and machine learning to encourage
more neighborly interactions on the platform, minimizing
the prevalence of keyboard warriors.
*Nextdoor Media Insights
The future
of social is
local

3. Nextdoor is the
neighborhood network

4. 4
4
To cultivate a kinder
world where everyone
has a neighborhood
they can rely on
Our purpose

5. Nextdoor today
● In 11 countries and 98% of
all neighborhoods in the
U.S.
● 7X million neighbors and
nearly 1 in 3 households in
the U.S.
● >285,000 neighborhoods
globally
● 55 million business recs

6. Our primary job
Powered by research
“Help me connect to the neighborhoods
that matter to me so I can belong.”
I live here, I want to live here,
I once lived here, I plan to visit,
I know people here...
Vital ecosystem of people,
place, shared history,
resources
Feel respected, safe, valued
& welcomed -- like an insider
Get things done and build
relationships - online and in
the real world

7. Confidential
Meet your neighbors
Ask for the best grocery
delivery service
Find out the latest about the
new theatre opening
Discover a handyman
Organize a block party
Receive an urgent alert
Sell a coffee table
Find your lost pet
Neighbors come
for the utility
stay for the
community
and check in
for urgency
Reasons neighbors use Nextdoor

8. Enable neighbors and
organizations to build an
active valued community
Our product strategy

9. From
Passive neighbors
Getting value
Individual utility
To
Active neighbors & organizations
Exchanging value
Utility and community for all
Active valued communities
9

10. Using technology to
cultivate kindness
● Continue to partner with experts and academics via the
Neighborhood Vitality Advisory Board
● Introduced the Kindness Reminder in 2019 and Anti-Racism
Notification in 2021
● Released the inaugural Transparency Report in February
○ Kindness Reminder – on average 34.6% of the time,
neighbors edited or withheld their post or comment
○ Anti-Racism Reminder - on average 34.4% of the time,
neighbors edited or withheld their post or comment
● Recently named one of TIME100 Most Influential Companies
because of our efforts to promote neighborhood vitality

11. ● This is our first step into predictive
technology — The ML model considers the
full conversation rather than individual
comments
● A reminder will pop up before a neighbor
writes a comment with tips on how to set
the tone for a more empathetic discussion
● Fully launching in the U.S. in the coming
weeks
Constructive Conversations
Reminder