This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
This document introduces AF Digital as a tech-enabled full-service digital agency that helps clients build smarter customer journeys through consulting, operations transformation, and marketing technology. It provides an overview of AF Digital's services such as social media management, email marketing, content marketing, reporting and insights, and marketing automation. It also mentions that AF Digital is trusted by household brands across Asia Pacific and offers various accelerators to quickly install, integrate, and automate marketing operations for clients.
CNX16 - Getting Started with Social StudioCloud_Services
Learn how to coordinate your Social Media Channels with the Social Studio through our hands on workshop. This session will demonstrate the power of combining Analyze, Publish and Engage into one tool.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
The LinkedIn Lead Accelerator helps B2B marketers engage prospects, evaluate nurturing programs, and convert more anonymous visitors. It identifies high-value audiences to target across display, social media, and email based on on-site behaviors. Marketers can automate personalized messaging sequences, populate lead forms from LinkedIn, A/B test creatives, and track results through reporting. LaunchPad provides hands-on support to help marketers strategize, launch, and optimize campaigns for driving conversions and increasing funnel velocity.
In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
The document provides an overview and update of new features for the Social Studio product. Key highlights include:
- New sentiment analysis features including a new engine for improved English sentiment detection and expanded sentiment analysis to 10 additional languages.
- Enhancements to social listening such as workbenches in Analyze for more flexible data segmentation and dashboards tailored for different user types.
- Expanded publishing capabilities like boosted posts in Social Studio using Social.com for Facebook advertising and geo-targeting of tweets.
- Increased integrations through a new API and documentation, as well as exporting feed reports for use in other analytics tools.
- Additional social network support for Pinterest publishing/analytics and author labeling
This document introduces AF Digital as a tech-enabled full-service digital agency that helps clients build smarter customer journeys through consulting, operations transformation, and marketing technology. It provides an overview of AF Digital's services such as social media management, email marketing, content marketing, reporting and insights, and marketing automation. It also mentions that AF Digital is trusted by household brands across Asia Pacific and offers various accelerators to quickly install, integrate, and automate marketing operations for clients.
CNX16 - Getting Started with Social StudioCloud_Services
Learn how to coordinate your Social Media Channels with the Social Studio through our hands on workshop. This session will demonstrate the power of combining Analyze, Publish and Engage into one tool.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
The LinkedIn Lead Accelerator helps B2B marketers engage prospects, evaluate nurturing programs, and convert more anonymous visitors. It identifies high-value audiences to target across display, social media, and email based on on-site behaviors. Marketers can automate personalized messaging sequences, populate lead forms from LinkedIn, A/B test creatives, and track results through reporting. LaunchPad provides hands-on support to help marketers strategize, launch, and optimize campaigns for driving conversions and increasing funnel velocity.
In this workshop, we'll explore methods and tools to evolve your current email creative. Learn how to critique your designs from a marketer and user point of view, and determine where your program lies on the design sophistication spectrum.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
AppsFlyer Mobile App Tracking | Campaign & Engagement AnalyticsAppsFlyer
Mobile marketing measurement platform AppsFlyer provides attribution, analytics and retargeting tools for mobile app advertisers in a single SDK. It offers real-time campaign reporting, cross-channel attribution, and advanced features like cohort analysis, ROI measurement, and retargeting capabilities. AppsFlyer works across platforms and has over 1,500 integrated partners to help advertisers optimize mobile user acquisition campaigns.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
The document provides an overview and update of new features for the Social Studio product. Key highlights include:
- New sentiment analysis features including a new engine for improved English sentiment detection and expanded sentiment analysis to 10 additional languages.
- Enhancements to social listening such as workbenches in Analyze for more flexible data segmentation and dashboards tailored for different user types.
- Expanded publishing capabilities like boosted posts in Social Studio using Social.com for Facebook advertising and geo-targeting of tweets.
- Increased integrations through a new API and documentation, as well as exporting feed reports for use in other analytics tools.
- Additional social network support for Pinterest publishing/analytics and author labeling
A full overview of the amazing benefits and features of the Oktopost social media marketing platform.
Manage all your social posting and measure what really matters - leads converted from social.
The document discusses growth marketing strategies and recommendations. It provides reviews of growth marketers, including Maya Moufarek of Marketing Cube and Mitch Causey of Demandwell. It also discusses upcoming events at Disrupt including speakers on starting and growing a business. Advanced SEO tactics for 2021 are mentioned, including using content generators and keyword research.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Acelloria offers various online marketing services to help businesses rise above competition at lower costs. These services include search engine optimization, pay-per-click marketing, social media marketing, viral marketing, mobile marketing, GPS listings, website design, and more. Acelloria's services are aimed at increasing sales, brand recognition, and building customer relationships through an improved online presence and reputation. Interested businesses can contact Acelloria for a free quote.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
CNX16 - Nine Ways to Track and Empower Social Media SuccessCloud_Services
Learn how Salesforce effectively and efficiently takes customers of all types, ranging from Financial Services and Pharmaceuticals to Retail and Manufacturing, through a journey to Social Maturity and realized ROI. This interactive session will educate you on 9 dimensions of maturity that will help your company reach new heights of social media success. Leave the workshop understanding where your company is on the Maturity Scale and knowing what the next tactical steps are in order for you to drive your social media analytics of success.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
The document provides information about the Salesforce Connections 2016 digital marketing event, including sponsorship opportunities for partners. It outlines the agenda, attendee demographics, content offerings, sponsorship goals and benefits, FAQs, important dates and deadlines, and next steps for partners to get involved through sponsorships or submitting content. The event will take place May 10-12 in Atlanta and is expected to attract over 7,000 marketing professionals across industries.
Salesforce for Marketing provides the smartest CRM for building 1-to-1 customer journeys across channels. It unifies data from across departments to deliver personalized experiences. Marketing Cloud allows marketers to connect every channel and device, help marketing teams move more quickly, and personalize every interaction with artificial intelligence. Einstein provides predictive scores and recommendations to make marketing smarter.
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Case Study about AustralianSuper on LinkedIn: Using smart advertising solutions to engage professionals
Visit marketing.linkedin.com for more success stories.
The document provides an overview of a Salesforce event in Mexico City on January 18, 2017 focused on innovation with Salesforce. It discusses Salesforce Einstein, which introduces artificial intelligence capabilities to Salesforce's platform for sales, service, marketing and IT. All users will be able to build applications with AI features. The document also summarizes announcements from Dreamforce 2016, including improvements to Salesforce Lightning, Quip, LiveMessaging, Salesforce1 customization, and the Internet of Things Cloud Thunder platform.
The document describes how Salesforce tools help an account executive, Emelie, manage opportunities from lead generation to closing deals. It shows how Emelie uses Salesforce to be notified of new opportunities, collaborate with her team, prepare for meetings, generate quotes, and close a deal with a customer, with the help of tools like Einstein, Trailhead, Chatter, Quip, and Sales Cloud. Upon closing a large deal, Emelie's manager congratulates her use of Chatter for successfully executing the opportunity with the full Salesforce platform.
Getting the Most from LinkedIn Sponsored ContentVanessa Vallejo
Covering LinkedIn targeting, creative, and campaign management best practice, this deck provides a helpful overview for anyone running Sponsored Content campaigns on LinkedIn.
Creating stronger connections using exact target marketing cloudSalesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You’ll leave this session inspired to create stronger more meaningful connections with your constituents!
5 Tips to Supercharge Your Video Content in 2018LinkedIn
Most B2B organizations know how crucial video content is to their marketing strategies. One of the top challenges around video that we’ve heard from B2B marketers is that they don’t know what types of videos work best in engaging their audience. We’ve got 5 actionable tips to help you build video content that resonates with your audience.
This document summarizes key points from a presentation on measuring marketing ROI, specifically for acquisition marketing. It discusses:
1) Defining marketing ROI as return (revenue earned) divided by investment (costs spent), with ROAS measuring return on ad spend specifically.
2) Explaining the "curve of marketing math success" as moving from basic metrics like clicks and impressions to measuring conversions and outcomes.
3) How LinkedIn measures marketing ROI "beyond the lead" by tracking metrics like inquiries, marketing qualified leads, bookings, opportunities, and traffic, as well as estimating long-term customer value and projected multi-year ROI.
The Zoho CRM Plus platform provides a unified customer experience platform for sales, marketing, support and other customer-facing teams. It offers a single interface, admin panel, setup, search and provisioning across modules. The platform includes CRM, visitor tracking, support, projects, marketing automation, social media management, surveys, and analytics modules. It provides capabilities for sales, marketing, support, and other teams, along with AI-powered features. The platform costs $57 per user per month billed annually.
Three key reasons to move your clients to Microsoft Office 365Riddhi Sood
Microsoft Office 365 provides key benefits for organizations and their clients:
1. It offers a package of Microsoft Office applications and services like email, collaboration, communications, and traditional Office tools delivered via a software-as-a-service model for easy setup and management from anywhere.
2. One of its differentiators is strong security features.
3. Moving clients to Office 365 improves organizational productivity and agility while allowing mobile and offline access to boost efficiency.
Marketing Revealed: How Retail and Digital Marketers Drive TransformationG3 Communications
View the full webcast here: http://rtou.ch/2kErvmS
Learn how more than 500 Retailer and Brand Marketing Leaders are trailblazing the way to a Marketing Revolution.
The explosion of the social conversation along with the proliferation of mobile technology has changed our lives, more than we ever could have imagined.
The explosion of mobile technologies and rapid adoption of social networks have completely impacted our human behavior -- our communication methods, engagement principles, our belief and trust systems, and even our decision making criteria and models.
Firms need to understand these new principles and adopt them -- genuinely and proactively -- if they want to effectively engage clients.
How has the client changed and why does your firm need to reflect this? Because your success will depend on it, and so will your identity.
Today’s buyer is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your services, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
Today, firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
They have unprecedented access to information, the ability to easily compare fees, costs or services in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
It is no surprise then that firms who wish to remain competitive in this new age are concentrating their efforts on creating amazing client experiences…
A full overview of the amazing benefits and features of the Oktopost social media marketing platform.
Manage all your social posting and measure what really matters - leads converted from social.
The document discusses growth marketing strategies and recommendations. It provides reviews of growth marketers, including Maya Moufarek of Marketing Cube and Mitch Causey of Demandwell. It also discusses upcoming events at Disrupt including speakers on starting and growing a business. Advanced SEO tactics for 2021 are mentioned, including using content generators and keyword research.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Acelloria offers various online marketing services to help businesses rise above competition at lower costs. These services include search engine optimization, pay-per-click marketing, social media marketing, viral marketing, mobile marketing, GPS listings, website design, and more. Acelloria's services are aimed at increasing sales, brand recognition, and building customer relationships through an improved online presence and reputation. Interested businesses can contact Acelloria for a free quote.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
CNX16 - Nine Ways to Track and Empower Social Media SuccessCloud_Services
Learn how Salesforce effectively and efficiently takes customers of all types, ranging from Financial Services and Pharmaceuticals to Retail and Manufacturing, through a journey to Social Maturity and realized ROI. This interactive session will educate you on 9 dimensions of maturity that will help your company reach new heights of social media success. Leave the workshop understanding where your company is on the Maturity Scale and knowing what the next tactical steps are in order for you to drive your social media analytics of success.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
The document provides information about the Salesforce Connections 2016 digital marketing event, including sponsorship opportunities for partners. It outlines the agenda, attendee demographics, content offerings, sponsorship goals and benefits, FAQs, important dates and deadlines, and next steps for partners to get involved through sponsorships or submitting content. The event will take place May 10-12 in Atlanta and is expected to attract over 7,000 marketing professionals across industries.
Salesforce for Marketing provides the smartest CRM for building 1-to-1 customer journeys across channels. It unifies data from across departments to deliver personalized experiences. Marketing Cloud allows marketers to connect every channel and device, help marketing teams move more quickly, and personalize every interaction with artificial intelligence. Einstein provides predictive scores and recommendations to make marketing smarter.
Powerful, engaging apps have revolutionized the way we manage our personal lives. But why doesn’t every company have equally powerful apps to engage their customers and help run their business? If you could design a custom app to modernize the way you work or engage with customers, what would you build?
Join us to learn more about how the Salesforce1 Platform makes it easier than ever to build beautiful engaging apps for your customers and powerful, intuitive apps for your employees. We will cover what the Salesforce1 Platform is, what it does, and how marketers can use it to rapidly develop connected apps for desktop and mobile. Customer speakers from EducationDynamics and UMassOnline will join us to share their story of building and running their app, GlassPanel™, on Salesforce.
Case Study about AustralianSuper on LinkedIn: Using smart advertising solutions to engage professionals
Visit marketing.linkedin.com for more success stories.
The document provides an overview of a Salesforce event in Mexico City on January 18, 2017 focused on innovation with Salesforce. It discusses Salesforce Einstein, which introduces artificial intelligence capabilities to Salesforce's platform for sales, service, marketing and IT. All users will be able to build applications with AI features. The document also summarizes announcements from Dreamforce 2016, including improvements to Salesforce Lightning, Quip, LiveMessaging, Salesforce1 customization, and the Internet of Things Cloud Thunder platform.
The document describes how Salesforce tools help an account executive, Emelie, manage opportunities from lead generation to closing deals. It shows how Emelie uses Salesforce to be notified of new opportunities, collaborate with her team, prepare for meetings, generate quotes, and close a deal with a customer, with the help of tools like Einstein, Trailhead, Chatter, Quip, and Sales Cloud. Upon closing a large deal, Emelie's manager congratulates her use of Chatter for successfully executing the opportunity with the full Salesforce platform.
Getting the Most from LinkedIn Sponsored ContentVanessa Vallejo
Covering LinkedIn targeting, creative, and campaign management best practice, this deck provides a helpful overview for anyone running Sponsored Content campaigns on LinkedIn.
Creating stronger connections using exact target marketing cloudSalesforce.org
By providing meaningful and relevant messages, you can create rich life-long relationships with your students, alumni and donors. Join us to learn how you can unlock Salesforce CRM data to engage your customers with the right message through the right channels at the right time by leveraging the ExactTarget Marketing Cloud. Our special guest, Columbia Business School, will share how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You’ll leave this session inspired to create stronger more meaningful connections with your constituents!
5 Tips to Supercharge Your Video Content in 2018LinkedIn
Most B2B organizations know how crucial video content is to their marketing strategies. One of the top challenges around video that we’ve heard from B2B marketers is that they don’t know what types of videos work best in engaging their audience. We’ve got 5 actionable tips to help you build video content that resonates with your audience.
This document summarizes key points from a presentation on measuring marketing ROI, specifically for acquisition marketing. It discusses:
1) Defining marketing ROI as return (revenue earned) divided by investment (costs spent), with ROAS measuring return on ad spend specifically.
2) Explaining the "curve of marketing math success" as moving from basic metrics like clicks and impressions to measuring conversions and outcomes.
3) How LinkedIn measures marketing ROI "beyond the lead" by tracking metrics like inquiries, marketing qualified leads, bookings, opportunities, and traffic, as well as estimating long-term customer value and projected multi-year ROI.
The Zoho CRM Plus platform provides a unified customer experience platform for sales, marketing, support and other customer-facing teams. It offers a single interface, admin panel, setup, search and provisioning across modules. The platform includes CRM, visitor tracking, support, projects, marketing automation, social media management, surveys, and analytics modules. It provides capabilities for sales, marketing, support, and other teams, along with AI-powered features. The platform costs $57 per user per month billed annually.
Three key reasons to move your clients to Microsoft Office 365Riddhi Sood
Microsoft Office 365 provides key benefits for organizations and their clients:
1. It offers a package of Microsoft Office applications and services like email, collaboration, communications, and traditional Office tools delivered via a software-as-a-service model for easy setup and management from anywhere.
2. One of its differentiators is strong security features.
3. Moving clients to Office 365 improves organizational productivity and agility while allowing mobile and offline access to boost efficiency.
Marketing Revealed: How Retail and Digital Marketers Drive TransformationG3 Communications
View the full webcast here: http://rtou.ch/2kErvmS
Learn how more than 500 Retailer and Brand Marketing Leaders are trailblazing the way to a Marketing Revolution.
The explosion of the social conversation along with the proliferation of mobile technology has changed our lives, more than we ever could have imagined.
The explosion of mobile technologies and rapid adoption of social networks have completely impacted our human behavior -- our communication methods, engagement principles, our belief and trust systems, and even our decision making criteria and models.
Firms need to understand these new principles and adopt them -- genuinely and proactively -- if they want to effectively engage clients.
How has the client changed and why does your firm need to reflect this? Because your success will depend on it, and so will your identity.
Today’s buyer is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your services, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
Today, firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
They have unprecedented access to information, the ability to easily compare fees, costs or services in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
It is no surprise then that firms who wish to remain competitive in this new age are concentrating their efforts on creating amazing client experiences…
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Mythology Marketing System - The Full StoryMythology LLC
How does your organization build brand, revenue and relationship? Is your marketing ad hoc, confusing and lack consistency? You may need the Mythology Marketing System.
This document discusses how a customer-conscious C-Suite can catalyze company growth. It profiles the perspectives of different C-Suite roles such as the VP of Customer Success, CMO, CIO, CTO, and CEO. Each role is described in terms of how prioritizing customers can impact key metrics like reducing churn, improving marketing and content strategies, leveraging data analytics, enhancing user experience, and setting the right cultural priorities. The overall message is that taking an alternative leadership approach focused on customers rather than just profits can lead to increased revenue, profitability, and competitive advantage.
This document discusses how a customer-conscious C-Suite can catalyze company growth. It profiles the perspectives of different C-Suite roles such as the VP of Customer Success, CMO, CIO, CTO, and CEO. Each role is described in terms of how prioritizing customers can impact key metrics like churn rate, content marketing performance, user experience, and overall profitability. The document advocates that customer-conscious leadership should be woven into a company's culture and encourages readers to download a report on building a customer-focused C-Suite.
2017 digital engagement webinar marketing360 - gelb consultingEndeavor Management
This presentation highlights things every healthcare marketer should know about how to measure healthcare marketing ROI, how to design a healthcare marketing dashboard the right way, and what’s possible in today’s digital age.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Teamworks Customer Relationship MarketingJudy Lane
TeamworksGlobal is a business development firm that provides strategic planning and implementation of integrated marketing campaigns. They help automate marketing processes using technology to manage data, analyze results, and automate communications. Their customer relationship marketing focuses on nurturing prospects, growing customers, and retaining inactive customers through periodic, transactional, and lifecycle communications. They provide solutions to improve marketing effectiveness and drive profitability.
This document discusses the results of a survey of over 900 senior-level marketers about the state of marketing leadership. Some key findings include:
- Most marketers see creating a cohesive customer journey across channels as critical, though fewer companies actually use the term "customer journey".
- Bigger companies are more likely to have adopted a customer journey focus, but small businesses rate themselves as more effective at creating one.
- Integrating customer data across systems is seen as important for effectively mapping the customer journey, though only 17% of companies have fully integrated data.
Gleanster Research and Act-On Software sought to answer these questions. We conducted a study in Q4 2014 and Q1 2015, surveying marketing professionals in 750 companies to understand how they perceive and support customer relationship management. For the purposes of this study, we defined CRM as: Any iteraction a customer has with your brand across all stages of the customer lifecycle.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
57% of marketers state measuring ROI as their top challenge. Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall. Ciceron is a full service digital marketing agency that specializes in all things digital, including digital strategy, consumer insights and brand advocacy.
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
An Exploration Into Social Media Customer ServiceRobin Leonard
An overview and insight into the world of social media customer service including:
- Radian6 Social Media Maturity Scorecard
- Comcast Case Study
- Business Case for Social Media Customer Services
- How to Operationalize Social Media Customer Services
- Social Media Technology Roadmap
- Social Media Reporting and Governance
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Philippines Airline Industry Report - August 2013Robin Leonard
Social media empowers the public to have their say on brands they buy from, or have an experience with. Using Radian6 we scanned over 8,000 social mentions for the top Airline brands in the Philippines, over the last 30 days.
Using Radian6 we scanned over 300,000 mentions on Twitter to better understand what the Filipino public think about the mobile phone market across the month of July.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Mobile Phone Social Media Industry Report Philippines June 2013Robin Leonard
Find out what people are saying on social media about their phones.
Did you know that in the month of June Blackberry users complained most about their battery, and more iPhone users broke their screen than any other handset.
Salesforce Marketing Cloud - How to get started with AllFamous DigitalRobin Leonard
Presentation I gave at the AllFamous Digital event where we announced our Authorized Reseller status of Salesforce Marketing Cloud to the top companies in the Philippines.
Tanduay black 7 day Social Listening Report v1.0Robin Leonard
This listening report from a social media risk company summarizes mentions of Tanduay Black rum over a 7 day period. It identifies 3 spikes in mentions and analyzes the causes and recommendations for each spike. The report also provides overall sentiment analysis, top keywords used, and sources of mentions for Tanduay Black.
The Numbers Game - An Exploration into Social Media AnalyticsRobin Leonard
Robin Leonard, CEO of AllFamous Digital, gave a presentation on social media analytics. The presentation covered an introduction to social media analytics, why it is important to analyze social data, different types of analytics like Facebook Insights and Google Analytics, defining objectives for social media, setting key performance indicators, creating reports, and calculating return on investment. The presentation provided examples and discussions around each topic to demonstrate how to effectively measure and analyze social media performance.
This document summarizes the services of a social media marketing agency. It discusses how they help clients drive traffic, nurture leads, and convert sales through social media management, content creation, social listening, analytics, and paid advertising. They take an integrated approach across platforms like Facebook, Twitter, blogs and more. The agency is part of a larger family of technology companies that allows for full-service digital solutions.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
8. Customers Expect a New Level of Engagement
Benchmarks are consistency, personalization, and proactivity
Percentage who expect companies to
provide a consistent experience
across every channel
88%
75%
Percentage who are likely to switch
from a brand that treats them like
a number instead of an individual
72%
66%
“State of the Connected Customer,” Salesforce Research, October 2016
Percentage who are likely to
switch from a brand that
doesn’t anticipate their needs
64%
50%
ConsumersBusiness Buyers
9. By 2017, 89% of marketers
expect customer experience to
be their primary differentiator.
- Gartner 2016
10. The Marketing Playbook has Transformed
Customer journey strategies fuel customer experience imperatives
68% of marketing leaders
say their company is increasingly
competing on the basis of
customer experience.
67% of marketing leaders
say creating a connected customer
journey is critical to their overall
marketing strategy success.
11. Key Research Findings
Marketing
Embraces the
AI Revolution
Shifting Priorities
Spark Organizational
Change
Marketing
Tech Makes
Waves
Marketers Move to
Evolve Journeys, but
Data Woes Linger
12. Insufficient internal
resources
Budgetary constraints Budgetary constraints
Insufficient internal
resources
Budgetary constraints
Marketers Struggle to Unite Customer Data
A single view to drive cohesive journeys remains elusive
1
2
3
High Performers Moderate Performers Underperformers
Top Challenges Marketing Leaders Face in Creating a Connected Customer Experience
across the Customer Lifecycle by Performance Level
Creating a shared, single
view of the customer
Difficulty leveraging data
from different sources
Difficulty leveraging data
from different sources
Difficulty leveraging data
from different sources
13. Channel Proliferation Ups the Ante
More channels, more data, more challenges
Actual Channel Growth 2015—2017
Video advertising
SMS/text messaging
Mobile apps
Native advertising /
sponsored content
Advertising on
social platforms
B2B*
Video advertising
Email marketing
Mobile apps
SMS/text messaging
Native advertising /
sponsored content
B2C
Average Number of Channels Used
High performers 11
Moderate performers 9
Underperformers 6
34% Marketing Budget
to “New” Channels
14. A New Standard for Customer Journeys Emerges
Top marketers coordinate messages across channels
High performers 43% 47% 11%
Moderate performers
Underperformers
Volume of Channel Coordination by Performance Level
Moderate coordinationHeavy coordination Minimal coordination
3% 58% 38%
16% 69% 15%
* Heavy coordination is defined as coordination across 10–11 of the channels defined.
Moderate coordination is defined as coordination across 4–9 of the channels defined.
Minimal coordination is defined as coordination across 0–3 of the channels defined.
15. 1) Connect Social To The Business Strategy
All businesses have the opportunity to
think about social beyond Marketing.
Think about the channels and the
functions in your company:
• Service
• Sales
• Support
• HR and Recruitment
Bring together a cross functional team.
17. Marketing
Service, support and
crisis management
Discover account
insight and manage
social leads.
Manage owned and
social communities,
link identities, foster
advocates
Social consumer
insights, analytics
and campaigns
Social Impacts the Entire Organization
Service Sales Community
18. Key Research Findings
Marketing
Embraces the
AI Revolution
Marketers Move to
Evolve Journeys, but
Data Woes Linger
Marketing
Tech Makes
Waves
Shifting Priorities
Spark Organizational
Change
19. Top Marketers Rethink Organizational Structures
Roles increasingly map to customer journeys, not channels
89%
62% 37%
High Performers vs.
Underperformers
2.4x
more likely to say they’re aligning
marketing roles to a customer journey
strategy vs. traditional roles (e.g., by
marketing channel/function)
59% of marketing leaders say
that traditional marketing roles limit
their ability to engage customers.
High performers
Moderate performers
Underperformers
20. I understand how marketing’s
efforts impact individual
accounts/customers
Marketing consistently provides
sales with quality leads
Marketing and sales are
empowered to collaborate
Marketing and sales share
common goals and metrics
Marketing understands what
sales needs to succeed
Sales and Marketing Alignment Drives Success
In their shift to trusted advisors, sales depends on marketing more than ever
Percentage of Marketing Leaders That Strongly Agree or Agree with
the Following Statements about Their Relationships with Sales
92%
70%
45%
90%
70%
41%
91%
69%
45%
91%
69%
42%
89%
68%
45%
High Performers vs.
Underperformers
2.0x
more likely
2.2x
more likely
2.0x
more likely
High Performers vs.
Underperformers
2.1x
more likely
2.0x
more likely
Moderate performersHigh performers Underperformers
21. Marketing and service
collaborate on a regular basis
Marketing alerts service to special
promotions and offers
Marketing and service share
common goals and metrics
Service collaborates with
marketing to manage & respond
to social inquiries & issues
Marketing is suppressed
when a customer has an
open service case
Collaboration With Service Closes The Lifecycle Journey
Cross-selling and customer satisfaction hinge on a new dynamic
Percentage of Marketing Leaders Who Strongly Agree or Agree with
the Following Statements about Their Relationships with Service
90%
66%
42%
87%
67%
39%
89%
64%
39%
88%
64%
37%
81%
55%
33%
High Performers vs.
Underperformers
2.1x
more likely
2.2x
more likely
2.3x
more likely
High Performers vs.
Underperformers
2.4x
more likely
2.5x
more likely
Moderate performersHigh performers Underperformers
22. 2) Rethink Social Metrics as Business Metrics
Social metrics are still valid:
Reach, interactions and community still very
important to judge content, etc.
Find new ways to measure social
as part of business:
§ Social Customer Care cost avoidance
§ Web traffic from social
§ Social-to-mobile app engagement
§ Customer engagement on social
23. Social Customer Service (SCS)
Is SCS a big deal? These stats speak for themselves.
§ Social agents are able to handle 4-8 times more
issues/hour than phone agents (Gartner)
§ Preemptive SCS (reaching out) can reduce call
volumes 30% and increase customer retention
3-5% (Enkata)
§ SCS costs 1/6th the cost of phone interactions,
1/3-1/5 the cost of email interactions
(NM Incite)
$5 / $10 / $15
24. The Customer’s Expectations Are Changing, too.
From days to hours to now minutes and seconds…
Within a few
days or so
Within
5 minutes
Within
15 minutes
Within
30 minutes
Within
one hour
More than one
hour, but later
same day
How soon after you
contact a brand on
social media do you
expect a response?
Source: Edison Research
25. Align Image an Send to Back
Align photo to this shape and crop
“One of our fastest and most
successful customer facing
projects delivered to date.”
Brady Jacobsen, GM Customer Contact Channels
Australia Post Syncs Social Media with Customer Service
Strong social brand with over 300,000 followers
Integration of social media into Service Cloud delivers
multi-channel service on a single platform
Retiring obsolete systems with native access reduces risk
Powerful CRM engine delivers fast reporting on volumes,
posts, and SLAs
Workforce Management team now respond easily to
volume spikes (e.g. Christmas)
Social Service capability delivered by Salesforce Strategic
Services in just 5 weeks
8% uplift in service productivity off the bat
26. KLM Leads the Industry on Social Marketing and Service
Most Socially Devoted Brand (4 quarters in a row) + Digital Marketing NIMA Award
Handles 75,000 social mentions weekly in 14 languages, with 150 dedicated social care agents
Tying social interactions to the customer record, exposed potential customer issues in the
KLM travel experience
Using paid advertising to fill low inventory routes (€35M in 2015 sales)
“It’s first about service, then brand
reputation, but also about commerce…
we have to make money.”
Gert-Wim ter Haar,
KLM Social Media Manager
27. 3) Embed Social Media Into the Fabric of Your Company
Rethink how Social can inform
business decisions beyond customer care.
Brand is important but expand listening to:
• Competitive Analysis
• Ad Campaign Efficacy
• Product/Service insight
• Customer experience
• Better understanding
your customers
& prospects
29. Different Applications, Different Objectives…
Command centers deliver multiple benefits, but can differ on primary goal
Brand & Service Showcase
Demonstrate to customers and employees the
critical importance of social engagement.
Customer Support/Operations Radar
Command Centers deliver an “early warning
radar” with actionable real-time insights
Executive Visibility
Help executives keep their finger on the pulse of
the customer with glance-able visualizations
Real-Time Marketing/Business Insights
Empower marketing & communications teams to
make messaging decisions at the “speed of social"
32. USAA Insurance’s
“Social Exchange.”
While USAA’s real
commend center is
located just behind this
wall, these screens
appear in the common
public lobby areas. The
eight screens (four large
vertical, four smaller
horizontal) show a
variety of custom and
standard command
center visualizations.
This is a key stop for the
thousands of people
who tour the USAA
headquarters every year.
33. A variety of Marketing Cloud Command Center visualizations appear in the Southwest Airlines Listening
Center, as well as some of the airline’s proprietary flight ops screens. Southwest Social Care Manager Rob
Hahn shows the Command Center World Cloud visualization that helped alert the Network Operations
Center of a shooting inside of LAX airport in 2013 first before any other system or notification.
34. 4) Use Actionable Visualizations to Create Executive Buy-In
Single most effective contributor to social
success is company wide commitment and
participation.
Use social insights to create this buy in:
§ Share simple social dashboards on brand,
products and competitors
§ Pull specific posts and tweets from customers.
§ Create cross functional editorial board.
§ Command Centers & iPads
36. 4) Connect Social Data to the Enterprise
Marketers are turning to new solutions to connect with discerning customers
Percentage of Marketing Leaders Who Use or Plan to Use the Following
Tools or Technology over the Next Two Years
Anticipated
YoY Growth
+53%
Artificial intelligence (AI) 51% 27%
+34%
Internet of Things
(IoT)/connected devices 66% 23%
+31%
Marketing automation platform 67% 21%
+31%
Social listening tools 67% 20%
Anticipated
YoY Growth
+30%
Customer identity and access
management (CIAM) 68% 20%
+30%
Mobile campaign management 68% 20%
+30%
Lead nurturing and scoring tools 66% 20%
+28%
Data management
platform (DMP) 70% 19%
Plan to useCurrently use
37. CRM system
Data targeting and
segmentation
Social publishing tools
Marketing analytics /
measurement tools
High Performers Turn to Sophisticated Data Management
New capabilities boost 1-to-1 engagement
1
2
3
High Performers Moderate Performers Underperformers
Most Essential Tools and Technologies to Create 1-to-1 Marketing
Across Every Touchpoint
Data management
platform
CRM system
Marketing analytics /
measurement tools
Marketing analytics /
measurement tools
Guided selling
(e.g., opportunity ranking by potential
value, sales activity effectiveness)
39. AI Yields a New Era of Predictive Personalization
Early adopters find a new mainstay of their arsenal – 51% are using AI
72%
50%
32%
High Performers vs.
Underperformers
2.2x
more likely to say they’re currently
using artificial intelligence (AI)
57% of marketers using AI
say it’s absolutely or very essential
to creating 1-to-1 marketing across
every touchpoint.
High performers
Moderate performers
Underperformers
40. AI Yields a New Era of Predictive Personalization
Early adopters find a new mainstay of their arsenal
Areas Where Marketing Leaders Expect AI Will Have a Substantial or Transformational
Impact on Their Business over the Next Five Years
Sentiment analysis 56%
Lead scoring
Customer segmentation /
lookalike audience modeling
Campaign analytics
57%
58%
59%
Digital asset management 59%
Predictive journey
Dynamic landing pages
and websites
Hyperpersonalization of content
60%
61%
61%
41. Social Studio Einstein
Industry Leading Enterprise-Class Artificial Intelligence
Now!
Sentiment Insights: Determine tone and sentiment of conversations
in 10+ languages to help you truly understand the voice of your
customer and make smarter decisions
Now!
Spam Detection: Identify known spam sites and posts on your social
channels to separate signal from noise and optimize your teams
efforts
Now!
Language Insights: Detect and classify social posts by language,
giving marketers greater ability to manage and measure all
conversations from billions of sources
Now!
Automated Custom Classifiers: Automatically tag posts that meet
certain criteria for a seamless handoff to internal teams for resolution
and reporting
Now!
Image Insights: Train Social Studio to “see” logos, objects, scenes,
attributes, emotions and more through deep learning. Classify
images and apply automation for routing and workflow
NEW
GENERALY
AVAILABLE
42. Image Classification
“See” The Social Web for the First Time Ever!
Recognize and classify images that match logos,
objects, scenes, attributes, emotions and much,
much more!
Apply automation rules to route posts and
relevant parties to save time and gain faster
consumer and market insights
44. Just reach
the right customer
at the right time
with the right message
in the right channel
45. How Can Your Team Join the High Performers?
What High Performers Do Differently
Drive
connected
customer
journeys with
data
Revamp
organizational
structures and
workflows
Keep their
tech stacks
fresh
Stay on the
cutting edge
with AI
46. Powering Success Across Industries
Technology
Travel &
Hospitality
CPG HLS
Fins
& Insurance
B2B
Retail/QSR