Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
SABMiller plc held a quarterly divisional seminar series in Africa in March 2015. Jonathan Kirby, the Financial Director of SABMiller Africa, presented on the company's financial performance in Africa. Africa is an important contributor to the SABMiller Group, accounting for 28% of volumes, 30% of revenue, and 34% of EBITA. SABMiller has experienced solid growth in Africa, with EBITA, revenue and lager volumes growing at a compound annual growth rate of 13.2%, 9.0% and 4.5% respectively from fiscal year 2010 to 2014. Kirby highlighted various initiatives SABMiller is undertaking in Africa to drive further growth, reduce costs, and integrate its African
This is a checklist with the criteria the learners needed to demonstrate to verify competency in accessing, using, and de accessing central venous access devices with external ports.
Diageo is a global spirits and beer company formed through mergers in 1997. It focuses on premium brands and has a diverse portfolio including Johnnie Walker, Smirnoff, Guinness, and others. Diageo uses acquisitions, geographic segmentation, complete category participation, and priority brand marketing to grow globally. It targets high-growth markets and categories. Diageo tailors its marketing strategies to different regions, emphasizing sponsorship and relationships in North America and sports in Australia.
Want to run more effective, professional and well thought out Sales Calls?
Use this Sales Call Planner template to effectively plan your next successful sales call. Designed to be used as a brainstorming planning tool either by yourself (to get your thoughts out and some structure), or with your team, this template allows you to ensure you focus on how to ensure your meeting is effective.
Also see the more general Meeting Planner version here: http://www.slideshare.net/jbargent/meeting-planning-template
A business intelligence strategy is needed to align a company's analytics and data usage with its overall corporate strategy. Without a clear BI strategy, companies can end up with multiple versions of data truths, unclear business logic and definitions, wasted personnel overhead, and poor data quality. The key elements of a successful BI strategy are having the right data, the right people, and the right tools. A BI strategy should also address areas like roadmapping, stakeholder management, architectural blueprint, capability improvements, and implementation planning.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
The presentation discusses the importance of creating visual merchandising (VM) guidelines for retail stores to ensure consistency across locations. It recommends communicating VM standards through merchandising playbooks containing photorealistic renders that inspire store associates. Guidelines standardize the customer experience, boost sales by highlighting strategic products, and make seasonal initiatives easy to implement uniformly. The presentation provides tips on developing guidelines, using renders to visualize concepts, and working with stakeholders.
Merchandising and In Store Promotions are integral to retail marketing and this presentation aims too give a brief insight into what are the components that make up merchadising and instore promotions,the ppt has explanations in it in the note and expect anybody who goes through it to have a general understanding of the same.
SABMiller plc held a quarterly divisional seminar series in Africa in March 2015. Jonathan Kirby, the Financial Director of SABMiller Africa, presented on the company's financial performance in Africa. Africa is an important contributor to the SABMiller Group, accounting for 28% of volumes, 30% of revenue, and 34% of EBITA. SABMiller has experienced solid growth in Africa, with EBITA, revenue and lager volumes growing at a compound annual growth rate of 13.2%, 9.0% and 4.5% respectively from fiscal year 2010 to 2014. Kirby highlighted various initiatives SABMiller is undertaking in Africa to drive further growth, reduce costs, and integrate its African
This is a checklist with the criteria the learners needed to demonstrate to verify competency in accessing, using, and de accessing central venous access devices with external ports.
Diageo is a global spirits and beer company formed through mergers in 1997. It focuses on premium brands and has a diverse portfolio including Johnnie Walker, Smirnoff, Guinness, and others. Diageo uses acquisitions, geographic segmentation, complete category participation, and priority brand marketing to grow globally. It targets high-growth markets and categories. Diageo tailors its marketing strategies to different regions, emphasizing sponsorship and relationships in North America and sports in Australia.
Want to run more effective, professional and well thought out Sales Calls?
Use this Sales Call Planner template to effectively plan your next successful sales call. Designed to be used as a brainstorming planning tool either by yourself (to get your thoughts out and some structure), or with your team, this template allows you to ensure you focus on how to ensure your meeting is effective.
Also see the more general Meeting Planner version here: http://www.slideshare.net/jbargent/meeting-planning-template
A business intelligence strategy is needed to align a company's analytics and data usage with its overall corporate strategy. Without a clear BI strategy, companies can end up with multiple versions of data truths, unclear business logic and definitions, wasted personnel overhead, and poor data quality. The key elements of a successful BI strategy are having the right data, the right people, and the right tools. A BI strategy should also address areas like roadmapping, stakeholder management, architectural blueprint, capability improvements, and implementation planning.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
The presentation discusses the importance of creating visual merchandising (VM) guidelines for retail stores to ensure consistency across locations. It recommends communicating VM standards through merchandising playbooks containing photorealistic renders that inspire store associates. Guidelines standardize the customer experience, boost sales by highlighting strategic products, and make seasonal initiatives easy to implement uniformly. The presentation provides tips on developing guidelines, using renders to visualize concepts, and working with stakeholders.
Ralph Lauren Corporation produces clothing, accessories, home goods, and fragrances. It sells products through both wholesale and retail channels. The document discusses Ralph Lauren's supply chain process, where it outsources production to independent contractors in various countries. It then provides an analysis of the Ralph Lauren Spring 2013 collection, including inspiration, styles, merchandising plans, product breakdowns by category with photos, and pricing strategies. The goal is to simulate merchandising plans for optimizing the assortment mix.
Most retail stores rely on promotions and the greatest of them start inside. Visual merchandising is not only a technique and a tool to grow business, but a strategy to drive sales and attract new customers into the shop. The layout and graphics determine the success of each store yet success is based on what type of graphics you use and how well you have done your research.
Find out more at marketing@mediaco.co.uk
The document outlines 7 steps to a professional sales approach: 1) Greet the customer with a smile and introduce yourself, 2) Use the customer's name and make eye contact, 3) Try to be on a first name basis to build rapport, 4) Give genuine compliments, 5) Ask to sit down to take control of the interaction, 6) Engage in small talk to learn about the customer and relax them, 7) Use a needs analysis form to determine what the customer is looking for without selling the same thing to everyone. The goal is to build trust and likeability before presenting the product and making the sale.
The document outlines the steps of a successful sales call:
1. Preparation - The salesperson plans their objectives, evaluates the prospect, and prepares questions and responses.
2. Approach - The salesperson introduces themselves, states the purpose of the call, and asks an opening question to gain attention and interest.
3. Presentation - The salesperson works to uncover the prospect's needs through questions, then matches the product benefits to those needs to find the decisive buying motive.
4. Responses - The salesperson listens to reactions and looks for buying signals from the prospect.
This document outlines Pepsi's marketing plan for Cambodia. It begins with an introduction and history of Pepsi, which was established over 100 years ago. It then provides Pepsi's vision, mission, and SWOT analysis. The marketing strategy discusses the target market of youth, competitors like Coca-Cola, and strengths such as brand image. The action plan proposes developing new flavors and packaging, expanding distribution through credit facilities and local partnerships, and increasing sponsorships. It recommends strengthening research and product development to further global growth.
The document discusses go-to-market strategies versus marketing strategies. It notes that go-to-market strategies specifically focus on product launches, while marketing strategies can apply to ongoing activities. Go-to-market strategies involve additional components to coordinate with product development. Once launched, the go-to-market strategy evolves into an overall marketing strategy. The document then provides details on developing effective go-to-market strategies, including defining target markets, sales processes, distribution channels, and product roadmaps.
1) The document provides an overview of sales management in the fast moving consumer goods (FMCG) industry in India, including industry trends, organizational structures, and key roles and functions.
2) It describes the FMCG industry in India and key trends like consolidation, product innovation, and a focus on rural markets.
3) Different sales organizational structures are presented for various FMCG companies operating in India, either based on geography, management functions, products or customers. Key sales roles like sales managers and executives are also outlined.
This document outlines a customer service system (CSS) process for improving route-to-market execution. The 5-step CSS process includes: 1) defining a destination, 2) assessing current capabilities/gaps, 3) designing customer-focused routes/solutions, 4) planning implementation, and 5) executing the plan. Route-to-market activities like account development, order generation, merchandising and delivery are discussed. The goal of CSS is to improve outlet penetration, sales volume, and execution efficiency through a disciplined process.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Henri Nestle founded Nestle in 1866 in Switzerland. It set up its first production plant in India in 1961 in Moga, Punjab. Today it is the world's largest diversified food company with operations in over 130 countries. In India, it has been operating since 1912 starting in Chennai and Kolkata. It uses a multi-layered distribution network in India including C&F agents, super stockists, distributors, wholesalers, and retailers to supply its products nationwide. Profit margins vary across the different levels in the network.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
A social media workshop will be held on April 20th by Kelly Alcorn, a social media strategist. The workshop is free for members of Gateway to Dreams and those interested can register on the website ActivateSocialMedia.com. The contact information for Kelly Alcorn is provided.
Kelly Alcorn es una experta en redes sociales que ofrece servicios de consultoría bajo el nombre de Activate Social Media. Ella puede ser contactada a través de Twitter, Facebook, LinkedIn o por correo electrónico.
This document provides a tracking chart for weight and body measurements. It includes spaces to record a person's name, starting and ending measurements of the waist, hips, thighs and chest, as well as starting and ending weight. The chart also has sections to log weekly measurements and weight over a six week period to monitor progress.
This document provides an overview of a presentation on emotional intelligence. It discusses key concepts such as self-awareness, social awareness, self-management, relationship management, and EQ competencies. Various assessment tools are presented to help individuals understand their own preferences and strengths. Effective leadership is shown to require skills like self-confidence, credibility and trust that relate to emotional intelligence. Motivation and achieving goals are also linked to managing emotions. The importance of effective communication and relationships is emphasized.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Ralph Lauren Corporation produces clothing, accessories, home goods, and fragrances. It sells products through both wholesale and retail channels. The document discusses Ralph Lauren's supply chain process, where it outsources production to independent contractors in various countries. It then provides an analysis of the Ralph Lauren Spring 2013 collection, including inspiration, styles, merchandising plans, product breakdowns by category with photos, and pricing strategies. The goal is to simulate merchandising plans for optimizing the assortment mix.
Most retail stores rely on promotions and the greatest of them start inside. Visual merchandising is not only a technique and a tool to grow business, but a strategy to drive sales and attract new customers into the shop. The layout and graphics determine the success of each store yet success is based on what type of graphics you use and how well you have done your research.
Find out more at marketing@mediaco.co.uk
The document outlines 7 steps to a professional sales approach: 1) Greet the customer with a smile and introduce yourself, 2) Use the customer's name and make eye contact, 3) Try to be on a first name basis to build rapport, 4) Give genuine compliments, 5) Ask to sit down to take control of the interaction, 6) Engage in small talk to learn about the customer and relax them, 7) Use a needs analysis form to determine what the customer is looking for without selling the same thing to everyone. The goal is to build trust and likeability before presenting the product and making the sale.
The document outlines the steps of a successful sales call:
1. Preparation - The salesperson plans their objectives, evaluates the prospect, and prepares questions and responses.
2. Approach - The salesperson introduces themselves, states the purpose of the call, and asks an opening question to gain attention and interest.
3. Presentation - The salesperson works to uncover the prospect's needs through questions, then matches the product benefits to those needs to find the decisive buying motive.
4. Responses - The salesperson listens to reactions and looks for buying signals from the prospect.
This document outlines Pepsi's marketing plan for Cambodia. It begins with an introduction and history of Pepsi, which was established over 100 years ago. It then provides Pepsi's vision, mission, and SWOT analysis. The marketing strategy discusses the target market of youth, competitors like Coca-Cola, and strengths such as brand image. The action plan proposes developing new flavors and packaging, expanding distribution through credit facilities and local partnerships, and increasing sponsorships. It recommends strengthening research and product development to further global growth.
The document discusses go-to-market strategies versus marketing strategies. It notes that go-to-market strategies specifically focus on product launches, while marketing strategies can apply to ongoing activities. Go-to-market strategies involve additional components to coordinate with product development. Once launched, the go-to-market strategy evolves into an overall marketing strategy. The document then provides details on developing effective go-to-market strategies, including defining target markets, sales processes, distribution channels, and product roadmaps.
1) The document provides an overview of sales management in the fast moving consumer goods (FMCG) industry in India, including industry trends, organizational structures, and key roles and functions.
2) It describes the FMCG industry in India and key trends like consolidation, product innovation, and a focus on rural markets.
3) Different sales organizational structures are presented for various FMCG companies operating in India, either based on geography, management functions, products or customers. Key sales roles like sales managers and executives are also outlined.
This document outlines a customer service system (CSS) process for improving route-to-market execution. The 5-step CSS process includes: 1) defining a destination, 2) assessing current capabilities/gaps, 3) designing customer-focused routes/solutions, 4) planning implementation, and 5) executing the plan. Route-to-market activities like account development, order generation, merchandising and delivery are discussed. The goal of CSS is to improve outlet penetration, sales volume, and execution efficiency through a disciplined process.
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Henri Nestle founded Nestle in 1866 in Switzerland. It set up its first production plant in India in 1961 in Moga, Punjab. Today it is the world's largest diversified food company with operations in over 130 countries. In India, it has been operating since 1912 starting in Chennai and Kolkata. It uses a multi-layered distribution network in India including C&F agents, super stockists, distributors, wholesalers, and retailers to supply its products nationwide. Profit margins vary across the different levels in the network.
Prepared by:
Abdul Hadi Anwar Siddiqui
I am luck that I share this Presentation with you because this is My best Presentation I prepared till now,
thanks........
For more information please follow me at,
Gmail: abdulhadianwar9998@gmail.com
facebook: https://www.facebook.com/innocent.hadi.733
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
A social media workshop will be held on April 20th by Kelly Alcorn, a social media strategist. The workshop is free for members of Gateway to Dreams and those interested can register on the website ActivateSocialMedia.com. The contact information for Kelly Alcorn is provided.
Kelly Alcorn es una experta en redes sociales que ofrece servicios de consultoría bajo el nombre de Activate Social Media. Ella puede ser contactada a través de Twitter, Facebook, LinkedIn o por correo electrónico.
This document provides a tracking chart for weight and body measurements. It includes spaces to record a person's name, starting and ending measurements of the waist, hips, thighs and chest, as well as starting and ending weight. The chart also has sections to log weekly measurements and weight over a six week period to monitor progress.
This document provides an overview of a presentation on emotional intelligence. It discusses key concepts such as self-awareness, social awareness, self-management, relationship management, and EQ competencies. Various assessment tools are presented to help individuals understand their own preferences and strengths. Effective leadership is shown to require skills like self-confidence, credibility and trust that relate to emotional intelligence. Motivation and achieving goals are also linked to managing emotions. The importance of effective communication and relationships is emphasized.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
This document provides an overview of emotional intelligence. It discusses the history and definitions of emotional intelligence. Key aspects that were summarized include:
1. Emotional intelligence involves the capacity for recognizing our own feelings and those of others, motivating ourselves, and managing emotions well.
2. There are four main components of emotional intelligence: self-awareness, self-management, social awareness, and relationship management.
3. Effective leadership requires skills like empathy, adaptability, and persuasiveness that are aspects of emotional intelligence. Developing self-awareness, self-confidence, and trust are important for leaders.
This document provides examples of businesses that are effective at using social media for B2B purposes on platforms like Facebook, LinkedIn, and YouTube. It also lists additional resources like HARO, Reporter Connection, and Quora that can help businesses gain media exposure and expert status. Finally, it recommends checking out Customink.com as a role model for creating personality on social media and suggests types of content that can attract traffic, such as how-to videos, product demos, and repurposed marketing materials.
The document discusses the impacts of conflict in the workplace, including stress, loss of productivity, absenteeism, and sick leave. It then provides tips for effective conflict resolution, such as maintaining composure, allowing both sides to speak, finding areas of agreement, and focusing on solutions rather than blaming. Additional resources and techniques are recommended to help de-escalate conflicts, including active listening, using "I" statements, and acknowledging others' expertise.
Coaching involves guiding people to achieve goals by discovering their strengths and weaknesses and providing resources and advice. An effective coach objectively assesses a person's current performance, sets measurable goals with them, develops a plan to achieve those goals through training and development activities, implements the plan, evaluates performance, and provides feedback focused on continuous improvement. When coaching unmotivated employees, know-it-alls, or those who feel they have more experience ("BALTY"), the coach should focus on aligning individual and team goals, ask questions to address issues directly, clearly communicate appreciation, and leverage the person's expertise.
The document discusses finding your passions and living a purposeful life. It encourages listing 15 passions and envisioning your perfect life with family, career, hobbies, and more. It also discusses taking action on your passions with the help of others for support and connections.
The document discusses afformations as a new way to use positive self-talk through empowering questions rather than statements. Afformations work by planting a seed in the unconscious mind to find answers to the questions. The steps to create effective afformations are to identify a clear desire, write it as an empowering question assuming it's already true, and let the mind search for answers without waiting for a response. Using afformations can lead to feelings of calm and peace but requires consistency and avoiding self-defeating behaviors for changes to occur. Examples are provided to select an area of life to focus on and write an afformation question.