This document discusses the growing trend of peer-to-peer (P2P) lending and why traditional asset managers should be interested. It notes that central banks' policies have negatively impacted income-seeking investors, while benefiting return-seeking investors. As an alternative, it presents P2P lending as a new asset class that offers higher yields than government bonds and has grown significantly in recent years in the UK, US and Europe, though volumes remain low in Italy. It argues that P2P lending platforms are evolving to resemble traditional stock exchanges, with institutions providing the majority of lending volumes. Overall, the document advocates that P2P lending represents a growing global phenomenon that asset managers should consider moving into.