A look at the evolution of travel planning and marketing.
This presentation was delivered to tourism-related organizations across the Southeast by two presenters from Luckie and Company: VP/Director of Brand Planning David Stutts and Social Media Strategist David Griner.
This document provides six steps for planning the perfect vacation:
1. Decide on a destination based on interests and research unique options.
2. Book flights on discount travel sites 6 weeks in advance on Wednesdays for lowest prices.
3. Book hotels on discount sites and sign up for loyalty programs. Consider Airbnb or hostels to save money.
4. Plan intercity and local transportation like buses, trains, rental cars, or rideshares.
5. Use maps to familiarize yourself with locations of hotels, attractions, and transportation.
6. Research top attractions, restaurants, and nightlife through online reviews and social media to plan an itinerary.
The document discusses how Web 2.0 technologies like user-generated content, social networking, blogging and podcasting are opening up new opportunities for the tourism and travel industry. It provides examples of how companies are using these tools to engage customers, gain industry expertise, and learn consumer opinions. The key benefit to businesses is that these technologies allow brands to better serve customers and take advantage of new commercial possibilities in the evolving online landscape.
This document summarizes a presentation about mobile user experience for museums. It discusses how mobile devices have replaced analog devices and how their use context has changed. Smartphones are used for immediate communication and information access on the go. Tablets are for casual consumption of content like reading. The presentation covers why museums should care about mobile, how to connect with new younger audiences, and trends to watch like augmented reality. It provides examples of responsive design techniques and considerations for mobile content strategy and apps versus mobile websites.
This document contains over 500 URLs of various web directories. The number listed after each URL indicates the number of backlinks that directory provides according to the source. The directories cover a wide range of topics and industries and include general directories as well as some that focus on specific niches. Many of the directories have relatively low backlink counts, with most having 5 or fewer backlinks according to the data.
The document discusses the rise of social media and its importance for businesses. It defines social media as online conversations powered by various technologies and platforms. The key reasons it gives for why businesses should engage with social media are that social networks are now more popular than porn sites, consumers highly trust recommendations from other users, brands are already being discussed online, and future consumers will expect brands to be present in social media. It argues that businesses must listen to online conversations, participate authentically, and provide ways for consumers to engage with brands in order to benefit from social media.
This document summarizes the current state of user generated travel content and online reviews. It notes that while travel spending and tourism is growing significantly, travelers currently lack reliable information sources when planning trips. Traditional guidebooks provide curated expert opinions but are not portable or up-to-date. User reviews on travel sites are user generated and thus inconsistent, with issues like selection bias, anonymity, and incentives for extreme positive reviews rather than balanced opinions. The document proposes a solution may be needed but does not specify what it is.
The document contains a list of URLs from various dates. Most of the URLs are for forums, communities and content sharing sites related to gaming, writing, and software/hardware development. Many of the same sites are listed on multiple dates, suggesting the person is frequently visiting and engaging with online communities in these topics.
The document discusses how TripAdvisor has become the world's largest travel site with 50 million unique monthly users. It highlights how user reviews and social media are transforming travel planning and influencing travelers' decisions. The presentation encourages hotel owners to claim and optimize their business listing, respond to reviews, and leverage TripAdvisor's tools and services to engage customers and promote their property.
This document provides six steps for planning the perfect vacation:
1. Decide on a destination based on interests and research unique options.
2. Book flights on discount travel sites 6 weeks in advance on Wednesdays for lowest prices.
3. Book hotels on discount sites and sign up for loyalty programs. Consider Airbnb or hostels to save money.
4. Plan intercity and local transportation like buses, trains, rental cars, or rideshares.
5. Use maps to familiarize yourself with locations of hotels, attractions, and transportation.
6. Research top attractions, restaurants, and nightlife through online reviews and social media to plan an itinerary.
The document discusses how Web 2.0 technologies like user-generated content, social networking, blogging and podcasting are opening up new opportunities for the tourism and travel industry. It provides examples of how companies are using these tools to engage customers, gain industry expertise, and learn consumer opinions. The key benefit to businesses is that these technologies allow brands to better serve customers and take advantage of new commercial possibilities in the evolving online landscape.
This document summarizes a presentation about mobile user experience for museums. It discusses how mobile devices have replaced analog devices and how their use context has changed. Smartphones are used for immediate communication and information access on the go. Tablets are for casual consumption of content like reading. The presentation covers why museums should care about mobile, how to connect with new younger audiences, and trends to watch like augmented reality. It provides examples of responsive design techniques and considerations for mobile content strategy and apps versus mobile websites.
This document contains over 500 URLs of various web directories. The number listed after each URL indicates the number of backlinks that directory provides according to the source. The directories cover a wide range of topics and industries and include general directories as well as some that focus on specific niches. Many of the directories have relatively low backlink counts, with most having 5 or fewer backlinks according to the data.
The document discusses the rise of social media and its importance for businesses. It defines social media as online conversations powered by various technologies and platforms. The key reasons it gives for why businesses should engage with social media are that social networks are now more popular than porn sites, consumers highly trust recommendations from other users, brands are already being discussed online, and future consumers will expect brands to be present in social media. It argues that businesses must listen to online conversations, participate authentically, and provide ways for consumers to engage with brands in order to benefit from social media.
This document summarizes the current state of user generated travel content and online reviews. It notes that while travel spending and tourism is growing significantly, travelers currently lack reliable information sources when planning trips. Traditional guidebooks provide curated expert opinions but are not portable or up-to-date. User reviews on travel sites are user generated and thus inconsistent, with issues like selection bias, anonymity, and incentives for extreme positive reviews rather than balanced opinions. The document proposes a solution may be needed but does not specify what it is.
The document contains a list of URLs from various dates. Most of the URLs are for forums, communities and content sharing sites related to gaming, writing, and software/hardware development. Many of the same sites are listed on multiple dates, suggesting the person is frequently visiting and engaging with online communities in these topics.
The document discusses how TripAdvisor has become the world's largest travel site with 50 million unique monthly users. It highlights how user reviews and social media are transforming travel planning and influencing travelers' decisions. The presentation encourages hotel owners to claim and optimize their business listing, respond to reviews, and leverage TripAdvisor's tools and services to engage customers and promote their property.
Goin' Mobile - Maine PR Council Webinarportlandhead
Webinar to the Maine Public Relations Council on how to understand mobile devices and how people use them to effectively incorporate mobile communications into an overall strategy.
The document provides information about Irn Bru, a popular Scottish soft drink. It discusses Irn Bru's marketing campaigns, noting that they often parody or mock other popular media in a crude or offensive manner. While this has led to some controversy, it also makes the ads highly memorable. The marketing focuses on Scottish identity and humor. It is described as having a simple narrative structure in ads to engage viewers. One of its most popular ads parodies the song "Walking in the Air." The manufacturer, AG Barr, invests heavily in advertising despite any controversy. While mostly popular in Scotland and the UK, Irn Bru has an international presence but faces competition from larger brands like Coca-Cola.
The Travel Genie app provides travelers with information about attractions, offers, and directions to help plan trips. Key features include providing details about nearby attractions and recommendations based on location, time, and interests. The app also allows users to save favorite items and get innovative travel recommendations. Designing the app considers challenges like data costs when traveling abroad and maintaining accurate venue information. The solution aims to reduce travel stress by providing contextual information to help users plan and make the most of their trips.
This document contains a list of 20 web page URLs. The URLs reference pages about television shows like Modern Family, movies such as The Departed, celebrities including Beyoncé, recipes for curried chicken tenders, health topics, and online retailers for makeup and clothing.
Journeys and Notes: Designing Social Computing for Non-PlacesJustin Cranshaw
This is a presentation I gave at CHI 2016 for our project on Journeys and Notes, describes our explorations around building an online community around the journeys we take.
To reference this work, please cite our CHI 2016 paper, which can be found here:
https://dl.acm.org/citation.cfm?id=2858573&CFID=813579170&CFTOKEN=29973528
This presentation was part of the Luckie summer of 2009 speaking circuit to tourism groups in the Southeast. It covers the emergence of what we call Traveler2.0 and how they use social media and networking tools to not only plan their own vacations, but how they influence likeminded travelers. The back half of the presentation gives practical tips and examples of how tourism marketers can become involved in a meaningful way in this congested social media world. The presentation of this deck has a joint effort between Luckie’s David Stutts and David Griner.
This document provides a list of travel-related websites that were up to date as of July 2004. It includes websites for travel guides and resources, flight booking engines, European travel information, online travel communities, and general travel information sites. The document emphasizes that website URLs can change frequently and should be checked for updates.
The document discusses trends in online travel as presented at the 2011 World Hostel Conference. Major trends covered include the intersection of social media and travel with people relying more on social connections for travel advice and reviews. There is a trend toward local travel and connecting with locals. Mobile travel tools are growing in importance. Innovative websites are using social features, user profiles, and recommendations from friends to improve the travel planning experience. The conclusions note that travel startups are solving real problems and changing how people research and book travel through social and digital solutions.
The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report surveying more than a thousand senior holidaymakers on various topics ranging from upcoming trends to airlines, emerging markets or travel resources utilization.
Blogging for love and press trips: 7 Ways to Build Your Reputation - and 5 ...Peggy Bendel
Speaking to travel bloggers - and bloggers who want to add travel content to their blogs - at the Entertainment New Media Network conference in Anaheim (http://enmnetwork.com/conference/), I focused on the keys to success in getting support and help with your travel from destinations, hotels, attractions and other entities - as well as five easy ways to destroy your credibility.
New consumer trends in travel are emerging due to the rise of internet and social media. People can now search for and book their own travel arrangements online through various websites and forums. This allows travelers to directly connect with others and share travel experiences, recommendations and information. It also enables alternative, low-cost accommodation options by connecting guests with locals who can host them. Travelers now take on both producer and consumer roles simultaneously by both sharing their own travel content and finding new travel opportunities from others.
The document contains a list of over 200 social bookmarking and link sharing websites along with the number of votes or bookmarks each site has received. The most popular sites include Reddit, Digg, Slashdot, Delicious, Newsvine and Diigo which have received between 7-8 votes. Many other sites on the list have received between 1-6 votes, indicating varying levels of popularity and usage for sharing and discovering web links online.
The document discusses various tools and strategies for successful online marketing in 2010, including domain name selection, website optimization, link building, content creation, social media engagement, and blogging. Key recommendations are to select short, memorable domain names related to the business, optimize webpages for usability and search engines, build links naturally through compelling content and networking, and participate across social media platforms to enhance brand awareness and customer satisfaction in the travel industry.
The document provides information on how to plan trips using online resources. It discusses using travel blogs, guides, and review sites to choose destinations and plan itineraries. It also covers using metasearch engines to compare costs, booking sites to reserve accommodations and transportation, and additional resources for activities, dining, and special interests. Government sites are recommended for travel advisories and passport/visa information.
This document outlines 5 rock solid reasons for hotel content marketing according to Google. It summarizes that content is important throughout a traveler's customer journey from dreaming and planning a trip to booking, experiencing, and sharing about their travel. The document provides examples of how hotels can create content for each stage of the customer journey, such as destination guides for planning, virtual tours for booking, event listings for experiencing, and social media accounts for sharing. The overall message is that content marketing can engage travelers at all stages and convert them into loyal, profitable customers for hotels.
This document contains a list of popular social media, networking, bookmarking, blogging, microblogging, photo and video sharing, search and wiki websites organized into categories. It also includes the author's contact information.
The document provides guidance for STA Explorers, who are travelers that book trips with STA Travel and share their experiences on social media. It encourages explorers to blog regularly about their STA Travel booking experiences, trips, and reviews using various social media tools. Explorers are also encouraged to interact with other explorers online, tag content with #STA Travel, and have fun sharing their multimedia travel experiences.
Writers face many challenges with social networking, especially choosing platforms and applications. This presentation provides an overview to challenges expressed by the All Souls Writers' Group. I hope it will be helpful to other writers, too.
Travel 2.0 Communities: Who they are and why they matterStuart Hemerling
Travel 2.0 refers to online travel that is community-generated and focused on experience sharing, as opposed to Travel 1.0 which is industry-generated and focused on sales and marketing. TripAdvisor is currently the best known and most visited travel 2.0 site. Travel 2.0 sites allow travelers to organize trips, share experiences through reviews and photos, and interact with other travelers. Those who use travel 2.0 sites tend to have higher incomes and are more influential to other travelers when making travel decisions. Overall ratings of travel 2.0 sites are positive, especially regarding professionalism, look/feel, and content quality.
Goin' Mobile - Maine PR Council Webinarportlandhead
Webinar to the Maine Public Relations Council on how to understand mobile devices and how people use them to effectively incorporate mobile communications into an overall strategy.
The document provides information about Irn Bru, a popular Scottish soft drink. It discusses Irn Bru's marketing campaigns, noting that they often parody or mock other popular media in a crude or offensive manner. While this has led to some controversy, it also makes the ads highly memorable. The marketing focuses on Scottish identity and humor. It is described as having a simple narrative structure in ads to engage viewers. One of its most popular ads parodies the song "Walking in the Air." The manufacturer, AG Barr, invests heavily in advertising despite any controversy. While mostly popular in Scotland and the UK, Irn Bru has an international presence but faces competition from larger brands like Coca-Cola.
The Travel Genie app provides travelers with information about attractions, offers, and directions to help plan trips. Key features include providing details about nearby attractions and recommendations based on location, time, and interests. The app also allows users to save favorite items and get innovative travel recommendations. Designing the app considers challenges like data costs when traveling abroad and maintaining accurate venue information. The solution aims to reduce travel stress by providing contextual information to help users plan and make the most of their trips.
This document contains a list of 20 web page URLs. The URLs reference pages about television shows like Modern Family, movies such as The Departed, celebrities including Beyoncé, recipes for curried chicken tenders, health topics, and online retailers for makeup and clothing.
Journeys and Notes: Designing Social Computing for Non-PlacesJustin Cranshaw
This is a presentation I gave at CHI 2016 for our project on Journeys and Notes, describes our explorations around building an online community around the journeys we take.
To reference this work, please cite our CHI 2016 paper, which can be found here:
https://dl.acm.org/citation.cfm?id=2858573&CFID=813579170&CFTOKEN=29973528
This presentation was part of the Luckie summer of 2009 speaking circuit to tourism groups in the Southeast. It covers the emergence of what we call Traveler2.0 and how they use social media and networking tools to not only plan their own vacations, but how they influence likeminded travelers. The back half of the presentation gives practical tips and examples of how tourism marketers can become involved in a meaningful way in this congested social media world. The presentation of this deck has a joint effort between Luckie’s David Stutts and David Griner.
This document provides a list of travel-related websites that were up to date as of July 2004. It includes websites for travel guides and resources, flight booking engines, European travel information, online travel communities, and general travel information sites. The document emphasizes that website URLs can change frequently and should be checked for updates.
The document discusses trends in online travel as presented at the 2011 World Hostel Conference. Major trends covered include the intersection of social media and travel with people relying more on social connections for travel advice and reviews. There is a trend toward local travel and connecting with locals. Mobile travel tools are growing in importance. Innovative websites are using social features, user profiles, and recommendations from friends to improve the travel planning experience. The conclusions note that travel startups are solving real problems and changing how people research and book travel through social and digital solutions.
The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report surveying more than a thousand senior holidaymakers on various topics ranging from upcoming trends to airlines, emerging markets or travel resources utilization.
Blogging for love and press trips: 7 Ways to Build Your Reputation - and 5 ...Peggy Bendel
Speaking to travel bloggers - and bloggers who want to add travel content to their blogs - at the Entertainment New Media Network conference in Anaheim (http://enmnetwork.com/conference/), I focused on the keys to success in getting support and help with your travel from destinations, hotels, attractions and other entities - as well as five easy ways to destroy your credibility.
New consumer trends in travel are emerging due to the rise of internet and social media. People can now search for and book their own travel arrangements online through various websites and forums. This allows travelers to directly connect with others and share travel experiences, recommendations and information. It also enables alternative, low-cost accommodation options by connecting guests with locals who can host them. Travelers now take on both producer and consumer roles simultaneously by both sharing their own travel content and finding new travel opportunities from others.
The document contains a list of over 200 social bookmarking and link sharing websites along with the number of votes or bookmarks each site has received. The most popular sites include Reddit, Digg, Slashdot, Delicious, Newsvine and Diigo which have received between 7-8 votes. Many other sites on the list have received between 1-6 votes, indicating varying levels of popularity and usage for sharing and discovering web links online.
The document discusses various tools and strategies for successful online marketing in 2010, including domain name selection, website optimization, link building, content creation, social media engagement, and blogging. Key recommendations are to select short, memorable domain names related to the business, optimize webpages for usability and search engines, build links naturally through compelling content and networking, and participate across social media platforms to enhance brand awareness and customer satisfaction in the travel industry.
The document provides information on how to plan trips using online resources. It discusses using travel blogs, guides, and review sites to choose destinations and plan itineraries. It also covers using metasearch engines to compare costs, booking sites to reserve accommodations and transportation, and additional resources for activities, dining, and special interests. Government sites are recommended for travel advisories and passport/visa information.
This document outlines 5 rock solid reasons for hotel content marketing according to Google. It summarizes that content is important throughout a traveler's customer journey from dreaming and planning a trip to booking, experiencing, and sharing about their travel. The document provides examples of how hotels can create content for each stage of the customer journey, such as destination guides for planning, virtual tours for booking, event listings for experiencing, and social media accounts for sharing. The overall message is that content marketing can engage travelers at all stages and convert them into loyal, profitable customers for hotels.
This document contains a list of popular social media, networking, bookmarking, blogging, microblogging, photo and video sharing, search and wiki websites organized into categories. It also includes the author's contact information.
The document provides guidance for STA Explorers, who are travelers that book trips with STA Travel and share their experiences on social media. It encourages explorers to blog regularly about their STA Travel booking experiences, trips, and reviews using various social media tools. Explorers are also encouraged to interact with other explorers online, tag content with #STA Travel, and have fun sharing their multimedia travel experiences.
Writers face many challenges with social networking, especially choosing platforms and applications. This presentation provides an overview to challenges expressed by the All Souls Writers' Group. I hope it will be helpful to other writers, too.
Travel 2.0 Communities: Who they are and why they matterStuart Hemerling
Travel 2.0 refers to online travel that is community-generated and focused on experience sharing, as opposed to Travel 1.0 which is industry-generated and focused on sales and marketing. TripAdvisor is currently the best known and most visited travel 2.0 site. Travel 2.0 sites allow travelers to organize trips, share experiences through reviews and photos, and interact with other travelers. Those who use travel 2.0 sites tend to have higher incomes and are more influential to other travelers when making travel decisions. Overall ratings of travel 2.0 sites are positive, especially regarding professionalism, look/feel, and content quality.
Attracting the European Market by Richard Singer - Arabian Travel Market 2014TravelzooPR
This document discusses travel trends in Europe and strategies for appealing to European travelers. It provides data from surveys of travelers in the UK, Germany, France and Spain on their travel behaviors and perceptions of destinations in the Middle East. Some key findings include that while many Europeans have not visited the region, most would consider returning or recommending it to others. The document also outlines the shift to mobile platforms and the need for travel companies and destinations to have a strong mobile presence. It provides case studies on successful Travelzoo campaigns to destinations in the Middle East that drove room nights and passenger bookings.
The document discusses content marketing strategies and examples for the travel industry. It provides examples of The Travel Magazine, clickandgo.com, and TripAdvisor. The Travel Magazine provides highly educational travel articles and reviews with engaging photos. Clickandgo.com uses compelling content and personalized experiences to attract different types of travelers. TripAdvisor gained popularity through user-generated content and forums that provide reliable information for travelers. All three websites provide informative content about travel destinations along with user reviews and engagement to influence traveler decisions.
The document discusses content marketing strategies and examples for the travel industry. It provides examples of The Travel Magazine, clickandgo.com, and TripAdvisor. The Travel Magazine provides highly educational travel articles and reviews with matching photos. Clickandgo.com uses podcasts, blogs, and personalized content to attract different types of travelers. TripAdvisor gained popularity through user-generated content and forums that provide reliable traveler insights. It emphasizes providing solutions for travelers on a budget.
A short introduction into Social Media for Rotary Club MBV (2010)Erwin Elling
This document discusses the rise of social media and its impact on society. It covers how social media has changed how people interact and share information online through individual profiles, communities, and conversations. Various social media channels are explored, including social networks like Hyves and Facebook, blogging, and media sharing platforms. Statistics are provided on user bases and behaviors on these channels. Examples show how organizations can create a presence and engage with audiences on social media.
Similaire à The Brave New World of Traveler 2.0 (20)
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
1) The document discusses how TV ads can better leverage social media to increase their effectiveness. It provides examples of how brands like Audi and Dos Equis have successfully used hashtags and engaging content to drive social sharing and conversation around their TV campaigns.
2) Key recommendations include using hashtags and calls to action that are clear and directly related to the ad's message. Ads should aim to start conversations rather than just make product statements.
3) Successful social campaigns plan to convert initial buzz into long-term engagement and relationships with audiences. Simply buying social media isn't enough without developing truly social and engaging content.
The Social Media Struggle for NonprofitsDavid Griner
This document summarizes the key challenges and strategies for non-profits using social media effectively. It notes that while social media is now mainstream, it has become more difficult for non-profits to get noticed due to increased competition and changes by platforms like Facebook that reduce visibility. However, it provides strategies for non-profits to improve their social media presence, such as creating comprehensive strategies and content plans, experimenting to engage audiences, measuring effectiveness, and considering paid advertising like Facebook ads which can be very affordable. The overall message is that social media requires focus, resources, and constant adaptation to remain successful.
The Luckie 50 report provides an annual list of the best travel apps for tablets. This year's report focuses solely on tablet apps, which have seen explosive growth. The document then provides summaries of 50 top travel apps organized into categories such as organization, reservations, maps, learning, and more. Each app summary includes the app name, brief description, supported platforms, and price.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
This document provides an overview of social media and specifications for using different social media platforms like Facebook. It discusses how businesses and users on social media are like sharecroppers in that they create value but don't own the platforms. Facebook allows customizing profile/page images, icons/avatars, and apps. Optimal sizes are discussed for images used on Facebook. Examples of brands using images effectively on Facebook are also provided.
Like It Or Spike it: Social Media Case StudiesDavid Griner
The document discusses several social media campaigns and their results:
1) Discovery Channel partnered with Campfire to create a Facebook game promoting "The Colony" that generated 350,000 pageviews and 59% of players restarted the game.
2) Cosmopolitan's Facebook app simulating a photo shoot attracted 3,800 users in its first week.
3) When American Express declined to sell advance tickets, Pee-Wee Herman sold them on Facebook instead, gaining 230,000 fans and $1.5 million in presales without any ads.
4) An Edge shaving gel Twitter campaign received 4,930 tweets with its hashtag and extended the campaign due to positive
There are two types of social media tipping points - proactive and reactive. Proactive tipping points are premeditated moves to launch a business onto a large stage, while reactive tipping points are unexpected bursts of publicity. Case studies of companies like TGI Friday's, TED, OK Go, and Old Spice show that tipping points require skill, experience, flexibility, and seeing things from customers' perspectives to leverage unexpected opportunities. The key is having good content before seeking widespread popularity and continually innovating to engage audiences.
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
The document discusses the value of social media marketing campaigns and provides examples of successful campaigns. It argues that while having a social media presence is important, campaigns can help create buzz and opportunities by sparking discussions. Examples provided include a company that sent grasshoppers to influencers, increasing traffic by over 4,000%, and giveaways by Squarespace and Moonfruit that boosted followers and engagement. The document concludes by providing lessons for running effective social media campaigns.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
Twitter has grown tremendously in recent years and become a popular way for individuals and businesses to communicate in real time. It allows users to post short bursts of text-based updates and engage with others through features like mentions, retweets and hashtags. While initially having many competitors, Twitter stood out for keeping things simple and gaining significant venture funding and buzz. It now has hundreds of millions of users worldwide, including many celebrities, journalists and business that see it as a way to engage customers.
1) The document discusses overcoming corporate fears about social media by confronting realities and starting small. It argues that social media allows companies to prove their brand promises.
2) Case studies show how Little Debbie and Asheville used social media successfully to engage customers.
3) While ROI can be difficult to predict, the document provides examples like HP's laptop giveaway campaign that showed measurable returns from social media efforts.
Twitter is a social media platform that allows users to share brief updates and follow others. It provides a less personal space than Facebook for staying connected to communities, industries, friends and current events. While Twitter is not making money currently, potential revenue options include advertising, premium accounts, and selling data to companies. Businesses use Twitter to raise awareness, engage customers, answer questions and promote their brand, but should focus on conversations rather than just sales.
The document discusses the rise in online video viewing and different platforms for sharing video online. It notes that as of 2008 more people had watched online videos than read blogs, and that 10 billion video clips are watched online in the US each month. It then summarizes several popular video sharing sites like YouTube, Hulu, Netflix, and Skype and how each one differs or what niche it fills in online video sharing and viewing.
What is social media, and why should I care?David Griner
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses common social media tools like blogs, microblogging, social networks, and videos/photos. It then focuses on blogs and microblogging platforms like Twitter. For businesses, it emphasizes the importance of an authentic presence and engaging with influencers. Key platforms discussed include Facebook, MySpace, and Google alerts.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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4. From the advent of buses, trains and planes, travel
agents have really played a big roll in planning and
steering travelers to destinations. You walked in, said
you wanted a beach vacation and you were off to
some island
5.
6. And even with consumers in control,
there has been a rapid evolution
(especially in the past couple of years)
7. But first let‘s go way back
to the mid-1990s where
the power shift started
8. It started with getting info about a destination (online
brochure) – freedom to get info when they wanted
versus when the travel agent wanted
10. To using travel aggregators to see all options in one
place and get a good deal
11. To using evolved travel aggregators that bundled flights,
hotels and rental cars into one package and offered a
really good deal with a little destination insight
12. To using chat rooms to see what other travelers were
doing or thinking regarding travel planning
15. Opening the door to easily
accessible user-generated
content like pictures and videos
16. Which tells a very different story
than just words in a blog and the
pretty pictures that marketers
show on their Web sites
17.
18. THEN
Early Adopters
36% of U.S. adults had broadband access
17% of the total U.S. Internet audience
viewed online video in June 2005
Source: Pew Internet Life Dec. 2005, comScore March 2004
19. NOW
Mainstream
63% of U.S. adults have broadband access
78% of the total U.S. Internet audience
viewed online video in April 2009
AND
Watched 16.8 BILLION videos
Source: Pew Internet Life April2009, and comScore April 2009
20. This broadband penetration and
acceptance of UGC led to an
explosion of UGC sites in many
categories, especially travel
21. And a new breed of leisure
traveler was born
Traveler2.0
22. Web savvy
Broadband connected
Social media initiated
In control every step of the way
23. And most importantly …
Willing to seek out and share travel
information with like-minded travelers
25. Of the thousands of travel/tourism sites out there, these are the slightly more
than 50 we think Traveler2.0 will find the most useful, interesting or engaging
Travel Aggregators Blogs/Travel Journals Social Networks
http://www.travelzoo.com http://www.vcarious.com http://www.iloho.com
http://www.hotelicopter.com http://www.gadling.com http://www.traveltogether.com
http://www.seatguru.com http://www.mytripjournal.com http://realtravel.com
http://www.sidestep.com http://www.travellerspoint.com http://www.flyertalk.com
http://www.kayak.com http://www.traveljournals.net http://www.tripconnect.com
http://www.yapata.com http://www.virtualtourist.com
http://farecast.live.com http://www.travbuddy.com
http://www.mobissimo.com http://www.gusto.com
http://www.hotwire.com http://www.dopplr.com
http://www.luxurylink.com http://www.tripwolf.com
http://www.momondo.com Reviews
Regional http://www.tripadvisor.com
http://goseeoregon.com http://www.travelpost.com
http://71miles.com http://www.rummble.com
http://www.everyblock.com http://www.hotelchatter.com
http://www.going.com http://www.igougo.com
http://flyspy.com http://www.jaunted.com
Green Travel
Trip Planning/Sharing Group Travel http://www.viator.com
http://www.mytripbook.com http://www.triporama.com http://gogreentravelgreen.com
http://www.tripcart.com http://www.groople.com http://www.greenicious.com
http://www.tripology.com http://www.triphub.com
http://triptie.com http://www.imin.com Interesting
http://www.lonelyplanet.com http://www.mp3travel.com
http://www.concierge.com http://www.couchsurfing.com
http://www.pastigo.com http://www.1sthomeexchange.com
http://www.traveltip.org International Traveler http://www.vrbo.com
http://www.tripit.com http://www.citytherapy.com http://www.shawguides.com
http://www.planeteye.com http://www.wayn.com
http://www.nileguide.com http://gridskipper.com
http://www.toandfromtheairport.com http://www.bootsnall.com
26. A social networking site that helps users plan their trips by
getting tips from other users, by browsing photos and
videos. You can look for travel mates and even book hotels
or hostels
27. A blogging site that travelers can use while actually on their trip to keep
friends and family up-to-date on what they are doing
28. Another social networking and planning site that offers
information on the people, the culture, how to get around, and
how to avoid problems, as well as suggestions for itineraries,
accommodations, dining and things to do
29. A newer site that combines UGC and reviews with professionally
generated travel tips.
30. Not just Web sites
Traveler2.0 is becoming
highly mobile too
31. Smart phones are finally giving
travelers access to interactive tools
when they need them most
32. iPhone travel tools
RoadTrippr – Everyone can
find the main attractions, but
most of the time the most
interesting places to visit are
off the beaten path.
UrbanSpoon – Randomly
select a nearby restaurant
based on a few criteria, such
as price or cuisine type.
Yelp – Find directions and
reviews for restaurants,
hotels or almost any other
business nearby.
35. In the U.S., there are more than 5,000
travel-related Web sites
Containing 20,000,000+ opinions
On 750,000 or so destinations to visit,
things to do and places to stay
And this doesn‘t count blogs
Source: www.uptake.com
36. Tourist blog posts 4,407
Trip blog posts 19,003
Vacation blog posts 22,791
Travel blog posts 242,478
Source: Technorati, August 28, 2009
37. There is a whole lot of competition for
destination marketers as Traveler2.0
works to select the right vacation
38. The million dollar question is how do
destination marketers connect with
Traveler2.0?
39. The mainstreaming of social media has
left tourism marketers with three options:
1. Encourage the conversation
2. Join the conversation
3. Start a conversation
40.
41. Sometimes it only takes a nudge to get
travelers talking about your destination
42. Encourage the conversation
Nashville‘s Hotel Preston sends
all guests an e-mail asking them
―to write a review of your stay on
a hotel review site, such as
TripAdvisor or Yelp.com.‖
Result? Hotel Preston has more
reviews on TripAdvisor than any
other Nashville hotel, and an
average rating of 4 stars.
43. Encourage the conversation
When bloggers arrived in droves for PodCamp Pittsburgh 2008,
local tourism officials were ready. VisitPittsburgh arranged VIP
tours for several of the high-profile writers in attendance.
44. Encourage the conversation
In January 2009, Disney took a select group of
influential mom bloggers on a trip to the Bahamas to
highlight its new cruise line. Result was dozens of
posts and national buzz.
48. Facebook is the most popular
social network in the world
In the past six months, Facebook has grown
from 150 million to 250 million users
Largest age group: 35–54
49. Growth since January 2009:
Ages 35-54:
190% growth
20.2 million users
Ages 55+:
590% growth
5.9 million users
Source: “Most Facebook users are older, study finds.” SFGate.com, 7/8/09
54. acebook Fan Pages
Easy to control Can appear more
‗corporate‘ to users
Admin names
aren‘t public Must be maintained
Dynamic content
Analytics
55.
56.
57. Twitter lets you post brief items,
shared with the world
In the past year, Twitter has grown
nearly 2,000% to 50 million+ users
Largest age group: 35–44
73. The ―Pomegranate‖ phone does everything, including brew
coffee. Well, not really. It‘s a viral campaign for Nova Scotia,
where you can ―get everything in one place.‖ Result?
Hundreds of thousands of views and hundreds of blog posts.
74. Orlando‘s
67 Days of Smiles
―One adventurous pair with
smiling personalities will land
the ultimate assignment:
Experiencing every attraction in
Orlando over 67 days!‖
10 sets of finalists also got to
spend 67 hours in Orlando.
Results:
National news coverage
3,500+ blog mentions
478 Facebook fans
167 YouTube videos
75. World Nomads, a travel insurance company, is hosting this relay-style
contest to journey across Australia in their customized van, ―Geoff.‖
Applications came in via YouTube, and participants will post throughout
the travels. The group voted ―most entertaining‖ wins $10,000.
76. 34,000 people worldwide applied to be the caretaker of a tropical
island off Queensland, Australia. The contest generated global
buzz for this distant destination.
77.
78. Closing thoughts
The social media revolution has made it easier than ever
for travelers to be smarter, faster and more informed.
But that means it‘s more important than ever for
destination marketers to experiment, adapt and connect
— or be left in the rear view mirror of Traveler2.0.