Learn how marketing leaders can deploy a Headless CMS at your B2B, SaaS or tech company.
In this white paper you'll learn:
1- What is a Headless CMS?
2- How does it Compare against a Traditional CMS like WordPress?
3- What the Key Benefits are?
A content management system is a critical part of a new age website permitting an application or group of a number of applications of computerized content to be overseen without coding or developing new pages.
A Comprehensive Guide to Content Management Systems.pdfTechugo
Over the past few decades, however, digital content and assets have exploded in quantity and quality. New channels, interfaces, and devices have also made it easier to access them. Today, content is delivered to all devices: smartphones, TVs, and watches to voice-activated devices.
A Comprehensive Guide to Content Management Systems.pdfTechugo
Content Management Software (CMS) is a tool that enables businesses to efficiently manage and publish their website content. A CMS streamlines the process of creating, editing, and publishing content, allowing businesses to easily maintain and update their website without technical expertise. With features such as user-friendly interfaces, customizable templates, and integrated SEO, a CMS is essential for businesses looking to effectively manage their online presence.
How does a cms website help your business to growFullestop
A content management system, or CMS, is software that allows people to generate, manage, and edit website content without requiring extensive technical skills. A content management system (CMS) is a tool that allows you to create a website without having to write all the code from scratch. You can create and design a website with CMS without having to write any code. In simple terms, a CMS website is created with the help of a content management system.
CMS stands for the content management system. This might be the right option if you are looking for an easy way to build a website quickly and with minimal technical knowledge and resources. We’ll explain what a CMS is. Additionally, we will also discuss how developers use a CMS to manage their sites’ infrastructure to allow them to focus on creating innovative and pleasant content that leads increase conversions.
CMS is a content management system just like WordPress. It is a central management system through which one can easily publish, edit & modify their data on the website. The management of cms is very easy. One with little knowledge about the cms will handle it easily. In India, these services are easily available, but to find quality service is a hard nut to crack. To get the best cms development services do visit Fullestop.
A content management system is a critical part of a new age website permitting an application or group of a number of applications of computerized content to be overseen without coding or developing new pages.
A Comprehensive Guide to Content Management Systems.pdfTechugo
Over the past few decades, however, digital content and assets have exploded in quantity and quality. New channels, interfaces, and devices have also made it easier to access them. Today, content is delivered to all devices: smartphones, TVs, and watches to voice-activated devices.
A Comprehensive Guide to Content Management Systems.pdfTechugo
Content Management Software (CMS) is a tool that enables businesses to efficiently manage and publish their website content. A CMS streamlines the process of creating, editing, and publishing content, allowing businesses to easily maintain and update their website without technical expertise. With features such as user-friendly interfaces, customizable templates, and integrated SEO, a CMS is essential for businesses looking to effectively manage their online presence.
How does a cms website help your business to growFullestop
A content management system, or CMS, is software that allows people to generate, manage, and edit website content without requiring extensive technical skills. A content management system (CMS) is a tool that allows you to create a website without having to write all the code from scratch. You can create and design a website with CMS without having to write any code. In simple terms, a CMS website is created with the help of a content management system.
CMS stands for the content management system. This might be the right option if you are looking for an easy way to build a website quickly and with minimal technical knowledge and resources. We’ll explain what a CMS is. Additionally, we will also discuss how developers use a CMS to manage their sites’ infrastructure to allow them to focus on creating innovative and pleasant content that leads increase conversions.
CMS is a content management system just like WordPress. It is a central management system through which one can easily publish, edit & modify their data on the website. The management of cms is very easy. One with little knowledge about the cms will handle it easily. In India, these services are easily available, but to find quality service is a hard nut to crack. To get the best cms development services do visit Fullestop.
A CMS, or Content Management System, is a software application that enables the creation, management, and publishing of digital content without manual coding. It provides an intuitive interface for non-technical users to add, edit, and organize website content, including text, images, and multimedia. CMSs are commonly used to power websites and streamline the content creation process.
Why Should You Choose Webflow For Website Development?Lucy Zeniffer
Choosing Webflow for website development offers unparalleled advantages, especially when partnering with a Webflow development company. Its intuitive interface, robust hosting, and SEO tools streamline the process, while responsive design capabilities and a vast template library ensure top-notch results. With Webflow, you're not just building a website; you're crafting a digital masterpiece with the expertise of a dedicated development team.
How to make the right decisions about your content delivery architecture in a headless way.
Debates about the respective merits of headless and
non-headless CMSs have been ongoing during the past
few years. You may well have been ignoring them. After all,
CMS architecture isn’t exactly a go-to dinner party subject—
even for the most content-obsessed marketers....
Take a deep dive into Content Management Systems (CMS) and learn their benefits, popular CMS Platforms & their features, pros & cons, scalability, and cost factors. Get started!
Benefits of using a content management system for your website : holateck se...HolaTeck
Holateck Services is a leading software development company, offering flexible Content Management Services to the worldwide clients across the globe. We specialise in meeting the versatile web content management requirements from a static site to dynamic site and also cater to e-commerce portals. We are also efficient in custom desired CMS services as per the requirement of the client. Our web content management solution offers a highly interactive customized CMS interface and an administrative portal to self-manage your brand website.
For More Information visit - >>
https://www.holateck.com/content-management-system.php
Watch Us On : https://youtu.be/w4TtqJMcrC0
A CMS primarily needs to help you manage content and media for a website, but it should also provide added value in low monthly costs, search engine optimization (SEO) tools and customization options. We compared the top names in custom content management solutions to help you find the best system for your specific needs, whether you’re selling products online, providing services or information to customers or you want to promote a blog.
Unlock the secrets of CRM web development with EngineerMaster's comprehensive guide. Learn practical tips and strategies to enhance your business's online presence and drive growth.
visit: https://www.engineermaster.in
Welcome To
What does CMS mean for web design?
Web design and web content management have a very thin boundary. The success of the entire website operation depends on the CMS and web design.
Summary of Contents
• The Function of Content Management Systems in Web Design Benefits and Drawbacks of Content Management Systems.
• The Best CMS to Use for Your Web Project
• Rules for Selecting a CMS In conclusion.
Since the advent of HTML and CSS, web design standards have significantly improved. The industry has now popularized the standards for building successful, flexible standards-based websites online, replacing everything from text-only HTML web pages to boxy types of styles.
The new generation of methods, tools, and frameworks made possible by HTML5 and CSS3 have given web designers the ability to create amazing flexible web sites that are not constrained by the use of tables for layout. Although learning the fundamentals of CSS isn't too difficult, the difficulty arises when you start coding your designs. Experience is required to develop web design skills; they cannot be acquired merely by memorization and documentation reading.
In the information age, having a well-designed static website is not sufficient to sustain the entire website operation over time. The popularity of various CMS and applications has skyrocketed in recent decades thanks to the development of technology and the internet. Every online business application needs to manage digital content properly since it gives users a method to handle many types of information, including text, media, graphics, and other types of data, without needing to be familiar with web programming or markup languages.
A CMS, or content management system, is a program or platform that enables users to build and maintain websites without prior CSS and HTML knowledge by allowing users to create, change, delete, and publish material through an intuitive graphical user interface. Simply put, CMS enables you to create responsive web pages with beautiful designs even if you have no experience with graphic design, programming, or web technologies.
With the use of appropriate security mechanisms, CMS enables users to control, maintain, reassemble, and manage content that is kept in a database on a web server. Content can be created using adaptable programming and markup languages like PHP and HTML. You may have already utilized several content management systems without CMS Web Designs realizing it given the abundance of CMS platforms available online. You undoubtedly have knowledge of how to produce, publish, and update material, as well as how to use profiles to embed photos and videos under particular categories and tags.
Traditional CMS software can be coupled with other content management system design principles and outside technologies to address some complicated web application requirements, even though it doesn't completely address all business needs. A typical content management application can a
HubSpot CMS vs WordPress The Epic Battle of the CenturyPixlogix Infotech
Explore the showdown of HubSpot CMS vs WordPress in our comprehensive blog. Discover the pros, cons, and which platform suits your web development needs best. Dive into this informative comparison at Pixlogix today!
A Beginner’s Guide to HubSpot CMS - Make a Website for Your Business With No ...Bootstrap Creative
Learning new software like HubSpot CMS can often feel overwhelming. I
wrote this guide to help you quickly understand the basics and provide tips
and resources to point you in the right direction for further information.
After working solely with WordPress, I got a job that used a myriad of CMS (content
management systems) platforms, one of them being HubSpot. Since I was in the marketing
department, I learned how marketers used HubSpot to build email campaigns, landing
pages, and event micro-sites. The power was in the speed and ease of use, and there wasn’t
time to work with IT or an outside developer to build something custom.
Being new to HubSpot development, it was hard to understand how to build themes and
templates. However, I noticed marketers found the templates I created very intuitive and
rarely asked for help. Compared to building web pages in WordPress, I often had questions
on how to use plugins or turn off unneeded functionality.
“I believe HubSpot® CMS Hub™ is a great platform for most businesses to build a
website or blog. It simplifies the complex and is intuitive to use for non-technical users.”
- Jake Lett
Learn more: https://bootstrapcreative.com/resources/a-beginners-guide-to-hubspot-cms/
In the digital age, a dynamic and user-friendly website is the linchpin of a successful online presence.
Content Management Systems (CMS) have emerged as powerful tools that enable businesses and
individuals to efficiently create, manage, and update their websites. In this comprehensive guide, we will
delve deep into the world of CMS web design, exploring what it entails, why it is pivotal, and how it
empowers organizations to build and maintain robust and engaging websites with ease.
Learn how headless WooCommerce can improve your site's performance, security, scalability, and more. Hire expert WooCommerce developers for your project.
10 Most Popular CMS Platforms in 2022.pptxEdwardallen40
Numerous content management system (CMS) options are available, making it difficult to select the most appropriate CMS for your needs. They all give you the ability to develop and manage your content, website, and blog posts. However, some are more potent than others. Let's look at the top ten most popular content management systems (CMS) available on the market in 2022. https://www.ltechpro.com/blogs/10-most-popular-cms-platform-in-2022
Software Engineering, Software Consulting, Tech Lead, Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Transaction, Spring MVC, OpenShift Cloud Platform, Kafka, REST, SOAP, LLD & HLD.
A Study of Variable-Role-based Feature Enrichment in Neural Models of CodeAftab Hussain
Understanding variable roles in code has been found to be helpful by students
in learning programming -- could variable roles help deep neural models in
performing coding tasks? We do an exploratory study.
- These are slides of the talk given at InteNSE'23: The 1st International Workshop on Interpretability and Robustness in Neural Software Engineering, co-located with the 45th International Conference on Software Engineering, ICSE 2023, Melbourne Australia
Contenu connexe
Similaire à The CMO Guide to Headless CMS for B2B SaaS & Tech Companies.pdf
A CMS, or Content Management System, is a software application that enables the creation, management, and publishing of digital content without manual coding. It provides an intuitive interface for non-technical users to add, edit, and organize website content, including text, images, and multimedia. CMSs are commonly used to power websites and streamline the content creation process.
Why Should You Choose Webflow For Website Development?Lucy Zeniffer
Choosing Webflow for website development offers unparalleled advantages, especially when partnering with a Webflow development company. Its intuitive interface, robust hosting, and SEO tools streamline the process, while responsive design capabilities and a vast template library ensure top-notch results. With Webflow, you're not just building a website; you're crafting a digital masterpiece with the expertise of a dedicated development team.
How to make the right decisions about your content delivery architecture in a headless way.
Debates about the respective merits of headless and
non-headless CMSs have been ongoing during the past
few years. You may well have been ignoring them. After all,
CMS architecture isn’t exactly a go-to dinner party subject—
even for the most content-obsessed marketers....
Take a deep dive into Content Management Systems (CMS) and learn their benefits, popular CMS Platforms & their features, pros & cons, scalability, and cost factors. Get started!
Benefits of using a content management system for your website : holateck se...HolaTeck
Holateck Services is a leading software development company, offering flexible Content Management Services to the worldwide clients across the globe. We specialise in meeting the versatile web content management requirements from a static site to dynamic site and also cater to e-commerce portals. We are also efficient in custom desired CMS services as per the requirement of the client. Our web content management solution offers a highly interactive customized CMS interface and an administrative portal to self-manage your brand website.
For More Information visit - >>
https://www.holateck.com/content-management-system.php
Watch Us On : https://youtu.be/w4TtqJMcrC0
A CMS primarily needs to help you manage content and media for a website, but it should also provide added value in low monthly costs, search engine optimization (SEO) tools and customization options. We compared the top names in custom content management solutions to help you find the best system for your specific needs, whether you’re selling products online, providing services or information to customers or you want to promote a blog.
Unlock the secrets of CRM web development with EngineerMaster's comprehensive guide. Learn practical tips and strategies to enhance your business's online presence and drive growth.
visit: https://www.engineermaster.in
Welcome To
What does CMS mean for web design?
Web design and web content management have a very thin boundary. The success of the entire website operation depends on the CMS and web design.
Summary of Contents
• The Function of Content Management Systems in Web Design Benefits and Drawbacks of Content Management Systems.
• The Best CMS to Use for Your Web Project
• Rules for Selecting a CMS In conclusion.
Since the advent of HTML and CSS, web design standards have significantly improved. The industry has now popularized the standards for building successful, flexible standards-based websites online, replacing everything from text-only HTML web pages to boxy types of styles.
The new generation of methods, tools, and frameworks made possible by HTML5 and CSS3 have given web designers the ability to create amazing flexible web sites that are not constrained by the use of tables for layout. Although learning the fundamentals of CSS isn't too difficult, the difficulty arises when you start coding your designs. Experience is required to develop web design skills; they cannot be acquired merely by memorization and documentation reading.
In the information age, having a well-designed static website is not sufficient to sustain the entire website operation over time. The popularity of various CMS and applications has skyrocketed in recent decades thanks to the development of technology and the internet. Every online business application needs to manage digital content properly since it gives users a method to handle many types of information, including text, media, graphics, and other types of data, without needing to be familiar with web programming or markup languages.
A CMS, or content management system, is a program or platform that enables users to build and maintain websites without prior CSS and HTML knowledge by allowing users to create, change, delete, and publish material through an intuitive graphical user interface. Simply put, CMS enables you to create responsive web pages with beautiful designs even if you have no experience with graphic design, programming, or web technologies.
With the use of appropriate security mechanisms, CMS enables users to control, maintain, reassemble, and manage content that is kept in a database on a web server. Content can be created using adaptable programming and markup languages like PHP and HTML. You may have already utilized several content management systems without CMS Web Designs realizing it given the abundance of CMS platforms available online. You undoubtedly have knowledge of how to produce, publish, and update material, as well as how to use profiles to embed photos and videos under particular categories and tags.
Traditional CMS software can be coupled with other content management system design principles and outside technologies to address some complicated web application requirements, even though it doesn't completely address all business needs. A typical content management application can a
HubSpot CMS vs WordPress The Epic Battle of the CenturyPixlogix Infotech
Explore the showdown of HubSpot CMS vs WordPress in our comprehensive blog. Discover the pros, cons, and which platform suits your web development needs best. Dive into this informative comparison at Pixlogix today!
A Beginner’s Guide to HubSpot CMS - Make a Website for Your Business With No ...Bootstrap Creative
Learning new software like HubSpot CMS can often feel overwhelming. I
wrote this guide to help you quickly understand the basics and provide tips
and resources to point you in the right direction for further information.
After working solely with WordPress, I got a job that used a myriad of CMS (content
management systems) platforms, one of them being HubSpot. Since I was in the marketing
department, I learned how marketers used HubSpot to build email campaigns, landing
pages, and event micro-sites. The power was in the speed and ease of use, and there wasn’t
time to work with IT or an outside developer to build something custom.
Being new to HubSpot development, it was hard to understand how to build themes and
templates. However, I noticed marketers found the templates I created very intuitive and
rarely asked for help. Compared to building web pages in WordPress, I often had questions
on how to use plugins or turn off unneeded functionality.
“I believe HubSpot® CMS Hub™ is a great platform for most businesses to build a
website or blog. It simplifies the complex and is intuitive to use for non-technical users.”
- Jake Lett
Learn more: https://bootstrapcreative.com/resources/a-beginners-guide-to-hubspot-cms/
In the digital age, a dynamic and user-friendly website is the linchpin of a successful online presence.
Content Management Systems (CMS) have emerged as powerful tools that enable businesses and
individuals to efficiently create, manage, and update their websites. In this comprehensive guide, we will
delve deep into the world of CMS web design, exploring what it entails, why it is pivotal, and how it
empowers organizations to build and maintain robust and engaging websites with ease.
Learn how headless WooCommerce can improve your site's performance, security, scalability, and more. Hire expert WooCommerce developers for your project.
10 Most Popular CMS Platforms in 2022.pptxEdwardallen40
Numerous content management system (CMS) options are available, making it difficult to select the most appropriate CMS for your needs. They all give you the ability to develop and manage your content, website, and blog posts. However, some are more potent than others. Let's look at the top ten most popular content management systems (CMS) available on the market in 2022. https://www.ltechpro.com/blogs/10-most-popular-cms-platform-in-2022
Software Engineering, Software Consulting, Tech Lead, Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Transaction, Spring MVC, OpenShift Cloud Platform, Kafka, REST, SOAP, LLD & HLD.
A Study of Variable-Role-based Feature Enrichment in Neural Models of CodeAftab Hussain
Understanding variable roles in code has been found to be helpful by students
in learning programming -- could variable roles help deep neural models in
performing coding tasks? We do an exploratory study.
- These are slides of the talk given at InteNSE'23: The 1st International Workshop on Interpretability and Robustness in Neural Software Engineering, co-located with the 45th International Conference on Software Engineering, ICSE 2023, Melbourne Australia
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Crescat
Crescat is industry-trusted event management software, built by event professionals for event professionals. Founded in 2017, we have three key products tailored for the live event industry.
Crescat Event for concert promoters and event agencies. Crescat Venue for music venues, conference centers, wedding venues, concert halls and more. And Crescat Festival for festivals, conferences and complex events.
With a wide range of popular features such as event scheduling, shift management, volunteer and crew coordination, artist booking and much more, Crescat is designed for customisation and ease-of-use.
Over 125,000 events have been planned in Crescat and with hundreds of customers of all shapes and sizes, from boutique event agencies through to international concert promoters, Crescat is rigged for success. What's more, we highly value feedback from our users and we are constantly improving our software with updates, new features and improvements.
If you plan events, run a venue or produce festivals and you're looking for ways to make your life easier, then we have a solution for you. Try our software for free or schedule a no-obligation demo with one of our product specialists today at crescat.io
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Feasibility Study — after completing the requirement process they move to the design phase.
Design — in this phase, they start designing the software.
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The CMO Guide to Headless CMS for B2B SaaS & Tech Companies.pdf
1. CEO & CoFounder
Alan Gleeson
contento
The CMO Guide to
for B2B
SaaS & Tech Companies
Headless CMS
2. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
Table of Contents
Introduction 2
An Introduction to Headless 3
Comparing Headless v Traditional CMSs 4
The Key Benefits of Headless 6
Contento - Headless CMS for B2B SaaS and
Technology Companies 7
Summary 9
About the Author 9
3. When it comes to choosing a new Content Management System (CMS) for your
growing B2B SaaS or technology organization there tend to be two schools of thought.
Stick with a legacy ‘traditional’ [monolithic system] like WordPress or Drupal, or
embrace the new kid on the block - the category of Headless. However, for those
sitting in a marketing or content function, the decision is not so straightforward. Do
you stick or shift?
More importantly, replatforming is not without its risk. However, as this guide will
argue, the future is indeed Headless and if you want a modern tech stack for your CMS
then moving to Headless will help you deliver on your goals without needing to firefight
website issues.
While Headless is a technical term, this guide is written from the perspective of a non-
technical reader (although we do have to use the odd technical term). After all, the
early adopters of Headless have all been development and technology leaders.
If this guide helps you to better understand the Pros and Cons of Headless it will
ensure you are better informed when it comes to the decision.
The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
Introduction
2
2
The problem with sticking is that issues
with legacy CMS abound, be they
performance issues, security vulnerabilities,
or usability challenges. The problem with
shifting is the world of Headless is pretty
opaque for your average time-pressed
marketing or content leader. How are you
going to “de-risk” the decision you take?
4. Traditional CMS: The dominant historical approach to website building has been the
use of ‘website builders’ where the front-end and the back-end are tightly aligned.
When you ‘log in’ you can typically make adjustments to both the content and the
front-end visual design in one place i.e. accessible via a single interface.
Headless CMS: A Headless CMS splits this in two, with a decoupled approach where
the Content Management System (or Content Platform) acts as a separate content
repository focused exclusively on ‘managing the content’. The front-end design is
separate and is based on ‘consuming the content’ via an API leaving developers to use
whatever framework they so chose to design and build the website.
In short, you are contrasting a
traditional “all in one” approach with
limited customization capability
with a decoupled “best of breed”
approach where different elements
are tightly integrated via the use of
API’s. The argument for Headless
challenges the long-held
assumption that an “all-in-one”
platform that houses both the
content and the design is the
optimal way to build a site.
The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
An Introduction to Headless 3
Fig 1. Comparing a Traditional CMS with a
Headless CMS
Push and Pull Factors Driving the Growth: New technologies have helped spearhead
the shift, married to more sophisticated requirements as companies grow and scale,
alongside a growing list of issues with the traditional incumbents.
As we'll explore in the next section these “push and pull” factors have led a growing
number of developers to conclude that a Headless CMS offers a viable option for their
specific use case.
5. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
Comparing Headless v Traditional CMSs 4
The following represents some of the key differences between the two contrasting
approaches:
2- One Use Case v Multiple Use Cases
A traditional CMS assumes one use case - the build is the website, whereas a Headless
CMS is designed to facilitate omnichannel delivery, so the same content can be used
on everything from a website to a mobile application to an IoT device. This partly
explains its rapid adoption amongst B2C companies as they look to manage content
consistently in a world where the number of ‘heads’ has moved beyond just a website
to include mobile applications, IoT devices, and even billboards. Primary resultant
benefits include a reduction in errors (no more conflicting or outdated content) as well
as the reduction in duplication of effort as the same content does not need to be
updated separately in different repositories.
1- The Content and Presentation Layers are Separate
When you log in to a traditional monolithic CMS like WordPress, Squarespace, or Wix
you can manipulate the design (which is often based on a template) as well as the
content. On the other hand, a Headless CMS acts more like a content repository with
the front end (website design) being managed via separate front-end technologies and
applications. This separation means a marketing team can focus exclusively on
‘managing the content’ without having to worry about how it will be presented in the
front end. Like many of these points, there are some nuances, as many Headless CMSs
include a visual preview capability but this is designed more to preview content than
to set design elements.
Back End Front End
6. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
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3- All in One v API Lead Approach
A Headless CMS leverages the power of APIs where best-of-breed solutions are used
to create the ‘end product’ whereas a traditional CMS has a tightly coupled
architecture where the content and the presentation layer are intertwined. Often the
capability of an all-in-one solution is extended by the use of plugins that undertake
specific functions but some limitations impede the design capability.
4- Locked Down Environment v Developer Flexibility
A traditional CMS is more constrained when it comes to what you can and can’t do.
Websites built using a Traditional CMS are often based on templates and the ability to
add custom code can be limited. With a Headless CMS, the developer has a lot more
control over the build and thus can pick their preferred tools, frameworks, and
programming languages themselves.
5- Performance v Convenience
In some ways, the trade-off relates to the convenience of an all-in-one solution versus
the performance gains you can derive from a Headless based architecture (although
some WordPress developers may dispute this performance point).
Front End
API
7. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
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So what are some of the resultant benefits of re-platforming your CMS and
migrating to Headless?
The Key Benefits of Headless
1- Enhanced Flexibility
A Headless CMS is a more flexible approach as you are not constrained to the
same extent as is the case with a traditional CMS. You can also reuse the core
content delivered across multiple platforms and channels.
4- Future Proofing Your Site
A Headless CMS is a technology-agnostic approach that enables new technologies
to be adopted without major changes to the architecture being needed. It also gets
around vendor lock-in as the architecture means you can swap different elements
as needed.
2- Suitable for Scaling
As your B2B SaaS website grows, and more people join the team, the content
engine will scale up as more content is created to try and increase traffic to
generate greater numbers of leads. Similarly with B2C sites, marketing activities
also tend to ramp up over time leading to increased traffic which a Headless CMS
can handle without compromising performance.
3- Improved User Experience
A Headless CMS lead approach empowers both the content creators in the
marketing team, and the designers and developers to craft beautiful pages
designed to convert.
5- Parallel Development Leads to Faster Deployment
In a Headless CMS setup developers and content creators can work independently
and simultaneously reducing dependencies and leading to faster release cycles.
8. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
Contento - Headless CMS for B2B SaaS
and Technology Companies
7
Contento is a Headless CMS that has been developed to meet the needs of a narrower
use case than most CMS’s. While most CMSs (traditional and Headless) tend to be
‘horizontal offerings’ and use case agnostic, Contento is built specifically for the needs
of B2B SaaS and technology websites.
So while it has all the table stakes features you’d expect from a leading Headless CMS,
the narrower use case is designed to ensure the feature set better meets the needs of
our target audience than a more general open-box approach from a horizontal
provider.
Macbook Pro
Fig 2. Live Preview - Contento CMS [Dark Mode]
9. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
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By assuming the use case is a B2B SaaS or tech website we can set the application
up specifically with this use case in mind so workflows follow naturally and common
B2B SaaS website tasks are baked in, be that managing form submissions, or social
proof from 3rd party vendors like G2 or Capterra.
Like all Headless CMS solutions, there is a Free Trial for users to ‘lift the lid’ and to
use to assess the feature set and UI themselves
Contento
A strong focus on SEO - not a plugin or hidden
tab, but ensuring that great SEO is built in as a
core part of the feature set.
A genuinely intuitive UI/ UX that is designed to
meet the needs of digital content creators and
the marketing function. All too many Headless
applications cater excessively to the needs of
developers without taking into account those
who will be entrusted with managing and
maintaining the site once live.
We have thus focused in particular on several needs we find that are typical
for this niche.
Fig 3. SEO Settings - Contento CMS [Light Mode]
10. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento
Summary 9
When it comes to evaluating whether you are going to consider a new Headless CMS
the content available for marketing leaders is impermeable. It is designed for
technology leaders and thus it can be difficult for the marketing team to weigh in on
the debate. This is of course a concern, as post launch it is the marketing team who
will be invariably entrusted with managing and maintaining the site. This short white
paper was created with the aim of trying to help marketing leaders and content
creators better understand the options they face.
Alan Gleeson is the CEO and Co-Founder of , a B2B SaaS content
management system that helps B2B SaaS and Tech companies scale via a best-
of-breed website. He was formerly a B2b SaaS Consultant focused on strategic
marketing and helps fast-growing B2B SaaS startups optimize their sales and
marketing functions.
Contento
About the Author
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11. The CMO Guide to Headless CMS for B2B SaaS & Tech Companies alan gleeson, cEO contento