This is our 2nd free session of 'Complete Digital Marketing'.
This session covers:
+ UX / UI
+ Google Adwords
+ SEO
+ Few Concepts of Digital Marketing
1. Nearly half of prospective students use smartphones to research education options and 1 in 4 prefer mobile over PCs. Mobile is integral to education decisions.
2. 84% of people who research education on smartphones take further non-mobile actions like desktop searches and visits to school websites and Facebook pages.
3. 1 in 3 prospective students use video like campus tours and student testimonials to research schools, making it the #1 and #2 information sources.
El documento es un boletín informativo del Colegio de Educación Profesional Técnico del Estado de México, Plantel Tlalnepantla 1. Fue elaborado por Jessica Arely López Martínez para el Grupo 203 en el turno matutino y cubre el módulo de mantenimiento de equipo de cómputo básico.
Nellie is an intense, driven individual who is focused on achieving results quickly and accurately. She is proactive in driving projects forward and works well collaboratively. Nellie sets high standards for herself and others and is competitive in nature. She prefers variety in her work and is less interested in repetitive tasks. As a manager, Nellie would focus on goals over specifics of implementation but sees both as important. She delegates some tasks but provides close follow up to ensure quality and timely work. Nellie is focused on continuous improvement and competitive advantage.
This document outlines the goals and strategies for the mastery journey of an individual in the entertainment field over the course of multiple semesters. It includes goals and strategies for personal development, leadership, project management, business storytelling, finance, negotiation, law, and a final business plan project. Resources listed include books, databases, videos and industry connections.
This document is very short and does not provide much context or information to summarize. It contains only the words "TO BE CONTINUED..." which indicates there is more of the document or story to follow in subsequent sections.
This document discusses traveler behavior and online travel research and booking trends in Asia Pacific (APAC) markets based on a study. Some key findings include:
- Most travel research is done 1 week prior to booking, with over 15 visits to travel sites in the week of booking. Emerging markets consult more sources than mature markets.
- Over half of travelers in mature APAC markets use only online sources to plan trips, versus around a quarter in emerging markets.
- Travelers primarily use online sources to compare prices, products, and features, and look for reviews. Video content strongly influences accommodation choices.
- Nearly half of emerging market travelers use smartphones to plan trips, consulting both hotel websites and OTAs equally
Choosing a startup name is an important decision that will impact how people connect with the brand. An impactful name can help get brand recognition from investors and their first impression. The best way to choose a name is through brainstorming sessions where you pump out ideas until finding something simple, relevant and memorable. After picking a name, you should secure the matching domain name and make sure it is currently unused and easy to spell and pronounce. The name will be your brand, so choose one that conveys the right message.
1. Nearly half of prospective students use smartphones to research education options and 1 in 4 prefer mobile over PCs. Mobile is integral to education decisions.
2. 84% of people who research education on smartphones take further non-mobile actions like desktop searches and visits to school websites and Facebook pages.
3. 1 in 3 prospective students use video like campus tours and student testimonials to research schools, making it the #1 and #2 information sources.
El documento es un boletín informativo del Colegio de Educación Profesional Técnico del Estado de México, Plantel Tlalnepantla 1. Fue elaborado por Jessica Arely López Martínez para el Grupo 203 en el turno matutino y cubre el módulo de mantenimiento de equipo de cómputo básico.
Nellie is an intense, driven individual who is focused on achieving results quickly and accurately. She is proactive in driving projects forward and works well collaboratively. Nellie sets high standards for herself and others and is competitive in nature. She prefers variety in her work and is less interested in repetitive tasks. As a manager, Nellie would focus on goals over specifics of implementation but sees both as important. She delegates some tasks but provides close follow up to ensure quality and timely work. Nellie is focused on continuous improvement and competitive advantage.
This document outlines the goals and strategies for the mastery journey of an individual in the entertainment field over the course of multiple semesters. It includes goals and strategies for personal development, leadership, project management, business storytelling, finance, negotiation, law, and a final business plan project. Resources listed include books, databases, videos and industry connections.
This document is very short and does not provide much context or information to summarize. It contains only the words "TO BE CONTINUED..." which indicates there is more of the document or story to follow in subsequent sections.
This document discusses traveler behavior and online travel research and booking trends in Asia Pacific (APAC) markets based on a study. Some key findings include:
- Most travel research is done 1 week prior to booking, with over 15 visits to travel sites in the week of booking. Emerging markets consult more sources than mature markets.
- Over half of travelers in mature APAC markets use only online sources to plan trips, versus around a quarter in emerging markets.
- Travelers primarily use online sources to compare prices, products, and features, and look for reviews. Video content strongly influences accommodation choices.
- Nearly half of emerging market travelers use smartphones to plan trips, consulting both hotel websites and OTAs equally
Choosing a startup name is an important decision that will impact how people connect with the brand. An impactful name can help get brand recognition from investors and their first impression. The best way to choose a name is through brainstorming sessions where you pump out ideas until finding something simple, relevant and memorable. After picking a name, you should secure the matching domain name and make sure it is currently unused and easy to spell and pronounce. The name will be your brand, so choose one that conveys the right message.
The document outlines a 6-step process for digital marketing and business growth: 1) Identify target keywords and topics, 2) Define products/services to address customer needs, 3) Build a basic website, 4) Drive initial traffic, 5) Refine offers and content based on metrics and feedback, 6) Address bottlenecks and scale through offline and joint venture opportunities. The steps guide the reader through market research, offer development, launching a website and basic advertising, ongoing optimization, and pursuing larger growth avenues.
The document provides guidance on testing a new product or service idea. It includes questions to help define key aspects of the idea such as the value proposition, target customer, competition, pricing, marketing strategy, and an execution roadmap. The overall goal is to evaluate the strengths and weaknesses of the idea from multiple perspectives.
This document provides steps for learning conversion optimization:
Step 1 asks the learner to identify their goals and problems they want to address. Step 2 provides a quick analysis form to identify potential issues on a website like distracting elements or poor loading speed. Step 3 instructs the learner to create testable hypotheses based on the analysis, outline what needs to be learned to test them, and identify the next immediate step to get started.
This is our 1st free session of 'Complete Digital Marketing'.
This session covers:
+ What is digital marketing?
+ How is it different from ‘Online Marketing’ and other related terms?
+ Digital Marketing Or Marketing in a Digital World
+ Business Models & Examples
+ Marketing perspectives of different business models
+ What is the status of current job market for digital marketing?
+ What are the global trends of marketing?
+ Integrated marketing
+ LinkedIn – the importance of networking
+ Paid vs. Organic vs. Earned
+ What are the prerequisites for enrolling for a digital marketing course?
+ Which specialization to choose in digital marketing?
+ Q & A
This document outlines slides from a webinar presented by the University of Illinois Alumni Career Center titled "Translating Your Experience into Transferable Skills". The webinar covered how to identify, describe, and apply your transferable skills to career opportunities. It provided guidance on conducting a skills self-assessment, developing stories to demonstrate accomplishments, matching skills to target jobs, and preparing skills-focused resumes, cover letters, and interviews. Attendees were encouraged to use additional career resources available through the Alumni Career Center.
Asma Khan is seeking assignments in ERP/CRM implementation or real estate in Delhi or abroad. She has an MBA in human resources and marketing and is currently a sales coordinator at Hero Realty Ltd. in New Delhi, where she is responsible for backend operations, payment collection, customer queries, and generating reports. She has strong communication, problem-solving, and leadership skills from her education and work experience.
This document is a resume for Muhammad Nawaz, a software engineer from Islamabad, Pakistan. It summarizes his career objective, education, employment history, skills and qualifications. He has a Bachelor's degree in Software Engineering and is currently employed as a Software Engineer at Interactive Group of Companies, where he develops .NET applications, modifies existing code, and performs testing. His skills include C#, ASP.NET, HTML, SQL Server and he has experience developing applications using technologies like RFID and barcode readers.
Digital Marketing (learning & understanding it)Jake Aull
This document discusses digital marketing strategies and planning. It begins by outlining topics to be covered, including digital advertising options, metrics, and sample progression plans. It emphasizes that understanding analytics like objectives and metrics allows understanding the proper tactics. It then discusses the importance of a balanced digital marketing approach, with more free organic traffic than paid, but paid traffic providing more data. Finally, it outlines that planning should start with defining objectives and key performance indicators, and then developing a strategic plan allocating time and budgets across different activities to meet those objectives.
Impact Your Business Growth Integrating Analytics and UX Nearsoft
In this webinar you will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product.
Rohit Yadav is seeking a position that allows him to contribute quality work and ideas to help an organization grow. He has a bachelor's degree in computer science and engineering from Sushila Devi Bansal College of Technology. He has worked as a UI designer at Softinator TechLabs and previously as a physics faculty. His technical skills include HTML, CSS, Bootstrap, SQL, and Joomla. He has undertaken projects including a vehicle information system and an extreme editor.
This document provides a planning and reflection model for Phi Theta Kappa chapters to use when developing an Honors in Action project. The model guides chapters through selecting an issue to address, conducting research, developing a project plan with goals and activities, implementing the project, and assessing the impact and future opportunities. Key elements include identifying a targeted issue, consulting academic sources, collaborating with partners, attaining permissions, publicizing the project, establishing a budget and goals, and evaluating outcomes for the chapter, college, community, and beyond.
This document provides a template for bloggers to create a media kit to attract advertising opportunities from companies. The template suggests including sections about the blog's audience, analytics, advertising options, product review guidelines, contact information, media resources, and press mentions. Demographic information about the audience and traffic statistics like monthly visitors and page views are important for potential advertisers. The advertising options section should clearly outline available sponsorship options. Product review policies should specify procedures for receiving and posting reviews.
This document provides a crash course on Google AdWords, outlining key steps and concepts to review for setting up and optimizing an AdWords campaign. It covers reviewing skills for campaign settings, creating ad groups and ads, checking an ad groups checklist, and reviewing landing pages. The goal is to focus on the search network, use appropriate location and keyword targeting, write effective ads, set a budget of at least 500 monthly clicks, and optimize the landing page for conversions.
Search engine optimisation DIY audit / evaluation / checklist. 32 questions you need to answer to gauge if your website is optimised for search engines.
This document appears to be a creative logbook or journal for a middle school student. It includes sections for the student to plan and document a creative project by identifying the content area, artistic references, visual elements, techniques, sketches, improvements needed, and self-evaluations. The logbook guides the student through the planning, development and evaluation of their creative project.
Paras Saini is a young and dynamic software engineer with 44 months of experience seeking an assignment in the software industry. He has experience working with programming languages like ASP.NET, C#, Java, and databases like SQL Server and MySQL. He has worked on projects for clients in the US including responsive websites using AngularJS and KnockoutJS. His most recent role is at Geek Informatic & Technologies working on projects like Quizkidd using technologies like AngularJS, Web API, and TFS version control.
This document appears to be a presentation given by Jake Aull of Zen Fires Digital Marketing on analyzing competitors' digital marketing strategies. The presentation discusses analyzing competitors' keyword competitiveness, paid search spending, website size and backlinks, social media presence, and differentiating one's own strategy. As an example, it analyzes the industrial supplies company Grainger, noting that 42% of its traffic is branded searches, leaving opportunities for non-branded keyword optimization. The presentation recommends competitors analyze each other on tools like SEMrush, KeywordSpy and Alexa to identify strengths and weaknesses to improve their own digital strategy.
Transformative learning involves critically reflecting on experiences and assumptions through online interactions and assessments, which can lead to a disorienting dilemma and ultimately personal growth as students move from being learners to reflective practitioners. The learning process emphasizes journaling, discussion, identifying patterns, self-reflection on differences between online and offline learning, and using technology to experience concepts in order to better understand and retain information.
The document outlines the phases in designing an English language project, including choosing a topic, listing tasks, objectives, problems/situations, contents, and assessment criteria. It provides templates for planning the project, with sections on timing, competencies, learning outcomes, assessment, methodology, resources, and activities. The goal is to design a coherent project that motivates students and allows them to achieve the objectives through a final product or task.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
The document outlines a 6-step process for digital marketing and business growth: 1) Identify target keywords and topics, 2) Define products/services to address customer needs, 3) Build a basic website, 4) Drive initial traffic, 5) Refine offers and content based on metrics and feedback, 6) Address bottlenecks and scale through offline and joint venture opportunities. The steps guide the reader through market research, offer development, launching a website and basic advertising, ongoing optimization, and pursuing larger growth avenues.
The document provides guidance on testing a new product or service idea. It includes questions to help define key aspects of the idea such as the value proposition, target customer, competition, pricing, marketing strategy, and an execution roadmap. The overall goal is to evaluate the strengths and weaknesses of the idea from multiple perspectives.
This document provides steps for learning conversion optimization:
Step 1 asks the learner to identify their goals and problems they want to address. Step 2 provides a quick analysis form to identify potential issues on a website like distracting elements or poor loading speed. Step 3 instructs the learner to create testable hypotheses based on the analysis, outline what needs to be learned to test them, and identify the next immediate step to get started.
This is our 1st free session of 'Complete Digital Marketing'.
This session covers:
+ What is digital marketing?
+ How is it different from ‘Online Marketing’ and other related terms?
+ Digital Marketing Or Marketing in a Digital World
+ Business Models & Examples
+ Marketing perspectives of different business models
+ What is the status of current job market for digital marketing?
+ What are the global trends of marketing?
+ Integrated marketing
+ LinkedIn – the importance of networking
+ Paid vs. Organic vs. Earned
+ What are the prerequisites for enrolling for a digital marketing course?
+ Which specialization to choose in digital marketing?
+ Q & A
This document outlines slides from a webinar presented by the University of Illinois Alumni Career Center titled "Translating Your Experience into Transferable Skills". The webinar covered how to identify, describe, and apply your transferable skills to career opportunities. It provided guidance on conducting a skills self-assessment, developing stories to demonstrate accomplishments, matching skills to target jobs, and preparing skills-focused resumes, cover letters, and interviews. Attendees were encouraged to use additional career resources available through the Alumni Career Center.
Asma Khan is seeking assignments in ERP/CRM implementation or real estate in Delhi or abroad. She has an MBA in human resources and marketing and is currently a sales coordinator at Hero Realty Ltd. in New Delhi, where she is responsible for backend operations, payment collection, customer queries, and generating reports. She has strong communication, problem-solving, and leadership skills from her education and work experience.
This document is a resume for Muhammad Nawaz, a software engineer from Islamabad, Pakistan. It summarizes his career objective, education, employment history, skills and qualifications. He has a Bachelor's degree in Software Engineering and is currently employed as a Software Engineer at Interactive Group of Companies, where he develops .NET applications, modifies existing code, and performs testing. His skills include C#, ASP.NET, HTML, SQL Server and he has experience developing applications using technologies like RFID and barcode readers.
Digital Marketing (learning & understanding it)Jake Aull
This document discusses digital marketing strategies and planning. It begins by outlining topics to be covered, including digital advertising options, metrics, and sample progression plans. It emphasizes that understanding analytics like objectives and metrics allows understanding the proper tactics. It then discusses the importance of a balanced digital marketing approach, with more free organic traffic than paid, but paid traffic providing more data. Finally, it outlines that planning should start with defining objectives and key performance indicators, and then developing a strategic plan allocating time and budgets across different activities to meet those objectives.
Impact Your Business Growth Integrating Analytics and UX Nearsoft
In this webinar you will learn how to integrate information from google analytics with UX practices. This way you can learn more from your users and how they interact with your product. This will help you make data driven-decisions when developing your product.
Rohit Yadav is seeking a position that allows him to contribute quality work and ideas to help an organization grow. He has a bachelor's degree in computer science and engineering from Sushila Devi Bansal College of Technology. He has worked as a UI designer at Softinator TechLabs and previously as a physics faculty. His technical skills include HTML, CSS, Bootstrap, SQL, and Joomla. He has undertaken projects including a vehicle information system and an extreme editor.
This document provides a planning and reflection model for Phi Theta Kappa chapters to use when developing an Honors in Action project. The model guides chapters through selecting an issue to address, conducting research, developing a project plan with goals and activities, implementing the project, and assessing the impact and future opportunities. Key elements include identifying a targeted issue, consulting academic sources, collaborating with partners, attaining permissions, publicizing the project, establishing a budget and goals, and evaluating outcomes for the chapter, college, community, and beyond.
This document provides a template for bloggers to create a media kit to attract advertising opportunities from companies. The template suggests including sections about the blog's audience, analytics, advertising options, product review guidelines, contact information, media resources, and press mentions. Demographic information about the audience and traffic statistics like monthly visitors and page views are important for potential advertisers. The advertising options section should clearly outline available sponsorship options. Product review policies should specify procedures for receiving and posting reviews.
This document provides a crash course on Google AdWords, outlining key steps and concepts to review for setting up and optimizing an AdWords campaign. It covers reviewing skills for campaign settings, creating ad groups and ads, checking an ad groups checklist, and reviewing landing pages. The goal is to focus on the search network, use appropriate location and keyword targeting, write effective ads, set a budget of at least 500 monthly clicks, and optimize the landing page for conversions.
Search engine optimisation DIY audit / evaluation / checklist. 32 questions you need to answer to gauge if your website is optimised for search engines.
This document appears to be a creative logbook or journal for a middle school student. It includes sections for the student to plan and document a creative project by identifying the content area, artistic references, visual elements, techniques, sketches, improvements needed, and self-evaluations. The logbook guides the student through the planning, development and evaluation of their creative project.
Paras Saini is a young and dynamic software engineer with 44 months of experience seeking an assignment in the software industry. He has experience working with programming languages like ASP.NET, C#, Java, and databases like SQL Server and MySQL. He has worked on projects for clients in the US including responsive websites using AngularJS and KnockoutJS. His most recent role is at Geek Informatic & Technologies working on projects like Quizkidd using technologies like AngularJS, Web API, and TFS version control.
This document appears to be a presentation given by Jake Aull of Zen Fires Digital Marketing on analyzing competitors' digital marketing strategies. The presentation discusses analyzing competitors' keyword competitiveness, paid search spending, website size and backlinks, social media presence, and differentiating one's own strategy. As an example, it analyzes the industrial supplies company Grainger, noting that 42% of its traffic is branded searches, leaving opportunities for non-branded keyword optimization. The presentation recommends competitors analyze each other on tools like SEMrush, KeywordSpy and Alexa to identify strengths and weaknesses to improve their own digital strategy.
Transformative learning involves critically reflecting on experiences and assumptions through online interactions and assessments, which can lead to a disorienting dilemma and ultimately personal growth as students move from being learners to reflective practitioners. The learning process emphasizes journaling, discussion, identifying patterns, self-reflection on differences between online and offline learning, and using technology to experience concepts in order to better understand and retain information.
The document outlines the phases in designing an English language project, including choosing a topic, listing tasks, objectives, problems/situations, contents, and assessment criteria. It provides templates for planning the project, with sections on timing, competencies, learning outcomes, assessment, methodology, resources, and activities. The goal is to design a coherent project that motivates students and allows them to achieve the objectives through a final product or task.
Similaire à The Complete Digital Marketing Course (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
1. The Complete Digital Marketing Course
Session – 2 (20 Mar 2016)
___________________________________________________________________
www.LearnxLab.com
3. ______________________________________________________________________________
___________________________________________________________________
What’s UX?
The cultivation of customer satisfaction and loyalty by optimally
developing the usability and positive emotional response a visitor
experiences with your site. – Tom Ewer
What’s UI?
The user interface (UI) is everything designed into an information device
with which a human being may interact -- including display screen,
keyboard, mouse, light pen, the appearance of a desktop, illuminated
characters, help messages, and how an application program or a Web site
invites interaction and responds to it. – TechTarget.com
User experience includes all the users' emotions, beliefs, preferences, perceptions,
physical and psychological responses, behaviours and accomplishments that occur
before, during and after use.
10. ______________________________________________________________________________
___________________________________________________________________
UI Design Principles
Consistent: design and behavior across the site should be consistent
Intuitive: it should work the way the user rationally expects it to and they
shouldn’t undergo a learning curve
Responsive: design and layout should be flexible across various devices
Familiar: design changes and behavior shouldn’t be too drastic or unfamiliar to
the user
Clean: an organized, flat and simple design and function
Elegant: an aesthetically pleasing design and layout
Efficient: efficiency is key particularly if a user needs to spend a lot of time on
your site
Content-focused: content, text or visual, is powerful and adds value