NEW NORMAL STUDY | TEMPO OMD INSIGHTS WAVE #1 Key points of the 1st wave of a qualitative & quantitative research study conducted in September 2020 representing Greek population 18-54 years old. Our objective was to provide answers to crucial questions about the New Consumer. You can find insights on how the COVID-19 pandemic and the lockdown and social distancing mandates have disrupted the consumer habits, values and priorities.