The real measure of social media influencers with Sendible and Majestic
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We all know how important social media influencers are, but are we measuring it properly? Sendible has joined forced with Majestic to provide our users with a social media influencer tool that goes beyond Klout and likes to the real core issues of influence.
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Turn around your business from Social Media
The document discusses how social media can be used as an effective tool for growth in business. It defines social media and outlines how it allows firms to engage and influence customers online in cost effective ways. The main goal of social media for businesses is growth. It then provides examples of how social media helps spread news and information faster than traditional media channels. It also discusses how businesses can use social media to enhance knowledge, engage customers, and check online profiles of potential clients. Specific platforms and content strategies are suggested for businesses to engage their target audiences. Case studies are presented on how social media has helped boost business for certain companies. The document advocates for developing a regular content strategy and posting relevant, helpful content across different social media platforms.
10 practical tips for working with lgbt influencers 12.11.16
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
PR measurement and evaluation
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
Social and the Search Landscape - C.Turrietta Jan 2016
The document discusses how social media affects organic search engine rankings. While social signals like Facebook likes and Twitter shares do not directly impact rankings, social media can provide indirect benefits. Engagement on social platforms increases brand awareness and visibility, and encourages repeat visits and conversions, which are factors search engines consider. The document provides tips for optimizing profiles on platforms like Google+, Facebook, Twitter, and Pinterest to boost organic search performance.
[Webinar] Social is a Science
How to use data and insights to make better marketing decisions. This was a webinar presented on January, 16th 2014. Haley Marketing Group
#YVRSocial: The Rise of the Influencer [Hootsuite]
This document provides an overview of influencer marketing strategies at Hootsuite. It discusses how influencer marketing can help businesses establish credibility, build relationships, and directly drive revenue. It outlines Hootsuite's approach to identifying influencer personas in key verticals and developing advocacy programs to engage influencers. The document also reviews tools on Hootsuite's platform like engagement features and third-party apps that can enhance influencer identification and outreach efforts.
Similaire à The real measure of social media influencers with Sendible and Majestic (20)
The Power of Case Studies: How to build credibility, trust, and influence
The Power of Case Studies: How to build credibility, trust, and influence
Live Webinar- Financial Professionals and the Future of Social Media and Thou...
Live Webinar- Financial Professionals and the Future of Social Media and Thou...
Performance Insights 2013 Is Social Media Killing my Beloved SEO
Performance Insights 2013 Is Social Media Killing my Beloved SEO
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
10 practical tips for working with lgbt influencers 12.11.16
10 practical tips for working with lgbt influencers 12.11.16
Social and the Search Landscape - C.Turrietta Jan 2016
Social and the Search Landscape - C.Turrietta Jan 2016
#YVRSocial: The Rise of the Influencer [Hootsuite]
#YVRSocial: The Rise of the Influencer [Hootsuite]
Plus de Sendible
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...
With the ever growing number of digital data sources that agencies have to manage and analyze for their clients, it’s becoming increasingly difficult to collate and extract actionable insights.
Digital analytics can be a gold mine for finding opportunities, not only for lead generation but to also give clear indications on what is and isn’t working in your strategy.
We’re frequently asked by agencies “How do we manage all our clients’ digital marketing data in a simplified way?”. To help answer this question we’ve teamed up with NinjaCat, a leader in reporting, monitoring and call tracking software for agencies. Together we show how advanced analytics help agencies create a superior social media and digital strategy for their clients.
We uncover the pain points agencies are facing in terms of data overload and how NinjaCat and Sendible can help overcome these hurdles, alongside building a strategy and gaining a holistic view of your clients’ digital analytics.
Discover the tools and strategy your agency needs to decipher the storm of data to help your clients succeed. This webinar covers:
- Pain points: The issues agencies face with Big Data.
- Streamline: The importance of meaningful and organized data.
- Centralize: How to create an agency data hub.
- KPIs: Create goals, that you can monitor and measure.
- Software: See the analytics features from NinjaCat and Sendible in action.
If you’re a digital agency that’s looking to increase productivity in managing your clients’ analytics and implement a data-driven strategy, then this webinar is a must.
View the full video at www.youtube.com/sendible
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & Sendible
In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video.
Ian’s webinar will include:
- Why live video?
- Live video strategies
- Facebook Live / Instagram Live / YouTube Live / Periscope
- Live tips
- Getting over the fear!
- Setting up your broadcasts
- Live video tools & gadgets
- Helping clients with live video
- After the broadcast
- How to repurpose this content
If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial
View the video recording of the webinar at: www.youtube.com/sendible
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
Harnessing Marketing Personalization with Sendible & BrightInfo
Sendible and special guests BrightInfo, the experts in digital content personalization, demonstrae how to harness marketing personalization to win over customers.
Our joint webinar with BrightInfo will cover:
- The Status Quo personalization is now expected by online users
- Personalization Works proven examples that support this
- The Obstacle a look at the obsticals marketers face with personalization
- The Solution automating website personalization and planning a social media personalization strategy
- Automation Triumphs gain more ROI for your existing content and your existing social media followers
How to Plan and Implement a Digital PR Strategy
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
How a white labeled social media solution helps agencies grow
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
Webinar: Best Practices for Facebook Live
Discover how to leverage Facebook Live for your business, covering the importance of this new Facebook feature, suggested themes, live event logistics, successful examples and live question and answer session.
Why Social Media is the Make or Break of any Small Business
Serious about growing your market share? Still not sure about social media for your business? Small businesses fight to thrive in competitive markets, with small budgets and limited resources. Social media is the great equaliser, allowing anyone to compete in the same space as the big-budget goliaths. See how it’s done on any budget.
5 reasons why your content calendar is failing
Be on-topic, current AND organized in advance with your original and curated content. Manage your content with a properly designed content calendar and never be at a loss for content again. Sendible and Basim Mirza show you how to set-up your calendar and how to improve what you are already working with. No more stress, panic and deadlines that come and go. Start content calendaring now!
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
With our focus on social media and being "seen" on the right platforms, you would be forgiven for thinking that email marketing is dead.
We know how hard it is to get people to open, click and reply to our marketing email. With so much volume, the unsubscribe link is sometimes the first thing people look for. But if you can do it the right way, you can still successfully make email marketing a substantial part of your online lead generation and nurturing process. And cost-wise, let's face it, it just works.
In this webinar, Sendible and Contactually team up to discuss the 5 biggest mistakes people make when sending marketing emails, and how you can fix it immediately.
Here are some things you will take from this webinar:
1.Choose the words that will get your emails opened
2. Do a simple A/B test (without any software)
3. Drive click rates up by doing less work
4. Get the response you are looking for
Social Media Management for Public Sector
Catching emergencies early through social media monitoring can save lives and resources by allowing issues to be resolved quicker. A local council can use social media scheduling to inform residents of announcements in a timely manner while reducing staff costs. Organizing campaigns and teams through a social media management tool provides oversight and accountability while cutting expenses.
Sendible: How To Build An Effective Content Strategy Webinar
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible Webinar: Smart Social Media Management with Simplicity in Graphic De...
Sendible and Canva show you how to smartly manage your social media marketing, and how easy it is to create professional and eye catching designs to use in your social media activities.
Demonstrating the tools, hints and tips you need to successfully deliver engaging content to generate real ROI from your social media activities.
For a 30 day free trial of Sendible the social media management solution visit: http://www.sendible.com/freetrial
Sendible:The importance of creating engaging social media content
This document discusses the importance of creating engaging social media content. It notes that content marketing costs 62% less than traditional marketing and generates 3 times as many leads. Visual content is processed 60,000 times faster than text by the brain. The document recommends focusing social media content on key topics and target markets, and posting at optimal times. It emphasizes creating both on-site and off-site engaging content to drive traffic and sales.
Lead Nurturing in the Mobile & Social Age
Join Sendible and Quote Roller n this recorded webinar as we discuss how to use mobile and social media technologies to develop and nurture leads into long-term customers.
Topics covered:
* Why the client matters even more in the digital space.
* How to build client loyalty through social media
* How to spot social buying signals
* How to use social media + open-ended questions to learn more about client needs
* How to convert information gathered on social media & client conversations into a persuasive client proposal.
* How to add social media and sales tracking into your work routine while actually saving a significant amount of time.
Go to http://www.quoteroller.com to start saving time & money creating persuasive business proposals today!
Head over to http://www.sendible.com to nurture more leads through social media today!
Plus de Sendible (17)
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & Sendible
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & Sendible
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
Harnessing Marketing Personalization with Sendible & BrightInfo
Harnessing Marketing Personalization with Sendible & BrightInfo
How a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies grow
Why Social Media is the Make or Break of any Small Business
Why Social Media is the Make or Break of any Small Business
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
Sendible: How To Build An Effective Content Strategy Webinar
Sendible: How To Build An Effective Content Strategy Webinar
Sendible Webinar: Smart Social Media Management with Simplicity in Graphic De...
Sendible Webinar: Smart Social Media Management with Simplicity in Graphic De...
Sendible:The importance of creating engaging social media content
Sendible:The importance of creating engaging social media content
Dernier
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDernier (20)
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
The real measure of social media influencers with Sendible and Majestic
- 1. Dixon Jones, Marketing Director Vishal Pindoriya, Senior Marketing Analyst
- 2. Agenda Introduction What is Majestic? The integration and how it works for you What is Trust Flow and how you use it See it in Action Q&A @Sendible @TryMajestic #SendibleWebinar
- 3. Influencers and Social • Content is still king – Mediums might be changing (2015 shift from text to media) – Competition for visibility – Visibility through sharing and reach • Who shares your content is as important as the content itself (influencer marketing) – How can you really judge the quality of your audience? – Who should you target as an influencer? @Sendible @TryMajestic #SendibleWebinar
- 4. Challenges with influencer marketing Klout is unable to measure the influence accurately alone Is this person a trusted expert? Twitter follower size doesn’t show us the impact of shares Is this person a trusted expert? Retweets and clicks can’t determine depth of content Is this person a trusted expert? @Sendible @TryMajestic #SendibleWebinar
- 5. Enter Majestic @Sendible @TryMajestic #SendibleWebinar What is Majestic? What Trust Flow does
- 6. The BIG specialist search engine @Sendible @TryMajestic #SendibleWebinar
- 7. Topical Trust Flow using decay Algorithm ??? We Group AND ANALYSE pages
- 8. Integration with Sendible What does Majestic add for you? How effective can your content be? How effective is your content sharing? Who shares your content? Who should share your content? Where do you rank? Become an influencer! @Sendible @TryMajestic #SendibleWebinar
- 9. 70M Twitter Profiles we know • Their influence in a simple score • Their Context • The Influence in Context! In a series of simple 0-100 scores @Sendible @TryMajestic #SendibleWebinar
- 12. Do you have any questions? Sendible 311 Ballards Lane London, England N12 8LY sales@sendible.com (UK) 0208 123 1526 (US) 315 623 4480 (AUS) 280 114 841 @sendible /sendible/+sendible
Notes de l'éditeur
- Let’s get one thing clear: content is still king. The mediums might be changing—in 2015 we saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is at its highest demand. Although social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can help you rank higher. Why is this important? Because 33% of traffic from Google’s organic search results go to the first item listed.