The real measure of social media influencers with Sendible and Majestic
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We all know how important social media influencers are, but are we measuring it properly? Sendible has joined forced with Majestic to provide our users with a social media influencer tool that goes beyond Klout and likes to the real core issues of influence.
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The document discusses the differences between paid, owned, and earned media for recruitment marketing. Paid media involves advertising to increase brand reach, owned media refers to employer-controlled channels like websites and social profiles, and earned media involves voluntary actions from others that help awareness. It recommends developing an integrated strategy balancing these media types while focusing on authentic brand messaging and positive candidate experiences to attract top talent. Social media is a particularly important channel for candidates to research potential employers.
Turn around your business from Social Media
The document discusses how social media can be used as an effective tool for growth in business. It defines social media and outlines how it allows firms to engage and influence customers online in cost effective ways. The main goal of social media for businesses is growth. It then provides examples of how social media helps spread news and information faster than traditional media channels. It also discusses how businesses can use social media to enhance knowledge, engage customers, and check online profiles of potential clients. Specific platforms and content strategies are suggested for businesses to engage their target audiences. Case studies are presented on how social media has helped boost business for certain companies. The document advocates for developing a regular content strategy and posting relevant, helpful content across different social media platforms.
10 practical tips for working with lgbt influencers 12.11.16
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
PR measurement and evaluation
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
Social and the Search Landscape - C.Turrietta Jan 2016
The document discusses how social media affects organic search engine rankings. While social signals like Facebook likes and Twitter shares do not directly impact rankings, social media can provide indirect benefits. Engagement on social platforms increases brand awareness and visibility, and encourages repeat visits and conversions, which are factors search engines consider. The document provides tips for optimizing profiles on platforms like Google+, Facebook, Twitter, and Pinterest to boost organic search performance.
[Webinar] Social is a Science
How to use data and insights to make better marketing decisions. This was a webinar presented on January, 16th 2014. Haley Marketing Group
#YVRSocial: The Rise of the Influencer [Hootsuite]
This document provides an overview of influencer marketing strategies at Hootsuite. It discusses how influencer marketing can help businesses establish credibility, build relationships, and directly drive revenue. It outlines Hootsuite's approach to identifying influencer personas in key verticals and developing advocacy programs to engage influencers. The document also reviews tools on Hootsuite's platform like engagement features and third-party apps that can enhance influencer identification and outreach efforts.
Similaire à The real measure of social media influencers with Sendible and Majestic (20)
The Power of Case Studies: How to build credibility, trust, and influence
The Power of Case Studies: How to build credibility, trust, and influence
Live Webinar- Financial Professionals and the Future of Social Media and Thou...
Live Webinar- Financial Professionals and the Future of Social Media and Thou...
Performance Insights 2013 Is Social Media Killing my Beloved SEO
Performance Insights 2013 Is Social Media Killing my Beloved SEO
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
DIGIT 13 Karachi Digital Marketing mini Workshop Michael Leander
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
JWT INSIDE at #SouthWiRED14 – Finding the Balance Between Paid, Earned and Ow...
10 practical tips for working with lgbt influencers 12.11.16
10 practical tips for working with lgbt influencers 12.11.16
Social and the Search Landscape - C.Turrietta Jan 2016
Social and the Search Landscape - C.Turrietta Jan 2016
#YVRSocial: The Rise of the Influencer [Hootsuite]
#YVRSocial: The Rise of the Influencer [Hootsuite]
Plus de Sendible
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
A social CRM is one of the most important aspects of keeping in contact with your social media community, clients and prospects. In this webinar we explore the extraordinarily successful social media campaign that Donald Trump undertook to win the US election and how we can learn from his approach to data, influencers and knowing your buyer personas.
We also look at other real-life examples of social media campaigns which have won and failed due to the approach companies took when targeting their buyer persona.
The agenda of this webinar:
- What we can learn from Trump’s social media campaign
- How brands can win and fail on social media
- Understanding your buyer personas
- Building a solid social CRM
- Finding and interacting with influencers
These case studies and great examples of social media successes and failures will be followed by showcasing how our tool, Sendible helps you build a social CRM, discover influencers and understand your target audience through our advanced reporting capabilities.
The full webinar video can be found at: www.youtube.com/sendible
Presenter: Luke Knight, Partnerships Manager, Sendible
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...
With the ever growing number of digital data sources that agencies have to manage and analyze for their clients, it’s becoming increasingly difficult to collate and extract actionable insights.
Digital analytics can be a gold mine for finding opportunities, not only for lead generation but to also give clear indications on what is and isn’t working in your strategy.
We’re frequently asked by agencies “How do we manage all our clients’ digital marketing data in a simplified way?”. To help answer this question we’ve teamed up with NinjaCat, a leader in reporting, monitoring and call tracking software for agencies. Together we show how advanced analytics help agencies create a superior social media and digital strategy for their clients.
We uncover the pain points agencies are facing in terms of data overload and how NinjaCat and Sendible can help overcome these hurdles, alongside building a strategy and gaining a holistic view of your clients’ digital analytics.
Discover the tools and strategy your agency needs to decipher the storm of data to help your clients succeed. This webinar covers:
- Pain points: The issues agencies face with Big Data.
- Streamline: The importance of meaningful and organized data.
- Centralize: How to create an agency data hub.
- KPIs: Create goals, that you can monitor and measure.
- Software: See the analytics features from NinjaCat and Sendible in action.
If you’re a digital agency that’s looking to increase productivity in managing your clients’ analytics and implement a data-driven strategy, then this webinar is a must.
View the full video at www.youtube.com/sendible
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & Sendible
In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video.
Ian’s webinar will include:
- Why live video?
- Live video strategies
- Facebook Live / Instagram Live / YouTube Live / Periscope
- Live tips
- Getting over the fear!
- Setting up your broadcasts
- Live video tools & gadgets
- Helping clients with live video
- After the broadcast
- How to repurpose this content
If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial
View the video recording of the webinar at: www.youtube.com/sendible
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
Harnessing Marketing Personalization with Sendible & BrightInfo
Sendible and special guests BrightInfo, the experts in digital content personalization, demonstrae how to harness marketing personalization to win over customers.
Our joint webinar with BrightInfo will cover:
- The Status Quo personalization is now expected by online users
- Personalization Works proven examples that support this
- The Obstacle a look at the obsticals marketers face with personalization
- The Solution automating website personalization and planning a social media personalization strategy
- Automation Triumphs gain more ROI for your existing content and your existing social media followers
How to Plan and Implement a Digital PR Strategy
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
How a white labeled social media solution helps agencies grow
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
Webinar: Best Practices for Facebook Live
Discover how to leverage Facebook Live for your business, covering the importance of this new Facebook feature, suggested themes, live event logistics, successful examples and live question and answer session.
Why Social Media is the Make or Break of any Small Business
Serious about growing your market share? Still not sure about social media for your business? Small businesses fight to thrive in competitive markets, with small budgets and limited resources. Social media is the great equaliser, allowing anyone to compete in the same space as the big-budget goliaths. See how it’s done on any budget.
5 reasons why your content calendar is failing
Be on-topic, current AND organized in advance with your original and curated content. Manage your content with a properly designed content calendar and never be at a loss for content again. Sendible and Basim Mirza show you how to set-up your calendar and how to improve what you are already working with. No more stress, panic and deadlines that come and go. Start content calendaring now!
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
With our focus on social media and being "seen" on the right platforms, you would be forgiven for thinking that email marketing is dead.
We know how hard it is to get people to open, click and reply to our marketing email. With so much volume, the unsubscribe link is sometimes the first thing people look for. But if you can do it the right way, you can still successfully make email marketing a substantial part of your online lead generation and nurturing process. And cost-wise, let's face it, it just works.
In this webinar, Sendible and Contactually team up to discuss the 5 biggest mistakes people make when sending marketing emails, and how you can fix it immediately.
Here are some things you will take from this webinar:
1.Choose the words that will get your emails opened
2. Do a simple A/B test (without any software)
3. Drive click rates up by doing less work
4. Get the response you are looking for
Social Media Management for Public Sector
Catching emergencies early through social media monitoring can save lives and resources by allowing issues to be resolved quicker. A local council can use social media scheduling to inform residents of announcements in a timely manner while reducing staff costs. Organizing campaigns and teams through a social media management tool provides oversight and accountability while cutting expenses.
Sendible: How To Build An Effective Content Strategy Webinar
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible Webinar: Smart Social Media Management with Simplicity in Graphic De...
Sendible and Canva show you how to smartly manage your social media marketing, and how easy it is to create professional and eye catching designs to use in your social media activities.
Demonstrating the tools, hints and tips you need to successfully deliver engaging content to generate real ROI from your social media activities.
For a 30 day free trial of Sendible the social media management solution visit: http://www.sendible.com/freetrial
Sendible:The importance of creating engaging social media content
This document discusses the importance of creating engaging social media content. It notes that content marketing costs 62% less than traditional marketing and generates 3 times as many leads. Visual content is processed 60,000 times faster than text by the brain. The document recommends focusing social media content on key topics and target markets, and posting at optimal times. It emphasizes creating both on-site and off-site engaging content to drive traffic and sales.
Lead Nurturing in the Mobile & Social Age
Join Sendible and Quote Roller n this recorded webinar as we discuss how to use mobile and social media technologies to develop and nurture leads into long-term customers.
Topics covered:
* Why the client matters even more in the digital space.
* How to build client loyalty through social media
* How to spot social buying signals
* How to use social media + open-ended questions to learn more about client needs
* How to convert information gathered on social media & client conversations into a persuasive client proposal.
* How to add social media and sales tracking into your work routine while actually saving a significant amount of time.
Go to http://www.quoteroller.com to start saving time & money creating persuasive business proposals today!
Head over to http://www.sendible.com to nurture more leads through social media today!
Plus de Sendible (17)
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Webinar: Introduction to Social CRM: Influencers and Understanding Buyer Pers...
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Sendible, BrightonSEO: Does the Trump card always work on Social Media?
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...
Webinar: How to Decipher Big Data to Enhance Your Client’s Social Media Perfo...
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & Sendible
Webinar Become a Social Media Live Video Pro with Ian Anderson Gray & Sendible
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
Harnessing Marketing Personalization with Sendible & BrightInfo
Harnessing Marketing Personalization with Sendible & BrightInfo
How a white labeled social media solution helps agencies grow
How a white labeled social media solution helps agencies grow
Why Social Media is the Make or Break of any Small Business
Why Social Media is the Make or Break of any Small Business
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
5 Reasons Why Your Email Marketing Sucks - With Sendible & Contactually
Sendible: How To Build An Effective Content Strategy Webinar
Sendible: How To Build An Effective Content Strategy Webinar
Sendible Webinar: Smart Social Media Management with Simplicity in Graphic De...
Sendible Webinar: Smart Social Media Management with Simplicity in Graphic De...
Sendible:The importance of creating engaging social media content
Sendible:The importance of creating engaging social media content
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PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Dernier (20)
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The real measure of social media influencers with Sendible and Majestic
- 1. Dixon Jones, Marketing Director Vishal Pindoriya, Senior Marketing Analyst
- 2. Agenda Introduction What is Majestic? The integration and how it works for you What is Trust Flow and how you use it See it in Action Q&A @Sendible @TryMajestic #SendibleWebinar
- 3. Influencers and Social • Content is still king – Mediums might be changing (2015 shift from text to media) – Competition for visibility – Visibility through sharing and reach • Who shares your content is as important as the content itself (influencer marketing) – How can you really judge the quality of your audience? – Who should you target as an influencer? @Sendible @TryMajestic #SendibleWebinar
- 4. Challenges with influencer marketing Klout is unable to measure the influence accurately alone Is this person a trusted expert? Twitter follower size doesn’t show us the impact of shares Is this person a trusted expert? Retweets and clicks can’t determine depth of content Is this person a trusted expert? @Sendible @TryMajestic #SendibleWebinar
- 5. Enter Majestic @Sendible @TryMajestic #SendibleWebinar What is Majestic? What Trust Flow does
- 6. The BIG specialist search engine @Sendible @TryMajestic #SendibleWebinar
- 7. Topical Trust Flow using decay Algorithm ??? We Group AND ANALYSE pages
- 8. Integration with Sendible What does Majestic add for you? How effective can your content be? How effective is your content sharing? Who shares your content? Who should share your content? Where do you rank? Become an influencer! @Sendible @TryMajestic #SendibleWebinar
- 9. 70M Twitter Profiles we know • Their influence in a simple score • Their Context • The Influence in Context! In a series of simple 0-100 scores @Sendible @TryMajestic #SendibleWebinar
- 12. Do you have any questions? Sendible 311 Ballards Lane London, England N12 8LY sales@sendible.com (UK) 0208 123 1526 (US) 315 623 4480 (AUS) 280 114 841 @sendible /sendible/+sendible
Notes de l'éditeur
- Let’s get one thing clear: content is still king. The mediums might be changing—in 2015 we saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is at its highest demand. Although social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can help you rank higher. Why is this important? Because 33% of traffic from Google’s organic search results go to the first item listed.