SlideShare une entreprise Scribd logo
Dixon Jones, Marketing Director Vishal Pindoriya, Senior Marketing Analyst
Agenda
Introduction
What is Majestic?
The integration and how it works for you
What is Trust Flow and how you use it
See it in Action
Q&A
@Sendible @TryMajestic
#SendibleWebinar
Influencers and Social
• Content is still king
– Mediums might be changing (2015 shift from text
to media)
– Competition for visibility
– Visibility through sharing and reach
• Who shares your content is as important as the
content itself (influencer marketing)
– How can you really judge the quality of your
audience?
– Who should you target as an influencer? @Sendible @TryMajestic
#SendibleWebinar
Challenges with influencer marketing
Klout is unable to measure the influence accurately
alone
Is this person a trusted expert?
Twitter follower size doesn’t show us the impact of
shares
Is this person a trusted expert?
Retweets and clicks can’t determine depth of
content
Is this person a trusted expert? @Sendible @TryMajestic
#SendibleWebinar
Enter Majestic
@Sendible @TryMajestic
#SendibleWebinar
What is Majestic?
What Trust Flow does
The BIG specialist search engine
@Sendible @TryMajestic
#SendibleWebinar
Topical Trust
Flow using
decay
Algorithm
???
We Group AND ANALYSE pages
Integration with Sendible
What does Majestic add for you?
How effective can your content be?
How effective is your content sharing?
Who shares your content?
Who should share your content?
Where do you rank? Become an influencer!
@Sendible @TryMajestic
#SendibleWebinar
70M Twitter Profiles we know
• Their influence in a simple score
• Their Context
• The Influence in Context! In a series
of simple 0-100 scores
@Sendible @TryMajestic
#SendibleWebinar
Finding Influencers
@Sendible @bazmirza
#SendibleWebinar
Lady Gaga?
Lobbying Senators
@Sendible @bazmirza
#SendibleWebinar
Lady Gaga?
Do you have any questions?
Sendible
311 Ballards Lane
London, England N12 8LY
sales@sendible.com
(UK) 0208 123 1526
(US) 315 623 4480
(AUS) 280 114 841
@sendible /sendible/+sendible

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The real measure of social media influencers with Sendible and Majestic

Notes de l'éditeur

  1. Let’s get one thing clear: content is still king. The mediums might be changing—in 2015 we saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is at its highest demand. Although social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can help you rank higher. Why is this important? Because 33% of traffic from Google’s organic search results go to the first item listed.