I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
This document discusses design thinking from the perspectives of a graphic designer, business experts, and business school deans. It describes Bruce Mau's "Massive Change Exhibition" and how it framed design as shaping the world. Business advisor Daniel Pink and author argues design thinking relies on right-brain abilities and will be important in the future. Roger Martin, dean of Rotman School of Management, believes design thinking can provide a competitive advantage and business education should incorporate its principles of abductive reasoning.
The document discusses various topics related to design through quotes and images. It explores definitions of design provided by designers such as Charles Eames, Milton Glaser, Steve Jobs, and others. Additionally, it examines the design process, expanding role of designers, principles of design thinking, different types of design problems, and more. The full document appears to be a presentation on understanding design at a high level.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
This document provides an overview of design thinking and its application in education. It discusses design thinking as both a process and a way of thinking. The document then outlines the typical stages of the design thinking process - discovery, ideation, iteration, and evolution. It provides examples of how design thinking has been implemented at MICDS, such as in curriculum development projects. The challenges students may face with design thinking are also examined, including patience with the process and not rushing to solutions. Overall, the document promotes design thinking as a valuable framework for problem-solving and innovation in education.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
This document discusses design thinking from the perspectives of a graphic designer, business experts, and business school deans. It describes Bruce Mau's "Massive Change Exhibition" and how it framed design as shaping the world. Business advisor Daniel Pink and author argues design thinking relies on right-brain abilities and will be important in the future. Roger Martin, dean of Rotman School of Management, believes design thinking can provide a competitive advantage and business education should incorporate its principles of abductive reasoning.
The document discusses various topics related to design through quotes and images. It explores definitions of design provided by designers such as Charles Eames, Milton Glaser, Steve Jobs, and others. Additionally, it examines the design process, expanding role of designers, principles of design thinking, different types of design problems, and more. The full document appears to be a presentation on understanding design at a high level.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
This document provides an overview of design thinking and its application in education. It discusses design thinking as both a process and a way of thinking. The document then outlines the typical stages of the design thinking process - discovery, ideation, iteration, and evolution. It provides examples of how design thinking has been implemented at MICDS, such as in curriculum development projects. The challenges students may face with design thinking are also examined, including patience with the process and not rushing to solutions. Overall, the document promotes design thinking as a valuable framework for problem-solving and innovation in education.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
This document provides an excerpt from slides for a 2-3 day professional training on design thinking and innovation management. The slides cover the basics of design thinking, including its origins and nature, how it is portrayed in the media, and how it relates to strategic thinking. Design thinking is presented as a way to take an outside-in perspective focused on customer needs and experiences to drive value creation and innovation. The training is intended to help participants better understand design thinking and apply it to innovating without unrealistic expectations. The facilitator also provides strategy advisory and training on other topics beyond design thinking.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design thinking is a method for solving complex problems and creating new ideas that combines multidisciplinary teams, a creative space, and an iterative approach. It involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and validating solutions with users. The process is iterative, with learnings applied between each stage to develop innovative and user-centered solutions.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
This document discusses applying design thinking through an action lab. It provides an overview of the key takeaways and learnings from a design thinking course, including that learning spaces help set the tone, using technology with purpose, and seeing yourself as an ultimate resource. It also includes a graphic map of the design thinking process as experienced. Additionally, it discusses the role of an industrial designer in working with clients to discover needs through human-centered design research and developing solutions through various design methods and prototyping.
This document outlines the design thinking process which includes understanding the problem through research, defining insights, ideating solutions, prototyping ideas, and testing prototypes. It discusses techniques for each step such as conducting observations and interviews to understand user needs without solutions in mind, brainstorming solutions divergently, building quick prototypes to test ideas, and obtaining both qualitative and quantitative feedback through testing to further develop solutions. The overall process is meant to balance concept and prototyping through an iterative process of converging on insights and diverging with new ideas to avoid getting stuck on initial solutions.
Design thinking follows four pillars: empathy, collaboration across disciplines, including every idea for evaluation, and repeating/iterating solutions while focusing on human needs. It involves empathizing with people's needs, collaborating with others from different backgrounds, including all ideas for consideration, and repeatedly testing solutions to refine them with user needs in mind. The design thinking process moves from defining a challenge to developing a solution in an iterative cycle between problem space and solution space. Various organizations approach design thinking through similar stages of empathizing, ideating, prototyping, and testing, while employing methods and tools to gather insights and generate ideas.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the Design Thinking approach. What's more, Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving
This document provides an overview of design thinking. It discusses how design thinking is an iterative process that involves empathizing with users, defining problems from the user's perspective, ideating solutions, prototyping ideas, and testing prototypes. Rather than taking problems at face value, design thinking challenges assumptions to reframe problems in a human-centered way. It encourages exploring unknown aspects of problems and generating alternative solutions. The document provides examples of how well-known problems could be viewed more broadly and solved innovatively using a design thinking approach focused on user needs rather than predefined solutions.
Design thinking is a process for creative problem solving that involves empathizing with users, defining the problem from their perspective, ideating potential solutions, prototyping ideas, and testing them with users. The process helped Airbnb transform by having employees experience being travelers and capture quality photos for hosts. They experimented with small, non-scalable changes like switching from stars to hearts for ratings, which increased engagement by over 30%.
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
This document provides an overview of design thinking. It defines design thinking as a human-centered approach to innovation that draws from design methods to meet user needs, technological possibilities, and business requirements. The document outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. It compares traditional waterfall and agile development processes to an agile process integrated with design thinking. The document promotes adopting behaviors like collaboration, embracing ambiguity, and learning from failure when using design thinking.
The document discusses materials from a design thinking course and workshop hosted by Touch360 on front-end innovation and human-centered design, including topics around understanding users, integrating human factors into product development, and communicating between humans and machines. The presentation covers strategies for innovating products and experiences through a human-centered design approach focused on understanding user needs. It provides examples of how understanding human cognition and emotions can be applied to optimize products and interactions between humans, machines, and integrated systems.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design thinking is a human-centered approach to innovation that can radically change the way organizations innovate. It is an iterative process that includes empathizing with users to understand their needs, defining problems from the user's perspective, ideating many potential solutions, building prototypes to test with users, and iterating the solutions based on user feedback. The goal is to create meaningful innovations by deeply understanding users and their lives at each step of the process.
Design thinking combines problem-solving techniques from design with empathy for users. It is a human-centered approach that starts by observing people and understanding their needs rather than defining problems. The five principles of design thinking are to empathize with users, define insights about their needs, ideate potential solutions, prototype ideas, and test prototypes with users to find the best solution. An example is how PepsiCo used design thinking to address women's snacking preferences by releasing quieter Doritos chips in trays to avoid mess and noise.
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
This document provides an excerpt from slides for a 2-3 day professional training on design thinking and innovation management. The slides cover the basics of design thinking, including its origins and nature, how it is portrayed in the media, and how it relates to strategic thinking. Design thinking is presented as a way to take an outside-in perspective focused on customer needs and experiences to drive value creation and innovation. The training is intended to help participants better understand design thinking and apply it to innovating without unrealistic expectations. The facilitator also provides strategy advisory and training on other topics beyond design thinking.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design thinking is a method for solving complex problems and creating new ideas that combines multidisciplinary teams, a creative space, and an iterative approach. It involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and validating solutions with users. The process is iterative, with learnings applied between each stage to develop innovative and user-centered solutions.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
This document discusses applying design thinking through an action lab. It provides an overview of the key takeaways and learnings from a design thinking course, including that learning spaces help set the tone, using technology with purpose, and seeing yourself as an ultimate resource. It also includes a graphic map of the design thinking process as experienced. Additionally, it discusses the role of an industrial designer in working with clients to discover needs through human-centered design research and developing solutions through various design methods and prototyping.
This document outlines the design thinking process which includes understanding the problem through research, defining insights, ideating solutions, prototyping ideas, and testing prototypes. It discusses techniques for each step such as conducting observations and interviews to understand user needs without solutions in mind, brainstorming solutions divergently, building quick prototypes to test ideas, and obtaining both qualitative and quantitative feedback through testing to further develop solutions. The overall process is meant to balance concept and prototyping through an iterative process of converging on insights and diverging with new ideas to avoid getting stuck on initial solutions.
Design thinking follows four pillars: empathy, collaboration across disciplines, including every idea for evaluation, and repeating/iterating solutions while focusing on human needs. It involves empathizing with people's needs, collaborating with others from different backgrounds, including all ideas for consideration, and repeatedly testing solutions to refine them with user needs in mind. The design thinking process moves from defining a challenge to developing a solution in an iterative cycle between problem space and solution space. Various organizations approach design thinking through similar stages of empathizing, ideating, prototyping, and testing, while employing methods and tools to gather insights and generate ideas.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the Design Thinking approach. What's more, Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving
This document provides an overview of design thinking. It discusses how design thinking is an iterative process that involves empathizing with users, defining problems from the user's perspective, ideating solutions, prototyping ideas, and testing prototypes. Rather than taking problems at face value, design thinking challenges assumptions to reframe problems in a human-centered way. It encourages exploring unknown aspects of problems and generating alternative solutions. The document provides examples of how well-known problems could be viewed more broadly and solved innovatively using a design thinking approach focused on user needs rather than predefined solutions.
Design thinking is a process for creative problem solving that involves empathizing with users, defining the problem from their perspective, ideating potential solutions, prototyping ideas, and testing them with users. The process helped Airbnb transform by having employees experience being travelers and capture quality photos for hosts. They experimented with small, non-scalable changes like switching from stars to hearts for ratings, which increased engagement by over 30%.
Design Thinking 101 - An Introduction to Design Thinking for DevelopersBill Bulman
This document provides an overview of design thinking. It defines design thinking as a human-centered approach to innovation that draws from design methods to meet user needs, technological possibilities, and business requirements. The document outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. It compares traditional waterfall and agile development processes to an agile process integrated with design thinking. The document promotes adopting behaviors like collaboration, embracing ambiguity, and learning from failure when using design thinking.
The document discusses materials from a design thinking course and workshop hosted by Touch360 on front-end innovation and human-centered design, including topics around understanding users, integrating human factors into product development, and communicating between humans and machines. The presentation covers strategies for innovating products and experiences through a human-centered design approach focused on understanding user needs. It provides examples of how understanding human cognition and emotions can be applied to optimize products and interactions between humans, machines, and integrated systems.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design thinking is a human-centered approach to innovation that can radically change the way organizations innovate. It is an iterative process that includes empathizing with users to understand their needs, defining problems from the user's perspective, ideating many potential solutions, building prototypes to test with users, and iterating the solutions based on user feedback. The goal is to create meaningful innovations by deeply understanding users and their lives at each step of the process.
Design thinking combines problem-solving techniques from design with empathy for users. It is a human-centered approach that starts by observing people and understanding their needs rather than defining problems. The five principles of design thinking are to empathize with users, define insights about their needs, ideate potential solutions, prototype ideas, and test prototypes with users to find the best solution. An example is how PepsiCo used design thinking to address women's snacking preferences by releasing quieter Doritos chips in trays to avoid mess and noise.
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
This document provides an overview of design thinking and the design thinking process. It discusses the following key points in 3 sentences:
1) Design thinking is an approach to solving problems by understanding user needs through contact, observation and empathy in order to design solutions that fit within their environment, as opposed to jumping straight to solutions or focusing on technology.
2) The design thinking process involves understanding needs, observing users, synthesizing insights, ideating solutions, prototyping ideas, and iterating based on user feedback to revisit assumptions and sometimes go back to earlier steps in the process.
3) An example of applying design thinking at a startup is described where user interviews and observations were conducted with teenagers to understand their communication
The Design Thinking division at the University of St. Gallen has been successfully helping companies innovate since 2008. They use the human-centered Design Thinking process pioneered by Stanford to understand user needs through prototyping. The iterative process involves defining problems based on research, ideating solutions, prototyping ideas rapidly, and getting user feedback to refine solutions. The division guides students and companies through this process to generate new business opportunities.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
The document discusses the design thinking approach for social innovation. It describes design thinking as a user-centered approach that develops solutions grounded in user needs through prototyping and an iterative process. Design thinking incorporates consumer insights and improvisation. It was initially adopted by businesses and is now increasingly used by non-profits. Design thinking follows a non-linear process of inspiration, ideation, and implementation to develop solutions that usually only work locally. It emphasizes empathy, intuition, and emotion over rational analysis. The document raises questions about whether design thinking's standardized approach and toolkits can truly develop appropriate solutions for the developing world or if it risks imposing external solutions.
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
Effective Product Development Using Agile MethodsNaresh Jain
Effective Product Development Using Agile Methods presentation by Baps for Agile Chennai 2007 conference http://agileindia.org/agilechennai07/index.htm
This document provides an overview of Agile project management and the Scrum framework. It defines Agile as an alternative to traditional development that embraces flexibility and change through incremental "sprints". Scrum is then introduced as the most popular Agile method, utilizing fixed-length sprints and roles like the Product Owner and Scrum Master to structure development. The document emphasizes that Scrum focuses on collaboration, feedback loops, and adapting to optimize outcomes.
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
This is a short presentation on Design Thinking for a PM audience, showing the benefits of incorporating Design on projects and providing a very high-level overview of methods and tools.
User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.
More info at http://www.uxaxioms.com/
Today, the IT companies and organizations are facing increasingly complex challenges. To successfully tackle these challenges, a culture of multidisciplinary collaboration, continuous business re-invention and human centricity is required. Design Thinking is a renowned holistic approach which brings these aspects together.
In this talk, a pragmatic guide to applying Design Thinking principles and methods will be presented. Matthias Langholz will share his valuable real life case studies of IT projects with enterprise customers. Attendees of the talk will be provided with practical advice on how to take the first steps towards a design centric way of working.
This talk has been given at the IT Arena 2015 conference in Lviv, Ukraine.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
Designing the Future of Bank Experience - A journey through the organisationa...Sketchin
This document discusses designing the future bank experience through organizational impacts. The typical project goal is to redesign the customer experience to be more service-oriented, multi-channel, and human-centered. It is important to redesign internal processes in the same way as the customer experience. Qualitative research helps fill gaps in understanding customer needs and motivations. Bringing together stakeholders from different areas promotes knowledge sharing and building a common vision. Tailoring tools and training to a bank's specific needs helps generate solutions that support business goals. A shared method and clear design principles allow for better, faster decisions and a consistent customer experience evolution.
Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle. (www.mcn.edu/2012/design-thinking-museums-empathy-innovation)
Design Thinking is a human-centered, prototype-driven process for innovation. In this half-day workshop, participants experienced firsthand the complete Design Thinking cycle through a hands-on, highly interactive session.
Design thinking is a process centered around understanding user needs through methods like observation and interviews to define problems and generate innovative solutions. It is an iterative process involving prototyping ideas and testing them with users to refine solutions. Organizations use design thinking to develop more user-centered products and services that better meet customer needs and reduce risks, which can lead to increased profits and differentiation from competitors. The Stanford design thinking process involves the phases of empathizing, defining, ideating, prototyping, and testing to manage projects with a user-focused approach.
When you need to compete on innovation rather than efficiency.
SUMMARY:
The confluence of two fundamental conditions is required to meaningfully spark the types of insights that drive your strategy and create viable products:
* Knowledge
* Imagination
This is being “innovation ready” and is essential to develop smart, thoughtful products that users want and customers will buy.
There are multiple frameworks and theories on product development. Some of the most astute and popular that have shaped our way of thinking and better enabled the start-up and large enterprise alike are:
* Lean Start-up
* Design Thinking
* Jobs-to-be-Done (JTBD)
* Agile
Extending on the collective wisdom of these frameworks, Innovation Ready focuses on the specific conditions necessary to develop the informed insights that drive meaningful product strategy. It's these moments of inspiration that ultimately shape and form our work and, at a minimum, de-risk our product development activities, but more boldly, enable us to deliver the next breakthrough product.
Table of Contents:
Foundation: Problem | Solution | Product
User Problem
Innovation Ready
Building Your Knowledge
User & Customer Needs
Market Dynamics
* Existing Solutions
* Behavior Analytics
* External Constraints
* Secondary Research/ Market Trends
Imagination
Business Model
* Lean Canvas
* Market Size
Iterating & Ideating Your Product
* Plan & Test
* Collect & Learn
* Ideate & Evolve
Minimum Viable / Lovable Product
Evaluation Checkpoints
Product-Market Fit
Design thinking process is a creative problem solving approach that emphasizes empathy, collaboration, and experimentation to create innovative solutions.
The document provides an overview of a webinar on user feedback and customer centricity. It discusses how companies can lose focus on customers as they grow, and the importance of understanding different customer groups and their needs. It then describes how to identify "good" versus "bad" customers, and provides tips on gathering qualitative customer feedback through methods like interviewing users. Finally, it discusses how insights can be applied across the product lifecycle from innovation to optimization, and provides a 5-step process for conducting customer empathy research.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
The documents provide information on design thinking and the ideation process. Some key points covered include:
- Ideation benefits from generating a large number of ideas without initial criticism to allow for more creative insights.
- Tools like the "Wall of Ideas" can be used to gather a wide range of concepts from a team in a short period of time.
- The rational concept sheet is used to evaluate ideas by detailing how the concept works, the value it provides end-users and the business, its differentiation from other solutions, and its social and environmental impact.
TinkerDesign for lean ecosystem - Tinkerform Innovation LabsJasmeet Sethi
This document discusses the relationship between design thinking, lean startup, and agile methodologies. It explains that design thinking is best for the initial problem identification and ideation phases, as it focuses on understanding user needs through creative strategies. Lean startup is well-suited for validating hypotheses and building business models through rapid customer experimentation. Agile methodology excels at the final development phase by enabling frequent and incremental delivery of products to obtain ongoing feedback and adaptation. The document advocates combining these approaches, with design thinking for idea generation, lean startup to test business models, and agile to deliver products to customers and receive feedback to iterate quickly.
Design thinking is a new methodology with which we try to discover the feelings and the expectations of the customers during their journeys with the company. There is a step by step approach through which you can trace and apply in your company.
The document discusses 16 small ideas companies can implement to improve customer centricity and innovation. The ideas include learning the language customers use to improve communications, creating customer personas to better understand segments, and rewarding customers for their contributions to online communities. The ideas are meant to help companies implement customer-focused strategies in practical ways.
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Lesson 2 - INNOVATION AND DESIGN THINKING_2024.pdfruvabebe
Design thinking is a human-centered approach to innovation that draws from design methods and focuses on empathizing with users, defining problems based on user needs, ideating solutions, prototyping ideas, and getting user feedback to iterate on designs. It involves three key spaces: desirability from the user perspective, feasibility in terms of technical possibilities, and viability regarding business needs. The design thinking process emphasizes empathy with users through observation and engagement to understand user needs, defining problems based on pain points, ideating many solutions through brainstorming, prototyping ideas, and testing prototypes with users to iterate on the design.
Design Thinking Fundamentals - MIT ID InnovationPankaj Deshpande
Let's look at the design thinking fundamentals, that will help you gain clarity about multiple aspects, helping you facilitate more effective innovations.
For more details, visit : https://mitidinnovation.com/recreation/explaining-design-thinking-fundamentals/
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
This document discusses business model design techniques, focusing on customer insights. It emphasizes that understanding customers is essential for designing successful business models. Customer insights should inform value propositions, distribution channels, customer relationships, and revenue streams. The document provides examples of how companies like Apple developed business models based on deep customer understanding. It also discusses techniques for gaining customer insights, such as empathy mapping and customer profiling, to guide business model design choices.
The document discusses techniques for business model design, including customer insights, ideation, visual thinking, prototyping, and storytelling.
1) Customer insights involve developing an understanding of customers to inform business model choices regarding value propositions, distribution channels, customer relationships, and revenue streams. Customer profiling tools like empathy maps can help gain insights.
2) Ideation is a creative process for generating business model ideas through techniques like brainstorming, "what if" questions, and visual tools to represent concepts.
3) Visual thinking uses visual representations like diagrams and sketches to explore, discuss, and communicate business models in a concrete way.
4) Prototyping business models allows exploring different design
The document outlines an agenda for a workshop on messaging and storytelling. It includes exercises to improve messaging skills, giving feedback on creative work, and a recap of the messaging process. The objectives are to improve messaging for a product called CS5, build a better process for applying messaging skills going forward, foster teamwork, and provide guidance or instruction.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
How satisfied are you about the impact you have in your work and life? This is a talk for UX in Antwerp, sharing my personal story & learnings. I end the presentation with questions to ask yourself on your mission, role and impact.
This document describes Pieter Baert as a service designer who can provide strategic analysis and planning, facilitate creative leadership, train staff, and inspire as a speaker. He can be contacted at + 32 473 667 861 or info@pieterbaert.be for design thinking, analysis, facilitation, training, or speaking services.
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
I gave a keynote on a mobility conference in Brussels on the latest apps, mobile trends and digital services. Some cases are specific to the Belgian market. June 2016.
Wanderlust: durf jij als leider nieuwe paden ontdekken?Pieter Baert
Veerle De Vos en Pieter Baert geloven dat ondernemers vanuit persoonlijkheid, visie en leiderschap het verschil kunnen maken.
Wanderlust is een unieke ontdekkingsreis voor 10 ondernemers en leiders die het lef hebben om nieuwe paden te ontdekken.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Customer Experience in digital identificationPieter Baert
Keynote at the SecurIT Innovation seminar. I focused on changing customer behaviour, user needs and how design thinking can help you create an optimal digital user experience.
This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
Deze presentatie bevat een reeks vragen die ais leidraad dienen om het strategisch kader en de communicatie aanpak voor content marketing uit te werken.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
13. People-centered
You start from what people, users, customers,
consumers, (…) need or want to do. Their motivations and
the problems they are trying to solve.
Empathy is key. It’s not about you. You need the ability to
understand and share the feelings of others.
1
14. Highly Creative
Design thinking stimulates you to look at situations
differently and come up with new solutions, that go
beyond and improve existing alternatives.
Integrative thinking is key. You need the ability to look at
all the different aspects of a problem
2
15. Hands-on
Stop discussing, start working. Make ideas tangible.
Prototyping is thinking with your hands. Test your
hypnotises.
Failure is a (necessary) part of the process in order to
succeed. Experiments with trial and error are key.
3
16. Iterative
The road to success does not follow a straight line. The
more you are able to loop through “understand > create >
learn” cycle, the higher chance you have for good results.
4
21. ‘Wicked’ problems?
Problems that are ill-defined: both problem and solution
are unknown at the beginning. A large part of the
problem solving is actually defining the problem.
And/or tricky: it involves quite a bit of risk, as you are
leaving the comfort zone of the organisation.
22. Not every problem!
Design thinking (creative, intuitive, emotional) is not the
answer to every single problem.
For some question you will need rational thinking,
spreadsheets, powerpoint and wo/men in suits to come
to a valid answer. >> e.g. acquiring a local competitor
23. People
- desirability -
Test
Innovation that is also feasible and viable
Business
- viability -
Technology
- feasibility -
Innovation
ideo.com, creating new, innovative avenues for growth, grounded in business viability and market desirability.
25. No ‘one size fits all’ approach
!
There is not one single proces or toolkit that serves every
single case. There is a wide variety of processes and tools
that people customise to serve their needs.
The five step process from Stanford Design School is a
model that is broadly used and has proven its value.
26. The Human Centred Design process
The Human Centered Design Toolkit by IDEO
28. Empathise
Understand the experience, situation and emotion of the
person who you are working for
• Observe users and their behaviour in the context of their lives.
• Engage with people in conversations and interviews. Ask why.
• Watch and listen: ask someone to complete a task and tell you
what they are doing
1
29. Define
Process and synthesise the findings in order to form a
user point of view that you will address
• User: develop an understanding of the type of person you are
designing for
• Needs: synthesise and select a limited set of needs that you think
are important to fulfil
• Insights: express insights you developed and define principles
2
30. Ideate
Focus on idea generation. You translate problems into
solutions. Explore a wide variety and large quantity of
ideas to go beyond the obvious solutions to a problem.
• Creativity: combine the un/conscious with rational thoughts and
imagination
• Group synergy: leverage the group to reach out new ideas an
build upon other’s ideas
• Separate the generation and evaluation of ideas to give
imagination a voice
3
31. Prototype
Build to think. A simple, cheap and fast way to shape
ideas so you can experience and interact with them.
• Start building: Create an artefact in low resolution. This can be a
physical object or a digital clickable sketch. Do it quick and dirty.
• Storyboard: create a scenario you can role play in a physical
environment and let people experience your solution
4
32. Test
Ask for feedback on your prototypes. Learn about your
user, reframe your view and refine your prototype.
• Show: let people use your prototype. Give it in their hands and let
them use it. Listen to what they say.
• Create experiences: let people talk about how they experience it
and how they feel
5
33. How does it benefit
financial institutions?
The benefit of design thinking in the financial industry.
3
34. Albert Einstein, theoretical physicist
“Ifyou always do
what you always did,
you will always get
what you always got.”
38. Challenges!
Some key challenges in the financial industry:
• Threat of disruption by ‘FinTech’
• High customer acquisition costs
• Lower customer loyalty
• Increasingly difficult to up-sell
• Reduced switching costs
45. Big betsA
With PowerPoint presentations full of statistics and
customer insights, you need to make big bets on new
products, technologies, and premium services that go to
market and flop, often for reasons that are hard to figure
out.
46. A lean approachB
Design thinking stimulates you to be highly creative and
at the same time allows for quick validation of those
concepts with the target customers and business model
(as such limiting potential risk).
48. Serving is sellingA
As it becomes increasingly harder to differentiate on
price, product range or local presence, “customer
experience” becomes a key differentiator for
banks. “Serving is the new selling."
49. !
"Most banks recognise that many customers struggle to
consistently save, spend and invest their money wisely, (…)
(…) the traditional role of banks was to provide services
and enforce terms and conditions, and not to worry about
whether customers were making smart choices.
(…) taking a more proactive stance, with offerings that
make it easier for people to stick to good behaviours and
achieve their personal financial goals."
IDEO, Retail banks turning to Design
51. Customer retention>
A customer centric mindset helps you improve the
customer experience over different channels and touch-
points and positively impacts customer satisfaction.
Customers are more loyal, buy more and higher margin
products from you. It also improves your net promotor
score. (ambassadorship)
52. But it has it’s limits…/
1. It’s good to skip endless research, meetings and
strategy sessions, but under-thinking is as bad as
over-thinking.
2. Great ideas that benefit consumers require a viable
business strategy built into an idea
3. Every problem is different. There is not one proces or
toolset to standardise design thinking.