In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014Blend Interactive
This document discusses methodologies and why they are important for organizations. It notes that while each company, initiative, and project is different, methodologies allow processes to be standardized and replicated. They also enable communication about processes and thoughtful changes. The document advises to always be collecting information, make lists of how and why things are done, and bring that information together to begin creating a methodology. However, it cautions that methodologies are guides, not maps, and are never finished as they should incorporate ongoing feedback for continuous improvement.
The Happy Healthy Nonprofit Marketer: AMA KeynoteBeth Kanter
Beth Kanter discusses leveraging organizational and individual networks for nonprofit marketing. She emphasizes that staff must practice self-care to effectively serve as social media ambassadors. Kanter details how high triglyceride levels revealed her own lack of work-life balance and the need for a self-care plan. She provides a framework for developing self-care habits and changing workplace culture to nurture well-being. Kanter argues that empowering staff as brand ambassadors and prioritizing self-care are essential for impactful nonprofit marketing.
The document provides 40 ideas for a 2013 social media plan, including building a social media command center to monitor brands and engage with customers, crafting a content marketing plan to provide useful content to communities, and creating a social media playbook to consistently execute strategies. The document discusses each idea in 1-3 paragraphs with examples.
The document provides an overview of a webinar on using content strategy for behavior change. It includes:
- An introduction of the presenter and their background in content strategy.
- An agenda that covers how to change behaviors, how content strategy can impact actions, case studies, and takeaways.
- A discussion of how content strategy involves planning the creation, delivery, and governance of usable, useful content to achieve goals like improving health, education, and connections.
- Examples of how to get started with content strategy for behavior change, including creating an empathy map, journey map, storyboarding, and sample conversations.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014Blend Interactive
This document discusses methodologies and why they are important for organizations. It notes that while each company, initiative, and project is different, methodologies allow processes to be standardized and replicated. They also enable communication about processes and thoughtful changes. The document advises to always be collecting information, make lists of how and why things are done, and bring that information together to begin creating a methodology. However, it cautions that methodologies are guides, not maps, and are never finished as they should incorporate ongoing feedback for continuous improvement.
The Happy Healthy Nonprofit Marketer: AMA KeynoteBeth Kanter
Beth Kanter discusses leveraging organizational and individual networks for nonprofit marketing. She emphasizes that staff must practice self-care to effectively serve as social media ambassadors. Kanter details how high triglyceride levels revealed her own lack of work-life balance and the need for a self-care plan. She provides a framework for developing self-care habits and changing workplace culture to nurture well-being. Kanter argues that empowering staff as brand ambassadors and prioritizing self-care are essential for impactful nonprofit marketing.
The document provides 40 ideas for a 2013 social media plan, including building a social media command center to monitor brands and engage with customers, crafting a content marketing plan to provide useful content to communities, and creating a social media playbook to consistently execute strategies. The document discusses each idea in 1-3 paragraphs with examples.
The document provides an overview of a webinar on using content strategy for behavior change. It includes:
- An introduction of the presenter and their background in content strategy.
- An agenda that covers how to change behaviors, how content strategy can impact actions, case studies, and takeaways.
- A discussion of how content strategy involves planning the creation, delivery, and governance of usable, useful content to achieve goals like improving health, education, and connections.
- Examples of how to get started with content strategy for behavior change, including creating an empathy map, journey map, storyboarding, and sample conversations.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
WLA 2021 - Digital Programming for Top ResultsMorgan Mann
Presented at the Wisconsin Library Association 2021 Winter Conference by Morgan Mann, Community Relations Library Assistant at Door County Library. Featuring statistics on the current numbers for social media outreach internationally and within Wisconsin and surrounding states.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
How to Motivate and Empower Globally-Competitive Teams of Content ProfessionalsSaiff Solutions, Inc.
Barry Saiff is a technical communications leader with 32 years of experience leading writing teams at six US companies. He founded Saiff Solutions, Inc. in 2011 to provide content development services to Fortune 500 companies. In his presentation, he discussed keys to successful management including caring for employees, ensuring access to managers, treating people with respect, empowering employees, and managing cross-cultural teams with integrity. He emphasized the importance of vision, training, respect, empowerment, and expecting excellence from employees.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Insights from Kevin Spacey, Julie Fleischer (Kraft Foods), Robert Rose (CMI), Jay Baer (NY Times), Jason Miller (Senior Content Marketing Manger, LinkedIn), Jonathon Colman (Content Strategist Facebook), and more..
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You'll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
By the end of this talk you'll know a heck of a lot more about what makes your customers tick, and how you can use this to be more influential online.
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
The document provides an overview of social media marketing and best practices for platforms like Facebook and Twitter. It discusses the importance of social media, outlines the social media ROI cycle as having launch, management, and optimization stages, and gives tips for using major social media sites like setting goals for Facebook pages and groups, using hashtags and retweets on Twitter. The document aims to educate young women social entrepreneurs on effectively using social media.
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
The Happy Healthy Nonprofit: NTC SlidesBeth Kanter
This document summarizes a conference session on using technology for a healthier work and life in nonprofits. The session included an assessment of individual tech wellness, techniques for improving wellness like taking breaks and being mindful of technology use, and how organizations can support wellness through culture, programs, and policies. Examples were provided of a nonprofit that encourages outdoor activities and movement through various initiatives including standing desks, rituals around video calls, and using technology to schedule walks and movement breaks. Attendees reflected on bringing wellness into their own workplaces.
Karl Gude, a former director of information graphics at Newsweek magazine and the Associated Press, discusses five tips for effective infographic design. He advises identifying meaningful stories or trends in data, figuring out a clear message, clarifying rather than oversimplifying complex concepts, tailoring the design and language to the target audience, and using concise yet meaningful headlines. The tips are based on Gude's experience creating infographics and teaching related courses at Michigan State University.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
The document discusses key concepts in semiotics and sign theory, including:
1) It defines semiotics as the study of signs, symbols, and signification, or how meaning is created.
2) It discusses seminal theorists like Saussure, Peirce, and Bense and their contributions to defining signs and the relationships between signifiers and signifieds.
3) It outlines the three main types of signs - icons, indexes, and symbols - and gives examples of each.
4) It explains Saussure's theory that the relationship between a signifier and signified is arbitrary and established by social convention rather than any inherent link between the two.
How to Motivate and Empower Globally-Competitive Teams of Content ProfessionalsSaiff Solutions, Inc.
Barry Saiff is a technical communications leader with 32 years of experience leading writing teams at six US companies. He founded Saiff Solutions, Inc. in 2011 to provide content development services to Fortune 500 companies. In his presentation, he discussed keys to successful management including caring for employees, ensuring access to managers, treating people with respect, empowering employees, and managing cross-cultural teams with integrity. He emphasized the importance of vision, training, respect, empowerment, and expecting excellence from employees.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
Insights from Kevin Spacey, Julie Fleischer (Kraft Foods), Robert Rose (CMI), Jay Baer (NY Times), Jason Miller (Senior Content Marketing Manger, LinkedIn), Jonathon Colman (Content Strategist Facebook), and more..
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You'll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
By the end of this talk you'll know a heck of a lot more about what makes your customers tick, and how you can use this to be more influential online.
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
The document provides an overview of social media marketing and best practices for platforms like Facebook and Twitter. It discusses the importance of social media, outlines the social media ROI cycle as having launch, management, and optimization stages, and gives tips for using major social media sites like setting goals for Facebook pages and groups, using hashtags and retweets on Twitter. The document aims to educate young women social entrepreneurs on effectively using social media.
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
The Happy Healthy Nonprofit: NTC SlidesBeth Kanter
This document summarizes a conference session on using technology for a healthier work and life in nonprofits. The session included an assessment of individual tech wellness, techniques for improving wellness like taking breaks and being mindful of technology use, and how organizations can support wellness through culture, programs, and policies. Examples were provided of a nonprofit that encourages outdoor activities and movement through various initiatives including standing desks, rituals around video calls, and using technology to schedule walks and movement breaks. Attendees reflected on bringing wellness into their own workplaces.
Karl Gude, a former director of information graphics at Newsweek magazine and the Associated Press, discusses five tips for effective infographic design. He advises identifying meaningful stories or trends in data, figuring out a clear message, clarifying rather than oversimplifying complex concepts, tailoring the design and language to the target audience, and using concise yet meaningful headlines. The tips are based on Gude's experience creating infographics and teaching related courses at Michigan State University.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
The document discusses key concepts in semiotics and sign theory, including:
1) It defines semiotics as the study of signs, symbols, and signification, or how meaning is created.
2) It discusses seminal theorists like Saussure, Peirce, and Bense and their contributions to defining signs and the relationships between signifiers and signifieds.
3) It outlines the three main types of signs - icons, indexes, and symbols - and gives examples of each.
4) It explains Saussure's theory that the relationship between a signifier and signified is arbitrary and established by social convention rather than any inherent link between the two.
This slide deck introduces the audience to semiotics, a discipline of social sciences that extends to structural linguistics to the analyses of verbal, visual, and spatial sign systems. Semiotics exceeds the rhetorical or content analyses of brand meaning as it casts light on cultural codes that structure the phenomenal world into semantic categories that implicates customers in the brand world. Sudio Sudarsan demonstrates the application of semiotics to brand building using a century-old brand, the Muthoot Group.
Why creating a start-up makes sense? TAIEX Moldova - June 2013Pim de Bokx
During this conference in Chisinau (Capital of Moldova) I shared my vision and experience on why start-ups make sense for any economy and how success rates can be upgraded by effective incubation programs. In this workshop we also brainstormed about how the performance of incubation can be measured real-time!
Our audience in Chisinau came from government, academia, incubation, finance and business. I was honored to be invited by TAIEX (European Technical Assistance bureau) to come over and share my experience. It was my first time there and hope it won't be my last time.
Micro Expressions are brief, involuntary facial expressions shown on the face of humans according to emotions experienced.
They occur when a person is consciously trying to conceal all signs of how he or she is feeling, or when a person does not consciously know how he or she is feeling.
In this deck, a brief history of micro expressions is introduced, along with a detailed analysis of the 7 universal facial expressions that could be found in almost anyone walking on this Earth.
Six Sigma is a set of process improvement techniques and tools used to reduce variability and increase profits through statistical quality control. It aims to enhance customer satisfaction and product quality. Key methodologies for implementing Six Sigma include DMAIC, which follows the plan-do-check-act cycle to define problems, measure metrics, analyze root causes, improve processes, and control results. DMADV is used for developing new processes and products. Both draw on techniques like FMEA, DOE, control plans and more. Six Sigma benefits organizations through lower costs, fewer defects, and stronger business performance.
This document discusses the working stress design of reinforced masonry flexural members. It outlines the assumptions of the design method, which include plane sections remaining plane after bending and a linear stress-strain relationship for both masonry and steel. Equations are provided to calculate the balanced reinforcement ratio, as well as the procedure for sizing the cross section and reinforcement given design moment values. An example problem demonstrates how to design a reinforced masonry beam section to resist a given bending moment.
This document provides an introduction to 8086 assembly language programming. It discusses machine code and assembly language, compilers and assemblers, general purpose registers, simple commands, number formats, jumps, labels, logical and shift instructions, and instructions that affect memory. The key points are that assembly language provides a lower-level programming interface than high-level languages, manages memory and registers directly, and uses mnemonics that are assembled into machine code.
Based on your responses, here are a few things you can focus on to better nail the interview:
- Practice answering common questions like "Tell me about yourself" so you have clear, concise responses prepared. Have specific examples from your background to draw from.
- Research the company and position thoroughly so you understand what skills and experience they are looking for. Connect your background to their needs.
- Anticipate questions that may be asked and have well-thought out, positive responses prepared. Practice your delivery.
- Ask insightful questions yourself to demonstrate your interest and qualifications for the role. Follow up after the interview as well.
Preparing thoroughly, anticipating questions, connecting your background to their needs
This document discusses different aspects of effective speech delivery, including vocal, bodily, and content elements. It outlines four common methods of speech delivery: reading verbatim from a manuscript; reciting from memory; speaking impromptu with minimal preparation using notes; and speaking extemporaneously with preparation using brief notes. The document provides tips for each method and common mistakes to avoid such as poor gestures, body language, and enumerates speaking mistakes seen in a sample video. Overall, it emphasizes that an effective speech delivery conveys the speaker's ideas clearly without being distracting through a combination of formality, directness, spontaneity, and facial expressions.
Communication is the process of sharing messages to generate meaning and occurs in a specific context or situation. It involves a source, message, channel, receiver, feedback, codes, encoding, decoding, and can be impacted by noise. Key components of communication are the source who initiates the message, the message itself which can be verbal or nonverbal, and the receiver who is the intended target. There are various contexts of communication including intrapersonal, interpersonal, public, and mass communication. Effective communication considers factors such as the relationship between individuals, quantity does not determine quality, and communication is irreversible.
This document discusses distortion that can occur during welding processes. It defines distortion as any unwanted physical change to a fabricated structure due to welding. The main causes of distortion are non-uniform expansion/contraction from the welding thermal cycle and internal stresses formed in the base metal. The extent of distortion depends on material properties like thermal expansion and welding factors like process, amount of weld metal, and edge preparation. Different types of distortions like longitudinal, transverse, angular, bending, twisting and buckling are described. Methods to measure and control distortion include welding sequence, fixtures, preheating, and post weld heat treatment. Various materials have a welding suitability index calculated to indicate their distortion sensitivity during welding.
This document discusses principles of casting and splinting and common pitfalls. It begins by noting how casting skills have declined with newer fixation methods, though casting remains important. It then covers materials like plaster and fiberglass, their properties, advantages, and disadvantages. Key principles discussed include properly padding and molding casts to avoid pressure sores, not overtightening, and positioning joints in positions that maintain mobility. The document cautions against errors like blocking finger motion with upper extremity casts. It provides guidance on casting different areas like the hand, elbow, and lower limb in functional positions. Methods of cast wedging to regain reduction are also reviewed.
Residual stresses are stresses that exist in a material after external loads have been removed. They are caused by non-uniform temperatures during welding which lead to uneven strain. Residual stresses form from mismatches in thermal expansion and contraction between the weld metal and base metal. Higher heat input welds and greater restraint during welding generally result in higher residual stresses, with tensile stresses in the weld metal and compressive stresses farther away. Residual stresses can decrease strength and increase susceptibility to cracking if not properly addressed.
The document discusses plate tectonics and the evidence that supports the theory of continental drift and plate tectonics. It describes how early scientists like Wegener proposed that the continents were once joined together in a supercontinent called Pangaea based on matching coastlines and fossil evidence. Later, developments in technology like sonar and sea floor drilling provided further evidence of seafloor spreading at mid-ocean ridges, supporting the modern theory of plate tectonics. The earth's crust is broken into plates that move relative to each other at different boundary types, including divergent boundaries where new crust is created and convergent boundaries where plates collide.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research including the creation of logic theories, machine learning algorithms, and neural networks. Recent advances in deep learning have led to AI systems that can perform complex tasks like object recognition and language translation.
PowerPoint has images of 60 Landforms with name and description.
PowerPoint has been spruced up from Version 1 of three years ago.
NOTE:
PowerPoint with images of 60 Landforms with JUST NAMES no descriptions at the following URL:
http://www.slideshare.net/yaryalitsa/landforms-60-no-explanations-powerpoint
TO see animation you need to download the PowerPoint.
VOCABULARY/GLOSSARY SHEET:
at URL: http://www.slideshare.net/yaryalitsa/landforms-vocabulary-60
Arch, archipelago, atoll, basin, bay, beach, blowhole, breakwater, butte, canal, canyon, cape, cataract, cave, cirque, cliffs, coast, continent, coral reefs, cove, dam, delta, desert, escarpment, fjord, fiord, forest, geyser, glacier, gulf, harbour, harbor, headland, hill, iceberg, inlet, island, isthmus, lagoon, lake, marsh, mesa, moraine, mountain, oasis, ocean, peninsula, plains, plateau, prairie, rapids, reservoir, river, sea, sea stack, steppe, strait, swamp, tombolo, valley, volcano, waterfall, land, landform, landforms,
The Shame of Child Labour – 2 - through the lens of Lewis Wickes Hine 1908-1924Yaryalitsa
In 1908 Hine left his teaching position at the progressive Ethical Culture School in New York to become a staff photographer for the National Child Labor Committee. The same year, he described his pictures in a reform journal as "graphic representation of conditions and methods of work, through pictures for exhibits, reports, folders, magazine and newspaper articles, and lantern slides." Over the next decade Hine made thousands of negatives-often undercover-of children working in mills, sweatshops, factories, and various street trades, such as the delivery boy pictured here. Through a steady accumulation of specific, idiosyncratic facts, the photographer hoped to reveal the larger, hidden patterns of exploitation upon which the American city was rapidly expanding. More important, his reports and slide lectures were not meant solely as tools for labor reform but as ways of triggering a more profound, empathetic response in the viewer, one that would cause him to reconsider his relationship to society.
NOTE:
There is a Number 2 as well: The Shame of Child Labour – 1 - through the lens of Lewis Wickes Hine 1908-1924
at the following URL in Slideshare:https://www.slideshare.net/yaryalitsa/the-shame-of-child-labour-1-through-the-lens-of-lewis-wickes-hine-19081924
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
In this presentation for SXSW Interactive, I outline 5 key psychological principles for persuasive product designs, and discuss the ethical implications for implementing these.
Joining me on the panel were best-selling authors Roger Dooley and Nir Eyal.
The document discusses strategies for creating persuasive marketing videos. It emphasizes tailoring videos to different personality types by focusing messaging on their key interests and motivations. Additionally, it recommends using authentic, non-actor customers in videos and testing different video edits and styles to improve conversion rates. The document also discusses how videos can be used to increase consideration and advocacy by appealing to a sense of identity and community with potential customers.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
The document discusses the psychology of persuasive online content and user experiences. It covers topics like decision making, trust, values, homophily, storytelling, and persuasive language. The goal of content should be to grab attention, provoke emotions, and encourage beneficial actions. Establishing trust through shared values, understanding audiences, and mirroring their experiences can make content more effective. Tailoring messages to different personality traits, like openness to new ideas or extraversion, also increases persuasive impact.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
Watch this presentation to discover how to:
- Leverage the brain’s primal, emotional and rational systems to engage customers and prospects persuasively
- Employ specific online persuasion techniques on your website and in your marketing campaigns
- Improve your marketing communications with a solid understanding of basic web psychology principles
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - Naughty or nice? The psychology behind successful productsNathalie Nahai
In this talk, I explore the psychological principles behind the successful conversion, adoption and monetisation of products.
From decision-making, fluency and cognitive load, to dopamine loops and habit-creation, you'll come away with concrete examples and actionable tips you can use to start optimising your products immediately.
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
If your content needs a jolt of life, web psychologist Nathalie Nahai will show you how to apply targeted psychological techniques to design more engaging images, killer headlines, and videos that are more likely to go viral.
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates – every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It’s a question that has been on the mind of Nathalie Nahai and Phil Nottingham for quite some time.
Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?
In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. Join us on Tuesday September 23 to change the way you think about marketing, advertising and communications online. We know you will enjoy the conversation!
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
In this keynote, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your smartphone demands, shapes and disrupts your attention.
With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
This document discusses how to write persuasive copy by leveraging an audience's personality traits. It begins with a quiz to determine if the reader is high or low in openness, conscientiousness, extraversion, agreeableness, or emotional stability. Each trait is then defined in terms of its associated characteristics. The document suggests tailoring persuasive messages to appeal to different combinations of these traits in order to increase impact. It aims to teach the importance of understanding one's target audience at a personal level when crafting persuasive communications.
Presentatie van Nathalie Nahai tijdens onze Content Marketing Experience "Consumer Behaviour" van 2 oktober 2014.
Nathalie Nahai, auteur van de bestseller Webs of Influence – The Secret Psychology of Persuasion.
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
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The secret psychology behind social behaviourNathalie Nahai
The document discusses why people share social content online. It states that social content acts as a carrier for emotional contagion, indicates the sharer's mood, provokes curiosity, and allows for social commentary. It also creates shared cultural experiences. The document then provides tips on writing headlines that will encourage sharing, such as using trigger words, numbers, adjectives and promises.
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
Why does certain content go viral?
Why are we so addicted to social media?
And how does what you share, reveal who you are?
In this keynote for the Spredfast Summit, I'll explore the psychology behind what, how and why we share, and how you can psychologically optimise your content for personality-based targeting.
Human Behavior online: a Psychologist's perspective - Nathalie NahaiBrandwatch
What are the hidden forces that shape our online behaviors? What insights can we learn about others, and indeed ourselves, that will help us to transform the quality of our work? We spend our working days in platforms, spreadsheets and reports, seeking to give our stakeholders answers to the questions they have. The world's foremost expert in web psychology, Nathalie Nahai, will expand our minds and bring us new insights into what influences us online, and why.
Similaire à Nathalie Nahai - The secret psychology of persuasive copy (Conversion Conference) (20)
Personalisation vs Privacy - Nathalie NahaiNathalie Nahai
The document discusses how businesses have gained the ability to deeply profile individuals based on their digital footprint and online behaviors. It describes how psychologists were able to predict sensitive personal attributes of Facebook users based on their digital activities. Businesses now engage in psychographic profiling and behavioral targeting to personalize ads and content. However, consumer expectations around privacy, data control, and transparency are evolving. Personalized experiences can be undermined by consumer reactance and feelings of creepiness if privacy and trust are not adequately addressed. Businesses now face challenges in rebuilding consumer trust and addressing rising levels of ad blocking.
Nathalie Nahai - The psychology behind persuasive storytellingNathalie Nahai
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
This document discusses the three systems of the brain - the primal, emotional, and rational systems - and how understanding these systems can help design more persuasive online experiences. The primal system is common to all animals and governs basic functions related to survival like food and sex. The emotional system is centered in the limbic system and processes automatic emotions and feelings. The rational system is centered in the prefrontal cortex and allows for higher-level thinking and decision making. Understanding how to engage each system can provide a psychological toolkit for online persuasion and marketing.
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
This is the presentation I gave at UX Brighton (2013).
Behind every screen sits a user, waiting to be engaged.
Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai
In this keynote presentation for Conversion Jam (Stockholm 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
The document discusses how cultural differences can impact website design and user experience. It covers Hofstede's dimensions of culture, including power distance and individualism vs. collectivism. Specific recommendations are provided for designing websites that are more culturally sensitive, such as emphasizing order and hierarchy for high power distance cultures, and transparency and loose structure for low power distance cultures. The goal is to avoid alienating visitors from different cultural backgrounds.
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
Are you missing half your audience?
Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
This document outlines 15 psychological tips for improving online sales. It begins with an introduction to the topic of web psychology and barriers to online purchasing such as risk, trust, and privacy concerns. It then asks three key questions about defining a business, target market, and website goals. The bulk of the document lists and describes the 15 tips, which include techniques like creating a sense of scarcity, establishing authority and credibility, using social proof like testimonials, ensuring security, and employing the power of contrast. The overall document provides research-backed recommendations for online retailers to utilize psychology and persuasion to increase sales and conversions.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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How to Generate Add to Calendar Link using Cal.etY
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
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