There is a commonality of three simple rules in various sectors. The three simple rules affect singing sand, flying birds, marketing, sales, IT, Change and other sectors. Three simple rules that create emergent structures and behaviors

1. Three Simple Rules Everywhere
Ali Anani

2. I dedicate this presentation to
a great and talented friend.
I hope that this little difference
would makes big positive
difference in his life.
I dedicate it to Abhishek Shah

3. Generality of the Three Simple Rules
Three Rules
of Flocking
Birds
Three Rules
of Singing
Sand
Three Rules
IT systems
Three Rules
of Change
Three Rules
Selling
Three Rules
Marketing
Three Rules
Leadership
Three Rules
of Finance

4. The Commonality of the Three Rule
Amazingly, the simplicity of three rules
may lead to profound complexity

5. Singing Sand
A single grain of sand does not sing.
However; a pile of sand may sing if
three simple rules are adhered to.
No physical property of an individual
sand grain would lead one to think that
a large collection of them will transmit
sound.
This is an emergent properly that was
not planned.
I wrote about this topic in an earlier
presentation

6. Singing Sand- 2
Sand has to abide by three rules to
generate sound from sand. These rules
are:
3
2
1
The sand grains have to be
round and between 0.1 and
0.5 mm in diameter.
The sand has to
contain silica
The sand needs to
be at a
certain humidity

7. And Great Patterns
sound was caused by a synchronization of
grains that caused the surface of the falling
sand to behave like the cone of a speaker
Self-organizing sand that is sound-generating
simply because it abides by simple rules.

8. Emergent Properties
For a phenomenon to be termed
emergent it should unpredictable from a
lower level description. At the very
lowest level, the phenomenon usually
does not exist at all or exists only in trace
amounts: it is irreducible

9. Fish and Flying Birds
The three simple rules are extensible
to flying birds and school of fish
The rules are separate, align and keep
cohesion

10. Businesses and Management Obey the
Three Rules

11. IT Simple Rules
Keep it small.
Keep it separate.
Keep it synergistic

12. 3 C's of Change
Capabilities
CommitmentClarification
Change
Will the interaction
of the three rules
lead to singing
change and
cultures?

13. Marketing Three Simple Rules
Rule #1 – Capture customer data from every source, integrate it,
and keep it as current as possible.
Rule #2 – Detect timely, relevant opportunities and create
properly targeted communications that add value.
Rule #3 – Prioritize communications to ensure that
you contact people with the proper frequency – and
avoid overloading and alienating them.

14. Three Simple Rules of Leadership
1. Take care of your assistants
2. Be a team player
3. Execute leader’s purpose

15. Three Simple Rules of Management
1. Establish clear goals
2. Establish clear rewards
3. Establish clear consequences

16. The Three C’s of Management
Management = Communication x Coordination x
Conscientiousness

17. Three Simple Rules of Financial
Management
1. Use the power of compound interest, and receive interest
on interest
2. The sooner you start the more time compounding has to
work
3. Make regular, disciplined payments

18. Three Simple Rules of Selling
Rule #1: It’s not about you – it’s always about
them
Rule #2: No one really cares what you do
Rule #3: Serve, don’t sell

19. Singing Organizations
The generation of three simple rules
for each activity of your organization
may create a singing organization that
sings its success

20. There is no crisis, but…
It is with great honor that I add the contribution from Branko
Žunec

21. Ali, I'm honored that you find it so valuable to
include in your presentation. Thank you very
much and I hope on many more valuable
discussions. It is important that people in
business understand that there is no
crisis it is new way of doing business
today and in the future.
In order to adapt and build a great organization
we have to keep things simple and try to make
be a little better every day in what we do...it
makes a huge difference in long term.
Branko Žunec

22. The Three Rules
(1) value before price;
(2) revenue before costs;
(3) people before processes

23. 3 Simple Rules for Knowledge Sharing
These can be summarized briefly as;
1. Make it Safe
2. Make it Count
3. Make it Social