With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
The document discusses how digital technology and media have impacted the luxury industry. Some key consumer values related to luxury have shifted from emotional to more rational attributes. Additionally, media consumption and shopping behaviors have changed significantly with the rise of digital and social media. Luxury brands must adapt to these new media realities and evolving consumer expectations to remain relevant.
The document discusses how people have evolved from "doing digital" to "being digital". It suggests that being digital gives people superpowers through connectivity, data, and embedded digital experiences. It argues that to be digital, brands must build on data opportunities, embrace creativity, and unleash game dynamics to engage primal human response patterns.
The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
The document discusses how social media can be used effectively for marketing purposes. It provides examples of how brands can engage audiences on social networks, incorporate social media into marketing strategies, and leverage influencers to amplify messaging. Specific tactics mentioned include placing branded content on photo sites, online radio, and syndicated shows, as well as tracking engagement through services like TweetReach. The document advocates that social media is not about quick gains but rather building conversations and tapping into new audiences.
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
The document discusses how digital technology and media have impacted the luxury industry. Some key consumer values related to luxury have shifted from emotional to more rational attributes. Additionally, media consumption and shopping behaviors have changed significantly with the rise of digital and social media. Luxury brands must adapt to these new media realities and evolving consumer expectations to remain relevant.
The document discusses how people have evolved from "doing digital" to "being digital". It suggests that being digital gives people superpowers through connectivity, data, and embedded digital experiences. It argues that to be digital, brands must build on data opportunities, embrace creativity, and unleash game dynamics to engage primal human response patterns.
The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
The document discusses how social media can be used effectively for marketing purposes. It provides examples of how brands can engage audiences on social networks, incorporate social media into marketing strategies, and leverage influencers to amplify messaging. Specific tactics mentioned include placing branded content on photo sites, online radio, and syndicated shows, as well as tracking engagement through services like TweetReach. The document advocates that social media is not about quick gains but rather building conversations and tapping into new audiences.
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
The document discusses trends in digital collaboration and content. It discusses how brands are opening up their technologies through APIs to encourage collaboration with developers. It also discusses how brands are tapping into consumer nostalgia through campaigns that reference memories and childhood experiences. Additionally, it discusses how brands are starting to use Google+ as a new social media platform and the benefits it provides in connecting with consumers. Finally, it discusses how consumers are customizing and remixing brand content on platforms like YouTube, and that brands could benefit from embracing this trend.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Social media marketing in MENA - Fact & Trends (updated)Interact
The document discusses social media marketing trends in Egypt. It provides statistics on internet and social media usage in Egypt such as Facebook having over 4.5 million users in the country. YouTube is the 3rd most visited website in Egypt. Twitter usage is growing rapidly with over 360,000 users. The document also outlines strategies for social media marketing in Egypt such as focusing on building relationships and delivering quality content over selling. It emphasizes that social media is about connecting with people rather than direct selling.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
This document discusses the opportunities and importance of social marketing. It highlights that social marketing is about engagement and involving a brand's entire socio-system. The key aspects of social marketing discussed are listening to existing communities, empowering customers, uniting communities, and integrating social marketing into business models and field actions. Case studies on Starbucks' blog and opportunities for SMEs to engage are also provided.
Social geolocation : Why it matters to your business ?SWiTCH
More than a quarter of American adults use mobile or social location-based services. Learn what social geolocation is, how it works and how to tap into its potential. Discover who the users are and the breakdown of geosocial vs. location-based services vs. automatic location-tagging users. Successful tourism case studies reveal how to drive your business and influence your customers with social geolocation.
Sports marketing: where does the future lie - in the content or the conversa...cainster
As the FIFA World Cup draws to a close, what will the growth of social media mean to sports rights holders and should sponsors chase the content or the conversation moving forward?
15 things to know about ROI on social mediaHUB INSTITUTE
This 15-slide presentation discusses ways to measure the return on investment (ROI) of social media. Some key points made include:
1. The value of social media is not always quantifiable in the same way as traditional marketing investments.
2. Not adopting social media can have high costs in terms of losing touch with customers and brand reputation damage from negative buzz.
3. Growth is connected to customer recommendation rates, so social media that improves recommendations can boost growth.
4. Measuring ROI requires looking at metrics like engagement, influence, and sentiment over attention alone or tool-specific metrics. Focusing on building sustainable customer relationships is emphasized over one-time campaigns.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
The document summarizes notable social media marketing platforms and programs from 2006-2009. It provides examples like Barack Obama's 2008 US presidential campaign that effectively used social media to engage 13 million supporters. It also discusses early social networks and games like Nike Plus and Fiat 500 that invited user participation and interpretation of brands. The document emphasizes that social media goes beyond interactive and viral approaches to focus on interpersonal interaction.
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
Brands are looking to capitalize on the growing momentum and popularity of the upcoming Summer Olympics through sponsorship and marketing campaigns. However, strict rules limit sponsorship branding within stadiums, and top sponsors like Coca-Cola and McDonald's have only around 20-25% brand visibility and awareness from consumers as official sponsors. Meanwhile, brands like MasterCard, Sony and Nike are associated with the Olympics despite never sponsoring them. Facebook is encouraging app development through new APIs to build services on its social platform, and music companies like EMI are making content available through open APIs to foster creativity. Some brands are tapping into consumer nostalgia through campaigns featuring childhood icons, while others are exploring user-generated content that customizes brand messages in
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
10 Best Cases from Crans Montana, by NewcastNewcast Vivaki
The document describes challenges for different companies to promote their brands and products to young people or new target audiences. It then provides ideas for campaigns centered around creating engaging digital content like web series, interactive videos, and viral marketing tactics. The results of the campaigns are highlighted, such as increased sales, donations, or media coverage.
Rural marketing strategies of micro finance institutionspankaj1967
Rural India now represents a significant market opportunity for businesses due to rising literacy, income, and purchasing power. Microfinance institutions (MFIs) have emerged to provide financial services to the rural poor and help alleviate poverty. MFIs now have over 50 million clients through self-help groups and understand rural dynamics well. Several large consumer companies have partnered with MFIs to gain access to rural markets by leveraging the MFIs' extensive reach and relationships with clients. These partnerships allow companies to expand their brand visibility, tap more rural consumers, and lower distribution costs. The success of early partnerships indicates MFIs may evolve into divisions of large corporations to further open up rural markets. This paper examines rural marketing
This monthly report from Mediatrack Pakistan summarizes print media advertising spending in June 2016. It analyzes data from major publications in Karachi, Lahore, Islamabad, Hyderabad, and Multan, excluding classifieds. The top categories for ad spending were personal care products, food and beverages, telecom, automobiles, and education. The top advertisers and brands each had a 13% and 6% share of spending, respectively. Major Urdu and English publications are identified along with their percentage of total ad spending. Regional analysis shows the largest shares went to Karachi, Lahore, and Islamabad. Contact information is provided for queries.
This is the presentation version of 360i's report on Content Marketing. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
The document discusses trends in digital collaboration and content. It discusses how brands are opening up their technologies through APIs to encourage collaboration with developers. It also discusses how brands are tapping into consumer nostalgia through campaigns that reference memories and childhood experiences. Additionally, it discusses how brands are starting to use Google+ as a new social media platform and the benefits it provides in connecting with consumers. Finally, it discusses how consumers are customizing and remixing brand content on platforms like YouTube, and that brands could benefit from embracing this trend.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Social media marketing in MENA - Fact & Trends (updated)Interact
The document discusses social media marketing trends in Egypt. It provides statistics on internet and social media usage in Egypt such as Facebook having over 4.5 million users in the country. YouTube is the 3rd most visited website in Egypt. Twitter usage is growing rapidly with over 360,000 users. The document also outlines strategies for social media marketing in Egypt such as focusing on building relationships and delivering quality content over selling. It emphasizes that social media is about connecting with people rather than direct selling.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Part 1 = What are social media about ?
PART 2 = To integrate social networks brands need to build “social brand experiences”
PART 3 = Example of a « social brand experience » = the ford story
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
This document discusses the opportunities and importance of social marketing. It highlights that social marketing is about engagement and involving a brand's entire socio-system. The key aspects of social marketing discussed are listening to existing communities, empowering customers, uniting communities, and integrating social marketing into business models and field actions. Case studies on Starbucks' blog and opportunities for SMEs to engage are also provided.
Social geolocation : Why it matters to your business ?SWiTCH
More than a quarter of American adults use mobile or social location-based services. Learn what social geolocation is, how it works and how to tap into its potential. Discover who the users are and the breakdown of geosocial vs. location-based services vs. automatic location-tagging users. Successful tourism case studies reveal how to drive your business and influence your customers with social geolocation.
Sports marketing: where does the future lie - in the content or the conversa...cainster
As the FIFA World Cup draws to a close, what will the growth of social media mean to sports rights holders and should sponsors chase the content or the conversation moving forward?
15 things to know about ROI on social mediaHUB INSTITUTE
This 15-slide presentation discusses ways to measure the return on investment (ROI) of social media. Some key points made include:
1. The value of social media is not always quantifiable in the same way as traditional marketing investments.
2. Not adopting social media can have high costs in terms of losing touch with customers and brand reputation damage from negative buzz.
3. Growth is connected to customer recommendation rates, so social media that improves recommendations can boost growth.
4. Measuring ROI requires looking at metrics like engagement, influence, and sentiment over attention alone or tool-specific metrics. Focusing on building sustainable customer relationships is emphasized over one-time campaigns.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
The document summarizes notable social media marketing platforms and programs from 2006-2009. It provides examples like Barack Obama's 2008 US presidential campaign that effectively used social media to engage 13 million supporters. It also discusses early social networks and games like Nike Plus and Fiat 500 that invited user participation and interpretation of brands. The document emphasizes that social media goes beyond interactive and viral approaches to focus on interpersonal interaction.
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
Brands are looking to capitalize on the growing momentum and popularity of the upcoming Summer Olympics through sponsorship and marketing campaigns. However, strict rules limit sponsorship branding within stadiums, and top sponsors like Coca-Cola and McDonald's have only around 20-25% brand visibility and awareness from consumers as official sponsors. Meanwhile, brands like MasterCard, Sony and Nike are associated with the Olympics despite never sponsoring them. Facebook is encouraging app development through new APIs to build services on its social platform, and music companies like EMI are making content available through open APIs to foster creativity. Some brands are tapping into consumer nostalgia through campaigns featuring childhood icons, while others are exploring user-generated content that customizes brand messages in
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
10 Best Cases from Crans Montana, by NewcastNewcast Vivaki
The document describes challenges for different companies to promote their brands and products to young people or new target audiences. It then provides ideas for campaigns centered around creating engaging digital content like web series, interactive videos, and viral marketing tactics. The results of the campaigns are highlighted, such as increased sales, donations, or media coverage.
Rural marketing strategies of micro finance institutionspankaj1967
Rural India now represents a significant market opportunity for businesses due to rising literacy, income, and purchasing power. Microfinance institutions (MFIs) have emerged to provide financial services to the rural poor and help alleviate poverty. MFIs now have over 50 million clients through self-help groups and understand rural dynamics well. Several large consumer companies have partnered with MFIs to gain access to rural markets by leveraging the MFIs' extensive reach and relationships with clients. These partnerships allow companies to expand their brand visibility, tap more rural consumers, and lower distribution costs. The success of early partnerships indicates MFIs may evolve into divisions of large corporations to further open up rural markets. This paper examines rural marketing
This monthly report from Mediatrack Pakistan summarizes print media advertising spending in June 2016. It analyzes data from major publications in Karachi, Lahore, Islamabad, Hyderabad, and Multan, excluding classifieds. The top categories for ad spending were personal care products, food and beverages, telecom, automobiles, and education. The top advertisers and brands each had a 13% and 6% share of spending, respectively. Major Urdu and English publications are identified along with their percentage of total ad spending. Regional analysis shows the largest shares went to Karachi, Lahore, and Islamabad. Contact information is provided for queries.
This document discusses a study on the future of print media in India. It analyzes data on the readership of business magazines published by Outlook Group. Some key findings are:
- 31% of regular readers prefer magazines covering current affairs, while 23% prefer business magazines.
- 30% of respondents read magazines once a week, while 21% read 2-3 times a week and 14% read daily.
- Outlook Business had the highest readership at 26%, followed by Business World at 24% and Business Today at 20%.
The document analyzes trends in magazine readership to understand the future prospects of print media business in India.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
The document provides an overview of the print media industry in India. It discusses the history and growth of print media in India from the first newspaper published in 1780. It outlines the major players in the industry including top English, Hindi and regional language newspapers. The summary profiles 3 major newspapers - The Times of India as the largest English newspaper, Dainik Jagran as the largest circulated daily, and Dainik Bhaskar as a top Hindi newspaper published from many cities in North and Central India. The industry has seen growth in regional newspapers outpacing English newspapers. Literacy rates and localization of content have driven growth of regional papers.
The document provides information about the Indian print media industry. It discusses that the industry is one of the largest in the world with a 20% global market share. It also notes that the industry grew by 8.3% from 2010 to 2011. The main revenue sources for newspapers and magazines are advertising and circulation. Advertising makes up a larger portion of revenue than circulation. The industry is dominated by newspapers, which make up around 95% of the market, with magazines accounting for the remaining 5%.
The document discusses the history and growth of print media. It notes that print media originated from cave paintings over 25,000 years ago and the first newspaper appeared in Rome in 59 BC. It has since grown to include newspapers, magazines, and other printed materials. The Indian print media industry is one of the fastest growing sectors in India, expected to more than double from 2005-2010 due to rising incomes and consumer spending. Key drivers of growth include the rural Indian market, rising affluence in non-metro cities, and advertising projected to grow at a 14.4% CAGR through 2011.
Starbucks aims to engage consumers, partners, and stakeholders in a more meaningful way through multiple communication channels during the holiday season. The goals are to drive more traffic into stores for their special holiday drinks and experience, as well as to create a child-like joy and spark through the holiday experience. Starbucks will leverage their 25th anniversary of their Christmas blend, red cup launch day, global presence, in-store activation, influencer network, and potential CPG tie-ins to achieve these goals over five weeks of holiday wishes engagement.
This document discusses several trends in consumer behavior and marketing in South Africa for 2013. Some of the key points covered include:
1) Shoppers will seek value and be prudent spenders. They will also be more discerning consumers with information at their fingertips.
2) The importance of mobile connectivity and apps that save time and effort will increase. Shoppers will also demand richer interactive experiences from brands.
3) Shopper marketing and gaming-type experiences will be important for brands to engage consumers. Social media will also allow brands to spread messages faster.
4) South Africa has a young population and an growing middle class, though income levels vary widely. Transportation access impacts ability to access retail outlets.
How to build a strong content marketing strategy that's organic and authenticAffiliate Summit
This document provides an overview of how to build an authentic content marketing strategy using brand advocates. It discusses using customers as the best influencers through a brand advocate program that engages them to create and share content for rewards. This increases brand awareness and conversions. Specific strategies covered include using customer video reviews on product pages, geo-targeted in-store engagement through mobile apps, and photo/video contests to reach new audiences. Metrics from contests can track social reach and brand impressions generated. An authentic approach using customers leads to more impactful and trusted user-generated content for marketing.
Insight into Action: Driving Engagement on the WebHubbard One
This document discusses driving customer engagement through websites. It defines customer engagement as getting customers to connect more deeply with a brand through quality products that earn trust. The document outlines keys to an engaging website, including making the site valuable through great content, memorable through design, friendly by integrating social media, and mobile-friendly. It provides examples of how companies like Nike, Cisco and law firms use these strategies on their websites to drive engagement. The conclusion is that companies must take action to break through "frazzled customer syndrome" and apply these engagement strategies to drive loyalty and business performance.
This document discusses the importance of online reviews for businesses. It notes that customers now define businesses through real-time feedback on review sites and social media rather than just advertising. Managing online reputation is crucial and maintaining a positive presence requires getting, monitoring, responding to, and amplifying reviews. The document provides statistics showing that the vast majority of consumers read reviews online and make purchasing decisions based on them. It emphasizes that businesses must respond to both positive and negative reviews to build trust and credibility.
AIMIA The Connected Consumer Conference | MashUp CX on Customer Experiencebrittneygraham16
MashUp CX is a global consultancy firm specialising in customer experience strategy and design. MashUp CX Director Nicola Mansfield was a guest speaker at AIMIA's half-day forum, 'Connected Consumer: The future of digital retail experience' in Sydney on July 15th. In this forum Nicola shared her thoughts on how retailers can be more profitable and relevant in today's omni-channel world through efficient design thinking.
BrandZ Top 100 Most Valuable Global Brands 2010 SummaryCaroline Simon
The BrandZ Top 100 report analyzed brand values of the most valuable global brands in 2010. The total brand value of the Top 100 brands grew 40% over the past five years to $2.04 trillion in 2010. Technology, financial, and beer brands saw some of the strongest brand value growth. Trust and recommendation between brands and consumers were highly correlated with brand value. Leading brands adapted to shifts in consumer priorities like sustainability, health, and social responsibility in the post-recession world.
The BrandZ Top 100 report ranks the most valuable global brands. It found that the total brand value of the Top 100 brands grew by 40% over the past five years, reaching $2.04 trillion. Strong brands were able to maintain their value during the economic recession by balancing quality and value. Leading brands communicated honestly with customers and adapted to changes in consumer attitudes around issues like sustainability, health, and social responsibility. Successful brands engaged with customers through social media but needed to do so authentically in a way that aligned with the brand. Emerging markets like the BRIC countries provided opportunities for growth but brands also needed to adapt to local cultures.
On Friday February 01, 2013, Brian Fetherstonhaugh (Chairman & CEO of OgilvyOne Worldwide) presented this presentation to Ogilvy & Mather SA clients and partners as well as to local media, at the South African launch of OgilvyOne at the Johannesburg office.
This document discusses how brands are using social media to engage with consumers. It analyzed data from 12 brands on social media platforms over 45 days. Key findings include:
- Consumers spend most of their time on social networks like Facebook rather than directly engaging with brands.
- Brands need to provide more utility and control to consumers in order to remain relevant and capture attention on social media.
- Brands are flocking to social media to engage consumers but often lack a clear strategy for the type of conversation they want to have.
- A framework is proposed to help brands better plan conversations by understanding their social capital and role in conversations. The framework involves promotion, propaganda, and participation type conversations.
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
The idea of an online community is so simple and obvious, yet so incredibly powerful.
A community provides new ways to listen to, learn from, and engage with consumers, and are an important aspect to successfully building a brand.
Does building a platform alone can nurture a community?
Or just giving exclusive offers, help you build a community?
The answer is ‘no’!
There are more aspects to building a solid community who will trust you, push you, and put their blood, sweat, and tears in building ‘your’ brand!
Let us find out, why Communities Matter in 2019 at DigiMarCon India 2019.
Key Takeaways from this session:
- Why should you focus more on communities than ever before
- How community building can help you save your marketing costs
- How to build and maintain a successful community
- The future of community management
Customer data and decisions: How the social data revolution transforms everyt...Andreas Weigend
This document discusses how the social data revolution is transforming businesses and consumer behavior. It covers:
- Individuals now freely share personal information online, empowering themselves as creators rather than passive audiences. This sharing of social data influences everything from product development to customer acquisition.
- For businesses to participate, they must adopt a customer-centric mindset and encourage/embrace social data in their strategies. This includes making it easy for customers to share data and using social data to personalize the customer experience.
- Rules for businesses include treating customers as individuals, empowering them to make informed decisions, and respecting their privacy and control over personal data. Overall, the social data revolution demands that companies shift from broadcast
The document summarizes key rules for digital marketing success from the book "The On-Demand Brand" by Rick Mathieson. The book provides 10 rules for how brands can engage customers in the changing digital landscape, such as using insights to inspire campaigns and turning products into services. It also discusses how brands are using social media, video, games and mobile to better connect with audiences.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
This document summarizes key findings from a global survey conducted by APCO Worldwide of 600 companies across 15 countries and 70,000 respondents. It finds that stakeholders now expect more from companies and have more ways to engage with and influence them. The top performing companies achieve business objectives by adding social value, act as advocates for stakeholders, and stand for issues larger than themselves. These companies rate highly on societal impact, advocacy, authenticity, and building emotional connections with stakeholders.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
Vanilla Ice's marketing approach provides lessons for building closer customer connections. His strategies include making your own game to stand out, building a network of influencers, leveraging that network for growth, throwing great parties to engage customers, facilitating conversations rather than forcing them, being involved both online and offline, and consistently putting in the work with authenticity and a higher purpose. Brands must collaborate with customers, listen to them, and allow them to participate in creating the brand.
You want more pleasure every day? You’d love to increase your performance? You wish your market share was bigger? Your need to win your ex-consumer back? With this 18th release of TheTrendWatch, discover the secret to doing it better... Results guaranteed!
The document discusses emerging technologies like nanotechnology, quantum computing, smart dust, augmented reality, 3D printing, and their potential impacts. It suggests these technologies could disrupt many industries and jobs over the next 15 years, but also presents opportunities to leverage new technologies to reinvent business models, improve products and services, and help address challenges like poverty and disease. The document emphasizes both the promises and risks of these new technologies and their development.
1) The document promotes downloading a free iPad app now and discusses how digital technology is changing how we interact with products and each other.
2) As technology becomes more integrated into our lives and we have constant access to the internet, our awareness shifts from memory to online search and our purchasing decisions move from independent choice to assisted choices based on omniscience.
3) Relationships also shift from brands leading the conversation to consumers and social influence replacing traditional advertising as friends and peers become more accessible through technology.
The document discusses how brands should approach digital marketing and relationships with customers. It argues that digital is no longer just a new media but is now an integral part of people's lives. Effective "bra(i)nding" leverages digital evolution in culture and technology to create relationships that fulfill people's needs for more enjoyment and less pain. Brands must acknowledge how digital has changed people and embrace being digital themselves by focusing on conversations, participation and social networks rather than one-way advertising.
Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.
Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...
But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!
Social Networks Key Data (Europe - September 2010)damoncb
The document summarizes key Facebook data from September 2010 for several European countries. It finds that France had over 19 million active Facebook users, representing 30% of the French population. The UK had over 28 million active users, representing 45% of the British population. Germany had over 11 million active users, representing 13% of the German population. It also provides demographic breakdowns of Facebook users in these countries and compares audience sizes on other social networks like Twitter, LinkedIn, and Foursquare.
The document provides guidance on social media for businesses. It discusses what social media is and why it's important for businesses. It then provides tips on how to get started with social media, including auditing current profiles, designing profiles for each platform, and creating a social media policy for employees. The document stresses the importance of being interesting and joining existing conversations to build audiences. It suggests focusing on quality over quantity in the beginning.
FullSIX is a global marketing agency with 800+ employees across 8 countries. It offers full-service marketing solutions including strategic planning, media planning, creative services, and measurement and reporting. FullSIX prides itself on its entrepreneurial spirit, proprietary consumer research, and delivering creative excellence and cutting-edge solutions for its clients.
Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
The document lists various marketing campaigns and products that were popular in June 2010, including campaigns by Converse, Coca-Cola, Samu Social, hi-tec, Wrangler, Samsung, Durex, Fortnight Lingerie, Best Buy, Jimmy Choo, Kia Soul, Knorr, Juicy Fruit, Dawn, Gatorade, Sixt, Auchan, Disney, Maya Sporcket, Soobee, Wired, Volkswagen, Diesel, the Zoo of Antwerp, Burger King, and Uniqlo. It also lists executives from Groupe Reflect, FullSIX Group, and Yahoo.
What's Hot (Electronic Business Group - Paris - June 17, 2010)damoncb
This document provides a list of popular brands, campaigns, and media stories from June 2010. It mentions Nike's "True City" campaign, the 30th anniversary of Pac Man, two HBO documentaries called "Imagine", two Absolut Vodka ads directed by Spike Jonze called "I'm Here", Budweiser's "BudUnited" campaign, a Pampers campaign called "Hello Baby!", and Wired magazine's issue focusing on the newly released iPad. The document also includes information about sources and call-to-action buttons that were commonly used at the time.
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
The document discusses various marketing strategies and trends, including:
1) Listening to consumer tastes and testing with consumers is important for understanding preferences. Tests showed variability in what makes consumers happy.
2) Media is fragmenting and consumers now multi-task, so optimizing media spending across channels is crucial.
3) Relationship marketing and engaging customers is a better approach than just focusing on products or best practices. Vendor relationship management can drive more business.
Creative marketing is still important in a downturn economy. While some advertising spending may need to be cut, companies should focus on cutting spending that is not measurable and optimize spending that can be measured. Online marketing becomes even more important as consumer spending shifts online. Measuring the results of marketing efforts and optimizing based on those measurements is key. Building relationships with customers and listening to their needs is also important.
The document provides an overview of trends in social media and consumer behavior from 2008. It discusses the growth of Facebook users over the previous year and shares stats on messaging and social networking usage. The summary also notes insights around how recommendations from friends influence travel decisions more than reviews. Trust in peers over advertising is also mentioned.
The document discusses emerging trends in media consumption and participation. It notes that consumers are spending increasing amounts of time engaged with online media like social networks, videos, and user reviews rather than traditional media like television and newspapers. Brands are experimenting with new ways of engaging consumers online through user-generated content, virtual worlds, and social networks. The key takeaway is that consumers now demand more choice, control, and participation in their media experiences.
The document discusses major trends that are changing culture, life, and business in a "supernova" transformation. It covers trends like the 6th sense, interconnections, mobile mayhem, meaningful marketing, and surf marketing. Companies are advised to react by embracing these new trends, being adaptive, and leveraging new technologies like social and mobile. Major changes discussed include the growth of social networks and their integration into other sites, the rise of social/casual gaming, new forms of digital and mobile payments, and more adaptive marketing strategies.
1. New media like the internet is constantly changing and developed in a decentralized way by millions of people, allowing for more participation and conversation compared to traditional top-down old media.
2. Control over media and the conversation is shifting away from large media companies as people now have more options to find niche content online and participate in creating their own materials.
3. Emerging technologies will make online search more sophisticated over time, potentially leading to an advanced "Web 3.0."
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
1. y u no Give a Shit?
TheTrendWatch#13
1 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
2. From mass communication
to mass interaction
to mass relation
2 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
3. Mass relation
has no impact
on my business
vs.
Mass relation
has a massive impact
on my business
3 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
4. So... What makes the difference?
4 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
5. Successful businesses genuinely care,
from the bottom of their heart.
5 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
6. #f a il
6 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
7. Content is king…
But context is god!
7 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
8. People want
close relationships
with their brands.
"Businesses will need to look backwards and scale the
caring their grandparents' businesses exhibited towards
their customers or watch their competition pass them by"
says author and $60 million+ of revenue eBusiness
owner Gary Veynerchuk
http://thankyoueconomybook.com
8 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
9. 148 millions views for Coca-Cola on in 2010...
Created by coke: 26 millions
Created by consumers: 122 millions
What really matters
is not impressions but expressions
9 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
10. The value of a real relationship?
What a Coca-Cola facebook fan is worth for example…
• 2 time the consumption frequency as a non fan and 10 times the purchase intent
• 7% lift of daily consumption and 10% raise of purchase intent post facebook activity peak
And in general:
• Advocates' share
of wallet is 33% more
consumer than the average
• Advocates have si
gnificantly higher lif
consumers etime value than reg
ular
• 40% of people swit
ched to buying from
it's reputation for gre a competitor because
at customer service of
• 55% cite great serv
ice, not product or pri
reason for recommen ce, as their primary
ding a company
• 66% of people said
that great customer
primary driver for gre service was their
ater spending
10 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
11. Give a Shit? FUUUUUUUU!
If it has a massive impact on business…
Show me examples!!!
11 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
12. As of 2010,
over one million
shoes given!
Tom Shoes is expanding its successful "one for one" concept to other
products. It is also onboard with other brands like Element Skateboards or
Ralph Laurent, proving that sustainable giving is a smart business model.
Worldwide
http://www.toms.com
12 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
13. Gatorade recently created "Mission Control": A war room in the middle of the marketing department of
its Chicago headquarters, to interact in real time with the 24/7 ongoing conversation. By developing
deep engagement, they experience direct positive impact like increasing product education (mostly
video) by 250% …
"We believe what we’re building here is an example of a sandbox of tools and processes we can use
across the organization" says Bonin Bough, director of global social media at PepsiCo
USA
http://youtu.be/InrOvEE2v38
13 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
14. 2010 was Starbuck’s best
financial performance in its 40 year history
"One cup. One customer. One partner. One experience at a time.
We had to get back to what mattered most" says Starbucks CEO
Howard D. Schultz
Worldwide
http://www.starbucks.com
14 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
15. 234,175 Minis found homes in 2010 - a record year.
Mini is launching the world most advanced "connected car". For the first time you embark
with your entire digital life, and that's a killer way to stand out from the competition.
Asia & USA
http://www.minispace.com/en_us/article/mini-connected/456/?eid=456
15 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
16. Fan base jump
from 400,000 to
981,000 in just
one month…
Over 100k fans
participated.
VitaminWater not only lets facebook users decide what's the next flavor
but incentivizes them based on the success of the product launch!
Worldwide
http://www.facebook.com/vitaminwater
16 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
17. Levis invest advertising money and energy to reconstruct the city of Braddock,
Pennsylvania.
"Disenfranchised youth are sick of seeing ads and stunts on the internet that don’t mean
Revenue up 9%
anything. By being a company that makes things by hand and makes things the right way,
levi’s becomes meaningful" says Tyler Whisnand, Creative Director at Wieden+Kennedy over 2009/2010
USA
http://www.levistrauss.com/blogs/braddock-pa-15104
17 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
18. Levis new system for jeans. They care about the life and the problems of
their target so much that they change their production, and standard.
Wolrdwide
http://us.levi.com/shop/index.jsp?categoryId=4370093
18 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
19. To celebrate 1 millions+ likes on facebook, Heineken
simply likes its consumer back.
Holland
http://www.facebook.com/heineken
19 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
20. Footlocker empowers sneaker addicts to share their knowledge
and add value to the community... while helping them to brag!
USA
http://www.sneakerpedia.com
20 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
21. Creating mass usage by evolving the UI to a point that it gets out of the way, Web-based magazine viewing on a PC
allowing the UX to shine. This is changing not only their market but also
redefining usage behavior & consumption. averages only a few minutes. Titles like GQ
and Vanity Fair are seeing 60 minutes worth
Worldwide
http://www.apple.com/ipad of online browsing via the iPad.
According to Shoppertron,
5.5 times higher e-commerce
conversion rate on iPad vs PC.
21 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
22. Red Bull transform your streets into an art gallery helping
street artist to promote themselves and their culture.
Germany
http://streetartview.com
22 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
23. KLM surprises customers by spreading random little acts of kindness that trigger
a social media butterfly effect and impact the brand’s perception.
Europe
http://surprise.klm.com
23 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
24. L'Oreal partners with Buddy Media to help beauty salons create a professional
facebook page and connect with consumers on a grassroots level.
"If you have 4,200 salons that connect with 300 people each, you then have the
ability to connect with more than a million people" says Buddy Media CEO
Michael Lazerow
USA
http://www.facebook.com/lorealparis
24 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
25. Glaceau immerses the SmartWater brand into the internet
"meme" culture with the Jennifer Aniston Sex Tape
USA
http://knowyourmeme.com
http://www.4chan.org
8 million views
in just two weeks
25 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
26. Tabbed out enhances your in-bar experience. More
control, more fun, more opportunities for the brand to
contact you.
USA
http://www.tabbedout.com
26 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
27. Online conversion rate: 0.5 to 3%
Offline conversion rate: 20 to 95%
Shopkick rewards foot traffic and influences
decisions before the checkout.
USA
http://www.shopkick.com
27 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
28. At SxSW this year, 60 merchants - including Whole Foods,
Starwood Hotels and Stubb’s BBQ - proposed to
Foursquare users "spend $5, save $5"
USA
https://foursquare.com/americanexpress
"You go where your customers are,
and they are on places like Foursquare"
says Edward Gilligan, vice chairman for AmEx.
28 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
29. Converse is opening a community-based recording studio in Brooklyn.
Artists will be able to record there for free, and will have the option to
utilize converse.com and their social media channels to promote their
content, potentially reaching millions.
USA
http://play.converse.com/?p=2809
29 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
30. The winning idea of the Volkswagen "fun
theory" award, was submitted by Kevin
Richardson: "Can we get more people to
obey the speed limit by making it fun to
do?"
Volkswagen together with The Swedish
National Society for Road Safety, actually
made this innovative idea a reality in
Stockholm, Sweden: Hastighets Lotteriet.
Suede
http://www.thefuntheory.com
Volkswagen is now the highest selling eco car in Sweden.
Fun theory exceeded sales target by 50%.
30 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
31. In only 24 hours…
355,000 views,
139 countries connected,
10 minutes of average time spent watching
and 14 minutes average twitter engagement.
Coca-Cola invites Maroon 5 for a 24-hour live session
in studio, recording a song with the fans’ input.
Worldwide
http://www.coca-cola.com/music
31 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
32. After trying the Philips Wake-up Light for
six weeks during the polar winter, 87% of
residents in Longyearbyen agree that
they awake feeling more refreshed, alert
and ready for the day. The trial is the
world’s largest light therapy field
experiment and is part of the Philips Wake
up the Town project.
Arctic
http://www.wakeup.philips.com
32 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
33. To date, nearly 1.5 million people
have "liked" this initiative
American Express helps small businesses struggling with
the recession. Real support, real results, real relationships.
USA
http://www.facebook.com/SmallBusinessSaturday
http://smallbusinesssaturday.com
33 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
34. Instead of taking an annoying offline process and putting
it online, Zocdoc created a service that takes the pain out
of dealing with doctors by putting the user in control.
USA
http://www.zocdoc.com
34 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
35. Since re-designing
its ecommerce experience,
sales have increased 10,000%
Wiltshire Farm Foods find its success in the
deep understanding and specificities of its
users.
UK
http://www.wiltshirefarmfoods.com
35 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
36. When it comes to babies, parents need stuff immediately.
Diapers.com masters immediacy with precision operations
and transparent tracking and updates.
USA Diapers.com have just been bought
http://www.diapers.com
for 540 millions dollars by amazon:
It's the new standard of digital business.
36 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
37. Giftee is an online service that lets users send
small “thank you” real-world gifts via Twitter.
Japan
http://giftee.co
37 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
38. People want to connect through any screen, so Skype launches its TV service. It continues
to grow by answering people’s expectations and through constant quality control.
Worldwide
http://shop.skype.com/skype-for-tv
38 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
39. P1 is a genuine, un-compromised community about luxury
and one of China’s biggest online success stories. Made
by people consuming luxury, for the people consuming
luxury.
China
http://p1.cn
In less than 2 years, over 1 million affluent members
who spend 5X more than all other social classes combined.
39 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
40. Mico Communities are creating filters to help people
prioritize according to their individual tastes, friends...
Worldwide
http://belugapods.com
http://www.path.com
http://www.color.com
http://www.talkboxapp.com
40 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
41. iAD, is taking mobile advertising to the next
level delivering service, information, help…
Worldwide
http://advertising.apple.com
41 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
42. Ballantine's takes the open source concept and applies it to music,
creating the perfect social object for a social brand.
Spain
http://www.elplanb.tv
42 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
43. If you’re going to interrupt people’s surfing experience, be disruptive and create value like UNIQLO!
The banners are actually blog badges or widgets, that work like instant-win lottery tickets. Clicking the
‘switch’ turned the images on any site - including other retail sites - into Uniqlo instant win tickets, with
losing tickets remaining as banner ads.
Japan
http://www.uniqlo.com
The campaign ultimately generated almost 3 Million clicks,
and a retail sales increase of 120%
43 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
44. Mobile that helps you develop a deeper relationship? **dialing the “brand name”
is simpler and as fast as a QRcode, no technology required, works with any
media…
USA
http://www.zoove.com
44 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
45. Rather than create a traditional ad campaign, Metro stood up for freedom of speech and
devised a way for people to speak freely without getting into trouble.
Hong Kong
http://www.metrohk.com.hk
45 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
46. Vans branded stories dig deep and go beyond image to
be part of the community and part of the solution.
USA
http://offthewall.tv
46 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
47. PepsiCo10 is as much about challenging our visions of marketing, advertising and communications
as it is about showing dedication to the emerging technology space and supporting new thinking.
USA, EUROPE, ASIA
http://www.pepsico10.com
47 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
48. Amazon bought Zappos for over $1 billion,
because it understands the value of its unique culture.
Why does Zappos offer new employees $3000 to quit?
Because it wants it’s employees to give a shit!
USA
http://www.zappos.com
48 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
49. In the era of human communications,
customers want you to give a shit!
This means going beyond changing advertising:
This means embracing a top-down, inside-out
and bottom-up commitment to genuinely caring…
Are you ready?
49 TheTrendWatch#13 by Fullsix Group Do not distribute or reproduce without authorization
50. Thanks!
facebook.com/TheTrendWatch
@TheTrendWatch
youtube.com/TheTrendWatch
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