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THIS IS HOW YOU ABM
Virtual Panel hosted by Demandbase
© 2020 DEMANDBASE SLIDE 2
Chris Gallet
Digital Marketing Manager
BAE Systems
Applied Intelligence
MEET THE SPEAKERS
Santiago Dominguez Brian Finnerty
VP, Growth Marketing
Demandbase
David Cotterill
Director, European
Marketing & Global Head of ABM
Conduent
ABM Consultant
© 2020 DEMANDBASE SLIDE 5
Expert ABM Certification
Applying ABM during an interactive, case study
workshop to blend 1:1, 1:few & 1:many strategies in
complex decision structures. (in-person only)
3
Advanced ABM Certification
Best practices for ABM practitioners on topics
including budgeting, target account lists, metrics,
reporting and better alignment. (online & in-
person)
2
ABM CERTIFICATIONS – LEARN ON YOUR TERMS
Foundations ABM Certification
Learn the importance of ABM and the groundwork
to get you started on the path to success.
(online only)
1
FREE CODES
ABMSUCCESS
CAREERGOALS
This Is How You ABM: Virtual Panel

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This Is How You ABM: Virtual Panel

  • 1. THIS IS HOW YOU ABM Virtual Panel hosted by Demandbase
  • 2. © 2020 DEMANDBASE SLIDE 2 Chris Gallet Digital Marketing Manager BAE Systems Applied Intelligence MEET THE SPEAKERS Santiago Dominguez Brian Finnerty VP, Growth Marketing Demandbase David Cotterill Director, European Marketing & Global Head of ABM Conduent ABM Consultant
  • 3. © 2020 DEMANDBASE SLIDE 5 Expert ABM Certification Applying ABM during an interactive, case study workshop to blend 1:1, 1:few & 1:many strategies in complex decision structures. (in-person only) 3 Advanced ABM Certification Best practices for ABM practitioners on topics including budgeting, target account lists, metrics, reporting and better alignment. (online & in- person) 2 ABM CERTIFICATIONS – LEARN ON YOUR TERMS Foundations ABM Certification Learn the importance of ABM and the groundwork to get you started on the path to success. (online only) 1 FREE CODES ABMSUCCESS CAREERGOALS