SlideShare une entreprise Scribd logo
www.helpsocial.comwww.helpsocial.com
www.helpsocial.com @HelpSocial
Three Steps to Social Media
in the Contact Center
Presented by
We were customer service leaders at
Rackspace trying to align social media
with customer experience goals.
We needed a platform that could
handle all the challenges.
HelpSocial connects teams and tools to
make helping customers in social media
easier and more efficient. Matt Wilbanks,
HelpSocial CEO and CoFounder
3
87%
After major issue, will stay
and purchase more if the
response felt quick enough.
95%
Millennials expect brands to
be on social for support
inquiries.
70%
Of ages 45-60 expect
brands to be responsive in
at least 3 social networks.
www.helpsocial.com
Consumers expect social customer service.
4www.helpsocial.com
Social Marketing
5www.helpsocial.com
Social Response
6www.helpsocial.com
Social in the Enterprise
Social is a communication
channel just like the phone or
email.
Organize the channel so each
piece of the business uses it to
support their objectives.
7www.helpsocial.com
Getting Social Media
to the Contact Center.
Step 1:
Sharing Responsibilities
Step 1: Sharing Responsibilities
• Who Owns Social Media?
• What can the Contact Center do to
make it easier for Marketing?
• Rules of Engagement
9
Step 2:
Agent Training
Step 2: Training
• Building Trust
• Who are your All Star Agents?
• Types of Training
11
Step 3: Tools and Systems
Step 3: Tools
• Choose tools that complement the
work you are already doing
• Bring teams and processes together
• Understand your goals
13
Recap
14
Step 1:
Sharing Responsibilities
Step 2:
Agent Training
Step 3:
Tools and Systems
Want to learn more?
Email us at info@helpsocial.com
15

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Three Steps to Social Media in the Contact Center