Facebook, Instagram, Messenger, WhatsApp, among others, have been collecting data from users to target people through campaigns accurately. Southern has wondered what they know about us and has been using their data to learn more about its client's audiences. In this job, the challenge was to find out what the Irish population is interested in based on the Top Facebook Pages in Dublin.
2. 18% 17% 17% 16% 16%
14% 14% 13% 13% 13%
THE 10 MOST POPULAR PAGES ON FACEBOOK IN DUBLIN
*This data represents the proportion of the people in the nominated place that follow each brand on Facebook.
LADBIBLE JOE.IE
INDEPENDENT.IE
PENNEYS
LIDL IRELAND TASTY UNILAD
FM104 98FM LOVIN DUBLIN
4. DUBLIN LONDON
NEW YORK
1ST
2ND
3RD
THE 3 MOST POPULAR PAGES ON FACEBOOK
1ST
2ND
3RD
food blog
social networking
FACEBOOK APP
LADBIBLE
news
TASTY
radio
news
LADBIBLE
LIDL IRELAND
supermarket
FM104
AMAZON.COM
retail
food blog
TASTY
WALMART
retail
5. THE 3 MOST POPULAR PAGES ON FACEBOOK BY AGE GROUP
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
18-24
YEARS OLD
6. NEW YORK
DUBLIN LONDON
1ST
2ND
3RD
EMINEM
YOUTUBE
social networking
social networking
musician
FACEBOOK APP
SPIN 1038
MR CIAN TWOMEY
news
comedian
radio
LADBIBLE
1st
FACEBOOK APP
2nd
EMINEM
3rd
YOUTUBE
social networking
musician
social networking
18-24
YEARS OLD
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
BY AGE
GROUP
7. NEW YORK
DUBLIN LONDON
1ST
2ND
3RD
18-24
YEARS OLD
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
BY AGE
GROUP
news
1st
TASTY
2nd
LADBIBLE
3rd
SECRET LONDON
news
food blog
1st
LADBIBLE
2nd
FM 104
3rd
SPIN 1038
news
radio
radio
FAMILY GUY
tv show
EMINEM
musician
food blog
TASTY
8. NEW YORK
DUBLIN LONDON
1ST
2ND
3RD
18-24
YEARS OLD
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
BY AGE
GROUP
SECRET LONDON
BBC NEWS
food blog
news
news
TASTY
FM 104
PENNEYS
supermarket
retail
radio
LIDL IRELAND
WALMART
retail
food blog
TASTY
AMAZON.COM
retail
9. NEW YORK
DUBLIN LONDON
1ST
2ND
3RD
18-24
YEARS OLD
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
BY AGE
GROUP
AMAZON.CO.UK
FACEBOOK APP
news
social networking
retail
BBC NEWS
ALDI IRELAND
RTÉ ONE
supermarket
tv channel
supermarket
LIDL IRELAND
WALMART
retail
food blog
TASTY
AMAZON.COM
retail
10. NEW YORK
DUBLIN LONDON
1ST
2ND
3RD
18-24
YEARS OLD
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
BY AGE
GROUP
BBC NEWS
FACEBOOK APP
retail
social networking
news
AMAZON.CO.UK
RTÉ ONE
ALDI IRELAND
supermarket
supermarket
tv channel
LIDL IRELAND
AMAZON.COM
retail
retail
WALMART
TASTY
food blog
11. NEW YORK
DUBLIN LONDON
1ST
2ND
3RD
18-24
YEARS OLD
25-34
YEARS OLD
35-44
YEARS OLD
45-54
YEARS OLD
55-64
YEARS OLD
65+
YEARS OLD
BY AGE
GROUP
AMAZON.CO.UK
FACEBOOK APP
news
social networking
retail
BBC NEWS
THE JOURNAL
RTÉ ONE
supermarket
tv channel
news
LIDL IRELAND
inspirational quotes
AWM AMERICA
blog
SUN GAZING
WALMART
retail