This document discusses how social media is influencing the tourism industry. It notes that more than 80% of travelers now use social media to plan trips and that social media has transformed travel through enhanced communication and targeted marketing. The document then outlines key ways social media is used in tourism, including promotion, communication, user-generated content, influencer partnerships, feedback/reviews, and providing real-time information. It also discusses some major social media platforms and both the advantages and disadvantages social media presents for the tourism industry.