Lonely Planet has traditionally provided travel guidebooks and information but is expanding into social media and other digital platforms to engage with travelers throughout their journey. They aim to inspire travel through authoritative content while also enabling connections between travelers by aggregating user-generated content and reviews. Moving forward, Lonely Planet seeks to leverage new technologies like mobile and social networking to engage travelers every day and provide an integrated experience across print, online, television and mobile platforms.
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can you improve your idea generation?
This document discusses UX Thinking (UXT), which aims to bridge human-centered design and agile development practices. It presents UXT models and principles for building digital solutions that have business impact. The key aspects covered are:
- The 3 dimensions that shape solutions: technology, users/solutions, and trends/frameworks.
- Activity theory as a way to understand user motives and design for outcomes.
- The UXT phases from product discovery to delivery.
- The importance of shared understanding and vision statements in aligning teams.
- Psychological safety and its role in team performance based on Google's Project Aristotle research.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
B2BNow - A study on the value of consumer relevance to B2B brandsSiegel+Gale
The document summarizes a study conducted by Siegel+Gale on the value of consumer relevance to B2B brands. The study evaluated 64 B2B brands based on consumer familiarity and connectedness. The key findings were that B2B brands seen as most relevant by consumers (1) make their impact tangible, (2) foster cultures of innovation, (3) generate demand through cohesive experiences, and (4) use simple design. Examples are given of how brands like IBM, Cisco, 3M, Apple, Intel, and FedEx demonstrate these traits versus others that do not. The presentation encourages B2B brands to consider their own level of relevance to consumers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Brand Restart 2023: Vojtěch Prokeš - Strategie malé značkyTaste
Řešíte strategii pro malou značku? Spojte ji s některou ze zákaznických potřeb, jinak plýtváte jejím potenciálem. Na konkrétních příkladech si ukážeme, jak hledat potřeby svých zákazníků. Jak najít ty, které souvisejí s vaším brandem, jak změřit jejich sílu a zvolit ty, které pomohou vaší značce vyrůst.
The document discusses the importance of consumer insights in developing effective creative briefs and advertising strategies. It provides tips for writing good briefs such as focusing on consumers rather than products and making discoveries about how consumers think and feel. An effective creative brief should answer eight questions in one page, including who the target audience is and what the advertising wants them to think or do. Consumer insights are described as deeply felt human truths that create bonds between brands and consumers. Several examples of insights that different brands have used are also provided.
The document discusses what makes a brand remarkable. It emphasizes that a remarkable brand has a clear vision, mission, and values that are consistently communicated internally to employees and externally to customers. It stresses the importance of creating a unique culture and customer experience that are aligned with the brand promise. The lessons highlight that remarkable brands focus on long-term goals over short-term profits, empower employees, cultivate customer loyalty, and measure success based on customer and employee satisfaction rather than just financial metrics.
Tao Zhang's UX research portfolio summarizes his background and experience in UX research. It highlights two main projects: researching student needs for a new active learning center library space through observations and interviews, and usability testing of a university library website redesign. The portfolio also describes analytics of library database search logs and e-book usage, as well as a usability study of e-books identifying issues for different experience levels.
Several well-known international companies such as Deliottes have abolished their performance appraisal system. Others such as the BBC in the UK have scrapped their ratings system. There is a distinct shift away from the performance appraisal of employees toward performance development. Is this a wise move?
At the end of the webinar, you will:
• Understand the difference between performance development and performance appraisal and why how they should be done.
• Apply several tools for developing a culture of conversation around the development of performance.
• Understand why several organisations are moving away from traditional performance reviews and what they are replacing them with.
Psychology of Colors in Marketing & Brandinghimaanshu09
This document discusses the psychology of color in marketing and branding. It notes that color has a powerful psychological effect on the human brain and that humans associate certain colors with specific meanings. Research has established general guidelines on how different colors can impact product sales based on these psychological associations between color and emotion. The document provides data showing that visual appearance and color are primary factors in consumer purchasing decisions. It also examines how different colors may appeal more to specific genders or attract certain types of shoppers. Examples are given of how famous brands strategically use color psychology in their branding to target audiences.
The document describes a school project where students were split into groups to design imaginary paradise countries, with each group naming their country differently. The groups then presented aspects of their imaginary countries, which included unique features like extinct animals, unusual fashion, exceptional buildings, and amazing festivals. The summary concludes by thanking the viewers for their time.
The document is a collection of photos from Lonely Planet's Wild World book that features stunning images from remote natural areas around the world. It includes photos of reindeer in Swedish Lapland, king penguins in South Georgia, the Gaberoun oasis in Libya, Peggy's Cove lighthouse in Nova Scotia, Ao Phang-Nga National Park in Thailand, elephants in Liwonde National Park in Malawi, seals on ice floes in Antarctica, moai statues on Easter Island in Chile, rainforests in Australia, Iguazu Falls on the border of Argentina and Brazil, and many other beautiful wilderness areas and wildlife from around the globe.
This document discusses UX Thinking (UXT), which aims to bridge human-centered design and agile development practices. It presents UXT models and principles for building digital solutions that have business impact. The key aspects covered are:
- The 3 dimensions that shape solutions: technology, users/solutions, and trends/frameworks.
- Activity theory as a way to understand user motives and design for outcomes.
- The UXT phases from product discovery to delivery.
- The importance of shared understanding and vision statements in aligning teams.
- Psychological safety and its role in team performance based on Google's Project Aristotle research.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
B2BNow - A study on the value of consumer relevance to B2B brandsSiegel+Gale
The document summarizes a study conducted by Siegel+Gale on the value of consumer relevance to B2B brands. The study evaluated 64 B2B brands based on consumer familiarity and connectedness. The key findings were that B2B brands seen as most relevant by consumers (1) make their impact tangible, (2) foster cultures of innovation, (3) generate demand through cohesive experiences, and (4) use simple design. Examples are given of how brands like IBM, Cisco, 3M, Apple, Intel, and FedEx demonstrate these traits versus others that do not. The presentation encourages B2B brands to consider their own level of relevance to consumers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Brand Restart 2023: Vojtěch Prokeš - Strategie malé značkyTaste
Řešíte strategii pro malou značku? Spojte ji s některou ze zákaznických potřeb, jinak plýtváte jejím potenciálem. Na konkrétních příkladech si ukážeme, jak hledat potřeby svých zákazníků. Jak najít ty, které souvisejí s vaším brandem, jak změřit jejich sílu a zvolit ty, které pomohou vaší značce vyrůst.
The document discusses the importance of consumer insights in developing effective creative briefs and advertising strategies. It provides tips for writing good briefs such as focusing on consumers rather than products and making discoveries about how consumers think and feel. An effective creative brief should answer eight questions in one page, including who the target audience is and what the advertising wants them to think or do. Consumer insights are described as deeply felt human truths that create bonds between brands and consumers. Several examples of insights that different brands have used are also provided.
The document discusses what makes a brand remarkable. It emphasizes that a remarkable brand has a clear vision, mission, and values that are consistently communicated internally to employees and externally to customers. It stresses the importance of creating a unique culture and customer experience that are aligned with the brand promise. The lessons highlight that remarkable brands focus on long-term goals over short-term profits, empower employees, cultivate customer loyalty, and measure success based on customer and employee satisfaction rather than just financial metrics.
Tao Zhang's UX research portfolio summarizes his background and experience in UX research. It highlights two main projects: researching student needs for a new active learning center library space through observations and interviews, and usability testing of a university library website redesign. The portfolio also describes analytics of library database search logs and e-book usage, as well as a usability study of e-books identifying issues for different experience levels.
Several well-known international companies such as Deliottes have abolished their performance appraisal system. Others such as the BBC in the UK have scrapped their ratings system. There is a distinct shift away from the performance appraisal of employees toward performance development. Is this a wise move?
At the end of the webinar, you will:
• Understand the difference between performance development and performance appraisal and why how they should be done.
• Apply several tools for developing a culture of conversation around the development of performance.
• Understand why several organisations are moving away from traditional performance reviews and what they are replacing them with.
Psychology of Colors in Marketing & Brandinghimaanshu09
This document discusses the psychology of color in marketing and branding. It notes that color has a powerful psychological effect on the human brain and that humans associate certain colors with specific meanings. Research has established general guidelines on how different colors can impact product sales based on these psychological associations between color and emotion. The document provides data showing that visual appearance and color are primary factors in consumer purchasing decisions. It also examines how different colors may appeal more to specific genders or attract certain types of shoppers. Examples are given of how famous brands strategically use color psychology in their branding to target audiences.
The document describes a school project where students were split into groups to design imaginary paradise countries, with each group naming their country differently. The groups then presented aspects of their imaginary countries, which included unique features like extinct animals, unusual fashion, exceptional buildings, and amazing festivals. The summary concludes by thanking the viewers for their time.
The document is a collection of photos from Lonely Planet's Wild World book that features stunning images from remote natural areas around the world. It includes photos of reindeer in Swedish Lapland, king penguins in South Georgia, the Gaberoun oasis in Libya, Peggy's Cove lighthouse in Nova Scotia, Ao Phang-Nga National Park in Thailand, elephants in Liwonde National Park in Malawi, seals on ice floes in Antarctica, moai statues on Easter Island in Chile, rainforests in Australia, Iguazu Falls on the border of Argentina and Brazil, and many other beautiful wilderness areas and wildlife from around the globe.
Social Media Report - Airlines (Australia) July 2016Unmetric
Get access to promoted posts, reach and impressions along with a host of engagement metrics. Evaluate the social media performance of the top Airline Brands in Australia.
AMEX is considering broadening or deepening its social media strategy. Broadening would involve building partnerships with additional social platforms to provide unique experiences and offers to customers. Deepening would focus on improving customer and merchant acquisition and retention through existing partnerships with Facebook and Foursquare. Some risks of broadening include negative comments, choosing the wrong platforms, and account hijacking. Deepening risks include not all countries using the key platforms and issues with over-reliance on only a few partners. The document discusses potential benefits, opportunities, and risks of each approach.
El documento describe una investigación del sitio web Lonely Planet. Analiza los objetivos del sitio, su público objetivo, y las diversas herramientas y servicios que ofrece para ayudar a los viajeros y empresas turísticas. Incluye capturas de pantalla de las diferentes secciones del sitio como destinos, hoteles, vuelos y tours. Concluye que Lonely Planet es un recurso muy útil para planificar viajes y que también puede beneficiar a empresas turísticas al dar a conocer sus servicios.
Análisis del sitio web Lonely Planet para la promoción de destinos turísticosAdri Corpeño
Lonelyplanet.biz ayuda a las empresas a posicionar su marca y atraer más clientes mediante la promoción de destinos turísticos. Lonelyplanet.com brinda información a los viajeros sobre diferentes países y destinos para planificar sus viajes. La empresa ofrece guías, mapas, fotografías, foros de discusión y reservas de hoteles, vuelos y tours en múltiples idiomas a través de su página web y aplicaciones móviles.
El documento presenta una investigación del sitio web turístico LonelyPlanet.com. En él se analiza el entorno del turismo en la web, los sitios especializados en turismo como TripAdvisor y Booking, y las ventajas que ofrecen los sitios web turísticos a los clientes. También describe el sitio LonelyPlanet, sus soluciones para clientes, herramientas, y motor de reservas. Finalmente, identifica las ventajas competitivas de LonelyPlanet como ser una de las mayores editoras de guías de viaje y ofrecer diversa información
How social media could be used to interpret the satisfaction of clients visiting a destination based on real use cases?
More than just to communicate with clients, this analysis let the resort analysing the effective tourist needs and hope when he is coming in this tourism hotspot (Mountain Bike, Ski, …). With a semantic approach, it is possible to know what the interests of tourists are when they are travelling in a specific region.
Using Social Media to influence travel choicesFionn Downhill
This document discusses how social media can help promote travel to Arizona during difficult economic times. It provides statistics on social media usage, especially for travel planning. Two-thirds of U.S. leisure travelers use some form of social media, and 75% of internet users engage with social media. Reviews strongly influence travel decisions, with 97% considering reviews accurate. The document recommends a 4-step process for destinations: define goals, identify audiences, listen to conversations, and participate and enable sharing. Success can be measured by engagement metrics like mentions, visits, and branded searches. It predicts niche travel sites and reputation will grow in importance for travel planning in 2009.
American Express is a multinational financial services corporation best known for its credit card business. It was founded in 1850 and issues several card types catering to different customer segments. Amex innovated plastic cards and magnetic strips. It aims to ensure massive customer rewards and be a life partner beyond transactions. Amex uses traditional and social media to engage customers, merchants, and businesses. It promotes cards, services, and small businesses through impactful campaigns.
Social Media FACTS for Travel, Tourism & HospitalityBrian Carter
Social Media Facts for the Travel, Tourism & Hospitality Industries. The history of waves of disruption and opportunity. The most important social marketing channels.
Professional business presentation template for PowerPoint and Keynote. You can easily customize it to your own requirements and quickly add your content.
LINK -> https://www.improvepresentation.com/presentation-templates/business-presentation-template
India is an amazing country, and those of you taking a trip to India, we've done the work for you so you can save yourself time, money, stress, and experience all of what the country of India has to offer in the TOP 10 Must do travel tips in India!
Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
The document provides an analysis of The North Face brand. It describes the company's history, founding in 1966 and operations focused on technical outerwear. The North Face sponsors major athletic events and saw profits rise in 2010. While successful overall, areas for improvement include product technology communications and increasing customer loyalty. The analysis covers the brand's internal environment, external factors, target customers, identity, and a proposed brand plan.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Chapter 1 profile of tourism and hospitalityzaiadlina_1234
The document provides definitions and background information on tourism and hospitality. It discusses how tourism is defined as travel for leisure purposes, while the tourism industry encompasses transportation, accommodations, and services. The hospitality industry refers to food, beverages, and lodging businesses that serve travelers. Key terms like leisure and recreation are also defined. The document then discusses perspectives from the hotel, food and beverage, and travel and tourism industries. It provides an overview of the characteristics and history of development of the tourism and hospitality industry in both Malaysia and internationally.
Social Media for the Travel and Tourism industryEvo Terra
An abbreviated version of a lecture I gave to the Cochise County Travel & Tourism workshop. The topic: getting involved in social media. In attendance were 100+ business owners from south eastern Arizona, most of which had limited engagement with social media.
This is very much a BEGINNER class. You won't find advanced topics here.
This document summarizes the current state of user generated travel content and online reviews. It notes that while travel spending is large and growing, travelers often spend money without good information. Traditional guidebooks provide authoritative but limited information, while online reviews are more varied but also limited due to issues like bias, anonymity, and extremism in ratings. The document introduces Everlater as a potential solution to these problems with online travel information.
This document summarizes the current state of user generated travel content and online reviews. It notes that while travel spending and tourism is growing significantly, travelers currently lack reliable information sources when planning trips. Traditional guidebooks provide curated expert opinions but are not portable or up-to-date. User reviews on travel sites are user generated and thus inconsistent, with issues like selection bias, anonymity, and incentives for extreme positive reviews rather than balanced opinions. The document proposes a solution may be needed but does not specify what it is.
Lonely Planet brand story - Travel and Social MediaCalvin Nguyen
Lonely Planet has a long history as a travel guidebook publisher and has expanded into various digital platforms and social media over 35 years. They see opportunities to increase engagement with travelers by connecting them across more touchpoints in the travel journey. Their vision is to inspire and enable travelers to connect with the world and each other every day through multiple media like TV, print, digital and mobile. They will provide rich travel content, community tools for travelers to interact, and aggregate high-quality external content to deliver a powerful "triple play" travel experience. Lonely Planet aims to lead in this new era by developing compelling mobile and social media presences to reach more travelers globally.
The document discusses trends in e-tourism and digital travel planning. It notes that tourists are increasingly digital natives who research and book travel online and on mobile devices. They share travel experiences in real time on social media and value transparency through user reviews and recommendations from friends. The document also explores how tourists are seeking more local experiences through location-based technologies and rewards that help them feel like insiders during their travels.
A look at the evolution of travel planning and marketing.
This presentation was delivered to tourism-related organizations across the Southeast by two presenters from Luckie and Company: VP/Director of Brand Planning David Stutts and Social Media Strategist David Griner.
This presentation was part of the Luckie summer of 2009 speaking circuit to tourism groups in the Southeast. It covers the emergence of what we call Traveler2.0 and how they use social media and networking tools to not only plan their own vacations, but how they influence likeminded travelers. The back half of the presentation gives practical tips and examples of how tourism marketers can become involved in a meaningful way in this congested social media world. The presentation of this deck has a joint effort between Luckie’s David Stutts and David Griner.
This document discusses strategies for marketing to experiential travelers at different stages of their visit - before, during, and after their visit. It emphasizes engaging visitors through storytelling and personal connections using various online and print tools. Some key points include: focusing on visitors' interests like history, culture and the environment; using websites, social media and blogs to share stories; welcoming visitors and fostering a culture of hospitality; and staying engaged with visitors after their trip through surveys, newsletters and invitations to return. The overall goal is to create meaningful experiences and relationships that encourage positive word-of-mouth promotion.
Lonely Planet provides independent travel guidebooks and does not accept payment for positive coverage or listings. Guidebook writers do not accept discounts or payments in exchange for favorable reviews. The company produces various types of travel guides and accessories to help travelers including guidebooks, phrasebooks, maps, and digital city guides.
World Tourism Organization on the Social Webron mader
This presentation features snapshots from the World Tourism Organization (UNWTO) websites and social web channels and apps. It is a work-in-progress. You are welcome to adapt and reuse with the attribution-sharealike license. We welcome your interaction -- comments, questions, suggestions, shares, clips, favorites, likes and hearts.
About the UNWTO: The World Tourism Organization (UNWTO) is a specialized agency of the United Nations and the leading international organization in the field of tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. UNWTO is committed to the United Nations Millennium Development Goals, geared toward reducing poverty and fostering sustainable development.
Because of a new policy on Slideshare, we are unable to re-upload presentations on the same URL. This is a major pet peeve, but it is what it is. On the bright side, the presentation is a snapshot in time, last updated 08.2017. More about the Slideshare Re-Upload online http://planeta.com/slideshare
Planeta.com
http://planeta.com/unwto
Wiki
http://planeta.wikispaces.com/unwto
In our latest trend report, we take a look at travel, focusing on how mobile devices, real-time connectivity, social networking and the growing expectation of instant gratification are reshaping the travel experience.
For this report, we interviewed travel experts and influencers and conducted quantitative surveys in the U.S. and the U.K. using SONAR™, JWT’s proprietary online tool.
Pitch of TripTapp (Tavel Massive 2012, Genova, IT)TripTapp
Trips shared by travellers for travellers. TripTapp allows users to share what they see, experience, and taste from their journeys through pictures, descriptions and locations visited. It promotes a clear association among these elements to help others visualize and potentially repeat the experience. The social mapping platform also supports local businesses and tourism boards by connecting travellers with places and giving opportunities to promote their offerings.
Citypal is an online platform that enables solo travelers to connect with others, plan trips, share information, help each other by matching different solo travelers of opposite destinations, solo travelers can better understand the destination culture, get timely and effective help, share travel memories, and establish a solo traveler community.
This document discusses trends that are reshaping tourism, including shareability, usability, creativity, and dreamotion. Shareability refers to how people define themselves by what they share online and the power of collaboration. Usability focuses on easy-to-use options that allow people to pay just for what they need. Creativity explores niche tourism and connecting people. Dreamotion emphasizes slowing down and experiencing local areas through activities like organic farming. The overall message is that tourism is being reshaped to design livable cities and connect visitors through high-quality, customized experiences.
The document discusses how location data from smartphones is transforming social interactions and commerce. It notes that smartphones now know users' locations and can share that over the internet. This allows merging location data with online databases to find out what is nearby. Location is changing everything. Examples discussed include location-based advertising, apps, maps, and social networks. The document envisions a future where augmented reality overlays useful location-based information about people and places on a user's view of the real world.
How To Make A Good Story of the Journey - The Travel JunkieBowie Holiday
The other day, National Geographic Indonesia and Western Australia Tourism Board invited me out to sharing and talking about my experience. We were able to spend the day at LetterD and had a workshop in which we showed the specialised press how to make a good story of the journey during a tour of Western Australia’s most well-known spots. And here are my slides at the event:
The New Digital Normal, and What It Means for TravelPerry Hewitt
New technology has transformed the travel industry. Digital behaviors now define how consumers evaluate, anticipate, experience, and reflect on travel. This presentation is geared toward opportunities in high end, educational travel.
The document outlines the agenda for a Travelport event taking place on April 13, 2011 in Bucharest. The agenda includes presentations on global and Romania online travel market overviews, live demonstrations of Travelport booking tools including Travel Manager, eTrip, Netbook and Q Travel Online, as well as a summary session. There will also be a lunch break from 1-1:45pm. The keynote speaker is Marcin Pilarski, Travelport's Managing Director for Eastern Europe, who will discuss the online travel market and trends.
Responsible Tourism for Travellers M Hatchuel 2012Martin Hatchuel
What is Responsible Tourism? How do I do it? Why is it different to eco-tourism, sustainable tourism, or any other -ism tourism? How ill it benefit me? And how will it benefit the people I visit?
The document discusses how TripAdvisor has become the world's largest travel site with 50 million unique monthly users. It highlights how user reviews and social media are transforming travel planning and influencing travelers' decisions. The presentation encourages hotel owners to claim and optimize their business listing, respond to reviews, and leverage TripAdvisor's tools and services to engage customers and promote their property.
The document provides an overview of the Wanderlust Story store concept. It will sell travel-related products and provide services to support a wanderlust lifestyle. The store aims to make travel planning fun and help customers curate unique experiences. Products and vendors will enable exploring destinations, documenting adventures, and adapting to different locations. The marketing strategy includes a VIP event and social media influencer partnerships to engage the target travel-focused audience.
Similaire à Travel and Social Media. The Lonely Planet Story (20)
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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4. Founders
Tony & Maureen
• Tony and Maureen meet in London
and travel overland through Asia.
• Published first book in 1973 –
Across Asia on the Cheap
• The Wheeler’s built their company
on the commitment to provide
travellers with the most useful and
relevant travel information in a
convenient format.
5. 35 years later
93 million guidebooks sold
500 titles
Translated across 8 languages
6m unique visitors per month
6 foreign language websites
10+ television series screening in
over 150 countries
6. 2009 & beyond
In October 2007, BBC
Worldwide acquired a 75% stake
in Lonely Planet.
Lonely Planet aims to significantly
increase its reach and recognise
its mission in delivering content
across different platforms relevant
to today’s travellers.
9. Our Characteristics
Unique
Unexpected and sometimes brave or surprising.
Inspiring
Sense of place and experience, creates a curiosity,
visualising the dream.
Irreverent/Spirited
Quirky or unexpected interpretation, cheeky
or humorous angle, loads of personality.
Opinionated
Show it like it is, sometimes challenging.
Respectful
An awareness and sensitivity to cultures,
people and the environment.
Authoritative
Knowledgable, not staged, real.
12. Our Audience
Education Household Income USA/USD
Highly educated - with over 70% with a degree of professional qualification
(Source: Forrester Research 2008 and Lonely Planet Travellers Pulse 2008)
Well Travelled
60% of LP.com users have been to more than 10 countries
(Source: Lonely Planet Travellers Pulse 2008)
Technically Savvy
- 95% of LonelyPlanet.com visitors use the website everyday
- lonelyplanet.com visitors are more likely to create and publish content
- 22% more likely to interact with social networking sites
(Source: Forrester Research 2008)
Household Income UK
£53.4K which is substantially above average internet user (£45,866)
(Source: Forrester Research 2008) Source: Comscore
13. The History of Travel Social Communities
1300 1850 1955 1970 1990 2000
Post The Hippie
The Grand TV Technology
WWII Trail/
Tour/ Society/ Community/
Religious Exposure/ Lonely
TripAdvisor
Expeditions Baedekers Frommers Planet Rick Steves
Hoof and Foot
Ships & Trains
Jet Travel Enviro
Concern
18. Consumer Trends Most Applicable to the Travel Segment
Stop-Go Lives: People are taking shorter breaks more often, in the US 7%
more workers took partial weeks off in 2006 than 2005
Experiential Society: People have less time and are seeking value and
experiences out of the ordinary.
Community Connections: An April 2007 Nielsen study found User
Generated Content was the most trusted form of advertising, with 78% of
consumers said they trust recommendations from other consumers
19. The Travel Cycle: What Travelers Use
•Podcasts
•Podcasts and Videos •Television
•Thorn Tree •Newsletters
•Groups •AV
•Rate and Review •Travel Feature Stories
•Talk to Us
•Maps
•Mobile Devices •Thorntree
•Guidebooks •Worldguide
•Phrasebooks •Maps
•Blogs •Trip Planner
•Pick & Mix
•Guidebooks
•Hotels & Hostels
•Shop (print & digital)
•Traveler Services
20. Today’s Social Communities
• Creators (Authors): Publish own blog, publish own web pages, upload
music/audio you created, write articles or stories and post them
• Critics (Back of the Book/Talk 2 Us): Post ratings/review of product or
services, comment on someone else’s blog, contribute to online forums
• Collectors (Bluelist): Use RSS fields, vote for web sites, add tags
• Joiners (Thorntree): Maintain profile on social networking site, visit
social networking sites
• Spectators (YouTube; LPTV): Read blogs, listen to podcasts, watch
videos, read online forums, read customer ratings
• Inactives (non-travelers/passport initiatives): None of the above
Source:Yahoo/Forrester/Compete, Inc. Workshop
21. Today’s Competitive Landscape
Travel content
and
Sites I use to share travel commerce
stories and recommendations sites are lower
ranked and
and connect with other are losing
travelers (community) WAYN rank, but
Boots n All communities
Travelpod are gaining
Trip Up
Socialight*
*
Wikitravel Hostel World
Virtual Tourist
Yelp**
Flickr
TripAdvisor
Real Travel Lonely Planet
Trip Connect
Yahoo Travel
Borders STA
Fodors Kayak Sites I use to
Gridskipper
Sites I Travelocity* browse, book and
use to * buy travel or related
Roughguide
access Wikipedia NY Times products online
DK
Travel (commerce)
travel Frommers
information Guardian Travel Expedia
and/or review World66
opinions of others
(content) Ranked Ranked Ranked
<100 100-4000 >4000
Alexa global average ranking, Nov 07: The rank of a site is the geometric mean of the
number of Alexa toolbar users who visit that site and the number of pages on the site viewed
by those users.
* Ranking is for whole domain, not just travel
22. Little overlap between content and social networking sites
Content sites currently provide: Community sites currently provide:
• Guidebook content • User generated travel content only
• Articles and information on travel (WAYN, BootsnAll, Yelp), in which some
destinations (Guardian Travel) destinations are weak on content
• Ability to customize travel guides (DK • Ability to share photos, videos and
Encounter) stories with fellow travelers
• User generated content through blogs • Facebook’s applications are generally
Existing content sites provide limited socialcontent free
(Frommers), podcasts and review and or community tools, while social
networkingguidebook form provide differentiated, quality, reliable content, but this is
rate, or in players don’t (Wikitravel)
• Limited community opportunities
already beginning to change
Key players are expanding their offerings . .
Trip Advisor has user generated content, social networking
functionality, as well as links to quality content providers for
guidebook information. Travelpod and Facebook.
Hostelworld upgraded their site to provide additional community
functionality
23. Strategic Options
The Decision Framework
• Short term savings
Do Nothing:
• Large opportunity cost (entry into new markets)
“Wait and See” • Delay will mean a loss of competitive advantage
• Approach is to self funding through business
partners
Measured approach • Small incremental spending
“Engage with market” • Seizes opportunity to edge ahead of competitors
• Provides option to accelerate when basics are in
place, or reduce spending if revenue is not realized
• Investment in Fundamentals
Heavy commitment • May require acquisition to ramp up
“Grow the market” • Requires larger scale investment to win a
position
25. 11 years of Thorn Tree
Split into categories, which cover destination-specific and specialist-
interest branches with over 100,000 active threads.
Deep and rich travel
Q&A
Travelers can form strong bonds on the road that become life-long friendships. In a
similar way, the Thorn Tree has brought together travelers both on and off the road
from around the globe. It’s this unique blend of community, which mixes hard travel
Can I get my visa
information with more informal discussion, that has seen the Thorn Tree become one
upon arrival to
of the most popular and authoritative travel forums on theEthiopia? Or do I need
web.
The Tree is split into categories which cover destination-specific it in specialist-
to get and advance?
interest branches with over 100,000 active threads.
Do I need malaria
medication for my trip
to Vietnam?
Cycling in Cuba next 2
weeks, anyone else
there?
26. Where Did We Come From?
Talk2Us Feedback Center
A dedicated
Travelers can 5
team of form strong bondsbrought road that travelers life-long and off the road
on the become friendships. In a
similar way, the Thorn Tree has together both on
people, who
from around the globe. It’s this unique blend of community, which mixes hard travel
information with more informal discussion, that has seen the Thorn Tree become one
spend their
of the most popular and authoritative travel forums on the web.
time reading,
The Tree is split into categories which cover destination-specific and specialist-
processing and
interest branches with over 100,000 active threads.
replying to
traveler
feedback
29. Feedback: A virtuous circle
New
Travellers
Guidebook
Feedback
Published
Talk2Us
Process
& Reply
30. Feedback: A virtuous circle
New
Travellers
Guidebook
Feedback
Published
Talk2Us
Process
& Reply
Editors
Brief for
New Edition
31. Feedback: A virtuous circle
New
Travellers
Guidebook
Feedback
Published
Authors
Talk2Us
Research
Process
Add &
& Reply
Correct
Editors
Brief for
New Edition
32. Feedback Results
In 2007
• 13,500 travelers sent in feedback
• Their emails turned into 30,000+ useful
items of information New Travellers
Guidebook Feedback
Published
Authors
Talk2Us
Research
Process
Add &
& Reply
Correct
Editors
Brief for
New Edition
34. Lonely Planet Channel on YouTube
• Launched on April 10, 2008
• Features a selection of the
best travel videos from Lonely
Planet’s own online video-
sharing website,
LonelyPlanet.tv and exclusive
content such as previews and
behind-the-scenes footage from
upcoming Lonely Planet
Television shows
•Current subscribers: 1,754
•Current channel Views: 22,557
www.youtube.com/lonelyplanet
•Some LP videos have had
500,000+ views
35. Lonely Planet group on Facebook
• 5,000 members
• A space where users can
engage with LP, connect
with friends they’ve met
while travelling and to
share travel stories
• Lonely Planet is also
working on a variety of
wireless applications for
Facebook users to add on
their profiles
36. Lonely Planet photo groups on Flickr
• 35,000 + images
•4,100 + members in
Lonely Planet Photo
Challenge group
•2,800+ members in
photo book group
• These groups are
designed to provide an
avenue for travelers to
showcase their
snapshots from their
journeys
37. Where We are Going Online?
Lonely Planet.com
VISION
To inspire and enable
travelers
to connect
with the world and each
other . . . every day
CHARACTERISTICS
• The whole travel cycle on • Big, profitable, diverse
multiple platforms revenue streams
• For LP travelers – curious, self- • A rich-media storytelling
selecting, self-packaging explorers experience
• Topical, accurate, trusted, relevant, and • Interacting “where you like it”
we have a distinct Lonely Planet voice
• Self-organized with the travel community • Beautiful DNA, and employee/
at the center stakeholder pride
• Localization of products for key territories • Global production company
38. Inspiring and enabling
travellers to connect with the world
and each other
TV
….every day
Magazine
Digital
Digital
Wireless
I‘m back Wireless
I dream
Travel Print
Print Life
I‘m there Cycle
Digital
Wireless I plan
I buy
Digital Wireless
& book
Digital
Whilst maintaining leadership in travel publishing, Lonely Planet will further build out its
multiple media offering to increase its frequency of engagement and connect with its
consumers ‘everyday’.
39. More content
From our guidebooks, repurposed From our authors By aggregating the best From like minded
for online on the road content from the web travellers
Richer experience
And more tools to discover, create & share
40. The result is a powerful ‘triple play’ not available anywhere else.
People will come to the site for:
• the single largest source of authored travel content on the web
• combined with the insight of the Lonely Planet traveller
• and the best of the web.
They will return to get up-to-date information, follow travellers
through group and community tools, and to take content and share it.
41. Where are we going?
Mobile Media
Global connectivity trends are important
• Increasing uptake of broadband internet in Asian markets
• Interactive TV is growing rapidly, the online market grew 179% in
the 12 months to June 2007 with 8 million users of IPTV services
worldwide
• The market for mobile internet services remains largely untapped,
according to the Yankee Group which claim that operators and
service providers could be raking in as much as $66bn per year,
instead of the $9.5bn they are taking at present
• The number of mobile navigation device (GPS) units shipped
reached 7.4 million worldwide in the second quarter of 2007, an
increase of 116% over the same quarter last year
42. Where are we going?
Mobile Actions
• Licensing our content to location based service
platforms
• Providing a compelling Mobile site
– Driving traffic to the M-site through operator deals,
owned sites and affiliates
– Selling advertising, offering sponsorship opportunities
and driving transactions to partners
• Selling downloadable applications and video
through retail channels
44. In conclusion
1/ New technologies are going faster: Web
2.0, Evolution and opportunities in e-
tourism
2/ How do you use social media to reach
people?
3/ The future of e-tourism