New-Retained-Lapse is a regular feature of Foresight Household Panel. Recently, while looking at the data we further thin-sliced the new users of various dairy brands. It is an interesting short analysis to understand the new users in terms of:
• How many of the newly attracted users will stick to the brand & how many typically be lapsed
• How many of the new users are first time users & how many have returned to the brand
Not all loyal consumers are equally profitable. While loyal consumers purchase more frequently and spread positive word of mouth, light consumers who are highly loyal to a single brand may not be as profitable as heavier spending consumers with less brand loyalty. Loyalty, defined as percentage of category spending on a brand, is best measured using household panel data that tracks consumer purchasing patterns over time. Such data from Pakistan is available from Foresight Research and can help brands identify truly profitable loyal consumers and determine if competition is gaining among their customer base. Maintaining high levels of loyal, heavy spending consumers appears to be key for brands to achieve strong, sustainable growth.
New-Retained-Lapse is a regular feature of Foresight Household Panel. Recently, while looking at the data we further thin-sliced the new users of various dairy brands. It is an interesting short analysis to understand the new users in terms of:
• How many of the newly attracted users will stick to the brand & how many typically be lapsed
• How many of the new users are first time users & how many have returned to the brand
Not all loyal consumers are equally profitable. While loyal consumers purchase more frequently and spread positive word of mouth, light consumers who are highly loyal to a single brand may not be as profitable as heavier spending consumers with less brand loyalty. Loyalty, defined as percentage of category spending on a brand, is best measured using household panel data that tracks consumer purchasing patterns over time. Such data from Pakistan is available from Foresight Research and can help brands identify truly profitable loyal consumers and determine if competition is gaining among their customer base. Maintaining high levels of loyal, heavy spending consumers appears to be key for brands to achieve strong, sustainable growth.
Growth in average household income/ expense PakistanMuhammad Zubair
This is taken from Foresight Household Panel. This compares monthly household income & expenditure in 2010 vs. 2012 – highlighting how household expanses have increased at a more rapid rate than the corresponding incomes – leaving households with lesser real-income!
Oceanía incluye varias islas e islas-continente como Australia, Tasmania y Nueva Zelandia. La montaña más alta de Oceanía es Puncak Jaya en Nueva Guinea a una altitud de 5030 metros. El desierto de Gibson en Australia es extenso, con 155,000 km2, y los ríos Murray y Darling también son características geográficas notables.
Growth in average household income/ expense PakistanMuhammad Zubair
This is taken from Foresight Household Panel. This compares monthly household income & expenditure in 2010 vs. 2012 – highlighting how household expanses have increased at a more rapid rate than the corresponding incomes – leaving households with lesser real-income!
Oceanía incluye varias islas e islas-continente como Australia, Tasmania y Nueva Zelandia. La montaña más alta de Oceanía es Puncak Jaya en Nueva Guinea a una altitud de 5030 metros. El desierto de Gibson en Australia es extenso, con 155,000 km2, y los ríos Murray y Darling también son características geográficas notables.