Ulrich Beck's theory of risk society argues that modern society is increasingly preoccupied with future risks generated by technology and industrialization. Beck defines a risk society as one that deals systematically with hazards introduced by modernization itself. Technoculture both generates risks, like viruses or data breaches, and provides solutions, like anti-virus software, that can paradoxically create new risks. While technology brings benefits to daily life, it also introduces risks regarding privacy, security, and environmental hazards that society must continually negotiate.

1. TECHNOCULTURE AND RISK
By Dr. Arifa Saeed

3. INTRODUCTION
 Contemporary critical has had to negotiate with the with
massive environmental adversity, industrial disaster,9/11
and other cataclysmic events.
 Much contemporary theory examines the role such event
play in culture.
 One of the most influential of such theories is that of Risk
Society.

4. WHAT IS TECHNOCULTURE?
 Technoculture is a neologism that is not in standard
dictionaries but that has some popularity in academia,
popularized by editors constance.
 The notion of technoculture is then developed to
capture the way in which a specific concept of
corporate culture becomes operationally expressed by
reporting and other managerial systems.

5. RISK SOCIETY
Risk Society:
Towards a new
Modernity
(1992)
ULRICH BECK

6. A Risks society is a
society increasingly
preoccupied with future
(and also with the
safety) which generates
the nation of Risk.
-Anthony Giddens

7. “A Risk Society is a
systematic way of
dealing with Hazards
and insecurities
induced and introduced
by modernization itself”-
ULRICH BECK

8.  Risk Society: towards a new Modernity (1992)
 As soon as risks became real they become disaster.
 Example: pakistani cricket Batting line up.
 ‘RISKS ARE POTENTIAL DISASTERS’.
 Example 1:
Suppose right now I am giving my
presentation and the projector stop than it
become disaster.
 Example 2:
Our everyday life is also surrounded by risks.
But problem from where is we know about it . It was
already there before we know it is there.

9. UIRICH BECK-RISK SOCIETY : TOWARDS A NEW MODERNITY
 • Risk society: Towards a New Modernity, Ulrich Beck
propounded the thesis: risk society.
 According to Beck risk is not real. Risk are about ‘ becoming
real’ as soon as disasters. So, risks are potential disasters. A
domain risk thesis is relevant is techno – culture.
• Contemporary critical theory negotiates with massive
environment disaster, industrial disaster and other catalysmic
events. Contemporary social theory examines the role of such
events play in culture. One of the risk society.

10. “ A RISK SOCIETY IS A SYSTEMATIC WAY OF DEALING
WITH HAZARDS AND INSECURITIES INDUCED
INTRODUCTION BY MODERNISM ITSELF”.
- ULRICH BECK
“ A RISK SOCIETY IS A SOCIETY INCREASING
PREOCCUPATION WITH THE FUTURE (ALSO WITH SAFETY)
WHICH THE GENERATES THE NOTION OF RISK”.
- ANTHONY GIDDENS

11. TECHNOCULTURE IN EVERYDAY LIFE
 Shopping for education depends heavily on
technology.
 Online shopping.
 Banking.
 Access to information.
 Communication.
 Entertainment.
 Commerce.

12. TECHNOCULTURE IS USEFUL?
 Most system – social, political and
technological are now self –
referential: they generate risks
and provide solutions; they talk
only within the system and rarely
to the ‘outside’.
 Beck says that risk generates
solution which generate more risk.
Problem
Solution
Problem
Solution

13. TECHNOCULTURE AND RISK
 With use of technology various types of
risk are connected.
•Some examples
•PC /Laptop :
PC..
 Risk: ‘”Virus’, “Illegal Operation”, Corruption of
hard disc and so on.
 Solution: Contact the help center, download
anti- virus, update your PC etc…
 NOTICE that both risks and solution are
embedded in the same system.
 Do You see the use of technology as risky,
and that same technology asks you to buy
more perfection to avoid risks?

14. CCTV CAMERA :
 CCTV camera is very useful
device.
 Nowadays in each and every
public place and other places
where camera is found.
 It is very useful for security
and proof.
 But if we are always under
camera ….. we so much
conscious for our privacy?

15. PENDRIVEN & ONLINE SHOPPING
 •Pendrive:
Pendrive is very little e-device
but it carry out lots of things .
But if pendrive corrupt and
might be lost all data.
•Online shopping :
Get discount
Get goods in less time
Risk is that get goods damage
or exchanged.

16. •Facebook :
Risk – data leak, debate on
privacy.
Solution – it is very useful
plateform to engaged with
society and culture.
•Terrorism :
Intelligency of terrorist.

17. TECHNOLOGICAL THREATS
 Weapons of mass destruction
 9/11 attack, other terrorist attack
 These threats are solved using more technological
systems and machines, which in turn generates
more risks.

18. ‘RISKS ARE POTENTIAL DISASTERS’
EXAMPLE 1 EXAMPLE 2

19.  Beck beings by suggesting that techno science in industrial
society has generated numerous dangers.
 Industrial society is based on the production and distribution of
goods which are required to fill the ‘SCARCITY’ within society.
 Society is based on scarcity and the removal of scarcity can
handle goods and needs only when they catualize, as ‘visible’.
 Such a system can not handle the risks and hazards of industrial
production and dustribution.
 But as long as risk is secondly to scarcity or needs industrial
society has no problems.

20. CONCLUSION
 So, after all we can say that everything has its
two side the same as coin.
 And in using technology is also the two side,
useful as well as risky.
 But it not mean that we are stop to using it.
 So, we must be ready with plan A, B and C. And
for solution we have to go outside with the
technology otherwise we are stuck in the vicious
cycle of problem and solution.