This presentation looks at the social media analytics that can be harnessed to improve you marketing. With a focus on the UK automotive industry, we look at what social media analytics tools are available, what they can tell us and what considerations any brands need to have with social media.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
How to Get the Most Out of Your SDR Team in 2019: A New Playbook for a New YearSales Hacker
What You'll Learn:
- Create and develop a successful SDR team
- Market and sell to the new generation of B2B buyers
- Implement new processes and technologies into your sales strategy
- Ensure that your SDR team is operating at maximum efficiency
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
How to Get the Most Out of Your SDR Team in 2019: A New Playbook for a New YearSales Hacker
What You'll Learn:
- Create and develop a successful SDR team
- Market and sell to the new generation of B2B buyers
- Implement new processes and technologies into your sales strategy
- Ensure that your SDR team is operating at maximum efficiency
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.
It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.
Join the webinar to learn:
-How to use personalization to speak to the consumers' needs
-How to elicit emotion and drive action in just 35 characters
-How PPC marketers can benefit from content marketing hacks
This document summarizes key points from a presentation about mastering B2B social media. The presentation was given by Brian Halligan, who authored a book on the topic. Some of the main ideas discussed include using social media to build reach before customers contact sales, focusing on relationships over transactions, and integrating social media with other marketing activities to amplify their impact. Metrics like ROI and cost per lead are important to show the value of social media for B2B.
The document summarizes a social selling roadshow event hosted by LinkedIn. It includes an agenda for the event with sessions on the state of sales, modern sales practices, and the future of sales with LinkedIn. Some of the key topics discussed are how conventional sales tactics are losing deals, the need for modern tactics like understanding buyers before engaging, targeting full buying committees, and leveraging social signals and engagement tools. The document also previews upcoming enhancements to LinkedIn Sales Navigator to better support social selling, collaboration, and integration with other systems and partners.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
The document discusses best practices for B2B influencer marketing. It provides information on identifying influencers using tools like BuzzSumo, recruiting them to create co-branded content, and amplifying the content through influencer social media networks. A successful influencer marketing program involves ongoing measurement of engagement and optimization of the influencer relationships.
This document provides an overview of digital marketing fundamentals. It emphasizes having clear and specific goals, such as increasing leads or improving customer relationships by a target date. While large Super Bowl ads may seem appealing, it notes that startups have smaller budgets. It discusses targeting Generation Y through word-of-mouth recommendations and social media engagement that shows respect. A variety of online marketing channels are listed, along with emphasizing having a clear plan of action, measuring results, and not wasting dollars.
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Buyer Enablement: Equipping Your Internal Champion to Sell Like, Well, YouSales Hacker
What You'll Learn
- Discover and engage stakeholders more quickly so your deal isn’t torpedoed late in the game
- Equip your champion to sell for you in a way that brings stakeholders to the conversation educated and ready to talk specifics
- Discover misalignment across stakeholder interests so you can guide them toward consensus
- Track the key metrics of Buyer Enablement to predict success
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureJulia Grosman
This document outlines the agenda for a digital marketing summit. It includes sections on SEO fundamentals, staying ahead of Google updates, fixing website foundations, performing competitor analysis, keyword research, and attracting links. The presentation focuses on optimizing websites for search engines by focusing on factors within a website owner's control, such as content quality, structure, and performance, in order to rank higher in search results.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The State of Email in 2018: 5 Insights from the Litmus Marketing TeamLitmus
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the 2018 State of Email Report.
See how your plans stack up against some of the biggest challenges facing marketing teams and hear about the strategies and resources you need to tackle them head-on. Along the way, we shared a behind-the-scenes look at how we’re approaching those challenges here at Litmus.
Rediscovering the Power Of Local Search by Lindsay Wassell at The Inbounder N...We Are Marketing
This document discusses the importance of local SEO and provides tips for implementing a local SEO strategy. It emphasizes that local SEO is important for all businesses, not just local stores, and can help businesses improve their reputation and link profile. The document recommends taking time to properly research keywords, benchmark competitors, and avoid common pitfalls like using falsified addresses. Resources like the USPS website and Moz Local are suggested for local SEO research.
The document outlines 5 ways that marketing will change in the next 5 years: 1) Massive data collection across multiple touchpoints will become standard as more data is collected on users, 2) Marketers will gain better control and access to user data to personalize experiences, 3) Social media will grow into a key source of user data and insights, 4) Permission-based marketing will become essential to maintain user privacy and trust, 5) Programmatic marketing will end generalized outreach by targeting users with highly personalized content based on their profiles and behaviors. The key will be for marketers to leverage big data, understand users, and respect their privacy.
AmericasMart Atlanta Social Media 101 PresentationGreg Asman
The document provides an overview of social media platforms Facebook and Twitter and how they can help businesses. It discusses how to choose between the platforms, includes a demo of how each works, and provides tips on what topics to discuss and how to measure results. The presentation aims to help businesses understand how to utilize Facebook and Twitter to interact with customers, build their brand, and see a return on their marketing efforts.
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.
It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.
Join the webinar to learn:
-How to use personalization to speak to the consumers' needs
-How to elicit emotion and drive action in just 35 characters
-How PPC marketers can benefit from content marketing hacks
This document summarizes key points from a presentation about mastering B2B social media. The presentation was given by Brian Halligan, who authored a book on the topic. Some of the main ideas discussed include using social media to build reach before customers contact sales, focusing on relationships over transactions, and integrating social media with other marketing activities to amplify their impact. Metrics like ROI and cost per lead are important to show the value of social media for B2B.
The document summarizes a social selling roadshow event hosted by LinkedIn. It includes an agenda for the event with sessions on the state of sales, modern sales practices, and the future of sales with LinkedIn. Some of the key topics discussed are how conventional sales tactics are losing deals, the need for modern tactics like understanding buyers before engaging, targeting full buying committees, and leveraging social signals and engagement tools. The document also previews upcoming enhancements to LinkedIn Sales Navigator to better support social selling, collaboration, and integration with other systems and partners.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
The document discusses best practices for B2B influencer marketing. It provides information on identifying influencers using tools like BuzzSumo, recruiting them to create co-branded content, and amplifying the content through influencer social media networks. A successful influencer marketing program involves ongoing measurement of engagement and optimization of the influencer relationships.
This document provides an overview of digital marketing fundamentals. It emphasizes having clear and specific goals, such as increasing leads or improving customer relationships by a target date. While large Super Bowl ads may seem appealing, it notes that startups have smaller budgets. It discusses targeting Generation Y through word-of-mouth recommendations and social media engagement that shows respect. A variety of online marketing channels are listed, along with emphasizing having a clear plan of action, measuring results, and not wasting dollars.
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Buyer Enablement: Equipping Your Internal Champion to Sell Like, Well, YouSales Hacker
What You'll Learn
- Discover and engage stakeholders more quickly so your deal isn’t torpedoed late in the game
- Equip your champion to sell for you in a way that brings stakeholders to the conversation educated and ready to talk specifics
- Discover misalignment across stakeholder interests so you can guide them toward consensus
- Track the key metrics of Buyer Enablement to predict success
Mindy Weinstein - Current Search Strategies That Will Increase Your ExposureJulia Grosman
This document outlines the agenda for a digital marketing summit. It includes sections on SEO fundamentals, staying ahead of Google updates, fixing website foundations, performing competitor analysis, keyword research, and attracting links. The presentation focuses on optimizing websites for search engines by focusing on factors within a website owner's control, such as content quality, structure, and performance, in order to rank higher in search results.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
The State of Email in 2018: 5 Insights from the Litmus Marketing TeamLitmus
The email landscape is constantly changing, making it harder than ever to create high-performing email programs. New email clients, devices, unsubscribe functionality, and privacy laws will have an impact on your 2018 marketing programs.
In this webinar, the Litmus marketing team talked about what you need to succeed in a volatile industry, including our five key insights from the 2018 State of Email Report.
See how your plans stack up against some of the biggest challenges facing marketing teams and hear about the strategies and resources you need to tackle them head-on. Along the way, we shared a behind-the-scenes look at how we’re approaching those challenges here at Litmus.
Rediscovering the Power Of Local Search by Lindsay Wassell at The Inbounder N...We Are Marketing
This document discusses the importance of local SEO and provides tips for implementing a local SEO strategy. It emphasizes that local SEO is important for all businesses, not just local stores, and can help businesses improve their reputation and link profile. The document recommends taking time to properly research keywords, benchmark competitors, and avoid common pitfalls like using falsified addresses. Resources like the USPS website and Moz Local are suggested for local SEO research.
The document outlines 5 ways that marketing will change in the next 5 years: 1) Massive data collection across multiple touchpoints will become standard as more data is collected on users, 2) Marketers will gain better control and access to user data to personalize experiences, 3) Social media will grow into a key source of user data and insights, 4) Permission-based marketing will become essential to maintain user privacy and trust, 5) Programmatic marketing will end generalized outreach by targeting users with highly personalized content based on their profiles and behaviors. The key will be for marketers to leverage big data, understand users, and respect their privacy.
AmericasMart Atlanta Social Media 101 PresentationGreg Asman
The document provides an overview of social media platforms Facebook and Twitter and how they can help businesses. It discusses how to choose between the platforms, includes a demo of how each works, and provides tips on what topics to discuss and how to measure results. The presentation aims to help businesses understand how to utilize Facebook and Twitter to interact with customers, build their brand, and see a return on their marketing efforts.
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
The document discusses strategic social media measurement. It recommends defining measurable key performance indicators (KPIs) and an analytics plan upfront when developing a social media plan. This allows social media objectives to drive the KPIs, tactics, and measurement approach. The document provides examples of KPIs like percentage of online conversation, new subscribers/buyers, and actions taken. It also discusses tools for measurement like HubSpot, HootSuite, Google Analytics, and SAS that can track metrics like engagement, reach, sentiment, and sales.
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Deep Dive: 2018 social media trends to save you time and improve your ROIMeetEdgar
Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone.
Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Why do I keep hearing about social media?Richard Meyer
The document discusses the rise of social media and its impact on marketing. It notes that consumers are empowered by social media and are openly discussing brands, which makes it difficult for companies to hide behind brands. It suggests that marketers need to focus on transparency, honesty and conversations rather than traditional branding and interruption techniques. It also debunks some common myths about social media marketing, noting that it requires clear objectives, measurement of ROI, and cannot be implemented solely by agencies.
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
Intro To Social Media Marketing 2023.pdfLamiaa Ahmed
This document provides an introduction to social media marketing. It discusses what social media is and defines social media marketing as creating engaging content to promote a business on platforms like Facebook, Instagram, and Twitter. It explains that social media marketing can increase brand awareness, engage customers, build reputation, generate leads and sales, and more. Several key social media platforms are discussed as well as important statistics about their usage. The document then covers developing a social media marketing strategy, including researching audiences, determining platforms, creating a content calendar, and analyzing results. It provides tips for creating social media content and measuring the impact of campaigns.
The document discusses the effectiveness of digital marketing and the role of social media marketing. It notes that social media accounts for around 10% of digital marketing budgets currently but is projected to grow significantly. It explores some of the key social media platforms and challenges companies face with social media marketing. Specifically, it examines how to use social media insights to understand customers better and improve brand performance. It also discusses different social media analysis methods and tools for measuring social media campaign performance, including paid and organic analysis. Key findings include the importance of engaging customers through conversations and providing relevant content to build relationships and loyalty. It provides recommendations on developing an effective social media marketing strategy.
The document introduces SEITM, a new metric for measuring the impact of word-of-mouth and social media on brand performance. SEITM is derived from Stance Shift Analysis, which analyzes language using 30+ linguistic rules to extract insights from conversations. It serves as a standard measurement that has been validated across companies with over £100 billion in collective sales. SEITM captures the real voice of consumers across digital conversations and identifies the specific content and messages that generate the highest customer bonding. It also creates predictive marketing models to increase ROI. The document outlines how SEITM provides actionable insights for various areas including marketing, market research, customer insights, and social media.
This document discusses social media strategy. It emphasizes that social media is about customer satisfaction, engagement and retention rather than return on investment. It also notes that content is becoming democratized as people ensure their voices are heard. The document then outlines the key steps in developing an effective social media strategy including goals setting, brand analysis, platform selection, community engagement, reputation management, building platforms, responsive two-way dialogue, content development, insights reporting and sentiment analysis. It stresses that measurement is crucial to determine if the social media strategy is effective.
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
The document discusses strategic social media planning for businesses. It recommends choosing key social media platforms based on factors like time investment, strategic goals, and target audience size. Facebook, Pinterest, and Instagram are identified as generally being the most important platforms. It emphasizes focusing content on quality over quantity, and having different messaging approaches for direct sales periods vs. indirect periods. It also discusses using paid promotion to boost organic reach and mentions budgeting approximately 25% of marketing funds for digital efforts like paid social ads, search ads, retargeting, and email.
The document discusses best practices for social media strategy and engagement. It provides tips for listening to audiences, setting goals and benchmarks, finding influencers, developing content strategies, choosing appropriate platforms, and measuring engagement and return on investment. Key aspects include starting with listening, establishing share of voice against competitors, focusing on quality over quantity of content, and picking platforms where target audiences engage.
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Utilising social media analytics to drive more targeted marketing
1. Utilising social media analytics to drive more
targeted marketing
Jamie Riddell & Jim Haysom
BirdSong
SAScon
2 December 2014
2. About Us
BirdSong is the world’s leading pay as you go social analytics tool. We
support thousands of users with on demand insights for Twitter,
Facebook & Instagram.
Jim Haysom is a digital marketing consultant and has previously worked
for brands such as Auto Trader, eBay, Ministry of Sound and Shopzilla.
Jim has experience across social media, search marketing, display
advertising and strategic partnerships.
Join the conversation @jamieriddell @jimhaysom #SAScon
3. Our View
We believe that success with social media starts with the right content, to the
right audience at the right time.
These foundations can help improve social’s potential for customer
engagement and marketing.
Analytics can help us identify benchmarks, trends and opportunities that can
be harnessed for greater success.
Join the conversation @jamieriddell @jimhaysom #SAScon
4. 6 key points for consideration
1. Metrics for Success
2. Followers & Fans - Creating an Audience
3. Engagement
4. Presence & Timing
5. Branding
6. Customer Care
Join the conversation @jamieriddell @jimhaysom #SAScon
5. 1. Metrics for Success
The ultimate measure of success will be dictated by the brand or car dealer.
These could be:
● Enquiries, Test Drives and Sales.
Softer Metrics will influence these results including:
● Fans / Followers
● Talking About
● Engagement Rate
● Post Reach
● Likes
● Shares
● Comments
● Check-ins
These softer metrics can be the basis for industry analysis, benchmarking
and more.
Join the conversation @jamieriddell @jimhaysom #SAScon
6. 2. Followers & Fans - Creating an audience
The number of followers or fans is not a standalone metric of success.
It can however point to a potential audience that can be harnessed for
engagement and clicks.
Join the conversation @jamieriddell @jimhaysom #SAScon
7. UK Auto Brands - Top 10 pages by Fan Count
See the full list at www.birdsonganalytics.com/auto
Join the conversation @jamieriddell @jimhaysom #SAScon
8. Major Auto Dealers - Top 10 pages by Fan Count
See the full list at www.birdsonganalytics.com/auto
Join the conversation @jamieriddell @jimhaysom #SAScon
9. Can we learn anything from these fan tables?
● The total number of fans or followers is not truly insightful without context
● Fan size can be influenced by advertising, organic growth and offline
signposting
● How does the fan base grow over time?
● Is there a difference between recent fans vs legacy fans?
● Does fan size reflect the ‘in-market’ opportunity or market share?
● Churn; does this reflect consumer behaviour or content you are posting?
● What is your net audience following across all social channels?
● For all social channels, we need to analyse ‘who’ is following us or liking
us
Join the conversation @jamieriddell @jimhaysom #SAScon
10. How your audience defines themselves
Biography First name analysis helps us analysis helps us understand their interests
identify gender
Join the conversation @jamieriddell @jimhaysom #SAScon
11. How your audience defines themselves
Biography First name analysis helps us analysis helps us understand their interests
identify gender
Join the conversation @jamieriddell @jimhaysom #SAScon
12. Location - Are they in your catchment?
According to
recent Auto
Trader research;
1 in 5 car buyers
are willing to
travel anywhere in
the UK to view a
car. The average
is 60 miles.
Yes @EasternBMW (Edinburgh) No
Join the conversation @jamieriddell @jimhaysom #SAScon
13. Can we define loyalty from follower patterns?
By understanding the
relationship of followers and
brands, we can start to identify
elements of loyalty or interest.
Follower overlap for @LancasterJaguar @RybrookJaguar @hafoxjaguar @RidgewayJaguar
@WatfordJaguar
Join the conversation @jamieriddell @jimhaysom #SAScon
14. Should we worry about ‘roving’ followers?
Are the followers for Lancaster
Jaguar more receptive for rival
competitor messages?
Join the conversation @jamieriddell @jimhaysom #SAScon
15. Audience vs. Customers
Not every fan or follower will be a customer.
Take time to analyse your customer and prospect database to identify social
profiles.
Ask your customers for their social profiles.
Segment your customer database with the new insights.
Join the conversation @jamieriddell @jimhaysom #SAScon
16. Dealing with lapsed accounts
Lapsed profile
Current profile
Join the conversation @jamieriddell @jimhaysom #SAScon
17. Audience overlap for Ridgeway Group
@ridgewayskoda
284 followers
Current profile
@JewsonSkoda
942 followers
Lapsed profile Are customers still
199 85 857
Join the conversation @jamieriddell @jimhaysom #SAScon
engaging with this account,
e.g. complaints?
What’s the social referral
traffic impact to website?
What’s the equity of your
follower base?
What’s my closure and
comms plan?
Understand who the
most valuable and
influential profiles
are that you want to
migrate across to
current profile.
Create and execute
a migration plan of
followers to current
profile.
18. Growing an audience
Harness existing assets for fan encouragement.
The total number of followers fans is not truly insightful without context.
Fan size can be influenced by advertising, organic growth and offline
signposting.
Join the conversation @jamieriddell @jimhaysom #SAScon
19. Social profile links on website and email marketing
Are your social signposts easy to find, e.g. pages, placement and up-to-date?
Have you implemented tracking to capture audience segments and outbound
engagement to better understand profile follower conversion?
Join the conversation @jamieriddell @jimhaysom #SAScon
20. Tracking inbound traffic and user behaviour
Is social referral traffic set up in your analytics?
What’s the behaviour of a social media visitor on and off your website?
Is social retargeting tracking set up for remarketing?
@VinesBMW Twitter profile Website homepage
Join the conversation @jamieriddell @jimhaysom #SAScon
21. Signposting in the physical environment
Leverage insights
from offline
behaviour,
consumer
demographics and
social
engagement.
Who is checking
in, clicking on links
or sharing their
experience?
Swarm Check-in Facebook Check-in SMS & QR Code
Join the conversation @jamieriddell @jimhaysom #SAScon
22. Signposting in the physical environment
Encourage social
participation
within the retail
environment.
• Customer areas
• Point of sale
• Windows
• Decals
• Business cards
• Stationary
Customer Service Showroom windows Decals on cars
Join the conversation @jamieriddell @jimhaysom #SAScon
23. Why should I find you on Facebook?
Signposting alone is not sufficient.
Like email, you need to provide
reasons for someone to follow you.
Join the conversation @jamieriddell @jimhaysom #SAScon
24. 3. Engagement
Building a larger audience is only
of value if you can measure the
results and success.
Social media engagement should
not be a passive experience.
Your audience will simply stand
up and walk away if they are not
receiving value.
Join the conversation @jamieriddell @jimhaysom #SAScon
Image credit: TimeOut.com
25. Use analytics to get a competitive advantage
Your best content is useless if you share it at the wrong time, in the wrong
format or to the wrong audience.
Understanding what has worked and failed in the past, will empower you to
make better decisions in the moment and for the future.
It’s good to understand your competitors’ activity to identify new opportunities
and gaps you can fill.
Implement social interaction tracking with GA, use social platform analytics
and various third party tools that can provide you meaningful insights.
Join the conversation @jamieriddell @jimhaysom #SAScon
26. How engagement can help reach
Two reasons are stated for decreasing organic reach on Facebook:
1. Increased competition of other news sources Facebook could show you
at any one time.
1. Improved algorithm to bubble up quality content.
Addressing these issues does not have to be an immediate rush to paid
promotions
Join the conversation @jamieriddell @jimhaysom #SAScon
27. Facebook Insights
What does good content
look like?
• Focus on business and
marketing objectives
• Analyse types of content
and timings
• Consider average reach
per post and not just
engagement rate
• Have a CRM mentality and
use Custom Audiences
• Implement Conversion
pixels
Join the conversation @jamieriddell @jimhaysom #SAScon
28. Twitter Analytics
With Twitter Analytics you can look
deeper into the performance of any
of your recent tweets.
Join the conversation @jamieriddell @jimhaysom #SAScon
29. Understanding your tweet performance
View your tweet timeline and the
key metrics:
• Impressions
• Engagements
• Engagement rate
Join the conversation @jamieriddell @jimhaysom #SAScon
30. The first few hours are critical for reach
Understand your tweet
engagement in the first 24
hours across key metrics:
• Embed media clicks
• Detail expands
• RTs & Favourites
• User profile clicks
• Hashtag & link clicks
• Replies
Join the conversation @jamieriddell @jimhaysom #SAScon
31. Export tweet data to analyse in detail
Download your tweet activity to interrogate the data, discover trends and
performance activity.
Example @jimhaysom tweet activity
Join the conversation @jamieriddell @jimhaysom #SAScon
32. Facebook Engagement Rates
Engagement Rates can be a useful benchmark to identify the success of a
page.
It is a soft metric that can highlight areas of strength or improvement for
further investigation.
Engagement Rates change regularly based on the latest fan count and page
activity.
Join the conversation @jamieriddell @jimhaysom #SAScon
33. The most Engaging UK Auto Brands
The average engagement rate
for UK Auto brands is 1.68%.
17 brands are below average
for engagement.
See the full list at www.birdsonganalytics.com/auto
Join the conversation @jamieriddell @jimhaysom #SAScon
34. UK Auto dealers by Engagement Rate
See the full list at www.birdsonganalytics.com/auto
Any guesses why the engagement rate is so high?
Join the conversation @jamieriddell @jimhaysom #SAScon
35. What can we learn from Engaging Brands?
Join the conversation @jamieriddell @jimhaysom #SAScon
36. Sharing is caring. Or is it because you asked.
The most popular FB updates from Eastern BMW - ranked by shares
Join the conversation @jamieriddell @jimhaysom #SAScon
37. Likes, Shares & Comments
‘Total Talking About’ is measured against all forms of user action in relation
to the page & posts.
These include Likes, Comments, Shares and Check-ins.
Should we attribute the same value to a like, comment or share?
Join the conversation @jamieriddell @jimhaysom #SAScon
38. 4. Presence & Timing
When is the best time to post?
Is it when you’ve had the most success so far?
Is it when your audience is active on Facebook or visiting your website?
Or should it match your dealership footfall?
Join the conversation @jamieriddell @jimhaysom #SAScon
39. Does Facebook activity match website activity?
Hourly Facebook activity Hourly website activity
Source: BirdSong
Source: Perrys Motors
Join the conversation @jamieriddell @jimhaysom #SAScon
40. Dealership footfall to Eastern BMW
Daily Facebook activity Daily Showroom footfall
Source: BirdSong
Source: Eastern Western Motor Group
Join the conversation @jamieriddell @jimhaysom #SAScon
41. Dealership footfall to Eastern BMW
Hourly Facebook activity Hourly Showroom footfall
Source: BirdSong
Source: Eastern Western Motor Group
Join the conversation @jamieriddell @jimhaysom #SAScon
42. 6. Branding
How your brand is presented will contribute to your performance in converting a
lapsed, existing or future customer into becoming a social follower or fan.
Join the conversation @jamieriddell @jimhaysom #SAScon
43. Profile naming conventions and claiming vanity URLs
Are you making it easy for consumers to find, recognise and trust you?
Join the conversation @jamieriddell @jimhaysom #SAScon
44. Don’t cut and paste existing creative
Consistency of marketing creative builds familiarity, but optimise your
creative for each social platform.
Join the conversation @jamieriddell @jimhaysom #SAScon
45. Make sure your profile set-up is complete
Your audience has made the effort to seek you out on social media. Make
first impressions count.
Join the conversation @jamieriddell @jimhaysom #SAScon
46. Consistency is imperative across your social portfolio
Make sure all your profiles are not forgotten and reflect a professional image.
Join the conversation @jamieriddell @jimhaysom #SAScon
47. Don’t confuse your audience
What do you want your audience to do?
Read tweets, follow you, watch video, visit website?
Join the conversation @jamieriddell @jimhaysom #SAScon
48. Branding in the timeline
Remember, not everyone will regularly visit your page.
They will consume your content in the timeline so make sure your brand is
recognisable.
Join the conversation @jamieriddell @jimhaysom #SAScon
49. ‘On Brand’
Here is a great example of ‘on brand’ content - can you name the brand?
Join the conversation @jamieriddell @jimhaysom #SAScon
50. ‘Off Brand’
Here is an interesting example that we’d call off brand - can you recognise
the brand?
Join the conversation @jamieriddell @jimhaysom #SAScon
51. 6. Customer Care
How should customers raise their issues? Main account or search for a
dedicated Customer Service account?
Analytics can help us understand how your customers want to engage, when
and how, and what’s their expectations around your response.
It can also identify who are these complainers? Do you have a single view of
this customer, and what’s their social influence, size of social network,
frequency of activity?
Join the conversation @jamieriddell @jimhaysom #SAScon
52. Are customer service accounts easy to find?
“Evans Halshaw” “Arnold Clark”
Mobile search Composing a tweet Mobile search Composing a tweet
Join the conversation @jamieriddell @jimhaysom #SAScon
53. How & When do people engage?
Join the conversation @jamieriddell @jimhaysom #SAScon
54. How do brands respond?
Join the conversation @jamieriddell @jimhaysom #SAScon
55. Are the tweets supportive?
Join the conversation @jamieriddell @jimhaysom #SAScon
56. Do they answer the query or pass it on?
Join the conversation @jamieriddell @jimhaysom #SAScon
57. Closing Thoughts
Never before has so much analysis been available to the industry.
Choose your data points carefully.
Don’t be afraid to challenge the data.
You still need work to convert analytics to insights.
Join the conversation @jamieriddell @jimhaysom #SAScon
58. Thank you
Get this presentation at
www.birdsonganalytics.com
Analyse any brand on Twitter, Facebook
and Instagram.
Simply pay as you go.
Join the conversation @jamieriddell @jimhaysom #SAScon
59. Connect with us
@jamieriddell @jimhaysom
Join the conversation @jamieriddell @jimhaysom #SAScon
Notes de l'éditeur
Understanding more about who our audience could help tailor the messages for greater.
potential engagement.
Motorsport’s audience define themselves as motorsport fans with an interest in cars and motorsport. They are family men with an interest in motorbikes too.
4% of all Twitter biographies contain the word ‘Love’
This account looks more like an audience of peers by their descriptions, automotive, industry, vehicle, management
Understanding more about where your followers are will further support your tweet strategy/
Do you have a local dealership with an international audience or is it truly local - can this support more local tweets and promotions?
We can also download this data for offline analysis
customer segmentation
Signposting is only of value if you can give people a reason to follow and engage with you
Don’t force users to ‘seek you out’ - provide them with a direction
If photos achieve the greatest number of shares, this should be the largest volume of updates
All three of the most shared posts for Eastern BMW incorporate sharing as a call to action
They are also competitions
Looking at their activity in context to the follower activity