How to use UTM tagging in GMB to demonstrate your value as an awesome marketer - a complete guide!

1. @clairecarlile
UTM Tagging for GMB

2. @clairecarlile
Why add UTMs?

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What can I tag?

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5. @clairecarlile

6. @clairecarlile

7. @clairecarlile
What’s the return on 5 mins work?

8. @clairecarlile
● be consistent (your GA reports will thank you)
✅
Tips on UTM tagging
gmb-listing
gmblisting
gmb_listing

9. @clairecarlile
● keep them lower case (GA is case sensitive)
✅
Tips on UTM tagging
gmb-menu
GMB-menu
Gmb-Menu

10. @clairecarlile
● don’t get your medium and source in a muddle
Tips on UTM tagging

11. @clairecarlile
How I’m UTM tagging

12. @clairecarlile
Getting granular with Google Posts
● 10-percent-off-july
● summer-sale
● new-opening-times

13. @clairecarlile

14. @clairecarlile
How much is GMB driving overall?

15. @clairecarlile
Is revenue everything? Micro-conversions FTW

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17. @clairecarlile
Always be assisting

18. @clairecarlile
Keeping
it all
nice and
tidy

19. @clairecarlile
A gift from me, to
you, with love 🎁
http://bit.ly/GMB-UTM-GUIDE

20. @clairecarlile
https://www.sterlingsky.ca/google-local-changes/

21. @clairecarlile