The presentation explores viral videos in its entirety and explores the realization that many viral videos are created by large companies for profit and not for user entertainment.

1. Viral Videos:
For
Entertainment or Profit?
By: Michael Mathieu
http://www.freemarketmediagroup.com/internet-marketing/video/you-tube/the-art-of-viral-video/#axzz32TdMNf4E

2. A Viral Video is a video
that was created and
becomes popular
through internet
sharing.
http://4.bp.blogspot.com/-sGe187vX6OA/TZSIN9oyCTI/AAAAAAAABn4/eNtXs3VF338/s1600/79c29.jpg

3. "In a world where over two
days of video gets
uploaded every minute,
only that which is truly
unique and unexpected
can stand out in the way
that viral videos have.”
— Kevin Allocca
http://www.dogtipper.com/blog/2008/11/look-for-bulldogs-on-natural-balance-rose-parader-float.html

4. “In order for a viral
video to entertain
us, it must have 3
elements.”
- Kevin Alloca
http://img.tedcdn.com/r/images.ted.com/images/ted/e6e4ef87a73bd253bd522e0b65e4f8bcafcd2dfe_800x600.jpg?ll=1&quality=89&w=800

5. Popular TV Icons, like Jimmy
Fallon, bring attention to
unknown videos causing
their popularity to explode.
Tastemakers
http://www.relevantmagazine.com/sites/default/files/styles/magazine_article_header/public/field/image/53_JimmyFallon_1_1139x541.jpg?itok=VkdEboer

6. Participation
Internet users do
not just sit and
watch, they engage
and respond much
like the Skype
laughter chain.
http://images.boomsbeat.com/data/images/full/2937/skype-laughter-chain-jpg.jpg

7. Unexpected
People enjoy being shocked
and seeing unexpected
things.
http://www.freemarketmediagroup.com/internet-marketing/video/you-tube/the-art-of-viral-video/#axzz32TdMNf4E

8. “Originality draws on
popular culture or is so
brilliant that it becomes
popular culture.”
- Christian Haas
http://img4.wikia.nocookie.net/__cb20110226070533/simpsons/images/0/04/Simpsons_couch-1-.jpg

9. “We can't remember a time
when we didn't spend our
lunch breaks sharing incredibly
funny video clips with our
friends.
http://cache3.asset-cache.net/gc/88467436-group-of-people-laughing-at-computer-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=qr6RgPpWlTH%2FmXq%2FVboXeB%2BM30Mcj%2B0y1LDnvciKHF8%3D

10. Did you enjoy
Oppa Gangnam
Style-ing?
http://pixel.nymag.com/content/dam/daily/vulture/2012/09/04/04-gangnam-style.jp

11. Or were you more of a
Harlem Shake person?
http://newyorknatives.com/wp-content/uploads/2013/03/harlem-shake.jpg

12. Even at a
political level
we can be
entertained by
viral videos.
http://www.q92rocks.com/files/robford5.jpg

13. These videos can
also engage and
connect us with
global issues.
http://dailycollegian.com/media/2012/03/Kony-1-e1331864538840.jpg

14. But, is it all about
entertainment?
http://minorityfortune.com/wp-content/uploads/2009/08/greed2.jpg

15. For every 1000 views on Youtube, the
creators of the clip receive up to $6.
http://www.billboard.com/bbcom/photos/stylus//2668059-gangnam-graph-412.jpg

16. The ‘First Kiss’
viral video by
WREN received
over 7.8M views,
resulting in an
increased sales
percentage of
13,600%
(Marshal, 2014)
http://thunderbird37.com/wp-content/uploads/2014/03/first-kiss-tatia-pilieva-2.png

17. “It’s about brand
awareness, not making
the sale.” (Murdico, 2014)
http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2013/04/17/dove-ad-sketches.jpg

18. Dove used their viral video
to focus on improving
women’s self-esteem. This
tactic evoked emotion in
consumers and attached it
to the Dove brand.
http://www.vectors4all.net/preview/dove-logo.jpg

19. In business, whether online or on
the market, money still flows the
same way: to creators of contracts
not creators of content.
http://www.cloudsoftwareprogram.org/rs/374/e9c4455d-a317-4f4c-9f70-108d736bae98/412/filename/cloud-business.jpg

20. Regardless, if it is about profit
or entertainment, everyone
enjoys a talking baby giving
you investment advice.
http://i1.ytimg.com/vi/EbnWbdR9wSY/maxresdefault.jpg

21. References
“First Kiss Viral Video” (Carla Marshall, 2014)
“You didn’t make the Harlem Shake go Viral, corporations did.” (Kevin Ashton, 2013)
“How to make a video go viral” (David Murdico, 2014)
“The secret to viral video success: a big ad budget” (Meaghan Keane, 2014)
“Ted Talks” (Kevin Alloca, 2013)