In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
Gramercy Park Consulting's 'Little Book of Social Business' is an educational ebook providing a brief overview of; 'The New Social Landscape', 'What is a Social Business', 'What is Social Business Strategy', 'What are the Benefits of Social Business' and 'What are The 7 Success Factors of Social Business Strategy’?
Enjoy the read and feel free to share :-)
Contact Gramercy Park Consulting (Simon te Brinke) via email stebrinke@gramercypark.com.au or on Twitter @gramercypark.
All quotes, text, trademarks, product names, company names and logos appearing in this booklet are the property of their respective owners.
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Reid Hoffman outlines 3 secrets of highly successful graduates:
1. Develop a competitive advantage by leveraging your existing assets, aspirations, and market realities.
2. Proactively build and leverage your network, as opportunities are connected to people. Seek to help others within your network.
3. Take intelligent risks, such as internships or side projects, to learn and discover the best career path, rather than avoiding risk which is risky itself in a changing world. Playing it too safe minimizes learning.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
Gramercy Park Consulting's 'Little Book of Social Business' is an educational ebook providing a brief overview of; 'The New Social Landscape', 'What is a Social Business', 'What is Social Business Strategy', 'What are the Benefits of Social Business' and 'What are The 7 Success Factors of Social Business Strategy’?
Enjoy the read and feel free to share :-)
Contact Gramercy Park Consulting (Simon te Brinke) via email stebrinke@gramercypark.com.au or on Twitter @gramercypark.
All quotes, text, trademarks, product names, company names and logos appearing in this booklet are the property of their respective owners.
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
Hanson Hosein: Storyteller Uprising Fall 2013Hanson Hosein
With the decline of traditional journalism, there’s an increased need for trusted information and content. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of content in your own communication endeavors.
Presented by Hanson Hosein, Director, Communication Leadership graduate program at the University of Washington, Host Four Peaks TV, President, HRH Media Group (www.hrhmedia.com)
“A must-read for anyone trying to understand the changing world around us, especially anyone who’s got an idea, product or service to sell–which is anyone in any kind of business.” — Sree Sreenivasan, CNET (and Chief Digital Officer of Columbia University) “How to profit from the social media Storyteller Uprising“
“For anyone interested in media and how it’s being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It’s an easy read with important points on storytelling, how it’s changed due to technology but also how it’s stayed the same.” — Craig Kanalley, Senior Editor Huffington Post, “Great Read — Amazon.com review“
5 Ways To Recession Proof Your Business (What a pretentious title) Jeph Maystruck
In Fort McMurray on Feb 18, 2016 the Wood Buffalo Economic Development team had a lovely night planned with a little somebody giving a workshop titled "5 Ways To Recession Proof Your Business". We had an absolute riot talking about ways to make our organizations better, 5 precisely.
1: My superpower is __________ .
2: I will build my tribe by__________ .
3: I will transform my industry by ______ .
4: I will get feedback by __________ .
5: I will change the world by _________ .
Again, sorry about the title.
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Reid Hoffman outlines 3 secrets of highly successful graduates:
1. Develop a competitive advantage by leveraging your existing assets, aspirations, and market realities.
2. Proactively build and leverage your network, as opportunities are connected to people. Seek to help others within your network.
3. Take intelligent risks, such as internships or side projects, to learn and discover the best career path, rather than avoiding risk which is risky itself in a changing world. Playing it too safe minimizes learning.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Printed leave-behind for the Holland-Mark CEO Series event around how CEOs should be using Twitter to advance the interests of their businesses and personal brands.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
The document discusses the concept of "whuffie", which refers to social capital and reputation within online communities. It provides 5 keys to increasing one's whuffie: 1) focus inward and understand community needs, 2) become part of the community served, 3) create amazing customer experiences, 4) embrace chaos and change, and 5) find a higher purpose beyond profits. Following these principles can help one gain influence, trust, and access to resources within online communities.
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.
This document discusses the need for corporations to change their leadership norms and structures to be more inclusive of different cultural norms when operating globally. It argues that the traditional hierarchical corporate structure violates cultural norms in emerging markets and fails to embrace diversity. Instead, it advocates for a multinational structure that allows local cultures to work with, not against or for, the corporation. Key leaders in emerging markets should manage local operations while collaborating with global managers to ensure success.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
This document discusses the importance of using personas for search engine optimization (SEO) in 2012. It argues that personas help SEO professionals understand their target audiences and create content that meets their needs. The document outlines different types of personas and data sources that can be used to build personas, including ad hoc personas created from social media data or affinity diagramming, and more rigorous data-driven personas built from sources like Nielsen surveys, Experian Simmons data, social media inventories, and surveys. It provides an example of how one company, iAcquire, uses various data sets to develop empirical and socially relevant personas for their clients. Finally, it discusses how personas can be used to map keywords to consumer need states and aid in strategic
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
Any good business relies on a couple of core processes. They are the anchor for daily operations, and help everyone understand what to expect of each other. Especially in the chaos of startup land, it's of utmost importance to build and protect your processes.
That doesn't mean that they cannot change. Any good process is scrutinized often to make it even better. What worked yesterday may not work tomorrow. Situations change, people change, tools change.
These are 5 of the core processes in our startup. They are not all our core processes, nor will they forever remain the same. We'd love it if you can help us improve our processes, and at the same take another critical look at your own processes.
You can always find us on Twitter: @FloownHQ
The document discusses the need for changes in the planning process for advertising. It outlines 3 main problems: 1) advertising is operating in the wrong business model and not considering culture, 2) there is a disconnect between commercial and social aspects of branding, 3) common advertising objectives like awareness are no longer effective. The document argues for a new approach where planning has a point of view on the world rather than just the category, understands social interests, and creates additive interactions rather than interruptive ads. The goal is to plan for a different outcome through new ideas that solve business problems in a culturally positive way.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
Stefan Kleinberger: Google Adwords zur Bewerbung von VeranstaltungenChristian Henner-Fehr
Stefan Kleinberger liefert im Rahmen seiner Abschlussarbeit "Google Adwords zur Bewerbung von Veranstaltungen" (Diplom Studiengang "Online-Marketing") Anregungen für den Einsatz von Textanzeigen im Kunst- und Kulturbereich
Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google.
As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search.
This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Printed leave-behind for the Holland-Mark CEO Series event around how CEOs should be using Twitter to advance the interests of their businesses and personal brands.
The Power OF Story - 4 Archetypes For Content Creation StrategiesThe Content Advisory
My presentation for Content Marketing World - it's my introductory session to talk about creating processes for the Content Marketing Creation process.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
The document discusses the concept of "whuffie", which refers to social capital and reputation within online communities. It provides 5 keys to increasing one's whuffie: 1) focus inward and understand community needs, 2) become part of the community served, 3) create amazing customer experiences, 4) embrace chaos and change, and 5) find a higher purpose beyond profits. Following these principles can help one gain influence, trust, and access to resources within online communities.
Using Social Media in Business - iWIN Forum - Scot McKee BirddogB2B
Keynote presentation given by Scot McKee, Managing Director, Birddog, for The Worshipful Company of Insurers – iWin Forum. Hosted by Xchanging plc, London, 2015.
McKee examines the speed of change in B2B social media, the risks associated to social adoption and the comparative danger of doing nothing. Using current examples, McKee encourages businesses (particularly insurance businesses) to pick up the pace of social change or risk being left behind, again.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
In this report, Quid maps the news and social media for a specific category. By giving you the power to quickly understand massive amounts of information, Quid helps brands discover industry and brand insights.
This document discusses the need for corporations to change their leadership norms and structures to be more inclusive of different cultural norms when operating globally. It argues that the traditional hierarchical corporate structure violates cultural norms in emerging markets and fails to embrace diversity. Instead, it advocates for a multinational structure that allows local cultures to work with, not against or for, the corporation. Key leaders in emerging markets should manage local operations while collaborating with global managers to ensure success.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
This document discusses the importance of using personas for search engine optimization (SEO) in 2012. It argues that personas help SEO professionals understand their target audiences and create content that meets their needs. The document outlines different types of personas and data sources that can be used to build personas, including ad hoc personas created from social media data or affinity diagramming, and more rigorous data-driven personas built from sources like Nielsen surveys, Experian Simmons data, social media inventories, and surveys. It provides an example of how one company, iAcquire, uses various data sets to develop empirical and socially relevant personas for their clients. Finally, it discusses how personas can be used to map keywords to consumer need states and aid in strategic
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
Any good business relies on a couple of core processes. They are the anchor for daily operations, and help everyone understand what to expect of each other. Especially in the chaos of startup land, it's of utmost importance to build and protect your processes.
That doesn't mean that they cannot change. Any good process is scrutinized often to make it even better. What worked yesterday may not work tomorrow. Situations change, people change, tools change.
These are 5 of the core processes in our startup. They are not all our core processes, nor will they forever remain the same. We'd love it if you can help us improve our processes, and at the same take another critical look at your own processes.
You can always find us on Twitter: @FloownHQ
The document discusses the need for changes in the planning process for advertising. It outlines 3 main problems: 1) advertising is operating in the wrong business model and not considering culture, 2) there is a disconnect between commercial and social aspects of branding, 3) common advertising objectives like awareness are no longer effective. The document argues for a new approach where planning has a point of view on the world rather than just the category, understands social interests, and creates additive interactions rather than interruptive ads. The goal is to plan for a different outcome through new ideas that solve business problems in a culturally positive way.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
Stefan Kleinberger: Google Adwords zur Bewerbung von VeranstaltungenChristian Henner-Fehr
Stefan Kleinberger liefert im Rahmen seiner Abschlussarbeit "Google Adwords zur Bewerbung von Veranstaltungen" (Diplom Studiengang "Online-Marketing") Anregungen für den Einsatz von Textanzeigen im Kunst- und Kulturbereich
Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google.
As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search.
This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future.
Our Head of PR & Social Laura Crimmons takes a look at how PR has changed in recent years in particular due to the rise in social media usage and makes some predictions for how it might continue to change in the future.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
This document discusses various digital marketing techniques including search engine optimization (SEO), blog marketing, email marketing, affiliate marketing, viral marketing, and digital asset optimization. It provides tips for SEO including revising website structure, correcting errors, and developing original content. Blog marketing is described as a way to increase visibility, sales, industry contributions, and share company information. Email marketing should be professional, promote special events, provide feedback, and include product information. Affiliate marketing involves paying commissions for referrals through programs like banner ads or paid clicks. Viral marketing uses social networks, word-of-mouth, and examples like Hotmail to spread content. Digital asset optimization improves websites, designs, and content to attract visitors and
Aulablog se define como una comunidad apasionada por el aprendizaje, la cultura libre, y el trabajo en equipo. Valoran la ética hacker, la educación como vehículo contra la desigualdad, y les gusta compartir sus conocimientos bajo licencias Creative Commons. Su objetivo es fomentar encuentros y cursos educativos mientras disfrutan de la música y la comida casera.
1) The document describes an Insights as a Service platform that can help address multiple clinical, scientific, and economic needs by providing analytics and insights derived from large amounts of individual health data.
2) The platform establishes a standardized, industrialized process for generating insights through analytics by integrating data from various sources and providing role-based analytic tools and results.
3) Use cases for the platform include transitioning from volume-based to value-based healthcare through risk prediction and cost/utilization analytics, generating real-world evidence through large-scale analytics of electronic health data, and powering condition-specific care and population health management solutions.
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers.
Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report.
As a bonus, we also turned to a number of creative agencies to bring the trends to life. We asked them to imagine the future of work and you will find their concepts within this document. At the end of the report, you will also discover the submission of examples of progressive work environments. These were submitted by the readers of PSFK.com after we asked for their input into the report in 2012.
We hope that you find inspiration in every section of PSFK's Future of Work report. For copies, downloads or an in-person presentation please visit: http://bit.ly/VghG9z
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
Top 16 ways to make money online foreverjobguide247
The document provides 16 ways to make money online, beginning with making money from YouTube videos. It recommends choosing popular niche topics and describes how to earn money from views via Google Adsense or YouTube partner networks. The second way discussed is affiliate marketing, explaining how affiliates are rewarded for promoting products. Top affiliate networks like Amazon, Rakuten, and Clickbank are recommended. Other methods discussed include making money from blogs on Blogger, using Clickbank to promote affiliate products, earning from shortened links on Adf.ly, freelancing on sites like Freelancer, creating websites using Wordpress or Blogger, and publishing ebooks on Amazon Kindle.
Official Slideshare for What's the Future of Business by Brian Solis #WTFBrian Solis
A visual experience with infographics, cartoons, and stats from Brian Solis' new book, What's the Future of Business: Changing the way businesses create experiences. It walks you through the 4 moments of truth and how to use technology and social science to win in each. #Change #WTF
Become a Better Engineer Through WritingIntuit Inc.
Intuit's iOS Software Engineer, Kristina Thai, presents 4 writing channels that help engineers at the 2015 Grace Hopper Celebration of Women in Computing Conference.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
As humans, we never fail to think that we are highly intelligent beings, and that we are mentally superior than any other creatures found on Earth.
Well, that...... may be true.
However, we can be equally stupid and dumb too.
Worse still, we don't even realize it - in terms of how we can make erroneous judgments, decisions and choices, based on how our mind processes and filters information, as well as how our belief system works.
As intriguing and exciting this topic is to me, I find it difficult to illustrate the concepts involve, and that took me nearly 6 months to complete this work. (The Planning Fallacy in play?!) Throughout writing this deck, I've made a total of 8 major revisions before coming to this final piece.
I hope you'll find this deck both interesting and useful!
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
This document provides an overview of the culture and values at Jack Morton Worldwide, an experience branding agency. Some key points include:
- They value talent over titles, risk-taking over groupthink, and embrace diversity of personalities.
- Their goal is to create ongoing brand experiences between clients and stakeholders through real, rich interactions both online and offline.
- They aim to solve business problems creatively rather than just responding to briefs, and take calculated risks to provide bold solutions.
- Measurement of success is focused on creating solutions that directly impact clients' bottom lines through engagement and influence.
As a UX designer, Joe Bond is interested in using peer-to-peer mentorship as a primer for creating inclusive, active local design communities. He talks about his own experiences in creating communities to meet and learn from people that are solving meaningful problems in a variety of design disciplines and methodologies.
The document discusses the concept of social branding and how companies need to change their approach to marketing and customer relationships in the current social media landscape. It argues that companies can no longer treat customers as mere consumers or eyeballs, but must engage in real conversations to understand what customers want. The author provides an analogy of teaching a child to share as an example of how companies need to learn to consider others' needs and listen to customers in order to build meaningful relationships and brands in today's more social and transparent environment.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
The document is a letter written from the perspective of millennials and centennials addressing common stereotypes and criticisms levied against them. It asks older generations to stop generalizing youth, understand that social media allows for different types of real communication, and to see digital natives as an opportunity rather than a challenge. The letter promotes partnering across generations to move forward together in a changing world.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
This document summarizes a book written by advertising students at Boston University in three hours. It discusses how the millennial generation has grown up with constant access to information and an ability to share content quickly online. Some key points made include that this generation values concise, impactful communication over fluff. Creativity and collaboration are also necessities for millennials. The workplace constructs of the past are less important than being able to work and connect anywhere. Brands need to offer experiences rather than just advertisements to engage this audience. Social media is how this generation shares events and how future historians will understand it.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
The document discusses how advertising has become too sterile and detached from consumers. It argues that focus groups, research reports, and agency briefs reduce consumers to simplistic profiles that don't reflect the complexity of human behavior. As a result, advertising campaigns developed from these sterile inputs fail to meaningfully connect with consumers. The document advocates for a more empathetic approach that understands consumers' perspectives and experiences to create effective advertising.
The document is a whitepaper that discusses the problem of "sterile advertising" and provides suggestions for making advertising more effective. [1] It argues that while research, briefs, and following best practices are important, they often result in advertising that is too impersonal and fails to connect with consumers. [2] The key is for agencies to develop greater empathy for consumers by getting out into the world and directly engaging with people. [3] Agencies need a culture that focuses on understanding consumers as emotional beings rather than just data points.
The document is a whitepaper that discusses the problem of "sterile advertising" and provides suggestions for making advertising more effective. It argues that while research, data analysis, and following best practices are important, they often result in advertising that is too impersonal and fails to connect with consumers on an emotional level. The whitepaper suggests that agencies need to develop a deeper empathy for consumers by getting out into the field, engaging directly with people, and hiring staff with backgrounds in fields like psychology. It also advocates embracing some degree of messiness and individuality in the creative process to develop ideas that truly resonate with audiences.
Katy Lindemann Demystifying Social Media Social Media 09mashup* Event
The document discusses social media and argues that it is more about social behavior and ideas than specific platforms. It defines social behavior as engaging in two-way dialogue and participation. Some key aspects of social behavior discussed are conversation, sharing, connecting, collaborating, customer service, product development, relationship building, and research. The document concludes that being social is about how a brand behaves with people, not to people, through meaningful interactions and relationships.
The document discusses how big data is composed of many small pieces of individual data, or "small data". Small data provides specific insights about individuals, like keywords from web pages they visit. When small data signals align with a customer's preferences and a product opportunity, marketers should act quickly before the situation changes. To make the most of small data, marketers will need to change their thinking from mass messaging to a model that is determined by and responds to individual customers in real time based on their changing contexts and situations.
Brian Solis discusses the impact of social media on business and customers. He notes that social media allows for direct connections but many companies still treat it like traditional media instead of focusing on social interactions. Solis emphasizes the importance of understanding customer experiences and behaviors in order to design meaningful social media strategies. Companies must engage authentically and with empathy in order to build trust with connected customers who now help co-create brands.
1. Connectedness through social media and the internet has fundamentally changed how people interact and get information, diminishing traditional sources of authority and encouraging people to follow their peers.
2. Successful social marketing focuses on building relationships and collaborating with people rather than targeting audiences or selling to consumers. It emphasizes social behaviors over purchase behaviors.
3. Businesses need to adapt to this new environment of constant change and connectivity by moving from transactional models to prioritizing relationships with all stakeholders through co-creation, collaboration, and transparency.
@kirsty and @lucychildsi discuss present on behalf of @childsi
DIVE DEEPER INTO SOCIAL PLATFORMS
Quality vs. quantity – gain a clear understanding of which social channels are for you and how to extract maximum value from them
The document discusses how social networks influence people's behaviors and choices. It makes three key points:
1) The web is being rebuilt around people, as people's profiles and social connections follow them across different websites. This allows sites to personalize content and recommendations based on a user's social connections.
2) People live within social networks that determine what they do, where they go, and what they buy. Understanding these networks is important for businesses.
3) Networks consist of multiple independent friend groups, and within groups people have different strength relationships - strong ties to a few close friends, weak ties to acquaintances, and temporary ties to strangers during brief interactions.
1. The next agency model must build business value for clients, not just focus on ads. It requires eliminating silos between disciplines and offering integrated solutions across marketing, media, creative, and more.
2. Agencies need to adapt at speed and be data-driven to keep up with rapidly changing consumer behaviors and channels. This means bringing together strategists, creatives, analysts and more into unified content studios.
3. To truly resonate locally, agencies must balance global branding with hyperlocal relevance by understanding diverse audiences and markets. The next agency model will be multi-local through teams around the world and strong diversity practices.
Similaire à What If PR Stood for People and Relationships By Brian Solis (20)
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
The document provides an analysis of social media mentions and coverage of the 2016 Canadian Federal Budget. It shows data on hashtags used, topics discussed, geographic distribution of mentions, and leading commenters from different political parties. The presentation teaches how to effectively monitor topics across internet and social media to gather insights on conversations, influencers, trends and brand impact. It emphasizes searching beyond hashtags, filtering for valuable voices, and refining searches over time.
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
This document provides tips and recommendations for creating standout communications in 2016. It suggests being strategic with year-round communications by using annual reports, ensuring websites are ready, and running effective campaigns. Other tips include presenting information differently using infographics, saying thank you, following up with newsletters, using images, and considering content and messages based on the culture. It also identifies election year opportunities such as voter registration, education, and get out the vote efforts. The document encourages targeting messages and using interactive data across mobile and desktop platforms.
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
What If PR Stood for People and Relationships By Brian Solis
1. What If PR Stood for People and Relationships?
a manifesto for building relationships in the digital era
2. What If PR Stood for
People and Relationships?
a manifesto for building relationships in the digital era
brought to you by @briansolis / @gapingvoid / @cision / @vocus
3. PRPR doesn’t stand for press release. Please appreciate that the “P” in PR stands
for “public,” not publicity or propaganda or publishing. This is about public
relations. But perhaps even that doesn’t quite capture the essence of the
importance of PR. PR symbolizes People and Relationships.
People…real human beings.
Relationships…the idea that we can do more together than alone.
PR = value
What can we do differently today, every day, that brings value to people and
relationships?
4. Marketing, PR, advertising. Everyone’s chasing social, mobile, real-time.
Perhaps we’re blinded by the shininess of the latest object, but maybe we’re
looking for something. We’re more than geeks. Perhaps there’s a hope that
the newness of a shiny object can fix our problems or help us achieve our
goals. It’s distracting and unproductive when we don’t know why something is
special. If you suffer from Shiny Object Syndrome, you are not alone.
5. What does it mean?
In the end, shiny objects may seem like they can do
everything you needed or never knew you needed.
And, in the grand scheme of things, they can also do
nothing for you or anyone at all.
It’s a fine line. I often say that great ideas and bad
ideas sound equally ridiculous early on.
See technology for what it is, and make it more
human. To make it more human allows us to share
with people in ways that matter. It’s a different place
to start. We get caught up with life, with work, with
a way of doing things. The secret to success, though,
is to hit pause, to breathe, and to ask “what if..?”
Building bridges between you and the people you
want to reach starts with turning an object or a thing
into an opportunity to see and deliver value.
6. Remember when traditional marketing & PR worked?
Neither do we.
That’s the point though. Everything’s changed around us. Yet, we take what’s new and stuff it into yesterday’s
processes without thinking twice.
At the same time, we’re measuring all of this new work using dated standards and metrics of success.
We’re comparing our work to others who have yet to figure out how to challenge the status quo.
Now is the time to question everything. Just because it’s always been done a certain way doesn’t mean that we can’t
innovate and shine in a whole new way.
7. Our journey begins with a return to the basics.
Social media doesn’t make you more social.
Mobile technology doesn’t make you more relevant
on the small screen.
The Internet of Things will be just fine without more
things to distract us from functionality.
Big data doesn’t really help you see people for who
they are.
There’s very little sharing in the sharing economy.
What’s happening right now is something quite
amazing. Yes, there are incredible trends disrupting
everyday life now. But, we need to see why, to learn
what we can do to shape the future for the better.
See, technology, in its own way, is making us more
human. Imagine what we can do if our work became
more human, too.
That Moment
When the
Tech You
Valued was
No Longer
Working for
You
8. Look out!
It’s the rise of the
[marketing]
machines!
Marketing automation
Mass personalization
Anti-social media
Not-so CRM
Technologies are actually making us more human, and social, albeit in
a different, yet still meaningful way. We get to see people connected to
people who matter to them and we get to learn about what they share to
help us stay closer together.
All too often, we get caught up in the busy work. We’re under deadlines.
We’re publishing against calendars. We’re blasting-off emails and status
updates like we’re NASA or SpaceX.
We’re moving too fast. We need to move slow. Embrace slow. Learn.
Change. Lead the way.
9. The Top 10 Ways to Stop
Top 10 Lists
Moving slowly. Hmmm, that sounds nice. What happens though, when we’re measured against “fast?” Or, when
we’re measured against quantity and not quality?
How we define success…now, that’s what we really need to change. The talk of change all sounds too familiar, I
know. Maybe we’ve become desensitized to it. Some of us have been talking about the need to do so for so long.
Some of you have also been asking “why” for so long. “Why do we need to keep doing it this way?”
Do we just give in? Do we just become part of a marketing machine that refuses to die? Do we willingly become
accomplices to marketing campaigns that might, at the surface, appear creative, but miss the very people they’re
attempting to engage? Yes. It’s a case of creative vs. engagement when it doesn’t have to be. They can and
should live together in harmony.
How can we change when we think, work and invest through a campaign mentality? Maybe it’s because we
celebrate these campaigns too much. Yes, a lot of them are fun. Some are sexy. Others are innovative. Many are
glamorous, too. But, all of these examples are shared and over shared in books, articles, conferences, and as
a result, they become the standard to match or beat. We then set out to copy one another. We even try to leap
frog one another. Eventually, each round of greatness reduces into a series of listicles such as “The Top 10 This”
or the “5 Winning Ways That.”
That’s for everyone else though. We have to see the world differently, not for what it is, but for what it could be.
10. I Don’t Even Try to Make Eye Contact.
Why Would We Want to Talk to Someone?
Go anywhere, sit back and watch those around you. You’ll
see some very interesting things…things we take for granted
every day. For when you do, you’ll notice how friends sitting
together won’t actually be sitting together. They won’t really
make eye contact. They might not say much to each other.
But, here’s what’s interesting: they’ll still enjoy each other’s
company I bet.
What are they doing?
They’re living the digital life in the real world.
We probably do it, too. We all stare at our phones to see the world, our friendships, and the information and events they share
through the small screen. We don’t want to be left out. In fact, we want to be part of it. But yet we judge them. It’s different than
how we grew up. I guess that makes it not only different but also wrong. I don’t think so.
Instead of critiques or criticisms, try understanding. Empathy is a gift. Not only that, empathy is the key to earning relevance and
building relationships with a different type of customer.
11. What
Happens
Next
Happens
to Us or
Because of
Us
They say the first step to change is recognizing
the need to change. It’s hard, though. We know a
different world, a world which was ours. We are set
in our ways.
We’ve watched the world change. We can’t pretend
we don’t judge it. At the same time, some of you
see the world today as the only world you know. We
also can’t pretend you don’t judge the way it was.
We are all human, even though there are differences
between the generations. It is those differences that
open opportunities for us to work together. And, it is
in this moment, we can see the world differently. We
can see how we add value to not just people like us,
but also learn how to add value to people who are
not like us.
12. It’s easy to over-rely on technology as it becomes part of our lives. We use social networks, apps, devices, to stay
connected to one another. It’s easy to let the machines do what they do. Relationships are powered by people…
not technology.
Everything begins with caring. And, caring begins with empathy. Use technology as an enabler that brings to life a
higher purpose.
Albert Einstein once said, “Strive not to be a success but rather to be of value.”
Humanity becomes the killer app. Relationships built upon a foundation of reciprocity and loyalty are your rewards.
13. What Is the Value of Value?
What is value? Technically, value represents the importance, worth, or
usefulness of something. Over the years, I’ve learned that value also lies in the
eye of the beholder. Sometimes the value we think we deliver and the value
people want, need or expect may in fact, be different.
Amazon CEO, Jeff Bezos, once said that your brand is what someone says
about it when you’re not in the room.
Wait. People have their own opinions and impressions about us? I thought
everything we say and do is formative, influential and effective.
As people who are not only marketers, but also marketed to, we know this to
be true. This is the essence of marketing. How do you get someone to feel and
share what it is you stand for when you’re not around?
I don’t believe we set out to not deliver value in all we do. I don’t believe any
marketer or communications professional starts by saying, “How can we talk
to everyone and no one at all?” We’re measured, though, by our actions and
words. Knowing that, what’s next?
14. Tech automation solutions were created to help us scale everything from sales to customer service to marketing and
everything in between. Automation historically brought about distance between us marketers and people. It was
complicated. It was impersonal. We didn’t mean it to be, but it just was.
Now with all of the trends in mobile, real-time and social, it’s becoming way too easy to be trendy. After all, if we don’t,
how else will we keep up? Pinterest, Twitter, Facebook, Tumblr, Vine, Snapchat, etc. etc.
We amass technology like we amass friends online. The signal and the network are thus full of noise.
When we do so without a vision or purpose, we miss the opportunity to become real, to become interesting, to become
human. We just become a number that cares about other numbers.
Everything is different now. It has to be. Automation promises so much. We just need to appreciate what’s possible now.
We need to think about value and connections. That’s something that we can’t find in technology. We have to find it in
ourselves. We then use technology as an enabler for something better.
Be the signal.
15. All of the tech we use in our personal life didn’t
come with an instruction manual. Our teachers and
parents couldn’t mentor us in their use because
everything was new to them. In fact, not only
was it new, it was in many cases foreign and
counterintuitive.
What used to be complex or even unfathomable
was suddenly before us. With a pinch, swipe,
and capable thumbs, we were able to connect and
communicate in a whole new way.
We didn’t have filters. We didn’t have boundaries.
We didn’t have time for imagination to scale. We
expected the world to revolve around us. For a time,
it did.
We could reach even more people with our story.
Our brand could soar to new heights. And so much
of this was free. It was almost too good to be true.
With the right technology, we could amplify “us” to
the masses. How lucky is everyone else to hear from
me? You’re welcome.
Indeed, it was too good to be true.
If it were that easy, anyone could do it.
Technology
Makes
Everything
Easy…
Maybe,
Too Easy
16. Hi, my name is Brian. I’m amazing…as for meeting me?
You’re welcome.
If relationships are about people, then customer engagement must focus on the very people we wish to serve.
Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so
that it creates and extends value to those seeking it.
17. The One
Thing
About
Change
Is That It
Always
Needs to
Start With
Someone
Else.
At times I think about whether or not any of us
are truly happy working within the confines of the
marketing machine as it exists today. You and I
know that it can be suffocating. We also know that
it can every so often stifle creativity and innovation.
But the marketing machine for the most part works.
That’s the problem. It.just.works.
We all want to change it.
Silos need to fall.
Budgets need to rise.
Resources need to multiply and extend our work.
What are we waiting for?
I wonder if we’re waiting for someone else to rise
up and make the case for change, creativity and
innovation.
If there’s one thing I’ve learned over the years, it’s
that the leadership team is not going to one day
come to you and place you on a pedestal. They’re not
going to wake up and see the world as you see it.
Until they do. Get it?
18. In your heart and mind you know what’s important. You know that investing in technology and scaling communications
and marketing programs helps you reach more people. But once you have someone’s attention, what do you do with it?
Each engagement is an opportunity to plant seeds that grow into relationships. That means you have to know someone,
what’s important to them, who they trust, and also appreciate their aspirations. Let it touch you. Let it inspire you.
Don’t compete against yesterday’s standards or metrics. Don’t celebrate mediocrity. Don’t benchmark yourself against the
success stories of those who are disguising innovation and progress with a fancy new take on something that is still old and
broken at the core.
This is a time to reinvent everything. And, you’ll redefine success in the process.
19. Change From Accepting
That Things Aren’t Good
Enough the Way They Are;
It’s What You Do About It
That Counts
20. Team, we have a problem. So…
our experts just learned that people
don’t like generic email blasts sent
daily when referred to as “Dear first
name.” I guess we’re going to have
to use people’s names. Now we
actually have to get to know them
(sort of).
Life is too short not to do
something that matters.
People want to feel valued. You
want to feel valued. After all, you
are the very person you want to
reach.
People want to believe you know
them. You want to deliver value.
The distance between the two is
only separated by the steps you
take to bring them together.
21. You Don’t Even Know Me!
Time stands still for no one. The world is evolving. Customers are evolving. Our work isn’t keeping up with the
pace of transformation. There’s no real sense of urgency. There’s no real consensus on direction.
That’s where you come in.
In the regular world, you are at the center of your own EGOsystem…I mean that with love. You are at the center
of your universe. So, why is it any different when you get to work? The technology you use, the stories you
weave, the strategies you develop - they’re meant to engage and inspire people to feel something, do something.
Make your work count…every word, every image, every story, every product. Make it talk to and through
people. Doing so brings people together. Coming together forms communities. Communities can change the
world.
Imagine that!
22. What’s the ROI?
It’s the dreaded question. And you know you’ll be asked a thousand more times in your work.
You have to make investments in people. You have to make investments in relationships. You have to make investments in
technology to scale those relationships.
So, what’s the ROI?
We know the R = return, so let’s start there. What is the return we want and how does it convey value to us and to them? How
could it represent mutual value?
Here’s another question, what’s the ROI if “I” stands for ignorance?
23. Innovation
Begins
Within
A couple of years ago, Hugh MacLeod, the artist behind the Gapingvoid
moniker and all of the beautiful artwork you see here, decided to bring together
words and art. He’s quite gifted in that his art and his words are equally
brilliant. He’s a best-selling author, too! But there was something in our
approach that just clicked. You could say we’re soul brothers.
A couple of years ago, we worked on one of my books and in the process, gave
life to an image that we felt captured the essence of change and innovation. To
this day, it’s an image I can’t live without. There, on a clean white canvas was a
pink heart in the middle with just a bit of text pointing to it stating, “Innovation
begins here.”
Indeed.
Questions about ROI are important. Return on investment is a sound business
directive. We need to consider why we’re doing anything new in the first place
and how it changes the value proposition for doing so, along with the value we
carry forward to the communities we wish to engage, become part of and shape
together.
There’s always a return when companies focus on outcomes. There’s a greater
return when those outcomes align with mutual value. Mutual value doesn’t
happen by mistake. It’s driven by purpose.
History shows that businesses that focus on a higher purpose outperform
businesses that focus on the bottom line over the long haul.
24. I have this strange sensation. It’s a weird feeling.
Wait…that’s it: I’ve got an idea!
Don’t wait for someone to tell you to be better at what you do or to raise the standard for excellence in your company. You
are the catalyst. Change starts with you.
But, you have to want to do better. No amount of marketing will make a bad experience better. No amount of marketing
will hide what it is you shouldn’t see, feel or find.
Improve. Innovate from the inside first before you engage on the outside.
You just might find that when you strive for excellence it becomes contagious. People sense it and want to be part of it.
25. Any discussion of change is not without a
conversation about culture.
But what is culture? What defines it?
Here’s what it’s not…fear. See, fear of taking risks
or pursuing new ideas isn’t culture as much as it’s a
consequence of mediocrity or complacency or both.
I don’t know. Maybe all of these things contribute to
a culture of its own…a culture of safety, comfort and
all that’s familiar. But in its own way they help us
compete for the middle.
Culture is underestimated and underappreciated. It is
often misunderstood or not understood at all.
Culture is the manifestation of collective
achievements and the pursuit of common
aspirations.
Technology doesn’t define culture. Metrics don’t
define culture. Activity or busywork doesn’t define
culture.
You can’t push forward if you give in to those who
push back.
Persistence outlasts resistance.
Ideas Are
the
Byproduct
of
Empowered
Cultures
26. Why should I care if you don’t?
I know it seems like a brash question to ask. Things like
mass email blasts, press releases, infographics, social
media editorial calendars and the like say the opposite of
thoughtfulness. They aren’t intentional. And, if you work
this way, don’t worry. You’re not alone.
Seriously, we have to ask ourselves, who are we trying
to engage? Who are you writing for? For whom are we
designing? When you think about it, you have to wonder
if we write for the people we’re really trying to reach and
engage or is it really the person who is approving the
campaign or paying the bills? It’s all a bit absurd when you
think about it.
Look, I know you care. You’re operating within a model
that was there before you. It’s just that when you
broadcast and operate against models designed to engage
people in a different day and age, you unconsciously and
unintentionally send more and more people to the land of
“nobody cares.” And, the population is growing.
This is where innovation comes in.
Don’t compete for the moment. Compete for meaning.
When you do, you’ll find that people care because they
want to…because you earned it.
27. Ignorance + Arrogance = Irrelevance
I once saw a comic that reminded me of how we unknowingly undermine our chances at greatness simply by not
taking risks. It read something like this… “We think this is an innovative idea and it’s probably brilliant. We can’t
entertain this though. It’s never been done before.”
How can we innovate if we’re restricted by fear? How can we lead if we’re relegated to the past or the middle?
To compete for the future necessitates that we start by competing for relevance today. If we don’t, others
will. Where does that leave us? Eventually, it creates a community of “whatever” rather than a community of
engagement. Who has time for that? No one.
What if we took chances?
What if we took risks?
What if we strived to add value at all costs?
What if we rewarded design thinking, risk-taking and even failure?
Things might be different. Things might just work.
Now that’s a community I would want to be part of…
28. So you’re saying that the most direct
route to customers is a straight line, not
a complex maze of BS?
Like Johnny Cash, let’s walk the line
toward relationships, shall we?
Meaningful value proposition
-> empathy -> engagement ->
relationships.
Seems easy enough.
You and I know that it makes sense…
common sense. You and I also know
that putting common sense into action
is woefully uncommon or unpopular.
Start by articulating what relationships
should look like. Describe how someone
might talk about you when you’re not
in the room. There’s your plan. Keep it
simple.
29. If an
Infographic
Is Published
and No One
Shares It,
Did It Even
Exist?
Infographics are the new press release.
Native advertising is the new corporate journalism.
Snapchats are the new Instagram.
Vines are the new YouTube videos.
Instagram’s Hyperlapse is the new Vine.
See the pattern?
There’s always the next thing. The question is, so
what?
It’s how you use these platforms that defines your
brand. It’s how you engage people and inspire them
to do something after engagement that defines your
legacy.
Live your brand as your customers do. Let them,
in turn, bring your brand to life in ways that inspire
you. Technology should be invisible.
30. Eureka, I’ve got it! I figured out who’s going to win the next Super Bowl.
Wait, I’m supposed to use all this tech to learn about our customers, their
preferences, expectations and goals!?
Everyone is talking about big data. Everyone
is going on about how it can foretell the
future.
But when you look at how big data is applied
to personalization strategies in marketing and
service, you quickly realize that the promise
of big data is more glamorous than practical
reality. One study I read suggested that only
one-third of e-commerce strategies were
prioritized for one-on-one engagement. One-
third.
Maybe big data is too big.
Maybe we need to start with small data so
that we can make small steps toward big
change.
Data should be translated into meaningful,
usable insights.
Oh, and it should matter to real people.
31. Data Is Supposed to Humanize
Markets
Data can be a disease. It tends to make people ignore it, or worse, suffer from analysis paralysis. Strategists
would rather make decisions based on gut instinct. Obviously, the gut knows more than any amount of data,
according to this rationale. Unfortunately, what we know and what we need to know is more counterintuitive
these days than instinctive.
Our experiences are working against us.
Data is just the beginning. We need to build a supporting ecosystem that brings in data, humanizes it and
inspires us to do things better. Big data must always tell a story. It must push us to do something meaningful,
something special and something engaging. Otherwise, what’s data for? Validation? Reporting? Hardly. Not in
this day and age. Data is our barometer. It’s our crystal ball.
Data must be human…think of it as human data for us to be more human in all we say and do.
The idea of human data is as important as or more important than data science. The ability to translate data into
insights is just the beginning. Translating insights into actionable next steps is equally important. Managing
execution is critical. But, using data to be more human…is priceless.
Data is more than a function or department. It’s the very thing that gives technology new life and can also give
our marketing new life.
32. What’s all the excitement about, Bob? Why is everyone in the office so happy?
We just learned that we’ve been selling to real humans. Isn’t that great!?
You get it. Now you have to help others get it. While everyone’s talking about growth and scale you’re thinking differently.
You’re scheming…developing a master plan to defeat the robots and bring people back into view. It’s a bit like “The Matrix,”
isn’t it?
Growth and scale are byproducts of investing in customer relationships – before, during and after transactions.
Yoshimi will battle the pink robots, but we know she can beat them. She needs help, though.
Technology is not about robots; it’s about humans. We all have a center. Your “center” is driven by a higher purpose. You and
what you stand for is that higher purpose. Find it.
33. Robots Are
Stealing the
Jobs of Smart
Humans
Everywhere.
We Must Rise
Up and Defend
Our Place in
Marketing!
“Oh Yoshimi, they don’t believe me. But you won’t
let those robots defeat me.” – The Flaming Lips,
Yoshimi Battles the Pink Robots Part 1
There is no one audience. There is no one persona.
This makes us more valuable than ever before.
Human engagement takes human beings.
The problem with automation is that it implies a
broadcast or general approach to engagement. Doing
so misses the importance of the very people we hope
to reach and inspire. Without personalization, we
become the robots we need to defeat. We can do
better.
Even though we have the technology, we need to be
more human in our work. Otherwise, what’s the real
value of what we do? We become creative operators
more than creative strategists and relationship
experts.
I know you’re trying to make a difference. And, by
trying, you will succeed. The robots won’t defeat us
with you on the job.
34. Public Relations Is Bigger Than
Public Relations
Marketer: Hi, who are you?
Customer: I’m your customer.
Customer Service: Oh, hey guys! I was
going to introduce you two, but I didn’t
know how to reach anyone else in my own
company.
Marketer: Doh. I thought we had a
360-degree customer view in place!
Customers don’t do business with departments. They expect to engage brands. But, when it comes to public
relations, we tend to overlook the public and the relations with them.
Why is it that we, by the very nature of our business, force customers to deal with mini-brands, aka departments,
aka silos? Working together creates better experiences. Period. So, let’s work together.
35. One Does Not Just Tear Down Silos
Public relations is public relations. It’s everyone’s job. Someone, though, has
to set the standard. Someone has to manage and execute against that standard.
There will always be micro-engagements. The problem occurs when these
micro-experiences don’t add up to the brand we build and market. By nature
and design, silos create experiences that are compartmentalized. Each are
defined and governed by their respective context. Marketing creates an
experience as does advertising and PR. Sales creates an experience. Customer
service creates an experience. You get the picture.
Someone now has to define a master experience and work with each group to
contribute to this new experiential storyline. Do you even know what these
individual experiences are today? Start there.
The thing about people is that we can’t build relationships if we can’t put their
interests and aspirations ahead of our processes and politics. Public relations
is bigger than the PR department. Engagement is bigger than marketing.
Branding is bigger than advertising. Welcome to a new era of marketing and
service in which your brand is defined by those who experience it. Know your
customer, whomever they might be, in every scenario.
36. Every Business, Every Executive Needs an
‘Undercover Boss’ Moment
If you’ve ever watched the show “Undercover Boss,” you know there’s always an important moment when someone
figures out what they’ve been missing…that’s the moment when someone is given the gift of empathy.
They’ll usually say they forgot what it was like to be a customer or to be an employee.
We could all use an “Undercover Boss” moment to remind ourselves about our customers and what’s important to them
and why.
37. That’s what you want in life, right? You want people to know and get you.
You want people to love and appreciate you. But what happens in a world
when what you love and what other people think you love are different?
This is more true than you know these days. A new generation of
customers, stakeholders, and well, everyday people are—at their core—
different than you and me. What they value and how they think is often
counterintuitive to what we believe or even what we see in the data about
them. But that doesn’t mean we can’t engage them. We just have to try.
And, try we must.
Just because customers are different doesn’t mean they’ve figured
everything out. Nor does it mean they’re unworthy of our engagement.
We just need to try, and trying starts with listening, empathy and
appreciating the differences between ourselves and everyone else.
Behavior. Expectations. Preferences. Dislikes. Interests. Shared
experiences. Each inform our stories, our content, our marketing, our
products and services. Understanding each helps us earn a form of
newfound relevance.
You get it. This is why you’re the change agent. This is why you’re the
hero.
Because of you, we can make marketing matter again. Because of you,
we can start to see the public for who they are and who they want to
be. And, because of you, relationships become both a byproduct of
meaningful engagement and also the new “R” in ROI.
You Know
Me…
You Really
Know Me!
38. I wonder if deep down we go along with our routine because it’s safe and it’s how we learned to define success in the
past.
We can’t expect everything to change overnight because someone swoops in to save the day. We can’t wait for
leadership to have an epiphany about the future of marketing and engagement.
No, that’s not going to happen. It’s not going to happen because the hero you’re waiting for was actually you all along.
You’re the one who gets it. You’re the one who isn’t satisfied with average or good enough. You have the vision to see
what the future really looks like. You have the heart to do what’s right and what’s important. You have the strength to
push forward when others push back.
Let everyone else say it’s not their job. You know better. No more waiting…
Get your cape.
39. That’s what this is all about…
PR = People + Relationships
In the end, people matter. Relationships matter. You matter. Technology only helps
you reinforce this message.
Nothing is going to change overnight. And, that’s cool. This is a journey. There’s
much to do. But none of this will happen without you.
Whether your customer is media, executives, stakeholders, employees, influencers
or the very consumers who keep you in business, relationships are the pillars that
define your work, your brand and your legacy.
We’re in this together.