WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...knshort
Slides from the webinar "Leveraging Social Media for Trade Shows", designed for exhibitors to improve trade show performance by improving booth traffic, increasing brand awareness, creating a buzz around the show, and much more.
Simon presents, writes, and consults on effective event marketing, networking, and social media around the world. Simon is the youngest personality in the Exhibition News "50 Most Influential", and is also part of Event Magazine\'s "100 Most Influential".
Education institutions across the world are engaged in a Game of Thrones type battle for resources and recognition. Being able to communicate authentically and effectively is critical to win in the Attention Economy. But it's tough to get cut-through amid fragmented media and a cacophony of communications. Here's how - based on following the principles and practices of the world's best newsrooms.
***
This deck includes a BONUS at a glance on the main social media platforms.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative model for unpacking eWoM to examine how different consumption experiences motivate consumers to share eWoM online. The paper further presents an eWoM Attentionscape as an appropriate tool for examining the amount of attention the resulting different types of eWoM receive from brand managers. We discuss how eWoM priorities can differ between public affairs professionals and consumers, and what the implications are for the management of eWoM in the context of public affairs and viral marketing.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
This document discusses social media use in the workplace. It provides an overview of how social media has grown rapidly in recent years and become an extension of many people's personal and professional lives, including the modern workforce. Both benefits and concerns of social media use in the workplace are examined based on various studies. While social media can enhance learning, recruitment, communication and more, CEOs remain skeptical due to risks of confidential information leaks, unprofessional conduct, and blurred lines between personal and work time.
Social Media and Electronic Communication--Classroom EditionBovee and Thill
Students can learn about social media and electronic communication in this presentation. Be sure to download the accompanying script at http://www.slideshare.net/Bovee/script-for-teaching-social-media-and-electronic-communicationclassroom-edition.
http://www.scoop.it/t/business-communication-2-0-social-media-and-electronic-communication/p/952303710/teaching-social-media-and-electronic-communication-instructor-edition-by-bovee-thill
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...knshort
Slides from the webinar "Leveraging Social Media for Trade Shows", designed for exhibitors to improve trade show performance by improving booth traffic, increasing brand awareness, creating a buzz around the show, and much more.
Simon presents, writes, and consults on effective event marketing, networking, and social media around the world. Simon is the youngest personality in the Exhibition News "50 Most Influential", and is also part of Event Magazine\'s "100 Most Influential".
Education institutions across the world are engaged in a Game of Thrones type battle for resources and recognition. Being able to communicate authentically and effectively is critical to win in the Attention Economy. But it's tough to get cut-through amid fragmented media and a cacophony of communications. Here's how - based on following the principles and practices of the world's best newsrooms.
***
This deck includes a BONUS at a glance on the main social media platforms.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
This conceptual paper discusses eWoM as a coping response dependent on positive, neutral, or negative experiences made by potential, actual, or former consumers of products, services, and brands. We combine existing lenses and propose an integrative model for unpacking eWoM to examine how different consumption experiences motivate consumers to share eWoM online. The paper further presents an eWoM Attentionscape as an appropriate tool for examining the amount of attention the resulting different types of eWoM receive from brand managers. We discuss how eWoM priorities can differ between public affairs professionals and consumers, and what the implications are for the management of eWoM in the context of public affairs and viral marketing.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
This document discusses social media use in the workplace. It provides an overview of how social media has grown rapidly in recent years and become an extension of many people's personal and professional lives, including the modern workforce. Both benefits and concerns of social media use in the workplace are examined based on various studies. While social media can enhance learning, recruitment, communication and more, CEOs remain skeptical due to risks of confidential information leaks, unprofessional conduct, and blurred lines between personal and work time.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
The document discusses using electronic word-of-mouth (eWOM) on social media to increase return on investment (ROI). It examines how to measure eWOM engagement and the types of content that sparks positive eWOM. Case studies on Zappos and Hokey Pokey ice cream show that building communities and incentivizing influencers to spread positive messages can lead to increased brand awareness, ROI, and sales revenue from social media campaigns. While many social media users are inactive, the document concludes that eWOM through true engagement and influential individuals within a community sense can directly impact a business's ROI.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Social media is becoming increasingly important for libraries and their users. The document discusses why libraries should engage with social media, how to effectively do so, and how to collect and curate user-generated social media content as part of the library's permanent collection. It provides tips on developing a social media strategy and engaging different audiences. The document also highlights the growing role of participatory media and ensuring equal access to opportunities it provides.
This document discusses understanding social media and its importance for businesses. It covers how social media has changed customer behavior and expectations, forcing companies to prioritize online marketing. While many businesses are afraid of social media, the document advocates defining challenges and using social media to start conversations in order to engage customers and build competitive advantages. It provides examples of how different social media tools like blogs, forums, communities and video sharing can be used successfully by businesses.
Social Media Landscape for Credit UnionsMyJobMatcher
Social media is becoming increasingly important with things like word of mouth influencing purchases. Credit unions should embrace social media to [1] shape discussions about their brand, [2] help with marketing like awareness and recruiting, and [3] drive website traffic and search rankings. However, they must avoid pitfalls like rushing in without a plan, failing to engage audiences, and not measuring results. The document provides best practices like developing content and using multiple platforms like Facebook, Twitter, and LinkedIn.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
How has social media impacted consumer behaviorraloul
Social media has revolutionized word of mouth marketing by amplifying its reach and impact. It has shifted word of mouth from intimate 1-to-1 communication to information that can be disseminated to many people at once through social sharing. Consumers are now empowered as both recipients and creators of content, influencing others through reviews and recommendations. This has changed the consumer decision journey from a linear process driven by marketing to a dynamic process influenced by social connections and opinions shared online.
This document discusses using social media to help achieve organizational goals for marketing, fundraising, and productivity. It provides examples of how different social media tools like Facebook, Twitter, and blogs can be used for each purpose. It also addresses concerns about using social media and emphasizes that the tools should support communication goals rather than replace in-person engagement.
eWOM refers to positive or negative statements made by customers about products or companies that are shared online. The document examines the consequences of eWOM for consumers and companies. For consumers, eWOM allows for more informed purchasing decisions but can be influenced by both positive and negative reviews. Companies must view eWOM as both an opportunity and a challenge, as it provides information about customers but can also influence brand perceptions. The type of eWOM platform impacts the credibility and trust of the information shared.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
The document discusses 15 key trends and observations for leaders of great brands based on changes in how customers interact with brands online. Some of the key points summarized are:
1) Customers are shaping brand reputations through online conversations and reviews.
2) Precision is important in understanding where conversations are occurring, who has influence, and driving relevant discussions.
3) Different types of social media are preferred for different brands and topics. Data should inform strategies.
1. Customers are shaping brands through their online interactions and conversations every day. As customers change faster than companies, leaders must identify issues and problems mentioned by customers before they become widespread public issues.
2. Leaders will monitor patterns in customer conversations globally to identify issues early and be prepared with responses when problems become public. This builds customer trust that the company is actively listening.
3. Companies must meet customers where they are having conversations online, such as social media sites, rather than expecting customers to visit company sites. Building trust requires participating in the conversations that matter most to customers.
4. Less than 1% of customer time is spent making purchases; most time is spent browsing, learning and socializing. Companies must
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
The document discusses using electronic word-of-mouth (eWOM) on social media to increase return on investment (ROI). It examines how to measure eWOM engagement and the types of content that sparks positive eWOM. Case studies on Zappos and Hokey Pokey ice cream show that building communities and incentivizing influencers to spread positive messages can lead to increased brand awareness, ROI, and sales revenue from social media campaigns. While many social media users are inactive, the document concludes that eWOM through true engagement and influential individuals within a community sense can directly impact a business's ROI.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Social media is becoming increasingly important for libraries and their users. The document discusses why libraries should engage with social media, how to effectively do so, and how to collect and curate user-generated social media content as part of the library's permanent collection. It provides tips on developing a social media strategy and engaging different audiences. The document also highlights the growing role of participatory media and ensuring equal access to opportunities it provides.
This document discusses understanding social media and its importance for businesses. It covers how social media has changed customer behavior and expectations, forcing companies to prioritize online marketing. While many businesses are afraid of social media, the document advocates defining challenges and using social media to start conversations in order to engage customers and build competitive advantages. It provides examples of how different social media tools like blogs, forums, communities and video sharing can be used successfully by businesses.
Social Media Landscape for Credit UnionsMyJobMatcher
Social media is becoming increasingly important with things like word of mouth influencing purchases. Credit unions should embrace social media to [1] shape discussions about their brand, [2] help with marketing like awareness and recruiting, and [3] drive website traffic and search rankings. However, they must avoid pitfalls like rushing in without a plan, failing to engage audiences, and not measuring results. The document provides best practices like developing content and using multiple platforms like Facebook, Twitter, and LinkedIn.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
How has social media impacted consumer behaviorraloul
Social media has revolutionized word of mouth marketing by amplifying its reach and impact. It has shifted word of mouth from intimate 1-to-1 communication to information that can be disseminated to many people at once through social sharing. Consumers are now empowered as both recipients and creators of content, influencing others through reviews and recommendations. This has changed the consumer decision journey from a linear process driven by marketing to a dynamic process influenced by social connections and opinions shared online.
This document discusses using social media to help achieve organizational goals for marketing, fundraising, and productivity. It provides examples of how different social media tools like Facebook, Twitter, and blogs can be used for each purpose. It also addresses concerns about using social media and emphasizes that the tools should support communication goals rather than replace in-person engagement.
eWOM refers to positive or negative statements made by customers about products or companies that are shared online. The document examines the consequences of eWOM for consumers and companies. For consumers, eWOM allows for more informed purchasing decisions but can be influenced by both positive and negative reviews. Companies must view eWOM as both an opportunity and a challenge, as it provides information about customers but can also influence brand perceptions. The type of eWOM platform impacts the credibility and trust of the information shared.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
The document discusses 15 key trends and observations for leaders of great brands based on changes in how customers interact with brands online. Some of the key points summarized are:
1) Customers are shaping brand reputations through online conversations and reviews.
2) Precision is important in understanding where conversations are occurring, who has influence, and driving relevant discussions.
3) Different types of social media are preferred for different brands and topics. Data should inform strategies.
1. Customers are shaping brands through their online interactions and conversations every day. As customers change faster than companies, leaders must identify issues and problems mentioned by customers before they become widespread public issues.
2. Leaders will monitor patterns in customer conversations globally to identify issues early and be prepared with responses when problems become public. This builds customer trust that the company is actively listening.
3. Companies must meet customers where they are having conversations online, such as social media sites, rather than expecting customers to visit company sites. Building trust requires participating in the conversations that matter most to customers.
4. Less than 1% of customer time is spent making purchases; most time is spent browsing, learning and socializing. Companies must
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
Trends in social media for business include:
1) Customers shape brands' reputations through online conversations, so companies must listen to understand customers and address issues early.
2) Less than 1% of customer time is spent on purchases; the other 99% is spent searching and socializing online, so companies must engage customers throughout the experience.
3) Customers want to share ideas, knowledge, and help solve problems online, so companies should support these activities to build trust.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
The document provides an overview of social media and its importance for businesses. It discusses the major social media platforms like Facebook, Twitter, and LinkedIn and their large user bases. It emphasizes that social media allows businesses to connect with customers globally and should be an integral part of marketing strategy. The document concludes by offering tips for businesses to get started with social media, including listening, engaging, providing value, and continuously tweaking their approach.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Socialgraphicsframeworkjan19final 100121000544-phpapp02Brian Im
This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.
This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
The document discusses the importance of social media marketing. It notes that social media allows brands to engage directly with customers where they spend leisure time online. Some key benefits mentioned include higher credibility, engagement, brand loyalty, and customization through social listening. The document then outlines a 5-stage social media marketing strategy process and discusses research conducted on social media usage patterns in India. It finds that social media is becoming a daily activity and strongly influences purchase decisions based on online reviews and comments.
The document discusses the importance of social media for marketing. It notes that social media has changed how companies communicate with customers, moving from one-way communication to two-way conversations. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides statistics on social media usage and lists some of the top questions marketers have about using social media effectively.
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Mary Ellen Dugan, WP Engine: Elevating Diversity Through MarketingW2O Group
This document discusses elevating diversity through marketing. It notes statistics on the diversity of the company's workforce, including 65% women executives, 31% women in non-executive management, and 26% women company-wide. It emphasizes the need to intentionally embrace diversity, as trends showing a lack of diversity in startups and leadership must be reversed. The document advocates that values like doing the right thing and being customer inspired are good for business. It concludes by thanking the audience and reinforcing that focus leads to progress.
Robert Hastings, Bell Helicopter: Lead Like a WarriorW2O Group
Robert Hastings is a public relations professional who focuses on building high performance cultures through shared purpose and trust. He encourages feedback on these topics and can be reached at rhastings@bh.com or through various social media channels under his name.
Tk Keanini, Cisco Systems: Not So Quiet on the Internet FrontW2O Group
TK Keanini is a Principal Engineer and Product Line CTO for Security Analytics at Cisco Systems. He discussed Cisco's threat intelligence capabilities including over 250 threat intelligence researchers, millions of telemetry agents, over 1 billion daily web requests monitored, and over 20 billion threats blocked annually. He also discussed how Cisco shares threat intelligence through programs like Talos and partnerships with over 500 participants. Keanini advocated for stronger password strategies, easy backup solutions, and implementing visibility tools to improve cybersecurity defenses and make it more difficult for cybercriminals to operate profitably.
Bryan Kramer, Pure Matter: Breaking Through the Human FirewallW2O Group
The document discusses how sharing surprise and delight is an effective way to connect with others and cut through the "human firewall" between people. It notes that humans have a basic need for connection and shares data about the huge amount of data created daily. It also stresses the importance of understanding others' needs and having a shared interest to facilitate connection.
Bob Pearson, W2O Group: Moneyball Part IIW2O Group
This document discusses how machine learning can be used to scale human judgment in understanding influence and telling stories. It argues that the definition of influence is expanding from words to objects, and that machine learning can help identify visual patterns and objects that influence behavior, even without words. The ability to understand influence at a micro-segmentation level will allow for more targeted and effective storytelling, advertising, and influence. As algorithms continue advancing, the advertising era is ending and the new "Storytizing" era is beginning, driven by real-time audience insights and agile content.
Dr. Asif Qasim (MedShr): The Future of Medicine: How Physicians Choose to LearnW2O Group
MedShr is a peer-to-peer learning platform for doctors to share clinical cases, connect with colleagues, and discuss patient care. It allows doctors to upload encrypted patient photos and videos with consent. With over 200,000 members in 180 countries, MedShr is growing rapidly and receiving positive feedback. The platform aims to improve healthcare through knowledge sharing and has potential for partnerships in medical education and pharmaceutical advertising.
Ellen Jackowski, HP Sustainability: Innovation in the Harshest Conditions in ...W2O Group
HP innovates in extreme environments by testing new products in some of the harshest conditions on Earth. This includes testing laptops in Death Valley, where temperatures can exceed 120 degrees Fahrenheit, to ensure the devices can withstand high heat. It also involves testing printers at the summit of Mauna Kea in Hawaii, which sits at over 13,000 feet in elevation, to see how products perform at high altitudes in low-oxygen environments. The extreme testing helps HP develop more robust products that can withstand demanding conditions.
Michael Plante, Inside Sales: The AI RevolutionW2O Group
The document discusses how artificial intelligence and big data can drive revenue growth. It notes that millennials expect AI to make their jobs easier and many would quit without adequate technology. Additionally, it emphasizes that successful AI solutions require high quality data from diverse sources, apps that seamlessly integrate AI, and support for multi-generational workforces. Elements like data, algorithms, and applications need to come together to realize the benefits of AI.
Stephen Roop, Freight Shuttle International: Autonomous Freight: Bringing the...W2O Group
The document discusses a proposed freight shuttle system as a solution to growing inefficiency in freight transportation. The system would use autonomous, single-container transports on an elevated, dedicated guideway with linear induction motors. The transports would operate 24/7 and interface with existing intermodal cargo systems, offering a more efficient option for freight movement.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
W2O Group GeekATea: Storytizing and Audience ArchitectureW2O Group
The document discusses how media is shifting from advertising to "storytizing" based on audience needs. Key points:
1) Audiences now spend their time on media outlets that understand and provide content for them, like Vice, Buzzfeed, and social networks. New media will succeed or fail based on the experience they provide audiences.
2) In this new environment, companies can become media outlets themselves if they are authentic and understand their audiences. Advertising will focus on creating experiences, not just reminders.
3) Marketing will change to focus on agile creative based on audience insights, audience planning not media planning, search optimized for important audiences/outlets, and product positioning based on pre-launch
Social Desirability Effects in Market Research EffectivenessW2O Group
This document discusses social desirability effects in market research and how digital and social data can provide additional predictive value compared to traditional surveys. It presents two case studies that show digital behaviors are better predictors of purchase outcomes for younger audiences in movie box office sales and automotive sales compared to surveys, which may be impacted by social desirability bias. The conclusions suggest digital and social data provide more predictive insights for brands and situations where self-monitoring of responses is likely due to social norms.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
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3. Paul Dyer eMedia Director WeissComm Group 8 years in social media and web development Most recently Paul was Managing Director of Interactive at CarryOn Communication, where he led social media for a wide variety of consumer accounts including Symantec, Coors Brewing, New Balance, Nature Made Vitamins, Razor Scooter, and Hansen’s Soda. Principal at NewMediAwake New Media Specialist at Marketwire Thought Leader and frequent speaker PRSA, AMA, NIRI, Bulldog Reporter, Communitelligence, PRNews Web Startup and Exit Experience MasterOfMischief.com (sold 2003) Sweemo.com SuitJunky.com 3 “Full employed because people are bored.”
4. Bob Pearson Chief Technology & Media Officer WeissComm Group President of Social Media Business Council 25 years at three major Fortune 500 companies and major consultancy Most recently Bob was Vice President of Communities and Conversations at Dell Inc, where he was responsible for developing an industry-leading approach to the use of social media, as highlighted in GroundSwell. His team built and maintained 25 blogs, forums and wikis in 7 languages worldwide with 200 million page views of annual interaction and coordinated the company’s approach in Twitter, Facebook and other key sites. Head of Corporate Communications at Novartis President of Americas GCI Thought Leader and International speaker Extensive Board experience CancerCare, The Huntington’s Disease Society of America Dell Foundation, Association for Multiple Impaired and Blind Digital Advisory Board at P&G, Advisory Board UserVoice Vice Chair Emerging Technology Committee, State of Texas 4
5. What is Important to You Plan for 10 Areas of Online Influence Analyze Traffic Leading to Plan Of Action Create New Distribution Channels Expand News Flow Custom Community Plans Proactive Issues Management Create Media & Influencer Memes Leverage Existing Content Training, Education & Policies Roadmap for Content Syndication Improve Natural Search Build Brand Value
6. How Social Media Will Transform Today’s Company Key Trends & Important Next Steps
7. Social Media It’s about knowing Where the conversations are happening? What’s your share of the conversations? What are the conversations that you could / should be in? Who are the key influencers who can help build your brand? It’s about expanding your news flow Simple syndication – distribute news via basic sharing tools (e.g., Twitter and Facebook) It’s about understanding Communities Which groups, forums and networks matter? Who drives Share of Voice in these communities? What are the next steps in driving relationships? It’s about leveraging existing content and improving your natural search
8. #1) Customers are co-shaping your reputation everyday Are you accidently outsourcing the building of your brand?
10. Customers Shape First Impressions WEBSITE NEWS ARTICLE VIDEOS IMAGES RELATED SEARCHES
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13. Social Networks Growing (Still) 13 VISITORS The ten largest Social Networks averaged 223.9% growth in visitors from 2008 to 2009. TIME The ten largest Social Networks averaged 116.8% growth in time spent on the site from 2008 to 2009. Nielsen Online February, 2009
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15. #2) Leaders will identify issues before they happen Customers assume we are listening to their issues in real time
16. Patterns are Clues Waiting to Be Found Patterns emerge before public awareness A common problem emerges in a forum in Beijing, a blog in the UK and a mention on Twitter in the U.S. Your multi-function hot issues team springs in to action to analyze what is happening and prepare When the issue becomes public, you are ready with answers Customers trust us to be smarter on identifying issues You decide if a hot issue is defined, it must be solved Your company continuously integrates online learnings into key parts of your company (institutional memory)
17. #3) You Realize that Your Customer Does Not Care Where You Want Them To Go Customers are part of their own liquid network Become a friend who can be trusted Focus on Content Syndication
18. Language – customers speak online in their first language (10 reach 95%) Location – Facebook, Twitter, Forums Time of Day – Ex/low volume during day, high volume in evenings Where do your customers like to hang-out, learn and share? A Tectonic Shift is Occurring Where Conversations Occur
19. Top 23 Online Countries(source: Internet World Stats) China – 298MM Italy – 28MM U.S. – 220MM Mexico – 27MM Japan – 94MM Spain – 27MM India – 81MM Turkey – 26MM Brazil – 67MM Indonesia – 25MM Germany – 55MM Argentina – 20MM UK – 43MM Poland – 20MM France – 41MM Philippines – 20MM Russia – 38MM Vietnam – 20MM Korea – 36MM Australia – 17MM Canada – 28MM (&Colombia & Pakistan )
22. #4) You Know that <1% of a Customer’s Time is Spent Purchasing a Product 99% of time is spent browsing and socializing You build trust by being there when you are needed, not when you need the customer
23. E-Commerce Will BecomeE-Community Reality – <1% of time is spent buying online; 99% is spent browsing & socializing Peer Influence – 3 of 4 customers look to their peers for advice on a purchase Integration – why would we ask a customer to go to multiple sites? The value is…….? Convergence is led by convenience
24. #5) You Focus on How People Consume Content & Understand How it is Changing Customers decide where they will learn It is not via advertising……
25. The Media World isn’t Changing…..it Changed Media Outlets – 74 of top 100 outlets for Techmeme are blogs/online sites Bloggers – 3 of 4 look to each other for their next story Customers – 3 of 4 look to each other for purchase advice Conversations – Are the driver of SOV, influence and recommendations Don’t define it as offline or online. It’s all one media world. Just know which conversations are defining your brand.
28. Why YouTube is Important Scope -- #3 website in world Traffic -- 489,059 links to site Consumption Patterns -- average viewing time is 22.5 minutes per day Global Presence -- 20% of global internet users surf YouTube Mainstream -- Up to age 44, users mirror average person on internet Skewing Older with Time -- 44 to 65+, less people on YouTube, on average, but expected to trend up
29. How does your customer discuss your brand? Do you know with precision? WHAT DOES THIS TELL ME? Top 50 most mentioned words in conversations surrounding “Pharmaceutical” over the past 30 days.
30. #6) Your Customer is Discussing Your Brand Everyday Do you know where they are occurring? Are you a participant or observer or are you absent?
31. Patients Search for Info 1st,Groups 2nd American Academy of Neurology – 618k Susan G. Komen Breast Cancer Foundation – 343k CaP Cure – 311k American Diabetes Association – 4.32MM Or Brain issues – 68.3MM Breast cancer treatment – 17.5MM Prostrate cancer treatments – 38.4MM Diabetes – 86.3MM
32. #7) There Isn’t a Destination for a Customer Visiting your site is not their goal, no matter how pretty it looks We are expected to just sort of “be there” when needed
33. Syndication of Content MattersMore than Site Traffic Micro-Communities – The social media world grows & fragments, simultaneously. Customer-Driven Preference – “I want what I want where I want it”. Stop “spamming me.” Participation is a Choice – If companies don’t listen, customers vote via lack of traffic and participation. What is your content syndication plan?
37. #8) Customers Want to Do Three Things to Help Each Other You build trust by being part of this process
38. Ideas, Knowledge, Solutions Share ideas – Let’s improve the next product or service together Share product knowledge – Here is what I know…hope it helps you Help peers with problems – I had the same problem, here is what I did
40. #9) We Don’t Have to Measure Trust Internally, We Live It Our employees feel free to help each other and, as a result, our company Leverage the world’s greatest operating system – the web
41. Employees Don’t Change WhenThey Arrive for Work They prefer blogs They like to share ideas and comments They want real-life video, not canned productions They want to help each other, not be polite to senior management and hold in their thoughts
42. #10) We Judge a Person on How They Interact With Us Guess what….customers do the same thing when they shop with us online
43. Shopping is Changing Permanently Ratings & Reviews – Your peers define the brand and experience for you Co-Browsing – Your peers help you shop Contextual Content – Info you want appears when you discuss it Individuals in companies can have the respect of peers. How many “company peers” do you have?
44. #11) We Listen to our Customers, So We Create New Communities Think outside the box, then get rid of the box
46. Partnering with Customers Free Recycling add $0 Support Reforestation: “Plant A Tree for Me” [add $2] Recycling Kit and “Plant A Tree for Me” [add $2]
47. #12) We Know Preparing for Yesterday is Ineffective Old models and habits hold back innovation Watch for “antibodies”
48. Improve Clinical Trial Enrollment via Innovative Use of Super Widgets Build a unique distribution channel direct to your clinical trial centers Think of a widget as a “portable community site” Provide content to help patients decide on enrollment & participate in trial Empower clinicians to be part of the solution Have ability to update content in real-time across all sites with minimal effort
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50. #13) We Understand Ethical Behavior is a Key Part of Maintaining Trust We don’t support Flogs or Splogs We would never create a fake ad, so why a fake blog post?
51. #14) We know that Leaders will Enter andBecome Relevant in Conversationsthat Occur Everyday in Every Language All Around the World in Communitiesof Importance to our Customers Companies that cling to the past may not realize it, but they will lose relevance
52. Stepping Back:5 Steps to Getting Started 52 Step 1: Monitor with a purpose Who is influential? What topics interest them? How can you deliver value? Step 2: Develop a realistic strategy Optimize your resources. Build for sustainable growth. Step 3: Leverage existing content Collect and catalogue videos, images, slides, news. Step 4: Nail the fundamentals Hyperlink, tag, and syndicate content. Step 5: Build your Influencer Meme Connect with top influencers, build relationships, and deliver reliable value.