My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020Simo Ahava
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
When it comes to content marketing, finding writers and producing content is the easy part.
But creating quality content that hits your business KPIs? Well, that’s something else entirely.
If you want to succeed as a digital marketer, the key is to establish an effective content strategy as your foundation.
The right content strategy can help you outrank your competition and achieve your goals.
Watch our webinar, How To Analyze Your Content & Craft A Winning Strategy In 2023, and learn exactly that.
You’ll gain critical insights, practical knowledge, and hands-on techniques – all of which are fully compliant with Google's policies and highly relevant to their recent Helpful Content and Core algorithm updates.
Key Takeaways:
- How to analyze your content to strengthen your content strategy.
- Top things to consider in your content strategy for 2023.
- What not to do when creating content in 2023.
In this recorded session, Sabrina Hipps, VP of Client Success, and Jeremy Rivera, Director of Content Analysis at CopyPress, will walk you through how to create a winning content strategy that drives results.
Don’t miss out! Watch now and get a head start on your 2023 marketing goals.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
- Organic search traffic increased 23.07% but page views decreased 42.92%, indicating lower engagement. Bounce rate increased substantially.
- The top organic keyword was "(not provided)" accounting for 48.5% of visits. Other top keywords included terms like "maine resorts" and "resorts in maine".
- Goal completions increased 18.98% but conversion rate decreased due to lower engagement as shown by fewer page views and time on site.
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020Simo Ahava
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
When it comes to content marketing, finding writers and producing content is the easy part.
But creating quality content that hits your business KPIs? Well, that’s something else entirely.
If you want to succeed as a digital marketer, the key is to establish an effective content strategy as your foundation.
The right content strategy can help you outrank your competition and achieve your goals.
Watch our webinar, How To Analyze Your Content & Craft A Winning Strategy In 2023, and learn exactly that.
You’ll gain critical insights, practical knowledge, and hands-on techniques – all of which are fully compliant with Google's policies and highly relevant to their recent Helpful Content and Core algorithm updates.
Key Takeaways:
- How to analyze your content to strengthen your content strategy.
- Top things to consider in your content strategy for 2023.
- What not to do when creating content in 2023.
In this recorded session, Sabrina Hipps, VP of Client Success, and Jeremy Rivera, Director of Content Analysis at CopyPress, will walk you through how to create a winning content strategy that drives results.
Don’t miss out! Watch now and get a head start on your 2023 marketing goals.
Seminar on Search Engine Optimization.
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
- Organic search traffic increased 23.07% but page views decreased 42.92%, indicating lower engagement. Bounce rate increased substantially.
- The top organic keyword was "(not provided)" accounting for 48.5% of visits. Other top keywords included terms like "maine resorts" and "resorts in maine".
- Goal completions increased 18.98% but conversion rate decreased due to lower engagement as shown by fewer page views and time on site.
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
Presentation for the Boca Raton Chamber of Commerce Search Marketing Panel on June 15, 2012 at Florida Atlantic University.
Search Engine Optimization (SEO) topics include:
Introduction to SEO
Basic Components of SEO
On-page SEO, External SEO, and Content
Link Velocity, Link Diversity, Link Quality
Local SEO topics include:
Introduction to Local SEO
Google Places
Google+ Local
Building layers of defense for your applicationVMware Tanzu
This document discusses building layers of defense for applications using the Spring Security framework. It begins with an introduction to authentication and authorization. It then discusses the layers of defense for a web application and provides an overview of Spring Security, how it works, and how to integrate it. The document outlines common security threats and how Spring Security protects against them. It also covers topics like basic authentication, JWT, OAuth, OpenID Connect, and content security policy. Code examples are provided to demonstrate concepts like CSRF protection, HTTP verb tampering prevention, and session fixation.
SEO Restart 2022: Eliška Bielková - Proč by se měl SEO specialista zajímat o ...Taste
Pinterest je vnímán spíše jako sociální síť než jako vyhledávač. A to je škoda. Eliška vám představí, jak Pinterest funguje a jak s ním pracovat, aby vám přivedl nové zákazníky a obsadili jste díky němu i první místa ve výsledcích vyhledávání na Google i Seznamu.
We provide Local SEO solutions in Phoenix and Scottsdale, AZ for local businesses. Local SEO requires different strategies based on the geographical region of your business.
IntelliPro Solutions Pvt Ltd is a well known software development and SEO Company in india who provides complete software development and SEO Solutions to clients all over the world.Have a Look Our SEO Portfolio-Many More to come in SEO
Alphorm.com Formation Microsoft 365 (MS-500) : Administrateur Sécurité - Prot...Alphorm
Dans le cadre de cette formation, vous apprendrez les technologies de protection de l'information qui contribuent à sécuriser votre environnement Microsoft 365. La formation aborde le contenu géré par les droits d'information, le cryptage des messages, ainsi que les labels, les politiques, les règles qui soutiennent la prévention des pertes de données et la gestion du cycle de vie de l’information.
Enfin, vous apprendrez comment effectuer des recherches et des enquêtes sur le contenu pour éviter les risques internes et externe à l’organisation.
Les points forts de la formation :
Une fois cette formation est terminée, les participants devraient être en mesure de :
• Mettre en œuvre la gestion des droits à l'information
• Maitriser la classification de données
• Sécuriser les messages dans Office 365
• Expliquer et utiliser les labels de sensibilité
• Configurer les politiques de prévention de perte des données
• Planifier et déployer un système d'archivage et de conservation des données
• Gérer des risques d'initiés
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space.
Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility.
You’ll leave this session with a better understanding of:
- What it means to develop a cohesive search strategy.
- The roles of each channel and how they can complement each other.
- Key factors and ways to deliver a connected search program.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.
Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
OAuth 2.0 is an authorization framework that enables applications to obtain limited access to user accounts on HTTP services like Facebook and GitHub. It works by delegating user authentication to the service hosting the user account and authorizing third-party applications to access the user account with the user's permission. The document then provides steps for implementing OAuth 2.0 authorization in a Grails application, including adding plugins, generating domain classes, configuring authorization rules and scopes, and performing the authorization code grant flow.
Tutorial to demonstrate the step by step procedure to integrate zoom meeting easily with pega and thus make automation of business solutions much easier.
Basware is a global leader in purchase-to-pay automation software. It has over 1,000,000 users in more than 2,000 customer organizations. Basware offers a comprehensive electronic procurement and invoice processing solution to help customers achieve efficiencies, cost savings, compliance and visibility across the entire purchase-to-pay process. Key features include intelligent capture and matching of invoices, purchase orders and contracts to drive automation. Basware also offers supplier activation and portal services to help customers increase the number of electronic invoices received.
The document discusses the performance and metrics of the All of Us media campaigns. It provides details on campaign objectives, goals and KPIs such as CTR, CVR, and CPA. It summarizes the reach, website traffic, and number of estimated account conversions for both the national campaign and co-branded campaign. Predictive modeling estimates the national campaign has achieved between 14,088 to 28,446 account conversions with a CPA range of $72 to $35. The campaigns have been successful in creating program awareness, interest and filling the website funnel with new traffic.
Are you forward-thinking in your approach to search marketing?
When was the last time you updated your content strategy?
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve.
Search engines are known to reward websites that publish high-quality content on a consistent basis.
Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.
The key to higher rankings right now is to create content that offers maximum value to searchers.
If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.
It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.
Key Insights:
- Content strategies that used to work but don’t anymore.
- How to future-proof your content strategy.
- Tips to scale your content strategy to increase organic traffic.
Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.
If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date.
Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.
Phishing is a social engineering Technique which they main aim is to target the user Information like user id, password, credit card information and so on. Which result a financial loss to the user. Detecting Phishing is the one of the challenge problem that relay to human vulnerabilities. This paper proposed the Detecting Phishing Web Sites using different Machine Learning Approaches. In this to evaluate different classification models to predict malicious and benign websites by using Machine Learning Algorithms. Experiments are performed on data set consisting malicious and benign, In This paper the results shows the proposed Algorithms has high detection accuracy. Nakkala Srinivas Mudiraj ""Detecting Phishing using Machine Learning"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23755.pdf
Paper URL: https://www.ijtsrd.com/computer-science/computer-security/23755/detecting-phishing-using-machine-learning/nakkala-srinivas-mudiraj
Running GA4 without gtag.js using ssGTM and elbwalker📊 Markus Baersch
Walker.js is an open source event tracking library that can be used to feed data into Google Analytics 4 (GA4) without using gtag.js. It provides more control over session handling and sends events to configurable destinations. Events can be sent to a self-hosted Google Tag Manager (GTM) container that forwards them to GA4, or to a custom endpoint. Walker.js parses data attributes to automatically construct analytics events or events can be manually pushed via JavaScript. It handles consent to determine where data can be sent. The library provides flexibility in how data is collected and routed compared to relying solely on gtag.js.
Web analytics is the process of analyzing visitor behavior on a website. It is used to measure web traffic, identify target markets, optimize marketing campaigns, and count visitors. The process involves defining goals, building key performance indicators, collecting data, analyzing the data, testing alternatives, and implementing changes. Critical metrics include visits, time on site, bounce rate, exit rate, conversion rate, and engagement. Web analytics works by tracking user activity via JavaScript and sending data to an analytics server for processing, storage, and reporting.
Presented by Vivek Thuravupala, Software Engineer @ Postman in joint meetup in Walmart on 28th April, BLR.
Abstract: We'll talk about the exploding usage of APIs and why security shouldn't be an afterthought when it comes to designing and building APIs. We'll also run through some concrete examples illustrating common pitfalls encountered while design/building.
About the speaker: Vivek builds stuff for the web, and he's been swimming around in various tech ponds since he was a kid. At Postman, he keeps an eye on a bunch of the user-facing products.
Presentation for the Boca Raton Chamber of Commerce Search Marketing Panel on June 15, 2012 at Florida Atlantic University.
Search Engine Optimization (SEO) topics include:
Introduction to SEO
Basic Components of SEO
On-page SEO, External SEO, and Content
Link Velocity, Link Diversity, Link Quality
Local SEO topics include:
Introduction to Local SEO
Google Places
Google+ Local
Building layers of defense for your applicationVMware Tanzu
This document discusses building layers of defense for applications using the Spring Security framework. It begins with an introduction to authentication and authorization. It then discusses the layers of defense for a web application and provides an overview of Spring Security, how it works, and how to integrate it. The document outlines common security threats and how Spring Security protects against them. It also covers topics like basic authentication, JWT, OAuth, OpenID Connect, and content security policy. Code examples are provided to demonstrate concepts like CSRF protection, HTTP verb tampering prevention, and session fixation.
SEO Restart 2022: Eliška Bielková - Proč by se měl SEO specialista zajímat o ...Taste
Pinterest je vnímán spíše jako sociální síť než jako vyhledávač. A to je škoda. Eliška vám představí, jak Pinterest funguje a jak s ním pracovat, aby vám přivedl nové zákazníky a obsadili jste díky němu i první místa ve výsledcích vyhledávání na Google i Seznamu.
We provide Local SEO solutions in Phoenix and Scottsdale, AZ for local businesses. Local SEO requires different strategies based on the geographical region of your business.
IntelliPro Solutions Pvt Ltd is a well known software development and SEO Company in india who provides complete software development and SEO Solutions to clients all over the world.Have a Look Our SEO Portfolio-Many More to come in SEO
Alphorm.com Formation Microsoft 365 (MS-500) : Administrateur Sécurité - Prot...Alphorm
Dans le cadre de cette formation, vous apprendrez les technologies de protection de l'information qui contribuent à sécuriser votre environnement Microsoft 365. La formation aborde le contenu géré par les droits d'information, le cryptage des messages, ainsi que les labels, les politiques, les règles qui soutiennent la prévention des pertes de données et la gestion du cycle de vie de l’information.
Enfin, vous apprendrez comment effectuer des recherches et des enquêtes sur le contenu pour éviter les risques internes et externe à l’organisation.
Les points forts de la formation :
Une fois cette formation est terminée, les participants devraient être en mesure de :
• Mettre en œuvre la gestion des droits à l'information
• Maitriser la classification de données
• Sécuriser les messages dans Office 365
• Expliquer et utiliser les labels de sensibilité
• Configurer les politiques de prévention de perte des données
• Planifier et déployer un système d'archivage et de conservation des données
• Gérer des risques d'initiés
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space.
Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility.
You’ll leave this session with a better understanding of:
- What it means to develop a cohesive search strategy.
- The roles of each channel and how they can complement each other.
- Key factors and ways to deliver a connected search program.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.
Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
OAuth 2.0 is an authorization framework that enables applications to obtain limited access to user accounts on HTTP services like Facebook and GitHub. It works by delegating user authentication to the service hosting the user account and authorizing third-party applications to access the user account with the user's permission. The document then provides steps for implementing OAuth 2.0 authorization in a Grails application, including adding plugins, generating domain classes, configuring authorization rules and scopes, and performing the authorization code grant flow.
Tutorial to demonstrate the step by step procedure to integrate zoom meeting easily with pega and thus make automation of business solutions much easier.
Basware is a global leader in purchase-to-pay automation software. It has over 1,000,000 users in more than 2,000 customer organizations. Basware offers a comprehensive electronic procurement and invoice processing solution to help customers achieve efficiencies, cost savings, compliance and visibility across the entire purchase-to-pay process. Key features include intelligent capture and matching of invoices, purchase orders and contracts to drive automation. Basware also offers supplier activation and portal services to help customers increase the number of electronic invoices received.
The document discusses the performance and metrics of the All of Us media campaigns. It provides details on campaign objectives, goals and KPIs such as CTR, CVR, and CPA. It summarizes the reach, website traffic, and number of estimated account conversions for both the national campaign and co-branded campaign. Predictive modeling estimates the national campaign has achieved between 14,088 to 28,446 account conversions with a CPA range of $72 to $35. The campaigns have been successful in creating program awareness, interest and filling the website funnel with new traffic.
Are you forward-thinking in your approach to search marketing?
When was the last time you updated your content strategy?
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve.
Search engines are known to reward websites that publish high-quality content on a consistent basis.
Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material.
The key to higher rankings right now is to create content that offers maximum value to searchers.
If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar.
It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts.
Key Insights:
- Content strategies that used to work but don’t anymore.
- How to future-proof your content strategy.
- Tips to scale your content strategy to increase organic traffic.
Carlos Meza, President & CEO at Crowd Content, will explain how to optimize your content for user intent and relevancy by using a meaningful content structure.
If you struggle with adapting to fast-changing SEO standards, this webinar will help you keep your content strategies up-to-date.
Don’t miss out! Watch this webinar and discover how quality content can energize your online presence.
Phishing is a social engineering Technique which they main aim is to target the user Information like user id, password, credit card information and so on. Which result a financial loss to the user. Detecting Phishing is the one of the challenge problem that relay to human vulnerabilities. This paper proposed the Detecting Phishing Web Sites using different Machine Learning Approaches. In this to evaluate different classification models to predict malicious and benign websites by using Machine Learning Algorithms. Experiments are performed on data set consisting malicious and benign, In This paper the results shows the proposed Algorithms has high detection accuracy. Nakkala Srinivas Mudiraj ""Detecting Phishing using Machine Learning"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23755.pdf
Paper URL: https://www.ijtsrd.com/computer-science/computer-security/23755/detecting-phishing-using-machine-learning/nakkala-srinivas-mudiraj
Running GA4 without gtag.js using ssGTM and elbwalker📊 Markus Baersch
Walker.js is an open source event tracking library that can be used to feed data into Google Analytics 4 (GA4) without using gtag.js. It provides more control over session handling and sends events to configurable destinations. Events can be sent to a self-hosted Google Tag Manager (GTM) container that forwards them to GA4, or to a custom endpoint. Walker.js parses data attributes to automatically construct analytics events or events can be manually pushed via JavaScript. It handles consent to determine where data can be sent. The library provides flexibility in how data is collected and routed compared to relying solely on gtag.js.
Web analytics is the process of analyzing visitor behavior on a website. It is used to measure web traffic, identify target markets, optimize marketing campaigns, and count visitors. The process involves defining goals, building key performance indicators, collecting data, analyzing the data, testing alternatives, and implementing changes. Critical metrics include visits, time on site, bounce rate, exit rate, conversion rate, and engagement. Web analytics works by tracking user activity via JavaScript and sending data to an analytics server for processing, storage, and reporting.
Presented by Vivek Thuravupala, Software Engineer @ Postman in joint meetup in Walmart on 28th April, BLR.
Abstract: We'll talk about the exploding usage of APIs and why security shouldn't be an afterthought when it comes to designing and building APIs. We'll also run through some concrete examples illustrating common pitfalls encountered while design/building.
About the speaker: Vivek builds stuff for the web, and he's been swimming around in various tech ponds since he was a kid. At Postman, he keeps an eye on a bunch of the user-facing products.
How Tracking Companies Circumvent Ad Blockers Using WebSocketsSajjad "JJ" Arshad
The document discusses how advertising and analytics companies were able to circumvent ad blockers by leveraging a bug in the Chrome API that allowed WebSocket requests to bypass extension inspection. The authors crawled over 100,000 websites before and after the bug was patched to analyze the use of WebSockets by these companies. They found that around 2% of sites used WebSockets, and 55-73% of WebSocket connections were initiated by or contacted advertising and analytics domains. The number of unique advertising domain initiators dropped after the bug was patched in Chrome 58.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
The document discusses white hat cloaking techniques and provides 6 practical scenarios where cloaking can be implemented appropriately. It covers how to detect search engine robots, deliver different content to robots versus users, and risks associated with cloaking. The last section provides next steps and additional resources on white hat cloaking and Google's policies.
How Tracking Companies Circumvented Ad Blockers Using WebSocketsSajjad "JJ" Arshad
Web tracking companies were able to circumvent ad blockers by leveraging a bug in the Chrome webRequest API. The bug caused websocket requests to not trigger the API, allowing tracking companies to use websockets to bypass ad blockers. Researchers analyzed crawls of 100k websites before and after the bug was patched. They found around 2% of sites used websockets, with 61% initiated by advertisers/analytics companies. 71% of websockets contacted these companies. The number of unique tracking companies dropped after the bug was patched in Chrome 58.
Digital analytics meetup #20, Thessaloniki. Introduction on the technical elements (cookies, localstorage, link decoration etc.) of web user authentication and anti-tracking mechanisms available
This document discusses Internet Explorer security and deployment strategies for Internet Explorer 8. It provides a brief history of Internet Explorer versions and their new security features. It then covers specific IE8 security enhancements like XSS filtering, clickjacking defenses, and SmartScreen filtering. The document also discusses centralized management using Group Policy and customizing IE8 deployment with IEAK. It concludes with recommendations for upgrading users and sites from older IE versions to IE8.
This document discusses Wise's migration from browser-side Google Analytics 4 (GA4) tagging to server-side GA4 tagging. It provides an overview of Wise as a company, the motivation for migrating to server-side tagging, and the benefits realized, including improved site speed, reduced reliance on third-party cookies, a smaller content security policy, and better privacy and compliance through full control over data shared with third parties. It also covers what server-side tagging is, how it differs from browser-side tagging, and tips for setting it up and preparing for production use.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing business objectives, keyword research, on-site and off-site optimization, and ongoing monitoring. Technical aspects of SEO like website analysis, content optimization, and code validation are also reviewed. The document also discusses social media optimization, specifically for MySpace, and recommends tools for measuring SEO metrics like rankings, traffic, and revenue.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The tutorial also covers industry research showing organic results get most clicks, technical on-site optimization elements like titles and links, optimizing social media like MySpace, and tools for measuring SEO metrics like rankings, traffic, and revenue.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, technical aspects of SEO like on-site and off-site optimization, and measuring SEO success. It also briefly discusses social media optimization on MySpace and recommends tools for SEO.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
This document outlines an SEO tutorial that discusses:
- What SEO is and key factors like content relevance and link popularity
- Industry research showing organic search receives most clicks and SEO has a high ROI
- The SEO process including keyword research, optimization, and monthly reporting
- Technical on-site optimization aspects like titles, meta data, and code validation
- Social media optimization specifically for MySpace
- Metrics for measuring SEO success like keyword rankings and traffic
- Common SEO tools to use
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
Advanced Seo Web Development Tech Ed 2008Nathan Buggia
This document contains an outline for a presentation on advanced SEO (search engine optimization) techniques for web developers. The objectives are to explain why SEO is important, best design practices for SEO, and how to diagnose SEO issues. The outline includes sections on how search engines work, building pages for SEO, architecting navigation, AJAX techniques, and diagnosing SEO issues. It also provides examples, case studies, tools, and a call to action to diagnose their own site's SEO.
Web tracking based on non-conventional cookies:
Topic: Web security and privacy.
Analisi dei maggiori metodi di tracciamento web basati su cookies. Principalmente Evercookies ed Etag. Analisi dei relativi comportamenti dei principali web browser e possibili contromisure concrete per prevenire il tracciamento.
The document discusses Google Analytics and the Chrome web browser. It provides an overview of Google Analytics, including what it is, why it's important for web developers, and how to get started. It also covers important things for developers to know when developing for Chrome, such as the user agent, V8 JavaScript engine, and developer tools. The document concludes by providing contact information and resources for learning more about Google Analytics and Chrome.
Similaire à Web Browsers and Tracking Protections (20)
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
The document discusses challenges and best practices for ensuring high quality data. It notes that data quality is an investment that requires expertise from both technical and business perspectives, as well as mature processes. It emphasizes the importance of communication structures, citing Conway's Law, and warns that complex data pipelines can introduce conflicts if not properly designed. It also stresses that individual data sources should not be viewed in isolation. Throughout it provides examples and potential issues to consider to continually improve data quality.
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsSimo Ahava
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Content Analytics - The Whys And Hows For Google AnalyticsSimo Ahava
These are my slides from SMX München 2016. Content engagement is a tricky thing to measure, especially how it changes over time, but in this article I give some ideas for how to enhance your content measurement process within your organization.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Simo Ahava discusses data quality and the importance of a data-driven process and culture. He advocates for breaking down silos between teams by implementing a shared data layer and involving stakeholders from all teams in iterative development through a definition of done that incorporates data tracking requirements. Empowering developers to facilitate data collection and analysis, and hiring hybrid profiles with both business and technical skills can also improve data quality.
Meaningful Data - Reaktor Breakpoint 2015Simo Ahava
Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
Meaningful Data - Best Internet Conference 2015 (Lithuania)Simo Ahava
The document discusses tips and tricks for improving data quality in Google Analytics. It provides examples of tracking additional metrics like weather and page visibility. It emphasizes understanding data collection mechanisms and moving beyond aggregate metrics to combine, segment, and visualize data. Custom dimensions and tags can be used to inject semantic data for crawlers. Overall it stresses that high quality data requires understanding how the data is collected and earned, not acquired.
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Tricks and tweaks for Google Analytics and Google Tag ManagerSimo Ahava
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
Content Engagement with Google Analytics (Emerce Conversion 2015)Simo Ahava
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
Enhanced Ecommerce For Content (SMX München 2015)Simo Ahava
The slides from my second talk at SMX München (18 March 2015).
I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content.
In these slides, I explain the methodology and the reasoning for such an unconventional approach.
It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
Be Critical: Going Beyond The Defaults With GA And GTM (SMX Munich 2015)Simo Ahava
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated.
So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)Simo Ahava
Tag Management Solutions can really change things for your organization. Their biggest asset is the fact that they'll help you turn your processes around. In this talk I gave at Marketing Festival (CZ) 2014, I go over six of the most commonly asked questions around TMSs, and I explain the ways you can use the answers to improve the way your organization collects and uses data.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
11. Default browser settings
designed to protect the user
from tracking vectors that
can be harmful
which the user has traditionally
only been able to opt out of.
12. Graphic adapted from https://web.dev/samesite-cookies-explained/
https://www.simoahava.com/
13. Graphic adapted from https://web.dev/samesite-cookies-explained/
Same-site === First-party context
https://www.simoahava.com/
14. Graphic adapted from https://web.dev/samesite-cookies-explained/
https://image.cdn.com/image.gif
https://www.simoahava.com/
16. Graphic adapted from https://web.dev/samesite-cookies-explained/
https://page.somedomain.com/
https://page.otherdomain.com/
https://page.thirddomain.com/
https://image.cdn.com/image.gif
All pages include a request to the third-party resource, thus including
all cookies written on the third-party domain, enabling cross-site tracking.
27. Manage ad frequency
Build graphs and comprehensive audience profiles
Cookie matching/syncing
View-through attribution
Target ads
28. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
29. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
30. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
31. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
32. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
33. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
34. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
35. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
36. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
Data quality
37. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
Data quality
38. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
Data quality
43. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
44. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018 Storage Access API
45. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018 Storage Access API
ETP
3P storage access on known
tracking domains blocked
46. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018 Storage Access API
ETP
3P storage access on known
tracking domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
47. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
48. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
49. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
50. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Tracking protection
in Edge beta
51. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Tracking protection
in Edge beta
52. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Tracking protection
in Edge beta
53. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
54. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
Chromium Edge released
Block 3P storage access from
known trackers
55. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
Chromium Edge released
Block 3P storage access from
known trackers
Referrer truncation
56. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
…
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
Chromium Edge released
Block 3P storage access from
known trackers
Referrer truncation
All 3P cookies blocked?
80. DO
-Periodically audit the use of client-side state in your sites, services, and applications. Avoid
over-reliance; use HttpOnly where possible, then HTTP headers, then JS.
-Figure out how to incentivize logging in.
-Set cookies you need in third-party context to SameSite=None;Secure, with fallbacks
for unsupported browsers.
- Utilize Storage Access API for access to third-party storage.
-Consider the browser as a manifestation of the user’s desire and intent with regard to
tracking. Err on the side of as much privacy as possible.
81. DO NOT
-Look at "server-side analytics" as a silver bullet.
-Ignore small market share web browsers.
-Expect tracking prevention development to settle / slow down.
-Spread FUD about the impact of these measures without empirical data to back it up with.
-Expect that browsers will handle the ethical / legal side of data collection for you.
-Think that browsers have got tracking prevention "right"